创新大学英语综合教程U5电子教案

UnitFiveFoodandHealthObjectivesStudentswillbeableto:Graspthemainidea(thattheOrganicfoodindustryinChinawillbedevelopedduetotheemergencyoftheconceptofhealthyeating)andstructureofthetext(introductionofthetopicbytheinformationoforganicfood;developmentofthearticlebytheorganicconsumption;conclusionofthearticlebyastatement);Appreciatehowtheauthorachievescoherenceoftheessay;Acquirethekeylanguagepointsandgrammaticalstructuresinthetext;Participateinaseriesofreading,listening,speakingandwritingactivitiesrelatedtothethemeoftheunit.SuggestedTeachingStepsLead-inTextAWordStudySentenceStudyStructureStudyAfter-readingAdditionalMaterialsLead-inDirections:Watchavideoandanswerthequestions.1)Whatdoes“organic”mean?Organicmeansthattherearen’tanygeneticallymodifiedingredients,thatnochemicalswereusedtokillbugsandwedsandsoon.2)Doesorganicfoodmeanthattheingredientsarenutritious?No,itdoesn’t.TextA:TheOrganicFoodMarketinChina1.InChina,mostorganicfoodsarecultivatedbyorganizedsystems,notlikeothercountrieswhereorganicfoodsaresuppliedbyindividuals.TherearethreemainsorganicfoodproductionmodelsinChina:thefirstoneisthatbigcompanyleaseslandfromfarmerandpaysthem.Thesecondmodelisthatunderthepermissionoflocalgovernments,bigcompaniessignanorganicfoodproductioncontractwithfarmers.Thethirdoneistheorganicproducerassociation.Farmerssetupanassociationbythemselvestoconductlarge-scaleorganicfoodproduction.2.Duetovastcultivationareasandvariousclimates,diverseorganicfoodcanbegrowninChina.Themainorganicproductsexportedareprocessedvegetables,soybeans,honey,grains,greentea,herbalmedicinesandbeans,whicharemostlyrawandsemi-processed.3.TheconceptoforganicfoodwasintroducedinChinaafterthereformandopening-uppolicy.By2018,China'sorganicagricultureacreagerankedthirdintheworld,accountingfor4.5%ofthetotalacreageofglobalorganicagricultureand50%inAsia.From2002to2013,manylawswereintroducedtoregulatetheorderlymarketenvironmentoforganicagriculture.Thusafter2013,organicagricultureinChinaenteredastageofrapiddevelopment.4.Lookingattheevolutionofthemarket,wecandefinitelysaythatorganicfoodinChinahashugepotentialininternationalanddomesticmarkets.Justin2018,domesticsalesoforganicproductsinChinawereabout￥63.15billion,up4.01%from￥60.67billionin2017.Besides,e-commercelargelystimulatedsalesoforganicfoodinChina.AtpresentthemarketsizeoforganicfoodinChinaisstillverylow,whichisfarfrommeetingtheneedsofdomesticandforeignconsumers.5.MostChineseconsumersarepricesensitiveandlookforvaluewhenbuyingorganicfood.Areorganicproductssaferthanotherproducts?Areforeignimportsreallyworthpaying2-3timesthecostofdomesticitems?ThesearesomequestionsChineseconsumersaskthemselveswhentheybuyorganicfood.FormostChineseconsumers,theydon'tthinkthatorganicfood'shighpricematchesitsnutritionalvalue.Andmanyconsumersalsoconsiderorganicfoodasamarketingtermwithoutrealhighernutritionalvalue.Fromasustainabilitypointofview,theorganicfoodindustryisnotasfriendlytowardstheenvironmentaspeopleimagined.Theproductionoforganicfoodalsoexhaustsalargeamountofcarbondioxideandoccupiesmuchmorelandsthantraditionalagriculture.Itisobviousthatorganicfoodhasmorenaturalnutrientsandsecureguarantees,howevermostChineseconsumersconsideritasaluxury.6.Chinaisbecomingoneofthelargestorganicconsumersintheworld.Withsuchpotential,it'snotsurprisingthatChinahasbecomeagoldmineforinternationalorganicfoodsuppliers.However,sellingitsproductstoChineseconsumersrequiressomeadjustmentsandaspecificstrategyforcross-bordere-commerceinChina.7.Chinaisbyfarthelargeste-retailmarketintheworld.Thus,onlineretailand020modelsarethemostefficientsaleschannelsfororganicfoodinChina.In2018.theamountofordersofChineseonlineretailerforagriculturalproductssurpassed65.3billionRMB,witha233%increasefrom19.6billionRMBin2017.8.ManyofChina'sfood-tradingfirmshaveseeninternationalordersfallby75%becauseofforeignbarrierstotrade.Meanwhile,thecountry'scateringindustryhasbeenshutdown.thusthedemandfororganicfoodhasplummeted.Zhou,presidentofoneofChina'slargestcropgrowersestimatedthattheoutbreakcouldreducethecompany'sexportsfor2020bymorethan20%.Nonetheless,aftertheoutbreakphysicalhealthhasbecomethecoreofChineseconsumers'priorities.AsChineseconsumers'incomescontinuetoriseandmoreareconcernedwithahealthydiet,themarketsizeofnaturalhealthfoodisexpectedtoapproach200billionRMBin2022.Inlightofthiswaveinhealthconsciousness,somegreenfoodcompaniesseizedtheopportunity.“GrainMill”harvested918millionRMBastheturnoverand105millionRMBfornetprofitofthe2thquarterin2019whichturneditintotheindustryleader.9.Duetomanyrestrictionsbytheimpactoftheoutbreakpeoplehavehadtostayathomeandcookbythemselves.Thus,frozenandconvenientfoodsbecametheirfirstchoice.AccordingtoresearchreleasedbyNelsonabouthowAsianconsumerswilleatpostoutbreak86%ofChinesesaidtheywouldeatathomemoreoftenthanbeforetheoutbreak.Inaddition,80%willpaymoreattentiontoahealthydietand89%claimedthattheyprefertobuyfreshfoodonlinenow.Ontheotherhandhealthproductssuchasvitamins,healthteasandprobioticsarealsopopularamongChineseconsumers.Asaresult,theoutbreakhaschangedmanyChinesepeople'sconsumptionbehaviors;andhealth-relatedproductswillbefavoredduringandafterthespecialperiod.10.AlthoughChineseconsumershavehugedemandfororganicmilk,China'smilkindustrywillinevitablybeimpactedonproduction,transportationandsales.FocusingonChina'sbiggestdairycompany,itencountereda10.7%contractiononits1stquarter'sturnovercomparedwith2019.However,despitetheliquidmilkrevenueplummetingby19%,itsmarketshareroseby1.1%,arrivingat39.3%.Organicmilkcontainsvariousnutrientsandcanhelpimprovepeople'simmunesystems,whichwillhelpinproducingapurchasingupsurge.Therefore,thesalesoforganicmilkandmilkpowdersbyonedomesticbrandrocketedbymorethan50%duringtheoutbreak.Meanwhile,Itisinterestingtoknowthatthesalesofmilkpowderbyforeignbrandsmakeup60%-65%oftotalnationalsalesinChina.Andasformostdairycompanies,theyareveryoptimisticabouttheorganicmilkmarketinChinainthefuture.11.China’sorganicfoodmarketisdevelopingrapidly,andthepotentialdemandfororganicfoodamongChineseconsumersisenormous.Asforthechoiceoforganicfood,importedorganicfoodhasqualityadvantage.AlthoughtheoutbreakhasdepressedChina'sorganicfoodindustry,theemergenceofahealthydietconceptandincreasingdemandfororganicfoodwillleadtoarapidrecovery.WordStudycultivatev.topreparelandandgrowcropsonit,ortogrowaparticularcrop耕作；栽培；种植e.g.Mostofthelandthereistoopoortocultivate.Thevillagerscultivatemostlymaizeandbeans.supplyv.toprovidesomethingthatiswantedorneeded,ofteninlargequantitiesandoveralongperiodoftime供应，提供，供给e.g.Electricalpowerissuppliedbyundergroundcables.Threepeoplehavebeenarrestedforsupplyingarmstotheterrorists.regulatev.tocontrolsomething,especiallybymakingitworkinaparticularway(尤指使按照某种方式运作而)控制，管理，调节，调整e.g.YoucanregulatethetemperatureinthehousebyadjustingthethermostatHermotherstrictlyregulateshowmuchTVshecanwatch.evolutionn.thewayinwhichlivingthingschangeanddevelopovermillionsofyears演化；进化e.g.Darwin'stheoryofevolutionhasbeenquestionedbymanypeople2)agradualprocessofchangeanddevelopment发展；演变e.g.Thenewtelescopehashelpedustounderstandmoreabouttheevolutionoftheuniverse.Thisproductwasanextremelysignificantstepintheevolutionofcomputergamespotentialn.possiblewhenthenecessaryconditionsexist潜在的，可能e.g.Anumberofpotentialbuyershaveexpressedinterestinthecompany.Manypotentialcustomersarewaitingforafallinpricesbeforebuying.exhaustv.tousesomethingcompletely用完；花光；耗尽e.g.Howlongwillitbebeforetheworld'sfuelsuppliesareexhausted?I'mafraidhe'sexhaustedmypatience.tomakesomeoneextremelytired使精疲力竭；使疲惫不堪e.g.Thelongjourneyexhaustedthechildren.I'veexhaustedmyselfwithallthatcleaning.more...than与其……不如e.g.Heismorebravethanwise.Hewasmorefrightenedthanhurt.sustainabilityn.thequalityofcausinglittleornodamagetotheenvironmentandthereforeabletocontinueforalongtime(可)持续性，永续性e.g.Thecompany’scommitmenttoenvironmentalsustainability.Italsoaddressesthenegativeimplicationsofthesharpdeclineinbirthratesforfiscalsustainability.as.….as与……一样e.g.Heisasstrongasahorse.Hedoesn'tstudyashardashisbrother.demandv.toaskforsomethingforcefully,inawaythatshowsthatyoudonotexpecttoberefused要求e.g.Idemandedanexplanation.Theunionisdemandingasevenpercentpayrisethisyear.impactv.tohaveaninfluenceonsomething影响e.g.Fallingexportrateshaveimpacted(on)thecountry'seconomyquiteconsiderably.decoraten.tomakesth.lookmoreattractivebyputtingthingsonit装饰；装潢e.g.Theydecoratedtheroomwithflowersandballoons.Thesittingroomisdecoratedwithcolouredlights.depressv.tocausesomeonetofeelunhappyandwithouthope使沮丧e.g.Thisweatherdepressesme.ItdepressesmetothinkthatI'llprobablystillbedoingexactlythesamejobintenyears'time.toreducethevalueofsomething,especiallymoney抑制，减少e.g.Asurplusofcornhashelpeddepressthegrainmarket/grainpricesTheriseinthevalueofthedollarhasdepressedthecompany'searnings/profitsthisyear.leadto:Ifanactionoreventleadstosomething,itcausesthatthingtohappenorexist致使e.g.Reducingspeedlimitsshouldleadtofewerdeathsontheroads.Higherdemandforgoodsandservicesleadstohigherimportsfromabroad.SentenceStudy(Para.1)InChina,mostorganicfoodsarecultivatedbyorganizedsystems,notlikeothercountrieswhereorganicfoodsaresuppliedbyindividuals.