2.4 gift-giving 跨文化交际 送礼的文化差异

2.4GiftGivingEtiquette/'etɪket/n.礼节，礼仪；规矩TheimportantceofGift-givingItisanoldestsocialtraditionAcompany’simageInterpersonalrelationship22021/6/27

GiftGivingVaries

AmongDifferentCultures

1.China

2.

3.GermanyJapan4.

America

5.SaudiArabiaLearningtargets1.Gift-givingetiquetteindifferentcountries2.Specifictaboosindifferentcultures3.ExercisesandpracticeBasicrules1.carefulselection,wrappingofagiftandpresentingitatthepropertimeandtheproperpalcewithpropermanner.2.Shouldknowthespecificsuperstitionandtaboosintheculture.3.bestowseveralinexpensiveonesinsteadoflavishexpenditures.ChinaChinaRemember:

●Generally,therecipientmaygraciouslyrefusethepresentwhenfirstoffered.●Iftherecipientdidnotopenyourgift,itdoesnotmeanthatheorsheisnotinterestedinit.●Givinggiftsshouldnotbeaone-waybusiness.

ChineseNewYear

Moneymaybegiveninaredenvelope.

China●Thegiftisofferedusingbothhandsandmustbegift-wrapped.ChinaOfficialbusinesspolicyconsidersgiftsasbribes,wwhichareillegal.

+Sayyou’regivingthegiftonbehalfofyourcompanyandwanthimtoacceptitonbehalfofhiscompany.

+Typicallyonepersonisnotsingledouttoreceiveaspecialgift,especiallyinfrontofagroup.

+Displayyourcompanylogoonthegift.

+Avoidgivinghighlyexpensivegifts.

ChinaTypeofgiftsBesuretoavoid:◆Givingclocksasgifts◆Colorssuchaswhiteorblack◆Numberfour◆Sharpobjectssuchasknives,letteropeners,orscscissors◆Givinggiftsinoddnumbers◆Donotbragaboutyourgiftinfrontoftherecipient.◆Afinewritingpenwouldbeagoodgift,unlessithahasredink.China

someunwelcomegiftsAppreciatedgiftsP42Giftstoavoid:P43JapanWhentosendagift?1.Gift-givingisanimportantpartofJapanesebusinessprotocol.P432.Exchangedamongcolleagues7.15+1.1,tocommemoratemdiyearandtheyear'send.3.Bringallkindsofgiftsforourtrip,readytoreciprocate(回礼）4.Ritualofgift-givingismoreimportantthanthegift,somodestonesbetterthanextravagantgifts.(在乎赠礼的仪式，谦虚的礼物不是奢侈的礼物）222021/6/27搜ppt网：1.Awrappedgiftisoftencarriedinsideashoppingbag.2.Presentagiftattheendofyourvisit.3.Agiftforanindividualshouldbegiveninprivate.4.Presentagiftwithbothhands.5.Emphasizethatourrelationshipismoreimportantthanthistrivialitem.(友谊更珍贵）

Etiquetteofgift-givingP43242021/6/276.ItisamistaketogivethesamegifttotwoormoreJapaneseofuneualrank.7.Giftsareusuallyopenedinprivate.8.Modestlyrefuseatleastonceortwicebeforefinallyaccepting.9.Giftsarewrappedinpastel-coloredpapers,withoutbows.Nobrightlycoveredpapersorbows.10.Giftsinpairsareconsideredlucky.11.Ifyouarebringagiftfromyourhomecountry,makesureitisnot“madeinJapan”.

Etiquetteofgift-givingP43252021/6/27Onecustomistoreciprocatewithagiftthat’shalfthevalueofagiftreceived.

Ifyourgiftistooexpensive,itcouldcreateanawkwardsituation.Appreciatedgifts:P44272021/6/27Appreciatedgifts:P44282021/6/27★avoidgivinggiftsinsetsoffourandnine.ThewordsinJapanesethatsoundthesameasthewordsforfourandninearerelatedtodeath.★Don’tgivearedpenorapenwithredink,anddon’twriteoutacardusingred.★Lilies,lotusblossoms,camelliasareassociatedwithfunerals.★Radcardsshouldbeavoided.Giftstoavoid

292021/6/27

*Avoidgivinggiftsinsetsoffourandnine.

nine→くpain→苦（く）four→しdeath→死ぬ(しぬ)*WhenmeetingwithagroupofJapaneseprofessionals,besuretogivehigherqualitygiftstothosewithmoreseniorrankwithinthecompany.*

Itisconsideredextremelyrudetopresentagifttooneindividualinagroup.Giftsoffood(cookies,candyandfruit)orliquorarealwaysgoodchoicesespeciallyformodestgifts.Ifyou’rebringingagiftfromyourhomecountry,makesureit’snot‘madeinJapan’.

VideostudyGermanyAsamllgiftispolite,substantialgiftsarenotusual.Thelargerthegiftis,themoreofficialandpublic.Notbeforeadealhasbeenreached,toavoidmisinterpreted.

