国际商务英语新大纲

PAGEPAGEPAGE4《国际商务英语》教学大纲InternationalBusinessEnglish一、课程基本信息课程编号：241221适用专业：国际经济与贸易课程性质：专业必修开课单位：经贸学院学时：40学分：2.5考核方式：考试（平时成绩占总成绩的30%）中文简介：国际贸易英语是伴随国际贸易课程在我国高等院校的普及，为了进一步提高国贸学生的英语水平，了解与之相关的国际商务英语知识而开设的。随着我国加入WTO，我国经济与世界经济的联系越来越密切，国际商务已成为日常生活中最热门的词汇之一，由此也需要越来越多的国际商务人才。随之也产生了一个迫切需要解决的问题，国际商务的专业英语水平急需提高。随着我国改革开放的不断深入发展，我国与国外的经济交往日渐频繁。国际商务业务人员不仅要掌握业务知识，还要能用外语同外商交流。而与普通日常英语口语不同的是，国际商务英语专业性较强，需要作为专业的课程来开设。为此我们系统地、逐步深入地开设了《国际商务英语》、《国贸英语口语》、《国贸英语听力》，而本门课程《国际贸易英语》正是在此基础上而开设的。为了进一步地培养学生在国际商务种实际和研究工作中运用英语的能力，为了让学生更多地了解跨文化交际地重要性，课程通过大量阅读相关商务英语的材料，内容包括经济全球化、文化与国际贸易、政策与法律、国际市场进入等领域，扩大学生的知识面，加深学生对跨文化交流的理解，培养学生对跨文化交流的了解和熟悉程度，提高学生在商务领域里运用熟练运用英语语言技能的能力。教学目的与要求LessonOneanintroductiontointernationaltradeSomecountriesaredeficientincriticalrawmaterials,suchaslumberoroil.tomakeupforthesevariousdeficiencies,countrieshavetoengageininternationaltradetoobtaintheresourcesnecessarytoproducethegoodsdesiredbytheircitizens.Inadditiontotradingforrawmaterials,countriesalsoexchangeawidevarietyofprocessedfoodsandfinishedproducts.LessonTwocultureandinternationaltradeSomecountriesaredeficientincriticalrawmaterials,suchaslumberoroil.tomakeupforthesevariousdeficienciescountrieshavetoengageininternationaltradetoobtaintheresourcesnecessarytoproducethegoodsdesiredbytheircitizens.Inadditiontotradingforrawmaterials,countriesalsoexchangeawidevarietyofprocessedfoodsandfinishedproducts.LessonThreeEconomicGlobalizationEconomicglobalizationisverymuchinthenewstoday.Numerouscompanieshaveengagedaggressivelyininternationalization,propelledbytheconvictionthatthisisanirreversiblemarkettrend.Economicglobalizationnormallymeansadecouplingofspaceantime,emphasizingthatwithinstantaneouscommunication,knowledgeandculturecanbesharedaroundtheworldsimultaneously.Whatkindsofcharactersdoyouthinkaqualifiedinternationaltrademustpossess?LessonFourcultureadaptationininternationaltradeCultureconflictshappenbetweenthemultinationalcompanyandthehostcountry.Theinternationalmanagersmustfaceanewcultureroundthem.Certainly,acompanywillseektoworkwithinexistinglocalculturepatterns,althoughthismaynotalwaysbepossible.MNCsmayhaveanumberoffreshsubsidiariesinforeigncountries.Theyneedtointroduceworkingmethodsthatmightdecreaseconflictinthehostcountries.Hoedosecultureinfluencebusinessbehaviors?Howtodealwiththecultureininternationalbusiness?LessonFivemanchesterismVS.protectionismThecontroversybetweenmanchesterismandprotectionismhasbeenacontinuingissueinmostcountries’tradepolicy.ItseemsthatProtectionismiscondemnedseverelywhilefrequentlyappliedbysomecountries.Maybe,itisdifficulttosaywhichpolicyisbetter.Nationschoosetradepolicyaccordingtotheirnationalinterest,notthetermofManchesterismorProtectionism.TradeprotectionismincreasingthetransactioncostoftheglobalmarketLessonSixEconomicintegrationWhyhadGATT/WTOmultilateraltalksbeensosuccessfulatliberalizingtheindustrialtariffsofindustrializednations?Anytypeofarrangementinwhichcountriesagreetocoordinatetheirtrade,fiscal,and/ormonetarypoliciesisreferredtoaseconomicintegration.Obviously,therearemanydifferentdegreesofintegration.Thestudentsshouldunderstand:(1)thepreferentialtariffarrangement,(2)thefreetradearea,(3)thecustomsunion,(4)thecommonmarket,(5)theeconomicunion,(6)staticeffects。LessonSevenforeigndirectinvestmentInfinanceandbusiness,aninvestmentisanassetpurchasedforprofit,whetherviaincome,orcapitalappreciation,orsomecombination.Theentitymakingtheinvestmentisaninvestor.Theoppositeofmakinganinvestment,orsellingtheasset,isdivestment.Basedprimarilyontherelationshipbetweenthepartiesandsecondlyonthenatureoftheinstrumentinvolved,investmentisdistinguishedasthreecategoriesincludingdirectinvestment,Portfolioinvestmentandotherinvestment.三、教学方法与手段采取精讲多练，即教师精讲各种实用表达语及基本表达句子，通过师生问答、讨论，让学生多练习。要求学生通过大量的阅读能在较短的时间流利地表达自己的思想，并掌握必要的书写技能，对国际商务、对外贸易等方面的具有英语语言运用能力的提高与发展，而且更能提高学生全面的文化素养，增加对文化差异性的了解，培养学生尊重不同文化传统的习惯。四、教学内容及目标教学内容教学目标学时分配LessonOneanintroductiontointernationaltrade61Tolearnthedefinitionoftrade掌握32.Tounderstandthebasicconceptsininternationaltrade掌握3重点与难点:Whydomoderncountriestradewithoneanother?Therearenumerousreasonsthatcountriesengageininternationaltrade.衡量学习是否达到目标的标准:通过课堂提问及课后习题的方式了解学生的掌握情况。第二章cultureandinternationaltrade61Tounderstandthemeaningofculture理解22.Toknownthelevelsofcorporationculture掌握23.Toknownthereasonsofcultureconflicts掌握2重点与难点:ToanswerwhyshouldtheMNCsmakeculturaladaptation衡量学习是否达到目标的标准:通过课堂提问及课后习题的方式了解学生的掌握情况。LessonThreeEconomicGlobalization61.Tounderstandthemeaningofeconomicglobalization掌握32.Toknowntheformsofinternationaltradeandeconomicglobalization掌握3重点与难点：toanswerwhyshouldtheMNCspromotethedevelopmentoftheeconomicglobalization。衡量学习是否达到目标的标准:通过课堂提问及课后习题的方式了解学生的掌握情况。LessonFourcultureadaptationininternationaltrade61．Tounderstandcultureadaptationininternationalbusiness理解32．Toknowthereasonsofcultureconflicts掌握3重点与难点：tounderstandHowtodealwiththecultureininternationalbusiness.衡量学习是否达到目标的标准:通过课堂提问及课后习题的方式了解学生的掌握情况。LessonFivemanchesterismVS.protectionism61.Whatismanchesterism掌握22.Whatisprotectionism.理解23.Thecontroversybetweenmanchesterismandprotectionism.理解2重点与难点：Thedifferencebetweenmanchesterismandprotectionism.衡量学习是否达到目标的标准:通过课堂提问及课后习题的方式了解学生的掌握情况。Less