【译文】在中国，大多数有机食品都是由有组织的系统种植的，不像其他国家那样，有机食品是由个人提供的。(Para.3)From2002to2013,manylawswereintroducedtoregulatetheorderlymarketenvironmentoforganicagriculture.【译文】从2002年到2013年，出台了许多法律来规范有机农业的有序市场环境。(Para.4)Lookingattheevolutionofthemarket,wecandefinitelysaythatorganicfoodinChinahashugepotentialininternationalanddomesticmarkets.【译文】纵观市场的演变，我们可以肯定地说，中国的有机食品在国际和国内市场具有巨大的潜力。4)(Para.5)Fromasustainabilitypointofview,theorganicfoodindustryisnotasfriendlytowardstheenvironmentaspeopleimagined.【译文】从可持续发展的角度来看，有机食品行业对环境并不像人们想象的那样友好。5)(Para.5)Theproductionoforganicfoodalsoexhaustsalargeamountofcarbondioxideandoccupiesmuchmorelandsthantraditionalagriculture.【译文】有机食品的生产还消耗了大量的二氧化碳，占用的土地比传统农业多得多。6)(Para.6)However,sellingitsproductstoChineseconsumersrequiressomeadjustmentsandaspecificstrategyforcross-bordere-commerceinChina.【译文】然而，将其产品销售给中国消费者需要进行一些调整，并为中国的跨境电子商务制定具体的战略。adjustmentn.asmallchange调整；调节；小改动e.g.Shemadeafewminoradjustmentstothefocusofhercamera.Theinvitationsarealmostready,Ijustneedtomakeacoupleofadjustments.theabilitytobecomemorefamiliarwithanewsituation(对新情况的)适应；适应力e.g.Hehassofarfailedtomaketheadjustmentfromschooltowork.(Para.8)AsChineseconsumersincomescontinuetoriseandmoreareconcernedwithahealthydiet,themarketsizeofnaturalhealthfoodisexpectedtoapproach200billionRMBin2022.【译文】随着中国消费者收入的持续增长和更多人关注健康饮食，预计2022年天然保健食品的市场规模将接近2000亿元。beconcernedwithworried担心的；忧虑的；挂念的e.g.I'mabitconcernedwithyourhealth(2)involvedinsomethingoraffectedbyit有关的；牵涉到的e.g.Herjobissomethingconcernedwithcomputers.approachv.tocomenearornearertosomethingorsomeoneinspace,time,quality,oramount靠近；接近；临近e.g.Wecouldjustseethetrainapproachinginthedistance.Ifyoulookoutofthewindowontheleft,you'llseethatwe'renowapproachingtheEiffelTower.(Para.8)Inlightofthiswaveinhealthconsciousness,somegreenfoodcompaniesseizedtheopportunity.【译文】鉴于这一波健康意识，一些绿色食品企业抓住了这个机会。inlightof:becauseof因为，鉴于e.g.Inthelightofrecentincidents,weareaskingourcustomerstotakeparticularcareoftheirpersonalbelongings.seizev.totakesomethingquicklyandkeeporholdit抓住；夺过e.g.Iseizedhisarmandmadehimturntolookatme.Heseizedthechance/opportunityofafreeflightwithbothhands.(Para.10)AlthoughChineseconsumershavehugedemandfororganicmilk,China'smilkindustrywillinevitablybeimpactedonproduction,transportationandsales.【译文】尽管中国消费者对有机牛奶的需求巨大，但中国牛奶行业将在生产、运输和销售等方面不可避免地受到影响。(Para.10)Meanwhile,itisinterestingtoknowthatthesalesofmilkpowderbyforeignbrandsmakeup60%-65%oftotalnationalsalesinChina.【译文】同时，有趣的是，外国品牌的奶粉销售额占中国全国总销售额的60%—65%。