“一带一路”国家跨文化商务交际教程（第二版） 课件 Unit 3 Kazakhstan

Lead-inOverviewBusinessknowledgeCasestudy

CareerskillsLead-inUnit3KazakhstanTheBeltandRoadInitiativeandChina-KazakhstancooperationCross-borderconnectivityTheworld’sbiggestlandlockedcountryKeyhubonEurasiacontinent

BriefIntroductionsteppe/step/n.

（尤指俄罗斯、亚洲和东欧的）大草原，干草原indomitable/ɪnˈdɒmɪtəbəl/a.

不屈不挠的；勇敢的nomadic

/nəʊˈmædɪk/a.

游牧（生活）的valiant/ˈvæliənt

/a.

（尤指在困境中）勇敢的，英勇的Eurasia/jʊˈreɪʃə/n.

欧亚大陆breadbasket/ˈbredˌbɑːskɪt/n.

重要的产粮区；粮仓canyon/ˈkænjən/n.峡谷landlocked/ˈlændlɒkt/a.陆围的；内陆的WordTipsQuestions1.WhatresourcesareattheheartoftheKazakheconomytoday?2.WhatnaturalbeautydoesKazakhstanboast?3.Whyarethemilesofopensteppesignificantforenergydevelopment?4.WhyisKazakhstanfocusedonsecuringtheworld’swatersupply?Kazakhstan–wherehistoryhasbeenwrittenonthewindblownsteppeandthefutureglittersinthousandsoflightsonthehorizon.ForKazakhstan,theninthlargestcountryintheworld,itspasthassurelyinformedtheindomitablespirititexhibitstoday.Fromthewildhorsesandendlesssteppethatsymbolizenomadicfreedomtotherapidlygrowinginfrastructureandvibrantcitiesthecountryknowsnow,Kazakhstanhasevolvedandadaptedtobecomesuccessful,stable,andindependent.Accordingtoancientwritings,theKazakhswerevaliantandcourageous,innovative,(and)adaptable.TheyplayedadefiningroleinshapingcentralEurasia.Today,what’spastisprologue,asKazakhstanagaintakescenterstageasadynamicleaderintheregion.Historically,thisformerbreadbasketoftheSovietUnionwasalsoalargeproducerofmetals,coal,oil,andlivestockproducts.Today,thisabundanceofnaturalresourcesisattheheartoftheKazakheconomy.

ScriptsKazakhstanalsoboastsemerald-greenpineforestsandmilesofdeepcanyons,wherethelightplaysredandgold,andshadowscastaspellonanyonewithaviewtothecanyonwalls.Themountainshostavarietyofadventurersineveryseason,fromskiing,snowboarding,andskatingtohiking,riding,andcamping.Kazakhstanofferssomethingforeveryone.Butapartfromthevariedandstunningnaturalbeautyofthecountry,citieshavegrown.High-risebuildingsandgreenspaceminglewiththenewbuthistoricallymindedOperaHouse.Massiveshoppingmallsriseupalongsidetheultra-modernPeaceandHarmonyPalacepyramid.Theimportanceofeducationtothecountryisreflectedinits99.7percentliteracyrate–oneofthehighestintheworld.Thepastandpresentmeetonthegrasslandsinthemountainsandnowinthebustlingcities.ThestoriesandpromisesarewhisperedthroughthecanyonsasKazakhstancontinuestobuildanewSilkRoad,aninternationalcenterfortradeandcommerceandanewlegacyforthe21stcentury.Scripts2014to2024hasbeendesignatedastheUNDecadeofSustainableEnergyforAll.That’swhyKazakhstanisopeningdoorstowind,solar,andotheralternativeenergytechnologies,whilealsodevelopingitsmassivepetroleum,naturalgas,andmineralextractionindustries.Themilesofopensteppemaketheperfectsolarandwindenergylabs.Kazakhstan’s“GreenBridge”initiativesupportedbytheUNRio+20ConferenceisanotherimportantinitiativebeingundertakeninKazakhstan.Astheworld’slargestlandlockedcountry,Kazakhstanhasnevertakenwaterforgranted.That’swhythecountryisfocusedondevelopingnewsystems,technologies,andinternationalrelationshipsforsecuringtheworld’swatersupply.Kazakhstanhastransformedfromarecipienttoadonorofinternationalaid.Asoneofthemostdynamicallygrowingeconomieswithadouble-digitGDPpercapitagrowthduringitsindependenceandleadingratesinforeigninvestmentinfluxintheregion,KazakhstanannouncedthelaunchofaKazAID–officialdevelopmentassistanceprogram.ScriptsWhatresourcesareattheheartoftheKazakheconomytoday?Theabundanceofnaturalresources,suchasmetals,coal,oil,andlivestockproducts.WhatnaturalbeautydoesKazakhstanboast?Emerald-greenpineforests,milesofdeepcanyons,andmountains.Whyarethemilesofopensteppesignificantforenergydevelopment?Becausetheymaketheperfectsolarandwindenergylabs.WhyisKazakhstanfocusedonsecuringtheworld’swatersupply?Astheworld’slargestlandlockedcountry,Kazakhstanhasnevertakenwaterforgranted.That’swhythecountryisfocusedondevelopingnewsystems,technologies,andinternationalrelationshipstohelpaddresstheworld’swatersupply.OverviewUnit3KazakhstanCountryprofileOfficialname–TheRepublicofKazakhstanOfficiallanguage-Kazakh,RussianCurrency-Tenge(KZT)Capitalcity-AstanaCountryprofileTheninthlargestcountryAlandlockednation

