捷豹XFL媒体沟通会

捷豹XFL媒体沟通会JaguarXFLMediaSeminar非常

不寻常Not

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Usual奇瑞捷豹路虎汽车有限公司总裁President,CJLR戴慕瑞Mr.MurrayDietsch捷豹路虎中国|奇瑞捷豹路虎联合市场销售与服务机构总裁President,IMSS毕

少

朴Mr.MarkBishop2010-2015年各细分市场实际市场份额变化Actualmarketsharechangesofsegmentmarketfrom2010to2015中大型豪华车市场主流品牌2016年上半年增长率排行Growthratelistofmainstreambrandsinmiddle-largesizepremiumcarmarketinthefirsthalfof2016Lincoln190%着眼于企业和品牌与用户更长久的关联FocusondevelopingastrongerconnectionamongCJLR,product,brandandconsumers捷豹XFLJaguar

XFL路虎发现神行

LandRoverDiscoverySport路虎揽胜极光RangeRoverEvoque性能美学The

ArtofPerformance中国定制全球首发Tailor-madeforChina,globedebuts以“L”致敬中国消费者JaguarXFLsalutestoChineseconsumersby“L”奇瑞捷豹路虎常熟工厂CJLRChangshuplant捷豹路虎首个英国本土以外的整车制造工厂最先进、最高效的汽车生产基地之一CJLRChangshuplantisthefirstcarplantofJaguarLandRoveroutsideUK,andisoneofthemostadvancedandmostefficientcarplantsintheworld90%

自动化率高达90%，创全球领先水平Anautomationrateof90%,oneofthehighestratesamonganysimilarfacilityintheworld3秒拥有世界上最先进的伺服压机线，可达20SPM，即每3秒出1个件Theworld’smostadvancedservopressline,maximumspeedof20SPM,oronepartprocessedinevery3seconds4秒国内最快的机械压机线，可达15SPM，即每4秒钟生产一个成品ThefastestmechanicalpresslineinChina,maximumspeedof15SPM,oroneproductfinishedinevery4seconds冲压车间PressShop

国内首家专制全铝车身车间CJLRfeaturesthefirstaluminumcarbodyshopinChina焊装车间BodyShop

307台焊装车间拥有307台“瑞典ABB”自动化机器人Atotalof307ABBrobotsareinservice120秒平均120秒焊装完成一台车Theaveragetimeof

weldingworkforonecarisjust120seconds3种可同时实现三种不同车型的共线生产Atotalofthreedifferentvehiclescanbeprocessedsimultaneously

全球最先进的铆接胶合技术和设备Mostadvancedself-piercerivetingandadhesivejoiningtechnologies335台机器人，自动化率高达100%335robots100%AutomaticRatio自冲铆接机器人数量为232套，国内最多232SPRrobots,themostrobotsownedbyOEMinChina,涂装车间PaintShop

0排放先进的RO-DIP前处理和电泳工艺使废水排放接近零TheadvancedRO-DIPsystemenhancesoverallcleanlinesslevelswhilesimultaneouslynearlyeliminatingwastewaterdischarge95%

采用全球最先进的干式喷漆系统，实现高达95%的空气可循环利用，节省60%的能源，同时采用水性环保涂料TheadvancedDryScrubberSpraySystemallowsfor95%ofallairtoberecycledandachievesenergysavingsof60%.Furthermore,theShopalsousesadvancedeco-friendlywater-basedpaintthathelpsgreatlyreducepollution.

