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GP.Bullhound
MARCH2024
Carbonaccounting
software
Countingwhatmatters
Thisreportisintendedforprofessionalinvestorsonly;seethebackofthereportforimportantdisclosures.GPBullhound
CorporateFinanceLtdandGPBulthoundAssetManagementlimitedareauthorisedandregulatedbytheFinancialConduct
Authority.GPBullhoundIncisamemberofFINRA.GPBullhoundLuxembourgS.a.r.l.isregulatedbythecSSFinLuxembourg.
2
GP.Bullhound
3
Contents
04THEVIEWFROM
GPBULLHOUND
Thebusinessimperativefor
climateaccountability
05CHAPTER1
08
CHAPTER2
Fromactivitiestoemissions:
thecarbonaccountingprocess
13CHAPTER3
Carbonaccountingsoftware,
atyourservice
15CHAPTER4
Increasedautomationiscrucial
forwideradoption
21CHAPTER5
Marketpotentialdrivenbynext-generationcarbonaccountingtechnologies
23AUTHOR
24ABOUTGPBULLHOUND
25DISCLAIMER
GP.Bullhound
4THEVIEWFROMGPBULLHOUND
Theview
FROMGPBULLHOUND
Toachievetheambitiousglobalgoalofnetzeroby2050,human-causedCO2emissionsmust
decreasebyapproximately43%from2019levelsby2030.Thetransitiontodecarbonisingour
economyiscomplexand,inthebuzzofitall,it
remainsinevitablethatweareenteringaneweraofexpectationsforbusinessleaders.
Inthisreport,wearenotfocusingonclimate
action,butonclimateaccountability.Toachievereal,systematicchange,weneedcompaniestoadaptanewmodusoperandi,wherethebaselineistotakeintoaccount,andtransparentlyreport,theirimpactontheplanet.
GP.Bullhound
5
CHAPTER1
Thebusinessimperativefor
climateaccountability
Adaptingtoanewbusiness-as-usual
GP.Bullhound
6CHAPTER1THEBUSINESSIMPERATIVEFOR
CLIMATEACCOUNTABILITY
Thefirststeptowardsaccountabilityistorecognisethestatusquo.Whatisthecarbon
footprintofabusiness'sactivitiesandsubsequentimpactontheclimate?Bymapping
activitiesandtheemissionsrelatedtothem,businessescancalculatetheircarbonfootprintandunderstandwhatcategoriesthemajorityofemissionscomefrom.
Byreporting-andcommunicating-theresult,stakeholdersshouldbeabletoseewhatclimateimpactthebusinessisaccountablefor.
CARBONF00TPRINTBREAKDOWNBYCATEGORY,READYTOBEREPORTED
Carbonfootprint
GrOssemissionsbycategoryGrossemissionsovertime
●Goods&Services
Offices
●Marketing
●Cloud
●Employees
●Travel
Goods&Services177,204tCO₂e
Aocounting&LegalIT
Insurance
PersonnelCosts
97,588
21,739
10,074
4,094
Chooseyourreports
TCFD
TCFD
TaskforceonClimate-RelatedFinancialDisclosuree
SECR
WatershedCarbonReporting
Fullscope1-3emissionsforgeneral
SECR
StreamlinedEnergyandCarbon
CDP
CarbonDisclosureProject
HCDP
Source:Watershed
GP.Bullhound
THEBUSINESSIMPERATIVEFORCHAPTER17
CLIMATEACCOUNTABILITY
Thedataretrievedinthiscarbonaccountingprocessisinturnthefoundationfortargets,forecasts,andeffectivereductioninitiatives.
Asamoreholisticviewonimpactandvaluecreationarebeingforcedintoreportingbyregulators,businessesarestartingtopaycloserattentiontotheircarbonfootprints.
TheEuropeanUnion'sCorporateSustainabilityReportingDirective(CSRD)willrequire
carbonmeasurementstobeincorporatedinthefinancialstatementsandwassettoreshapereportingpracticesforapproximately50,000EUcompaniesalreadyin2023.ThediscussionsarealsoadvancingintheUnitedStatesundertheTaskForceonClimate-relatedFinancial
Disclosures(TFCFD),increasingregulatorypressureonclimatereportingfromnowon.