inCentralAsiaLongandrichhistory:nomadiccivilizationtomodernnationAmulti-ethniccountryKazakhs,themajorethnicAbundanceofnaturalresourcesCountryprofileThebiggesteconomyinCentralAsiaandhasgreatlyreducedpovertyUndertheBRI,Kazakhstan–ChinacooperationhasyieldedsignificantoutcomesChinabecameKazakhstan’slargesttradepartnerin2023JointKazakhstan–Chinaprojects:theZhanataswindfarm

KeyculturalconceptsHospitalityEquinecultureReligion

HospitalityHospitalityandgenerosity,an

integral

partofnomadictraditionDastarkhan—traditionalfeastThericherthedishesonthedastarkhan,themorehospitablethehostisconsidered.

EquinecultureHorses

holdacentralplaceinthecultureofKazakhstan.Asymboloffreedom,strength,andwealthTraditionalsportsrelatedtohorsesinsocialgatheringsUnderstandingandrespectingthisequineheritagecanstrengthenbusinessrelationships.

ReligionTworeligions:IslamandRussianOrthodoxChurchTwoawareness:ahealthybalancebetweenthetworeligions,beawareofculturaldifferencesandsensitivitiesBusinessknowledgeUnit3KazakhstanBusinessetiquetteGreetingsDresscodeCommunicationTablemanners

GreetingsGenerallyagentlehandshakewithbothhandsDiffersbetweenmenandwomenduetoreligionMaintaineyecontactduringthehandshakeHandshakingbeforeleavingameetingCompanystatusreflection

DressCodeMen:suitsandties,pointyshoesWomen:suits

ordresses,stilettosClean,polishedandpropershoesareimportant.

TableMannersDining:thedoortoothermeetingsNorushandampletimeallocatedRespectdietaryhabits

andfoodpreferences,e.g.horsemeatAnentiresheepasafeast,withtheheadofferedtothemosthonoredguestTakefoodorpassthingswithrighthandonlySweetsor

pastries,etc.assmallgiftsCommunicationRelationsandfaceareimportant—thesameassomeotherAsiancountries.IndirectandsubtlespeakinghabitsDon’tbeexcessivelyaggressivewhilemakingpoints.

BusinesspracticesStructureandhierarchyinKazakhcompaniesBusinesslanguagesMeetingsBusinessnegotiationsBusinessrelationships

StructureandhierarchyinKazakhCompaniesStrictandverticalstructure,similartosomeAsiancountriesKeydecision-maker:themostseniorpersoninthecompanyBusinesslanguagesRussianorEnglishConfirmspokenlanguageinadvanceTwolanguagesontwosidesofthebusinesscardMeetingsMeetingswithpeopleofsimilarrankHaveallteammembers’résumésreadybeforemeetingsSmalltalkwithsnacksbeforeabusinessdiscussionBepreparedforthemeetingtobelengthyAvoidschedulingmeetingsclosetotheirprayertimeBusinessnegotiationsUnstructuredandopen,livelyandparticipatoryLovearguinganddebatingNevercontradictseniorityopenlyBereasonableLong-termorientedandcentralizeddecision-making