总装车间Trim&FinalShop

国内首创合装过程中采用的滑柱动态移动及定位技术为国内首创，领先于国内同行业竞争对手。Highlysophisticateddynamicstrutmovementandlocatingsystemtechnology,whichwasfirstcreatedandusedinChina,allowforperformancethatfarsurpassessimilarfacilitiesusedbycompetitors品质监控通过ANDON系统、VCATS电子模块系统、以及无线射频车辆追溯技术，严格监控确保产品品质。Theadvanceddeliverysystem,ANDONsystem,VCATSelectronicdetectionsystemandRFIDvehicletrackingtechnologyenabletheShoptostrictlymonitorandensureproductquality.4立柱振动试验近10周的强化路道路模拟耐久试验相当于国内襄阳试车场强化路12000公里耐久试验相当于用户综合道路行驶25万公里涉水试验试验场地：广德试验场，包含深水缓行、倒车项目，快速冲水误操作模拟最大涉水深度：450mm最大冲水车速：65km/h极限工况试验试验场地：中汽中心盐城试验场，专为捷豹项目建造试验项目：跳坡试验、方坑试验、路缘石冲击试验全天候气气候舒适性试验实验场地：同济大学环境风洞试验模拟实际的温度、光照，温度区间-18℃~43℃，包括空调性能试验、暖风性能试验、除霜除雾试验等开闭件耐久试验模拟客户实际使用的动作和过程模拟客户使用环境温度，从极寒到极热（-40℃到+82℃）的多个温度的交变循环模拟客户使用周期相当于10年（或相当于240000Km）的验证钣金台架的静态刚度、静态强度的结构性能验证4ColumnVibrationTestDurabilitytestofReinforcedRoadSimulationinrecent10weeksEquivalenttothedomesticXiangyangtestfieldtostrengthentheroad12000kmendurancetestEquivalenttotheuser'scomprehensiveroad250,000kmWadingTestProvingground：Guangde,includingDeepWater,ReverseprojectandRapidflushingoperationerrorsimulationMaximumwadingdepth：450mmMaximumspeedofflushing：65km/hLimitingConditionTestProvingground：CATARCYanchengAutomotiveProvingGround,builtforJaguarprojectJumpslopetest,squarepittest,curbrockimpacttestAirClimateComfortTestProvingground：EnvironmentalwindtunnelofTongjiUniversitySimulationtestoftheactualtemperature,illumination,temperaturerangeof-18℃

to43℃,includingairconditioningperformancetest,heaterperformancetest,defrostingdefoggingtestOpening&ClosingPartsDurabilityTestSimulatetheactionandprocessoftheactualuseofthecustomerSimulationofcustomersusingtheambienttemperature,fromextremelycoldtohot(-40℃

to+82℃)multipletemperaturecyclingSimulationofthecustomerservicecycleisequivalentto10years(orequivalentto240000Km)verificationStructuralperformanceverificationofstaticstiffnessandstaticstrengthofsheetmetalframe英伦血统BritishLineage全球品质WorldClassQuality共享价值SharedValues奇瑞捷豹路虎汽车有限公司常务副总裁Deputy

President,CJLR陈雪

峰Mr.ChrisChen捷豹路虎中国|奇瑞捷豹路虎联合市场销售与服务机构常务副总裁Deputy

President,IMSS胡

俊

Mr.JamesHu数据来源Datasource汽车消费主体年轻化趋势明显YoungGenerationBecomeMainstreamGroupinCarConsumption宝马5系L奔驰E-Class

L奥迪A6

L核心洞察理性消费群体理性消费群体理性消费群体基础信息男性为主30岁左右已婚，有子女传统行业中高层或自有产业者教育水平相对较低（55%大学以下）男性为主30岁左右已婚，有子女传统产业中高层或自有产业者男性30岁以上已婚，有子女传统产业中高层或自有产业者教育水平相对较低（60%大学以下）同级收入水平相对较低生活方式和态度成熟、稳定的生活阶段追求保险的选择——有性格受他人影响较小寻求工作生活/家庭的平衡追求有形的享受成熟、稳定的生活阶段追求保险的选择——彰显成功跟随主流追求有形的享受成熟、稳定的生活阶段追求保险的选择——低调，追求高识别度跟随主流追求有形的享受购车前的考虑要素感性需求适合自己的品牌形象保险的选择，跟随主流彰显性格理性需求运动化设计奢华，宽绰空间驾驶性能良好感性需求高识别度的品牌保险的选择，跟随主流理性需求大气/霸气设计适合商务用途奢华，宽绰空间舒适感性需求高识别度的品牌保险的选择，跟随主流低调理性需求低调的设计宽绰空间舒适选择理由品牌-高识别度，保险的选择运动化设计驾驶性能良好品牌-高识别度，保险的选择大气外观，奢华内饰，适合商务用途品牌-高识别度，保险的选择低调的设计尺寸性价比高过往车辆拥有情况半数增购，1/3更新6%-7%是豪华品牌车主主要是三厢轿车车主半数增购，1/3更新超过10%是豪华品牌车主主要是三厢轿车车主40%增购，1/3更新6%-7%是豪华品牌车主主要是三厢轿车车主传统中大型豪华轿车消费群体的洞察BMWSeries5

BenzE-Class

LAudi

A6

LKeyinsightRationalconsumerRationalconsumerRationalconsumerBasicinformationMainlymaleAgedaround