01Adaptingtoanewbusiness-as-usual
Companieswillneedreliable,scalableandeasy-to-usecarbonmeasurementsolutionstomeetthisshift.ArecentstudybyBCG,whichincluded1,600enterprisesthat,inaggregate,areresponsibleforover40%ofglobalemissions,revealedthatamere10%ofthe
companiesmeasuredtheircompleteemissionfootprintin2022.Moreover,87%wantedtoexpandtheirreportingscope,providedtheyhavebetterdigitaltools.
Whetherthemotivationistocomplywithregulationsorreducecarbonfootprint,everythingpointstowardscarbonaccountingsoftwarebecomingjustasvitalforbusinessesasthe
implementationofAWSoraCRMsystem.
However,thecurrentlowadoptionsuggeststhatthemarketisstillinitsearlystages,andwehavejustseentheemergenceofthefirstgenerationofsoftwareplayers.Whichtechnologicaldevelopmentsdoweneedtoincreasetheusabilityofcarbonaccountingandreachastateoffullclimateaccountability?
GP.Bullhound
8CHAPTER2
Fromactivitiestoemissions:
thecarbonaccountingprocess
High-complexityhurdlesputpressureonresourcesandtime
GP.Bullhound
FROMACTIVITIESTOEMISSIONS:CHAPTER29
THECARBONACCOUNTINGPROCESS
Likefinancialaccounting,carbonaccountingquantifiestheimpactofanorganisation'sactivities-thoughinsteadofnumbers,ittracksandreportsemissionunits.
Carbonaccountingisthesystematicmethodologies,measurementandmonitoringofhowmuchgreenhousegases(GHG)areemittedbyabusiness.Theprocesscanbesplitintofivestages.Astheoperationalapplicabilityofemissioncalculationsevolves,itemergesintoadynamicloopratherthanastaticline.
VISUALISATIONOFTHECARBONACCOUNTINGPROCESS,FROMMAPPINGACTIVITIESTOREPORTINGRESULTS
Reporting&action
Targetsetting
Spenddata
Howmuch
spentona
purchasedgood
orservice
Activitydata
Amountof
aparticular
productor
material
Conversionfactors
Converting
dataintounitofmeasurement
Communication&branding
Emission
factors
Translating
dataintoGHG
emissions
Spend-based
emission
factorsare
typicallybuilt
onindustry
averages
Activity-based
emission
factorsare
oftentaken
fromscientific
studiesandare
Activitymapping
Internationalcompany
activities
Scope1
Emissionfootprint
Theresultwill
beanestimate
ofthetotal
greenhouse
gasemissions
resultingfrom
anorganisation's
activities
Thequality
oftheresult
willdepend
onthedata
andemission
factorsused
Supplychain
andenergy
activities
Scope2Scope3
Regulatory
requirement
reporting
Datacollection
&processing
Reductioninitiatives
moregranular
Calculation
Results
Source:Nomative,GPBulhoundInsights
1.Activitymapping:Tobeginwith,oversightofallthebusiness'sactivitiesandthedata
availableisneeded.Dependingonthestandardsthebusinessneedstocomplywith,
specificdatatypesmightberequired.Accountingforinternaloperationsisinsufficienttocalculateabusiness'stotalcarbonfootprint(Scope1).Indirectemissionsfromgoodsandservicespurchasedfromsuppliersmustalsobeconsidered(Scope2-3).Infact,90%ofabusiness'scarbonfootprintcomesfromindirectemissions.
GP.Bullhound
10CHAPTER2FROMACTIVITIESTOEMISSIONS:THE
CARBONACCOUNTINGPROCESS
2.Datacollectionandprocessing:Thedatashouldhelpdeterminetheactivities'size,scopeornature.Bothspendingandactivity(e.gunits)measurementsshouldbe
used.Forexample,businesstraveldatacanbecollectedby1)thenumberofflights,kilometres,orfuelusedor2)theamountspentonairtravelforthecompany.