BusinessrelationshipsCloserelationships—keytobusinesstransactionsTendtoknowsomebodybeforeinteractingGettingalongistime-consumingbutusefulPayattentiontogesturesandundertonesPitfall1EnteraKazakhcounterpart’shousewithyourshoeson.Itiscustomarytotakeoffyourshoesbeforeenteringsomeone’shouse.Shoesaretypicallystoredinadesignatedspotneartheentryway.Wearsocksorensureyourfeetareclean.Pitfall2RefuseateapartyinvitationfromyourKazakhcounterpart.Teaishighlyvalued,representingfriendship,hospitality,andsocialconnection.Refusingateapartyinvitationisconsideredaslighttothehost.Pitfall3ChatwithKazakhpeopleaboutfunnystoriesconcerningtheirculture.ExtremelyrudeanddisrespectfulDonotshowsincerityviaculturaljokes.CasestudyUnit3KazakhstanCase1ChenXin,aninternationalbusinessexecutivefromSingaporeDaurenBaibek,aKazakhbusinessmanrepresentingalocaloilcompany.AsChenXinenteredthemeetingroom,heextendedahandshakewithbothhandsforgreeting.Whenthemeetingdrewtoaclose,ChenXin,eagertoleaveagoodimpressionandfinalizethedeal,rosefromhisseat.Afterabriefhesitation,heextendedhishandsagaintoshakeDauren’s.Later,theambienceshiftedtoamorerelaxedsettingastheyengagedinacasualconversationovertea.Seizingtheopportunitytofurtherintroducehiscompany,ChenXinretrievedacompanybrochurefromhisbagandofferedittoDaurenwithhislefthand.ButDaurendidnotshowanapparentinterest.Attemptingtolightenthemood,ChenXinsharedafunnystoryrelatedtoKazakhculture.HisintentionwastodemonstratehisinterestinKazakhtraditions.AnalysisofCase1AsChenXinenteredthemeetingroom,heextendedahandshakewithbothhandsforgreeting.Asthemeetingdrewtoaclose,ChenXinrosefromhisseatandextendedhishandsagaintoshakeDauren’s.ChenXinretrievedacompanybrochurefromhisbagandofferedittoDaurenwithhislefthand.(ItisconsideredinappropriateinIslamicculturetotakefoodorpasssomethingtoyourKazakhcounterpartwithyourlefthand.)Attemptingtolightenthemood,ChenXinsharedafunnystoryrelatedtoKazakhculture.(ItcanbeextremelyrudeanddisrespectfultomakejokesortellfunnystoriesaboutKazakhculture.)Case2DavidJohnson,aninternationalbusinessnegotiatorfromtheU.S.GulnaraKairatova,aseniorbusinesswoman,workinaKazakhcompanyToensuresmoothdiscussions,hepreparedallhisteammembers’résumésforeasyaccess.Themeetingbeganwitharelaxedatmosphere,butDavidquicklynoticedthatitdeviatedfromthedirectapproachhewasaccustomedto.DavidlistenedpatientlyasGulnara’steamnavigatedtheconversationinaroundaboutmannerandexpressedtheirideasimplicitly.Hepaidcloseattentiontotheirgesturesandundertones,tryingtodiscerntheirtrueintentions.Duringthemeeting,severalmembersofGulnara’steaminterruptedtheirnegotiationmultiple

timestoperformtheirdailyprayers.Davidfeltsomewhatuncomfortable,perceivingthisasasignofdisrespect,as

hehadtorepeathisbriefingsupontheirreturn.HeexpressedhisdiscomforttoGulnaraafterthemeeting.AnalysisofCase2Toensuresmoothdiscussions,Davidpreparedallhisteammembers’résumésforeasyaccess.DavidlistenedpatientlywhenGulnara’steamexpressedtheirideasimplicitlyandpaidcloseattentiontotheirgesturesandundertones,tryingtodiscerntheirtrueintentions.DavidfeltsomewhatuncomfortablewhenGulnara’steammembersinterruptedtheirnegotiationseveraltimestoperformtheirdailyprayersandexpressedhisdiscomforttoGulnara.(AsmanypeopleinKazakhstanareMuslims,itiscommonforthemtotaketimeoffduringworkhoursforprayers.)Case3GeYang,abusinessmanfromChinaYerlanBaizakov,aKazakhbusinesspartner.Onthemeetingday,Ge

Yangworeaconservativebusinesssuitandapairofbusinessshoesthathad

somestainsonthem.AsGe

Yangenteredthemeetingroom,heextendedafirmhandshakewithhisrighthandasagestureofrespect.Astheydiscussedbusinessmatters,Ge

Yangusedanindirectapproach,avoidingpointedquestionsaboutpricinganddeliveryschedules.Aftertheformalmeeting,YerlaninvitedGe

YangtojoinhimforatraditionalKazakhmeal.Ge

YangacceptedtheinvitationandbroughtaboxofChinesepastriesasagift.AnalysisofCase3Onthemeetingday,Ge

Yangworeaconservativebusinesssuitandapairofbusinessshoes.Astheydiscussedbusinessmatters,Ge

Yangusedanindirectapproach,avoidingpointedquestionsaboutpricinganddeliveryschedules.Ge

YangacceptedYerlan’sinvitationandbroughtaboxofChinesepastriesasagift.Ge

Yangdidnotkeephisbusinessshoesclean.(Shoesshouldbekeptcleanandpolished,asitcanmakeagoodimpressiononKazakhpeople.)Ge

Yangextendedafirmhandshakewithhisrighthandforgreetingasagestureofrespect.(AgentlehandshakewithbothhandsisthecommonformofgreetinginKazakhstan’sbusinessenvironment.)CareerskillsUnit3KazakhstanWritingabusinessnoticeorannouncementNoticesandannouncementsareusefulwaysforcompaniestoinformthepublicaboutaproduct,service,orevent.Twoforms:anoticeformandaletterform.Beclearandstraightforward.IntroductionBackgroundanddetailsCalltoactionAbusinessnoticeor

announcementWritingab