Unit 4 Part 3-4 Reading and Writing【中职专用】高三英语（高教版2021·拓展模块）

高版版拓展模块

Unit4CorporateCulture第3、4课时ReadingandWritingBeabletounderstandcorporateculturefromsixaspects;BeabletoexplainandintroducecorporatecultureofaChinese-famousbrand;Beabletowriteainvitationletterandamemo.Understandtheroleofcorporatecultureinpromotingthedevelopmentofenterprises.LearningObjectivesKnowledgeobjectivesAbilityobjectivesEmotionalobjectivesGraspthevocabularyandsentencepatternsaboutcorporateculture;Part1WarmingupWatchandanswer1.Whichcorporateisintroducedinthevideo?

WatchandanswerWatchandanswer2.Whatisthecorporatecultureoftheenterprise?华为核心价值观成就客户、艰苦奋斗、自我批判、开放进取、至诚守信、团结合作Huaweicorevaluescustomerachievementhardworkself-criticismopenandenterprisingsincereandtrustworthyunityandcooperationPart2ReadingReadandmatch读下面四段有关企业文化的介绍，划出关键词并将其与相应的企业匹配。A.anITcompanyB.anexpressmailservicecompanyC.acoffeechainD.acellphonecompany1Ourcompanyfocusesonprovidingthebestservicebydeliveringparcelsfastandsafelytocustomers.Webelievethatacompanyshouldn’tonlythinkaboutmakingmoney.We’dliketodevelopalong-termbusiness,andaimtomakepeople’slifemoreconvenientwithourbestservice.A.anITcompanyB.anexpressmailservicecompanyC.acoffeechainD.acellphonecompany2Thestoryofourcompanybeganinahumblegarage,withthreefriendsworkingdayandnight.Ithasbeenimaginationandhardworkthathavekeptusgoingforwardtobecamethebestinthefieldofsmartphones.It’simpossibletosumupeverythinginasinglearticle,butpassionhasbeenoneofthemostimportantfactors.Readandmatch读下面四段有关企业文化的介绍，划出关键词并将其与相应的企业匹配。A.anITcompanyB.anexpressmailservicecompanyC.acoffeechainD.acellphonecompany3Ourcorporatecultureiscenteredonourcustomersbecausewebelievethatcustomersatisfactionisoursuccess.Asyouknow,wedon’tjustsellcoffee.Wesellanexperience.Wekeepourstoresopenlateatnightbecausewewantourcustomerstoknowtherewillalwaysbeaplaceforthemtositdownandhaveacupofcoffee.Readandmatch读下面四段有关企业文化的介绍，划出关键词并将其与相应的企业匹配。A.anITcompanyB.anexpressmailservicecompanyC.acoffeechainD.acellphonecompanyThehistoryofourcompanyisnotlongbutwehavegothundredsofmillionsofusersinChina.WehaveinvestedalotintechnologyandactivelytakenpartinthedevelopmentoftheInternetindustry.Ourgoalisnotjustdevelopingtechnology,butenrichingthelivesofouruserswithit.4Readandmatch读下面四段有关企业文化的介绍，划出关键词并将其与相应的企业匹配。ReadandunderlineCorporatecultureisthetermthatdescribesthevaluesheldincommonwithinacompany.Thecultureaffectstheattitudeofemployeesandthewaytheywork.Thefollowingaspectsareallrelatedtocorporateculture.VisionAgreatculturestartswithavisionstatement,whichguidesacompany’svaluesandprovidesitwithpurpose.Goodvisionstatementswillhelpemployeesmakerightdecisions.ValuesAcompany’svaluesarethemostimportantpartofitsculture.Ifthevisionstatementshowsthecompany’spurpose,thevalueswilltellemployeeshowtoachieveit.PracticesValuesareoflittleimportanceunlesstheyareputintopractice.Ifacompanytakesprovidingbestservicesasoneofitskeyvalues,itmayhaverelativerequirementsorpoliciestoencourageemployeestodoit.读有关企业文化的介绍，标注出关键词。topicdefinationofcorporateculturefunctionofcorporateculture读有关企业文化的介绍，划分语篇的结构,总结各段落的主要内容。PeopleNocompanycanbuildaculturesuccessfullywithoutpeoplewhoshareitsvaluesandhavetheabilitytocarrythemout.Peoplearewillingtostickwithculturestheylike,somostcompaniesemploythosewhoarenotjusttalentedbutalsofitforthecorporateculture.HistoryEverycompanyhasitsownhistory.Itisimportanttofindoutthevalueofitandmakeitakeyfactorwhenbuildingthecorporateculture.Forexample,somecompaniesmayestablishcompanymuseumstotelltheirhistory,whichaimstomaketheirculturemorepowerful.PlacePlaceshapesculture.Itistruethatthelocation,constructionanddecorationoftheworkplacehaveinfluenceonthevaluesandbehaviorsofpeoplewhoworkthere.ReadandunderlineReadandconclude读有关企业文化的介绍，归纳文章结构。Part1 Para1DefinationandfunctionofcorporateculturePart2 Para2VisionPara3ValuesPara4PracticesPara5PeoplePara6HistoryPara7PlaceSixaspectsofcorporatecultureReadandchoose读有关企业文化的介绍，选择正确答案。Whatiscorporateculture?A.Thebooksandvideosaboutacompany.B.Thevalueseveryoneinacompanybelievesin.C.Thehistoryofacompany.D.Therulesallstafffollow.2)Whatisthemostimportantpartofcorporateculture?A.Thevalues.B.Thepeople.C.Thehistory.D.Thevision.3)Ifacompanytakesprovidingbestservicesasitskeyvalue,whatisitlikelytorequireitsemployeestodo?A.Askcustomerstowaitwhentheyarebusy.B.Askemployeestolearncorporateculture.C.Neverarguewithcustomers.D.Encourageemployeestocreatenewproducts.4)Acompanyalwayspreferstochoosepeoplewho