Then,thedataneedstobeprocessedintoanapplicableformat.Ifyoumeasureenergyusageinonespecificunit,butemissionfactorsarebasedonkWh(seebelow),thedatamustbeconvertedtokWhunits.
3.Calculation:Aftercollectingandprocessingdata,youapplyanemissionsfactortotranslateittocarbonemissions.Thecalculationsareperformedwithdifferentmethodologiesdependingonwhatdatayouhave-spendingoractivity.Ahybridmethodologycombinesboth.
Theactivity-basedmethodusesunit-leveldatainvolvedinproducingor
consumingaparticularproduct,materialorservice,andmultipliesitbyan
emissionsfactor-theamountofemissionsproducedbyconsumingthatunit.
Thefactorsareoftentakenfromscientificstudieslinkedtothatspecificmaterialoractivity.
Activitydatagenerallyallowsformoreaccurateemissionsestimatesthanspend-baseddata,butit'snotasavailableandismoretime-consumingandcomplextogather.Inparticular,itwillbedifficulttogatherforindirectandScope3emissions.
Example:Ifyoumanufacturechairs,anactivity-basedapproachcouldfactorinhowmanykilogramsofsteelandothermaterialsareused,andwheretheseinputfactorscomefrom,toprovideacarbonfootprintspecifictoyourproduct.
Thespend-basedmethodtakesthefinancialvalueofapurchasedgoodorserviceinstead,andmultipliesitbyanemissionsfactor-theamountofemissionsproducedperfinancialunit.
Spend-basedemissionfactorsaretypicallyderivedfromenvironmentally
extendedinput-output(EEIO)modelsthatdepicttheflowofresourcesbetweendifferentsectorsoftheeconomy.Basedonthis,onecancalculatetheaverageamountofemissionsassociatedwitheachunitofmoneypaidinaspecific
industryandregion.
Sincespend-basedmethods'emissionfactorsarebuiltonindustryaverages,thecalculationscanlackspecificityandareoftennotseenasthepreferredmethodology.
Example:Aspend-basedapproachwouldgenerallyfactorinthatyouproduceachair,andwouldn'taccountforwhetherthechairwasmadeofironorwood,orifitwastransportedfromChinaortheUS.
Source:Normative.io
GP.Bullhound
FROMACTIVITIESTOEMISSIONS:CHAPTER211
THECARBONACCOUNTINGPROCESS
4.Results:Themainoutputfromcarbonaccountingistheestimateofanentity's
emissionsfootprint.Theaccuracyofthisestimatewilldependonthequalityofdatainputted,andtheprecisionoftheemissionsfactorsused.However,itisimportanttonotethataroughestimationwillstillhelptogetabetterunderstandingofyour
emissionsfootprint.
5.Reportingandaction:Theresultscanbeusedinmultipleways.Foremost,through
thefinalreportingofabusiness'scarbonfootprint,regulatoryrequirementsand
newdemandsfromstakeholderswillbemet.Withconditionssuchastransparency
andreliability,therewillultimatelybeasystemholdingbusinessesaccountablefor
animportantpartoftheirclimateimpact.Furthermore,theemissionsdatacreates
opportunitiesforactionandplanetaryimpact,asitenablestheidentificationofeffectivetargetsandstrategiesforemissionreductions.
FACILITATINGACTIONSFORCOMPANIES
202020252030
BASELINEEMISSIONS■HISTORICALEMISSIONS■BUSINESS-AS-USUALFORECAST
■FORECASTWITHINITIATIVES■TARGET■CARBONREMOVAL0NETEMISSIONS
Source:Watershed
GP.Bullhound
12CHAPTER2FROMACTIVITIESTOEMISSIONS:THECARBONACCOUNTINGPROCESS
01High-complexityhurdlesputpressureonresourcesandtime
Theemissionscalculationisnotthemostcomplicatedpartfromacustomer'sperspective.Thestepofderivingthedatathatcomesbeforeiswhatmakescarbonaccountingcomplexandtime-consuming.