Etiquetteofgift-givingP44Giftsareexpectedforsocialevents,toexpressyourthanksafteryouhavebeeninvitedtoadinnerpartyatahome.AlovelybouquetofflowersAhand-writtenthankyoucard

Whentogivegifts?qualitypenstatesfulofficeitemsimportedliquorfinechocolate

AppreciatedgiftscoffeetablebookssthreprenstsyourcountrytastefulsilkscarfAlocalfood

AppreciatedgiftsGiftstoavoidredrosesliliesclothingperfumestoiletriesscarvesbeerAmericaSmallgiftssuchaspens,businessdiaries,andmementoswithcompanylogosareusuallysufficient.oftenpresentedafterthedealisclosed.giftscomefromyourowncountry,notexpectagiftinreturnrightaway.412021/6/271.Giftsarenormallyopenedwhenreceived.2.Usefulitemsfortheoffice,liquororwine,noreligiousconntation.422021/6/27Whenvisitingthehome,itisnormallyappropriatetopresentagifttothehostess.Sendflowersinadvance.

432021/6/27Agiftcanbesomethingsmallbutelaborateforapersonwithwhomyouareclose.442021/6/27Itisimportanttoavoidhighlypersonalgifts.In

America,

lavish,

expensive

gifts

aredefinitely

out.

An

appropriate

alternate

to

a

gift

is

to

take

the

deserving

personto

dinner,

or

to

an

entertainment

orsportsevent.462021/6/27Conclusions:Doalittleresearchonthecustoms.Createapersonalreferencebook.3.Calltheforeignembassiestogetspecificanswerstoyourquestions.saudiArabiaGiftsonlybegiventothemostintimatefriends.Itisembarrassingtoreceiveapresentfromalesseracquaintance.Acarpetmustbehandmade.Toshowrespect,agiftisopenedimmediately.

Etiquetteofgift-givingP46traditionalperfumeisthemostappreciated.Don'tbuygoldjewelleryorsilkgarmentsformeninIslam.Whitegoldorsilvershouldbehallmarkedbyagovernmentauthority.(政府当局的适当标志）

Etiquetteofgift-giving阿拉伯国家：

中国的工艺品在这一地区很受欢迎，造型生动的木雕或石雕动物，古香古色的瓷瓶、织锦或香木扇，绘有山水花鸟的中国画和唐三彩，都是馈赠的佳品。向阿拉伯人送礼要尊重其民族和宗教习俗，不要送古代仕女图，因为阿拉伯人不愿让女子的形象在厅堂高悬；不要送酒，因为多数阿拉伯国家明令禁酒；向女士赠礼，一定要通过她们的丈夫或父亲，赠饰品予女士更是大忌。

512021/6/27522021/6/27532021/6/27542021/6/27552021/6/27562021/6/27572021/6/27582021/6/27592021/6/27WhydoyouthinkMs.Kelsenwon’tacceptthegift?Shedoesn'tthinkitrighttoacceptagift,especiallyavaluableone,justfordoingherdutyasateacher.Itisrareforindividualstudenttogiveteachergifts,especiallyvaluableones.2.4.3CaseforpracticeA.Decidewhetherthefollowingstatementsaretrueorfalse.

1.ManystudentscalltheirprofessorsbytheirgivennamesinmostEnglish-speakingcountries.2.WecanaddressRogerWilliams,whoisanofficer,asOfficerWilliams.3.Thepurposeofgreetingsistoestablishormaintainthesocialrelationship.ExercisesTF

T4.RanksinthearmedforceslikeCaptain,General,MajorcanbeusedastitleinEnglish.5.InChinesetherearenodifferencesbetweenpaternalkinshiptermsandmaternalkinshipterms.6.EmbracingisthetraditionalwayofgreetinginNortheastAsiancountrieslikeKoreaandJapan.7.Togivethepropergift,onemustunderstandthecultureofthereceiver.TF

F

T8.ItisacceptedtogivethesamegifttotwoormoreJapaneseofunequalrank.9.ForaSauditoreceiveapresentfromalesseracquaintanceissoembarrassingastobeoffensive.10.Foranimportantguest,theChinesehostwillseehimorhertothebuildinggate,oreventothebusstop.F

TTExerciseB:Decidewhichofthefollowingsarethepoliteinvitationsandwhicharetherealinvitations.

1.It’sgoodseeingyou.I’llinviteyoutotealater.2.Whydon’twegettogetheroneofthesedays?3.A：Itwasnicetalkingtoyou.Ihavetoruntoclass.

B：OK，maybewecanmeetsometimesoon.A：Yeah,loveto.Whydon’tyoudropmyhousesometime?B：Great.Gottago,checkyoulater.4.A：Beforeyouleaveforyourvacation,canwegettogetherandhavelunch?B：Sure,loveto.A：HowaboutFriday？Sayaboutl2:30atmyplace.

B：Thatsoundsgood.Seeyout