2011年奥迪品牌经销商商务政策

AudiDealerMarginPolicy2011 2011商务政策Dealer2011商务政策DealerMarginPolicy商务政策总览DealerMarginPolicy2011商务政策DealerMarginPolicy Note:SSMisrelatedtobasicdiscount,dealercangetfullbasicdiscountifbothsalesandservicefulfillstandards,otherwisebasicdiscountwillbecut,themaximumforSSMis Mystery Workshop 2011商务政策DealerMarginPolicy Note:SSMisrelatedtobasicdiscount,dealercangetfullbasicdiscountifbothsalesandservicefulfillstandards,otherwisebasicdiscountwillbecut,themaximumforSSMis0.3% Mystery Workshop Mystery Workshop Note:SSMisrelatedtobasicdiscount,dealercangetfullbasicdiscountifbothsalesandservicefulfillstandards,otherwisebasicdiscountwillbecut,themaximumforSSMis0.3%2011商务政策Dealer2011商务政策DealerMarginPolicy商务政策DealerMarginPolicy-- Note:SSMisrelatedtobasicdiscount,dealercangetfullbasicdiscountifbothsalesandservicefulfillstandards,otherwisebasicdiscountwillbecut,themaximumforSSMis0.3% DetailedRulesforAudiMarginPolicy2011-CKD2011商务政策DealerMargin2011商务政策DealerMarginPolicy 2011商务政策Dealer2011商务政策DealerMarginPolicyBasicBasicDiscountProvidedealernormaloperationEnsurethebasicviabilityoftheEncouragedealertobeactiveinmarketDealermustcomplywithallarticles“authorizeddealeragreement”andacceptfieldAudit.Whetherforsalesorservice,therearesomebasicbrandcriteria,Ifanyofbasicbrandcriteriadosenotfulfill，thenthewholeAuditfails.0.3%willbecutfromthebasicdiscount.Onlyallbasicbrandcriteriafulfill,thedealerscangetdiscountaccordingtothefollowingrules:2011商务政策Dealer2011商务政策DealerMarginPolicy 2011商务政策Dealer2011商务政策DealerMarginPolicyBasicBasicDiscount95%≦SalesAuditpassrate≦100%and95%≦ServiceAuditpassrate100%,dealercangetfullbasicSalesAuditpassrate<95%orServiceAuditpassrate<95%,0.3%willcutfrombasicAuditTwotimesauditforthewholeyear,onceahalf2011商务政策Dealer2011商务政策DealerMarginPolicy销量考核(CKD)：A6L/A4L 1.1%计划完成率≥100%，折让系数A计划完成率＜100%，折让系数AVolumeAssessmentVolumeAssessment(CKD)：A6L/A4L2011商务政策DealerMarginPolicyPromotedealerstofulfillthemonthlysalestarget,ensuretheachievementofAudibrandoveralltargetSalesassessmentA4L：Assessmentratio=1.1%×discountcoefficient(A)A6L：Assessmentratio=1.1%×discountcoefficient（A）AssessmentmethodEachmodelshallbeassessedseparately，Monthlydistributionwillbereleasedsalesplanfulfillmentrate≥100%，discountcoefficientAsalesplanfulfillmentrate＜100%，discountcoefficientA=salesplanfulfillmentrateForthedealersthatdonotcompletethemonthlyplan,iftheycouldcompletethewholeyearbusinessplanformorethan80%bytheendoftheyear,thetracingbackcanbedoneasperthefollowingmethod：2011商务政策Dealer2011商务政策DealerMarginPolicy销量考核(CKD)：A6L/A4L