Inparticular,thecomplexityoccursin:
·Activitymapping:Identifyingalltheactivitiesthebusinessisengagedin-internallyandacrossthesupplychain-andwheredataisavailableistime-consumingandafirstmanualhurdle.
·Datacollection&processing:Collectingdatainnon-standardisedandnon-digitalformatsfromallrelevantsources,oftenrequiringmanualprocessingandcalculationingestion.
ILLUSTRATIONOFTHELEVELOFCOMPLEXITYANDTIMEREQUIREDINTHECARBONACCOUNTINGPROCESS
Levelofcomplexityandtimespent
柴
Datacollection
&processing
■HIGH■MEDIUMLOW
Reporting&action
Activitymapping
Calculation
Results
Souroe:GPBullhoundInsights
Withthiscomplexityinmind,carbonaccountingisalsoanewexerciseformanycompanies.And,whenincorporatinganewinternalbottomlineandreportingittostakeholders,
companieswanttogetthings-justabout-right.Afirststepingettingeducatedabouttheprocessandhowtothinkabouttheunderlyingdataisrequired.
Duetothefactorsabove,sustainabilityconsultantsandlegacycarbonaccountingprovidershavehistoricallyprovidedcustomisedservices,guidingcustomersthroughthisprocessorperformingfullyoutsourcedwork.
GP.Bullhound
13
CHAPTER3
Carbonaccountingsoftware,
atyourservice
GP.Bullhound
14CHAPTER3CARBONACCOUNTING
SOFTWARE,ATYOURSERVICE
WiththetailwindsofincreasedESGfocusandaspiringtohelpbusinessesautomatethe
complexprocessoutlinedabove,carbonaccountingsoftwareraisedaround$400mincapitalin2021and$970min2022.
Cloud-baseddigitalplatformsthatarestartingtousemachinelearningandAItocalculateemissionsandperformanalyticshavebeenpivotalandvitalshiftsinthemarket.Apartfromtheobviousbenefitsofgoingfrommanualprocessesandspreadsheetstoadigitalplatform,softwareprovidershavemadecarbonaccountingmorebroadlyaccessible,dynamicand
compliant.
Whilethesedevelopmentshavemajorbenefitsfortheapplicationsofcarbonaccounting,
customersstillneedsupportinitscurrentstate.Carbonaccountingsoftwareusersspend
75%oftheirtimemappingbusinessactivitiesandtherightdatainputsonaverage.Customerandexpertinterviewsshowthatoneofthemostdeterminingfactorsforbusinesseswhen
selectingcarbonaccountingprovidersisthelevelofmanualsupportandstrategicservicesthroughthedatacollectionstagesandbeyond.
MOVINGTOWARDSFULLDIGITALISATION:
WEHAVEREACHEDTHESTATEOFDIGITAL-FIRSTCARBONACCOUNTINGSERVICES
SHAREOFCARBONACCOUNTINGPROCESSCOMPOSITION
Source:GPBullhoundInsights
Conclusively,carbonaccountingsoftwareprovidershavedrivensignificantdigitalisationtotheprocess,butarestillhighlyreliantonincludingorcombiningmanualserviceswiththeirofferings.
Nevertheless,thecurrentcarbonaccountingsoftwareprovidersaretheonespavingthewaytowardstheneweraofbusiness-as-usual,andwehaveonlyjustexperiencedthefirstgenerationofinnovators.
Source:Sifted,Trends.co
GP.Bullhound
15
CHAPTER4
Increasedautomationiscrucialforwideradoption
Keyhurdlesforautomationofactivitydata
collectionandprocessing
Infrastructurethatsolvesfordata
GP.Bullhound
16CHAPTER4INCREASEDAUTOMATIONIS
CRUCIALFORWIDERADOPTION
Regardlessofexpectedregulations,themajorityofcompaniesarenotdedicatingthetimeandresourcescurrentlyneededtoperformreliablecarbonaccounting.Increasedautomationwilldecreasethecomplexityandbevitaltoacontinuedadoptionof
emissionsreporting.