30MarriedwithchildMiddleorseniorexecutivesorentrepreneurLesseducated（55%withoutcollegedegree）MainlymaleAgedaround30MarriedwithchildMiddleorseniorexecutivesorentrepreneurMaleAgedabove30MarriedwithchildMiddleorseniorexecutivesorentrepreneurLesseducated（60%withoutcollegedegree）同级收入水平相对较低LifestyleandattitudeMatureandstablePursuesafechoiceLessinfluencedbyotherspursuebalancebetweenworkandfamilyPursuetangibleenjoymentMatureandstablePursuesafechoiceFollowthemainstreamPursuetangibleenjoymentMatureandstablePursuesafechoiceFollowthemainstreamPursuetangibleenjoymentConsiderationincarpurchaseEmotionaldemands:AppropriatebrandimageSafeandmainstreamchoiceExpressingpersonalityRationaldemands:DynamicdesignPremiumandspaciousExcellentdrivingperformanceEmotionaldemands:HighlyrecognizedbrandimageSafeandmainstreamchoiceRationaldemands:DomineeringdesignBusinessusagepurposePremiumandspaciouscomfortableRationaldemands:HighlyrecognizedbrandimageSafeandmainstreamchoiceLowprofileRationaldemands:LowprofiledesignspaciousComfortableReasonswhybuyHighbrandrecognition;safechoiceDynamicdesignExcellentdrivingperformanceHighbrandrecognition;safechoiceDomineeringstyling,premiuminterior,andbusinessusagepurposeHighbrandrecognition;safechoiceLowprofiledesignCarsizeHighcosteffectivenessPreviouscarownership50%additionalpurchase，1/3replacement6%-7%arealreadypremiumcarownersMainlysedancarowners50%additionalpurchase，1/3replacement10%arealreadypremiumcarownersMainlysedancarowners40%additionalpurchase，1/3replacement6%-7%arealreadypremiumcarownersMainlysedancarownersConsumerInsightinTraditionalMiddle-LargePremiumCarSegment传统中大型豪华轿车消费群体的洞察ConsumerInsightinTraditionalMiddle-LargePremiumCarSegmentABB的共性理性的Rational传统的Traditional追求保险的选择Asafechoice跟随主流Followingmainstream渴望不同，但仍在主流/Pursuedistinctivenesswhilekeepinmainstream满意目前阶段，但寻求稳定的发展/Satisfiedwithcurrentsituationandlookingforfurtherdevelopment追求敏锐的洞察/Havingsmartinsight追求优越感/Lookingforexcellence家庭是核心/Familyispriority不好胜，避免高调/Lowprofile追求精神愉悦，也追求有形的享受/Lookingforbothspiritualenjoymentandtangibleenjoyment捷豹XFL的TAAllnewJaguarXFL:profilesofTA捷豹XFL是一辆……AllnewJaguarXFLis:主流品牌的非常之选DifferentChoicefrommainstreambrands传递优越感的ProductdeliversSUPERIORITY触手可及的产品ProductAPPROACHABLEforthemtoconsider彰显理想与抱负的ASPIRATIONALforthemtoembracemodernmindset不同，但不置身事外DIFFERENTBUT

NOT

STANDING

APART主流之中，优越至上SUPERIORITY

AMONG

MAINSTREAM

CHOICE可望亦可及APPROACHABLE志存高远ASPIRATIONAL

新格调运动商务座驾TheMostDynamicBusinessSedan

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Business

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usual驾乘同享Enjoymentwiththeexperienceofride&drive

Longer更长3,100mm+140mm+116mm+157mmLuxury更奢华LatestTechnology更先进科技

目标用户Target

Consumer追求品质生活Pursuingqualitylife注重精神愉悦Payingattentiononspiritualenjoyment彰显不同品位Showcasedifferenttaste男性或女性，30-40岁已婚有年轻子女，进入稳定生活阶段有洞察力的、精致的、有修养的敏锐满意目前的生活阶段，追求稳定发展关注社会认同，有品位，想要有点与众不同，追求优越感，但仍是主流人群形象及生活方式购买动机对XFL的态度志高存远，更触手可及有远大理想的捷豹品牌独特的外观设计精致豪华的内饰更宽敞的空间最新科技便捷售后适合目前社会地位实现个人追求提高生活品质用车需求彰显社会地位渴望的优越性，渴望不同生活享受核心竞品宝马5系L奔驰E-Class奥迪A6L捷豹XFL的用户形象Maleorfemale,30-40yrs.oldMarriedwithyoungchild,established&stable

lifestageDiscerning,refinedandcultu