VolumeAssessmentVolumeAssessment(CKD):A6L/A4L2011商务政策DealerMarginPolicyThecompletionrateofwholeyearbusinessplanofdealersshallbetakenastheloweststandardforcalculatingthecompletionrateofmonthlyplans.Othersituationswillnotbetracedback.IftheincompletionofmonthlyplanisduetotheaccountbooksealinginadvancebySC,theSCshallprovidetracingbackattheendoftheyearRegionareresponsibletodistributethemonthlydistributionplantothedealers,anddeliverthesignedplantoAudiGeneralsalesdepartment.TheDeliverydeadlinewouldbethe5thworkdayofeverymonth.ThetotalofthemonthlydistributionplanmadebyRegiontothedealersshouldbeinlinewiththebusinessplanofthesameyear.SAandCTareresponsibleforcheckingtheaccuracyoftheplan.Itshallbesubjecttoannualbusinessplanincaseofdeviation.Paymentperiod:each2011商务政策Dealer2011商务政策DealerMarginPolicyCSS销售成绩排名在第76％－900.1%2011商务政策Dealer2011商务政策DealerMarginPolicyCSS-SalesCSS-Sales(A6L/A4L)Toimprovecustomers’satisfactionandthebrandloyaltyofAudiAssessmentTopmostis0.2,dealerswillgetcorrespondingrewardaccordingtorankingontheirperformanceonCSSsalesAssessmentCKDAssessmentRankingonCSSsalesresultsisTop25％，0.2%bonuswillbeobtainedRankingonCSSsalesresultsis26-75%，0.15%bonuswillbeobtainedRankingonCSSsalesresultsis76-90%，0.1%bonuswillbeobtainedRankingonCSSsalesresultsis91-100％，nobonusAssessmentDealerswillbeassessedtwiceayearbaseonthefindingsofthesurveyagent.Onceeveryhalfyear,averageresultsofhalfyearisthebasefor2011商务政策Dealer2011商务政策DealerMarginPolicy用户满意度CSS-销售(A6L/A4L) 2011商务政策Dealer2011商务政策DealerMarginPolicyCSS-Sales(A6L/A4L) AssessmentDealerswhoprovideunrealclientinformationwillbecancelledthecorrespondinghalfyearqualification toearnCSSsalesdiscount.Ifthebehavioristoosevere,thedealerswillbecancelledthequalificationsforthewholeyear.2011商务政策Dealer2011商务政策DealerMarginPolicyCSS-服务(A6L/A4L) CSS服务成绩排名在第76％－900.2%2011商务政策Dealer2011商务政策DealerMarginPolicyCSS-Service(A6L/A4L) Toimprovecustomers’satisfactionandthebrandloyaltyofAssessmentTopmostis0.4%,dealerswillgetcorrespondingrewardaccordingtorankingontheirperformanceonCSSservice.AssessmentCKDAssessmentRankingonCSSserviceresultsisTop25％，0.4%bonuswillbeobtainedRankingonCSSserviceresultsis26-75%，0.3%bonuswillbeobtainedRankingonCSSserviceresultsis76-90%，0.2%bonuswillbeobtainedRankingonCSSserviceresultsis91-100％，nobonus2011商务政策Dealer2011商务政策DealerMarginPolicyCSS-服务(A6L/A4L) 2011商务政策Dealer2011商务政策DealerMarginPolicyCSS-Service(A6L/A4L) AssessmentDealerswillbeassessedtwiceayearbaseonthefindingsoftheagent.Onceeveryhalfyear,averageresultsofhalfyearisthebaseforAssessmentDealerswhoprovideunrealclientinformationwillbecancelledthecorrespondinghalfyearqualificationtoearnCSSservicebonus.Ifthebehavioristoosevere,thedealerswillbecancelledthequalificationsforthewholeyear.2011商务政策Dealer2011商务政策DealerMarginPolicy秘密采购(A6L/A4L)秘密采购(A6L/A4L)应的考核销售折让比例(M)。