Intime,itisalsoanimportantdriverforclimateefforts.AstudybyBCGrevealsthat
organisationswithmoreautomatedsolutionsforemissionmeasurementare2.2timesmorelikelytomeasureemissionscomprehensively,and1.9timesmorelikelytoreducetheiremissions.
Thefirstgenerationofsoftwareprovidershascomealongwayinautomatingthe
calculationpart.WiththeuseofAIandemissionsfactordatabases,theconversionofactivitydataintocarbonfootprinthasreachedahighdegreeofautomationinthecurrentstate.
THECURRENTSTATEOFCARBONACCOUNTINGAUTOMATIONANDAREASTOIMPROVE
Levelofautomation
Datacollection
咪
Reporting&action
Results
Calculation
&processing
Activitymapping
■HIGH■LOWiFOCUSAREAS
Source:GPBullhoundInsights
Loopingbacktothechallengeswiththecomplexityexplainedabove,itisunsurprisingthatactivitymappinganddatacollectionandprocessingwillbethehardestcomponentstoautomate.
GP.Bullhound
INCREASEDAUTOMATIONISCHAPTER417
CRUCIALFORWIDERADOPTION
Key
hurdlesforautomationof
activity
datacollection
01
and
processing
Carbonaccountingsoftwarecustomersandindustryexpertsidentifythreekeyareasslowingdowntheautomationandwideradoptionofcarbonaccountingsoftware:
1.Retrievingsupplier(Scope3)data.Gettingthecorrectdatafromsuppliersisadauntingtask,anditgrowswiththesize,geographicalscope,andcomplexityofyourvaluechain.Theprocessspansfromidentifyingthesuppliersanddatainquestion,whichsome
suppliersarenotableorwillingtoshare.Thisresultsinaheavyrelianceonthird-partyentitiesforabusinesstoperformcarbonaccounting.Thedependencycanjeopardisethereliabilityofresultsaswell.
2.Ongoingneedformanualprocessingofunstructureddata.Theabsenceof
standardiseddataformatsandthearrayofsourcesfromdifferentprovidersnecessitatetime-consuming,manualprocessestopreparethedataforuse.Toillustrate,considertheseeminglyroutineelectricitybills.Abusinessmighthaveasetofproviders
wherethedataarrivesindiverseformats,suchasPDFsorExcelsheets,atdifferent
frequencies.Theymightnotevenmeasureelectricityinthesameunit.Toensure
compatibilitywiththesoftware,manualgathering,cleaningandreformattingofthisdataisrequiredcontinuously.
3.Non-standardisedpracticesoverwhelm.Asbothmethodologiesanddataformatslackstandardisation,thereisroomforvariousapproachessimultaneously,ascompliance
withexistingregulationsistheobjective.Consideringthatcarbonaccountinghasonlyexistedforaround20years,itisunsurprisingthatnounifiedsystemhasyetbeen
developed.FrameworkssuchastheGHGProtocolandtheGlobalReportingInitiative(GRI)aremovingtheneedle,butaninteroperabledataformatisstillyearsaway.
02Infrastructurethatsolvesfordata
Whilethechallengesaboveallrequireamorematuringstateofthemarketandsystemicchange,thereareafewkeydevelopmentsthatwillhelpaccelerateprocessautomation.
■Enablingautomatedcarbonaccountingby'solvingfordata'
AItostructureandcleandata.GenerativeAIhasunlockedpossibilitiesto
automatetext-to-outputandrepetitivetasksineveryindustry.Indealingwithlargequantitiesofunstructureddata,suchasintheexampleofelectricity
bills,applyingnaturallanguageprocessingtopulltherightlineitemswillincreasethespeedandeaseofsuchlaborioustasks.WhileAItohelpdatastructuringingeneralwillbeimportant,companieslikeBriinkarealreadyinnovatingESGinsightsanddocumentanalyticswithAI.