.A.arecreativeB.havefinishedinternshipsC.havegraduatedfromcollegeD.shareitsvalues5)Whydosomecompaniesestablishcompanymuseums?A.Toselltheirproducts.B.Tomaketheworkplacemoreinteresting.C.Toemploymoretalentedpeople.D.Tomakegooduseoftheirhistory.Readandchoose读有关企业文化的介绍，选择正确答案。Readandcomplete再读关于企业文化的介绍，补全下面的信息表。CorporateCultureVisionGuideacompany’s1)

andprovideitwithpurpose.ValuesTellemployeeshowto2)

thecompany’spurpose.PracticesValueswillbeoflittle3)

iftheyarenotputintopractice.PeoplePeoplewho4)

thecompany’svaluesandhavetheabilityto5)

themoutarenecessaryforbuildingcorporateculture.History6)

outthevalueofthecompany’shistoryandmakeitakeyfactorwhenbuildingcorporateculture.Place7)

,constructionand8)

oftheworkplacehaveinfluenceonemployees’valuesandbehaviors.valueachieveimportancesharecarryFindLocationdecorationPart3LanguageLearning行业PPT模板http:///hangye/values

n.价值；价值观念eg:Ifsocietyistoexistasaunity,itsmembersmusthavesharedvalues.社会若要成为一个统一的群体，它的成员就必须有共同的价值观。

attitude

n.态度，看法eg:Weallhaveourtimes,butIdotendtohaveanoptimisticattitude.我们都有自己的时代，但我确实会有一种乐观的态度。relatedto

与（某人或某事物）有关eg:Successofamanisdirectlyrelatedtothechoicemadebyhimself.一个人的成功与他自己的选择直接相关。makedecision

作决定eg:It'shardtomakedecisionwithoutthinkingitover.没经过仔细思考很难作出决定。visionstatement

愿景宣言eg:Thecompany'svisionstatementoutlinesitsgoalsforthenextdecade.公司的愿景宣言概述了未来十年的目标。行业PPT模板http:///hangye/

practicesn.实践；练习

eg:Therealgainscomeinbenefitsandworkpractices.但真正的收获来自收益和工作实践。achieve

v.（经努力）达到；获得成功

eg:Teamworkisrequiredinordertoachievetheseaims.要达到这些目标需要齐心协力。employee

n.雇员employern.雇主，老板employn.&v.使用；雇用employmentn.使用；职业；雇用employableadj.可雇用者；符合最低雇用要求者eg:Thefirmhasover500employees.这家公司有500多名雇员。We'llhavetocheckhimoutbeforeweemployhim.我们得先调查一下再雇用他。行业PPT模板http:///hangye/powerful

adj.强大的，有影响力的eg:You'reapowerfulman–peoplewilllistentoyou.你是个有影响力的人–人们会听你的。relativerequirement

相关需求

eg:EvidenceofbasicproficiencyinEnglishispartoftheadmissionsrequirement.基本英语水平的证明是录取条件的一部分。

purpose

n.