未参加相应半年考核周期全部3次秘密采购的当A M=当89>A≥65 M=当A M=2011商务政策Dealer2011商务政策DealerMarginPolicyMysteryMysteryshopping(A6L/A4L)Checkdealer’simplementofstandardsalesAssessmentThetoprewardis0.4%,differentdiscount（M）willbepaidfordifferentresults（A:score）,dealerwhodonotparticipantmysteryshopping3timesintherespondinghalfyearassessmentwillnotgetthisdiscount.AssessmentCKDAssessmentA≥89 M=89>A≥65, M=0.2%A＜65， M=0ThethirdpartyconsignedbyFAW-VWAudiSalesDivisionwillimplementmysteryshoppingondealersfor6waveseveryyear,theaverageresultof 3waveswillbeasthebasisforthefirsthalfyear,thetheaverageresultof2nd3waveswillbeasthebasisforthesecondhalfyear.2011商务政策Dealer2011商务政策DealerMarginPolicy飞行检查(A6L/A4L) 当A≥85 M=当85>A M=当A＜70 M=2011商务政策Dealer2011商务政策DealerMarginPolicyWorkshopTest(A6L/A4L) Toimprovecustomers’satisfactionandthebrandloyaltyofAudiAssessmentCKDAssessment0.2%,accordingtodealerWTscoreA,imposeondealercorrespondingDealerwhodonotparticipantworkshoptestwillnotgetthisA≥85, M=0.2%85>A≥70,M=0.1%A＜70，M=0AssessmentAudiservicedeptcontracta3rdpartytocarryout2timesayearWTCondealer.Oncehalfayear,theresultsofeachwaveisthebaseofassessment. DetailedRulesforAudiMarginPolicy2011-FBU2011商务政策DealerMargin2011商务政策DealerMarginPolicy基础销售折让(FBU基础销售折让(FBU)BasicDiscount(FBU)BasicDiscount(FBU)2011商务政策DealerMarginPolicyProvidedealernormaloperationEnsurethebasicviabilityoftheEncouragedealertobeactiveinmarketDealermustcomplywithallarticles“authorizeddealeragreement”andacceptfieldAudit.SalesDiscountCalculationBasisRetailPriceofBasicModelsWhetherforsalesorservice,therearesomebasicbrandcriteria,Ifanyofbasicbrandcriteriadosenotfulfill，thenthewholeAuditfails.0.3%willbecutfromthebasicdiscount.Onlyallbasicbrandcriteriafulfill,thedealerscangetdiscountaccordingtothefollowingrules:2011商务政策Dealer2011商务政策DealerMarginPolicy BasicDiscount(FBU)BasicDiscount(FBU)2011商务政策DealerMarginPolicy95%≦SalesAuditpassrate≦100%and95%≦ServiceAuditpassrate≦100%,dealercangetfullbasicdiscountSalesAuditpassrate<95%orServiceAuditpassrate<95%,0.3%willbecutfrombasicdiscount.AuditTwotimesauditforthewholeyear,onceahalf2011商务政策Dealer2011商务政策DealerMarginPolicy销量考核(FBU)：A8/TT/Q7/A5 A8/TT/Q7/A51.7%FBUAssessment:FBUAssessment:A8/TT/Q7/A52011商务政策DealerMarginPolicyPromotedealerstofulfillthemonthlysalestarget,ensuretheachievementofAudibrandoveralltargetSalesassessmentA8/Q7/TT/A5：Assessmentratio=1.7%×discountcoefficient(AAssessmentmethodEachmodelshallbeassessedseparately，Monthlydistributionplanwillbereleasedseparately.salesplanfulfillmentrate≥100%，discountcoefficientAsalesplanfulfillmentrate＜100%，discountcoefficientA=salesplanfulfillmentrateForthedealersthatdonotcompletethemonthlyplan,iftheycouldcompletethewholeyearbusinessplanformorethan80%bytheendoftheyear,thetracingbackcanbedoneasperthefollowingmethod：2011商务政策Dealer2011商务政策DealerMarginPolicy销量考核(FBU)：A8/TT/Q7/A5 