GP.Bullhound
18CHAPTER4INCREASEDAUTOMATIONISCRUCIAL
FORWIDERADOPTION
FulltraceabilityofAI-enabledoutput.Theadvancementsabovearenotsci-fiwiththecurrentspeedofAIinnovation.However,thetechnologycanonlybeusedtoitsfullpotentialwheretheoutputisreliableandalwaystraceable.
ThismeansthatevenifanAIassistantretrievesandprocessesyourelectricitydata,anauditormustbeabletotracethedatabacktoeachelectricitybill.
ImprovedAPIanddataintegrationsinfragmentedsub-categories.Onceinplace,APIintegrationsthatpulldataautomaticallyfromabusiness'sdisparatesystemseasedatagatheringimmensely.APIstofinancialaccountingsystemsarenowusedtopullspend-baseddata.However,thescopeismuchbroaderinthefieldoflessstandardisedandprecision-activitydata.Althoughsome
moreconsolidatedsub-categorysoftware,likecorporatetravel,isincreasinglyinteroperablewithcarbonaccounting,manyoftheintegrationsneeded
betweendatasilosanddifferentsystemsarenotthereyet.
MoreadvancedAPIsolutions,suchasAPIaggregators,opensource
applicationsandAPI-firstsoftware,willbecrucialtoenableautomateddatagatheringandviabilityofcarbonemissionsmetrics.Wearealreadyseeing
influentialinnovatorslikeClimatiq,whichintegratescarbonemissiondataintoexistingbusinessfunctionsoftwareviaitsAPI.
Digitisingsupplychainsandsustainabilitydata.Retrievingdatafrom
suppliersisdifficultbecausewefirstneedfulldataavailability.Aspartofthesystemicshifttowardsmoretransparencyacrossglobaltradeandvaluechains,multipleeffortsondigitalisationandbuildingmassivecompany
databasesarealreadyunderway.CompanieslikeAltanaandFlexportaredigitisingsupply-chainlogisticsandEcoVadisandPrewavesupply-chain
sustainabilitycompliance.Allarebuildingvaluabledatabasesconsistingofthousandsofcompaniesthatcanservehelpfulinotherusecases-suchascarbonaccountingScope3emissions.
Althoughdigitisingallthecurrentmanualdataandprocesseswilltakeawhileglobally,themorereal-timedatawehaveoncompanies,themoreaccessibledatagatheringwillbe.Thesedevelopmentsarealsosynergic,astheeffortsincarbonaccountingwillbeanessentialcontributortoprocurement,transportandsupply-chaindecisions.
GP.Bullhound
INCREASEDAUTOMATIONISCHAPTER419
CRUCIALFORWIDERADOPTION
Theeffortsdrivingthesedevelopmentswillresultincompaniescreatingthepick-and-shovelapproachforautomatedandreliablecarbonaccounting:
KEYDEVELOPMENTSINDATACOLLECTIONANDINGESTIONCREATINGTHEPICK-AND-SHOVELFORCARBONACCOUNTING
柴
Datacollection&processing
Supplychaindataenablers
flexport.0Aitanaecovadls
CprewavesUPPLYSHIFT国tacto
Datalayerinnovators
CLARITYAIbriinkUPAIQHT!PROJECT
KNOWLEDE日画泉E
novataclimatiqgreenpixie
Carbonaccountingsoftware
mtosuTANOUPextonnes6DcycleNormativepny
PERSEFOHptnfwatershed
pledgekabauncomundoONet
Emitwise°carbencloudScope3
Activitymapping
Reporting&action
DTerrascopeminImum
Calculation
Results
圆
UnravelCarbon
WMP
0DRQ
。
0
KEYAREAFORDEVELOPMENT
Source:GPBullhoundInsights
Fromtheend-userperspective,therewillnotbeawinnerthattakesitallfortheuse-
casesofcarbonaccounting.Duetothecomplexityandscopeoftheprocess,wewon't
haveablanketsolution.Webelievethesegmentsbelowwillhaveverydifferentcustomergroups,characteristicsandsoftwarecapabilitiesinamaturemarketwheremultiple
vendorswillco-exist.