目的，意图；目标

eg:Thepurposeofindustryistocreatewealth.勤劳的目的是致富。

duringthefair

展会期间eg:aworldtradefair世界交易会acraft/abook/anantiquefair工艺品展销会；书市；古玩交易会

onbehalfof

代表eg:·Thelawyerspokeonbehalfofhisclientincourt.律师在法庭上代表他的客户发言。TranslatethefollowingsentencesintoChineseorEnglish.Pracitce企业文化影响员工的态度和工作方式。价值只有付诸实践才有意义。1.Thecorporatecultureaffectstheattitudeofemployeesandthewaytheywork.2.一种伟大的文化始于一个愿景宣言。3.Valuesareoflittleimportanceunlesstheyareputintopractice.Agreatculturestartswithavisionstatement.4.我们愿意坚守自己喜欢的文化。5.场地塑造文化。Peoplearewillingtostickwithculturestheylike.Placeshapesculture.TranslatethefollowingsentencesintoChineseorEnglish.PracitcePart4Writing读邀请函，将邀请函的结构名称与相应内容匹配。DearMs.Fellini,Onbehalfoftheorganizingcommittee,Iwouldliketoinviteyoutothe20thHarbinInternationalTradeFair.Thisyear’seventisgoingtobeheldfromJune15thto19thinHarbinInternationalExhibitionCenter.1)___________signature署名opening开头moreinformationjobtitle工作头衔salutation称呼语closing结尾salutation3)_________________2)__________openingmoreinformationDuringthefair,aseriesofbusinessactivitieswillbeheld.ItwillbeagoodopportunitytomeetChineseandinternationalpartnerswithproductsandservicesuptoyourexpectation.Youcangotoourwebsitetolearnmoreaboutthefairandregister.Readandmatchwhowhatwhenwhere读邀请函，将邀请函的结构名称与相应内容匹配。Readandmatchsignature署名opening开头moreinformationjobtitle工作头衔salutation称呼语closing结尾Readandmatch.读邀请函，将邀请函的结构名称与相应内容匹配。Wedohopeyourschedulewillallowyoutoacceptourinvitation.Lookforwardtoseeingyouatthefair.Yoursrespectfully,LiuQianwenPresidentOrganizingCommitteeofthe20thHarbinInternationalTradeFair4)__________closing5)____________signature6)_________jobtitle读邀请函，归纳邀请函结构。ReadandmatchStructure

GreetingHello/DearXXXSubjectInvitationaboutBodyContentsClosingSincerely,/Bestwishes.InvitationLetterReadandcomplete再读邀请函，完成其关键信息的备忘录。EventDate Place ActivitiesReasonsforAttending1)

.2)

.3)

.Aseriesof4)

Meet5)

.withproductsandservicesuptoyourexpectation.The20thHarbinInternationalTradeFairJune15thto19thHarbinInternationalExhibitionCenterbusinessactivitiesChineseandinternationalpartners根据备忘录，完成给卡特先生的邀请函。EventThe20thChinaInternationalFashionFairDateandTime March27thtoApril2nd,thisyearPlaceShenzhenExhibitionandConventionCenterActivitiesFashionshowsandfashionforumsReasonsforattending MakebrandsbetterknownandfindnewbusinesspartnersOrganizerOrganizingCommitteeofthe20thChinaInternationalFashionFairReadandcomplete根据备忘录，完成给卡特先生的邀请函。ReadandcompleteDearMr.Carter,Onbehalfoftheorganizingcommittee,Iwouldliketoinviteyouto1)

.Thisyear’seventisgoingtobeheld2)

in3)

.Duringthefair,4)

.willbeheld.Itwillbeagoodopportunityto5)

.Youcangotoourwebsitetolearnmoreaboutthefairandregister.Wedohopeyourschedulewillallowyoutoacceptourinvitation.6)

.7)

,TanJunMarketingDirector8)

.

the20thChinaInternationalFashionFairfromMarch27thtoApril2ndShenzhenExhibitionandConventionCenterfashionshowsandforumsmakeyourbrandbetterknownandfindnewbusinesspartnersYoursrespectfullyOrganizingCommitteeofthe20thChinaInternationalFashionFairLookforwardtoseeingyouatthefair.读邀请函，归纳邀请函的模板。ReadandmatchDearMs.\MrXXX,Onbehalfof...,Iwouldliketoinviteyouto....Thiseventisgoingtobeheld...(time)in(somewhere).Duringthefair,aseriesofbusinessactivitieswillbeheld.Itwillbeagoodopportunityto....Youcangotoourwebsitetolearnmoreaboutthefairandregister.Wedohopeyourschedulewillallowyoutoacceptourinvitation.Lookforwardtoseeingyouatthefair.Yoursrespectfully,xxxJobtitleGreetingSubjectBodyClosingPart5SummaryIhavemasteredthefollowingwordsandexpressions:values

attitude

relatedtovisionstateme