FBUAssessment:FBUAssessment:A8/TT/Q7/A52011商务政策DealerMarginPolicyThecompletionrateofwholeyearbusinessplanofdealersshallbetakenastheloweststandardforcalculatingthecompletionrateofmonthlyplans.Othersituationswillnotbetracedback.IftheincompletionofmonthlyplanisduetotheaccountbooksealinginadvancebySC,theSCshallprovidetracingbackattheendoftheyearRegionalForceareresponsibletodistributethemonthlydistributionplantothedealers,anddeliverthesignedplantoAudiGeneralsalesdepartment.TheDeliverydeadlinewouldbethe5thworkdayofeverymonth.ThetotalofthemonthlydistributionplanmadebyRegiontothedealersshouldbeinlinewiththebusinessplanofthesameyear.SAandCTareresponsibleforcheckingtheaccuracyoftheplan.Itshallbesubjecttoannualbusinessplanincaseofdeviation.Paymentperiod:each2011商务政策Dealer2011商务政策DealerMarginPolicy用户满意度CSS-销售(FBU不含CSS销售成绩排名在后52011商务政策Dealer2011商务政策DealerMarginPolicyCSS-Sales(FBU)R8isnot Toimprovecustomers’satisfactionandthebrandloyaltyofAudiAssessmentTopmostis0.3,dealerswillgetcorrespondingrewardaccordingrankingontheirperformanceonCSSAssessmentmodels：CKD&FBUAssessmentRankingonCSSsalesresultsisTop30％，0.3%bonuswillbegivenRankingonCSSsalesresultsis31-80%，0.2%bonuswillbeobtainedRankingonCSSsalesresultsis81-95%，0.1%bonuswillbeobtainedRankingonCSSsalesresultsis96-100％，nobonus2011商务政策Dealer2011商务政策DealerMarginPolicy用户满意度CSS-销售(FBU不含2011商务政策Dealer2011商务政策DealerMarginPolicyCSS-Sales(FBU),R8isnot AssessmentDealerswillbeassessedtwiceayearbaseonthefindingsofthesurveyagent.Onceeveryhalfyear,averageresultsofhalfyearisthebaseforassessment.AssessmentDealerswhoprovideunrealclientinformationwillbecancelledthecorrespondinghalfyearqualificationtoearnCSSsalesdiscount.Ifthebehavioristoosevere,thedealerswillbecancelledthequalificationsforthewholeyear.2011商务政策Dealer2011商务政策DealerMarginPolicyCSS-服务(FBU),不含 2011商务政策Dealer2011商务政策DealerMarginPolicyCSS-Service(FBU),R8isnot Toimprovecustomers’satisfactionandthebrandloyaltyofAssessmentTopmostis0.5%,dealerswillgetcorrespondingrewardaccordingtorankingontheirperformanceonCSSservice.AssessmentCKDAssessmentRankingonCSSserviceresultsisTop25％，0.5%bonuswillbeobtainedRankingonCSSserviceresultsis26-75%，0.375%bonuswillbeobtainedRankingonCSSserviceresultsis76-90%，0.25%bonuswillbeobtainedRankingonCSSserviceresultsis91-100％，nobonus2011商务政策Dealer2011商务政策DealerMarginPolicyCSS-服务(FBU),不含 2011商务政策Dealer2011商务政策DealerMarginPolicyCSS-Service(FBU),R8isnot AssessmentDealerswillbeassessedtwiceayearbaseonthefindingsoftheagent.Onceeveryhalfyear,averageresultsofhalfyearisthebaseforAssessmentDealerswhoprovideunrealclientinformationwillbecancelledthecorrespondinghalfyearqualification toearnCSSservicebonus.Ifthebehavioristoosevere,thedealerswillbecancelledthequalificationsforthewholeyear.2011商务政策Dealer2011商务政策DealerMarginPolicy秘密采购(FBU),不含 商相应的考核销售折让比例(M)。未参加秘密采购