GP.Bullhound
20CHAPTER4INCREASEDAUTOMATIONISCRUCIAL
FORWIDERADOPTION
END-USERCARBONACCOUNTINGSOFTWAREFORDIFFERENTUSER-GROUPS
Automatedsoftware
Plug-and-play
判TANUR
eHtyDcycle
SMEs
2ndgeninnovators
DTerrascope
ONetO
UnravelCarbon
cimatiq
#mnmum
Verticallyfocused
BpledgeScope3
greenpxle●aC
Emitwise°*mndocarbascu
00ZROkabaun
Enterprise
1genhorizontalpioneersspheraPeOHI
四EcochainPA
fWatershedNormative
Consultants
BCGm
Digital
services
Verticalsoftwareisonepromisingsegmenttargetinganicheindustryorsub-categoryof
emissions.Byconcentratingonbuildingyourproductforaparticularcustomeroremissionscategory,thereislessvarietyincustomerprocesses,datainputsandstandards,soeffortswillbemoreimpactfulinsolvingautomation.Industrypartnershipswhicharemore
customisedandhigh-touchtodaycanlaterresultinawinningtoolbuiltonbestpracticesandhigh-qualitydatasets.
Ontheotherhand,webelievethatwell-funded1stgenerationsoftwareplayerswillseefirst-moverbenefits.Withtheresourcestobeattheforefrontofthekeydevelopments,eitherbyin-housedevelopmentoracquisitions,severalplayerswillbewell-positionedtocontinueasinnovators.Althoughmanyofthemtargetenterprisecustomers,theircustomerbasealreadyserveslucrativeaccesstodataandscalingbenefitsandispositionedforpartnershipswith
bigtech.
Lastly,weseethatprovidersfocusedonthelongtailarewellpositionedtobringalow-touchofferingsooner,asSMEsoftenhavesimplerdataandpartnerstructures.However,withfewergranularrequirements,thequestioniswhethercarbonaccountingbecomesamoduleinmoreholisticESGreportingsoftware,ratherthanastandaloneproduct.
GP.Bullhound
21
CHAPTER5
Marketpotentialdrivenby
next-generationcarbonaccountingtechnologies
GP.Bullhound
22CHAPTER5MARKETPOTENTIALDRIVEN
BYNEXT-GENERATIONCARBONACCOUNTINGTECHNOLOGIES
Reachingastateoffullclimateaccountabilitywillbeoneofthemostessentialand
seeanewnormalwhereaccountability,transparency,andmarketpowerswillenablethe
immediateeffectivemechanismsforbusinessestoreconsider'business-as-usual'.We
transitiontowardsamoresustainableeconomy.
Theindispensabletechnologyanddigitaltoolsareleadingthechargeinthistransformation.Thesearethekeydriverspropellingthecarbonaccountingsoftwaremarketfromaniche
andlow-adoptionpracticetoamulti-billiondollarindustry.Presently,themarketisvaluedatasubstantial$12bn,withresearchforecastingastaggeringgrowthto$65bnby2030.Technologyisthecatalystforamorewidespreadandefficientimplementationofcarbonaccountingpractices,tacklingthecriticalchallengeofdatacomplexityandintegration
head-on.
WeareexcitedtowitnessthetransformativepowerofAIinstructuringactivitydataand
systemintegrations,pavingthewayformoreviableend-usersoftwaresolutions.With
time,digitalsupplychainsandlargereal-timedatabaseswillfacilitatemoreautomatedandtransparentcarbonaccounting.It'simportanttonotethatdifferentcustomerswillrequiredifferentaccountingsolutions.Whileseveralsystemicdevelopments,suchasimproved
standardisationandmoretransparentregulations,arenecessary,wemaintainapositiveoutlookontechnology'sabilitytoaddressourmostcriticalchallenges.
END-USERCARBONACCOUNTINGSOFTWAREFORDIFFERENTUSER-GROUPS
20222030
Source:GPBullhoundInsights
Source:SNSInsider
GP.Bullhound
AUTHOR23
AUTHOR
NELLY
TRANAAS
nelly.tranaas@
GP.Bullhound
24ABOUT
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