powdern.aloose,drysubstancethatconsistsofextremelysmallpieces,usuallymadebybreakingsomethingupandcrushingit粉末e.g.Apacketofwhitepowderwasfoundandpolicescientistsareanalyzingit.You'llgetmoreflavourfromthespicesifyougrindthemintoapowder.v.toputpowderonsomeone'sskin打粉e.g.Powderthebaby'sbottomtostopitchafing.makeupThemake-upofsomethingorsomeoneisthecombinationofthingsthatform构成，组成e.g.TheyarguethatthemembershipoftheCouncildoesnotreflecttheracialmake-upofthecity.Organizationalabilityisnotoneofthemostobviouspartsofhismake-up.toinventsomething,suchasanexcuseorastory,ofteninordertodeceive制造，编造e.g.Imadeupanexcuseabouthavingtolookafterthekids.Mydadwasalwaysreallygoodatmakingupstories.(Para.11)AlthoughtheoutbreakhasdepressedChina'sorganicfoodindustry,theemergenceofahealthydietconceptandincreasingdemandfororganicfoodwillleadtoarapidrecovery.【译文】尽管大流行病爆发抑制了中国的有机食品行业，但健康饮食概念的出现和对有机食品需求的增加将导致其快速复苏。StructureStudySummaryofTextDirections:Thetextcanbedividedinto3parts.Fillintheblanksusingappropriatewordsfromthetexttocompletethemainideaofeachpart.Directions:Choosetheanswerthatbestcompleteseachsentence.WhichofthefollowingisNOTthemainmodeloforganicfoodproductioninChina?A)Bigcompaniesleaselandfromfarmers.B)Underthepermissionoflocalgovernments.C)Thefoodsaresuppliedbyindividuals.D)Farmerssetupanassociationbythemselves.2)WhendidChinahavethethirdlargestorganicagricultureplantingareaintheworld?A)In2012.B)In2013C)In2015.D)In2018.3)WhichofthefollowingstatementsisFALSE?A)ThemarketscaleoforganicfoodsinChinaisstillverylow,farfrommeetingtheneedsofdomesticandforeignconsumers.B)MostChineseconsumersarenotpricesensitive.C)MostChineseconsumersseeorganicfoodsasaluxury.D)Chinaisbecomingoneoftheworld'slargestorganicconsumers.4)WhichofthefollowingisNOTtheimpactofthepandemiconChina'sorganicindustry?A)Hugebarrierstoforeigntrade.B)Thenumberofinternationalordersfell.C)Thedemandfororganicfoodshasplummeted.D)Chineseconsumersnolongercareabouttheirhealth.5)Whatistheauthor'sattitudetowardthefutureofChina'sorganicmarket?A)Optimistic.B)Pessimistic.C)Indifferent.D)Hesitant.After-readingKeytoExercises—Vocabulary1.1)adjust2)regulations3)occupied4)model5)exceeding6)customers7)domestic8)sensitive9)concerns10)revenue2.1)exceed2)cultivated3)regulating4)estimated5)suppress6)consumer7)except8)organicKeytoExercises—Structure1.1)ledtofewerdeathsonthemotorways2)ledtothefire3)ledthepolicetoahouseneartheharbor4)makeupalmostaquarterofthehospital’spatients5)madeupofanumberofdifferentarticles2.1)Heoftencomestoschoollate,whichmakeshisteacherangry.2)Itrainedhardyesterday,whichpreventedmefromgoingtothepark.3)Thisbook,whichyoucangetatanybookshop,willgiveyoualltheinformationyouneed.4)Hishouse,whichheboughtfor$100,000tenyearsago,isnowworth$350,000.5)Hewentoutoftheroomwithoutaword,whichclearlyshowedhisdisapproval.KeytoExercises—Cloze1)N2)D3)M4)B5)I6)L7)O8)G9)F10)EKeytoExercises—TranslationWiththerapiddevelopmentofsociety,thestandardoflivinghasgraduallyimproved,andconsumers’awarenessofhealthcarehasgraduallyincreased.Thedemandforfoodqualityisalsoincreasing,andsomeofthecharacteristicsoforganicfoodcanmeetpeople’sneeds.Atpresent,manyfoodcompaniesregardorganicfoodasanimportantdevelopmentdirectioninthefuture.ThehealthfoodmarketinChinaplanteditsrootsinthe1980s.TheNationalFoodSafetyStandarddefines“healthfoods”asfoodsthatclaimtohavespecifichealthfunctionsorvitaminssupplementsandmineralintakesthataimtoenhancehealthalongwithabalanceddiet.Suchfoodsaresuitableforawiderangeofagegroupsandregulatesbodyfunctionsbutdonotcuredisease.SincetheopeningofChina’seconomy,ithasbecometheworld’sbiggestmarketinalmosteveryproductcategory.China’scuttingedgeretailtechnologymarketinChinahasgrownatsuchastaggeringpacethatitisnowlookeduponasthepredictorsofchangeindevelopingmarketsandcountries.After-readingActivityActivityOne:GroupWorkDirections:Formagroupof4.Eachstudentinthegrouptalksaboutwhattraitstheyhaveinheritedfromtheirparents.Hasanyoneeversaidtoyou,"Youhaveyourmother'ssmile"or"yourfather'snose"?Youhavemanytraitsthatareverysimilartoyourparents'traitsbecauseyouinheritedyourgenesfromthem.Halfofyourgenescamefromyourmother,andhalfcamefromyourfather.Thosegenesallcametogetherinthecellthateventuallydevelopedintoyou.Theabovephotosshowhumantraitsarecontrolledbyasinglepairofgenes.Thetoponesshowthetraitsthatresultifapersoninheritsoneortwoofthedominantalleles(等位基因)forthattrait(seethetipsbelow).Whichformofeachofthesetraitsdoyouandyourparentshave?WriteEasthedominant(显性的)allelesandeastherecessive(隐性的)allelesinthetable.Then,talkwithyourgroupmembersaboutwhattraitsyouhaveinheritedfromyourparents.·Tipsforyou:E+E=E;E+e=E;e+e=e.(E:dominantallele;e:recessiveallele)GeneticTraitsYourFatherYourMotherYoutongue-rollinglongeyelashesWidow’speak(额头的V型发尖)Hitchhiker’sthumbActivityTwo:DiscussionDirections:Discussthefollowingquestionwithyourpartnersinthegroup.Yougotyourbrowneyesfromyourmother,andyourfrecklesfromyourfather.Butwheredidyougetyourthrill-seekingpersonalityandtalentforsinging?Didyoulearnthesefromyourparentsorweretheypredeterminedbyyourgenes?Whileit’sclearthatphysicalcharacteristicsarehereditary,howaboutanindividual'sbehavior,intelligence,andpersonality?Ultimately,herecomestheoldargumentofnaturevs.nurture.Question:DNAorlifeexperience,whichdetermineswhoyouare?ActivityThree:ReadandSpeakDirections:Organicfoodsareunadulteratedfoodsproducedwithoutartificialchemicalsorpesticides.Butareorganicfoodsariskorabenefit?Readthefollowingpassageandthenshareyourideaswithyourclassmates.OrganicFoods:TheBenefitsandtheRisksScientistshaverevealedthatorganicfoodsandnon-organicfoodscontainprettymuchthesameamountsandkindsofvitaminsandothernutrients.Thismightbesurprisingnewsforthoseofuswhochoosetobuyorganicbelievingittobehealthier.ResearchersfromAmerica’sStanfordUniversityconcludedthattheremightnotbeanyextrahealthbenefitstobuyingorganic,thuspeoplemightbebetteroffsavingtheirmoneyandbuyingnon-organicproducts.LeadresearcherDr.CrystalSmith-Spanglesaidtherewasnodifferenceinthevitamincontentinfruit,vegetables,meatanddairyproductsinorganically-andconventionally-producedfood.Shesaidtheonlydifferencewasslightlymorephosphorusintheorganicproducts.Dr.Smith-Spangle’sreviewofover200differentreportsonorganicfoodsuggestspeopleshouldperhapsrevisetheirshoppingchoices,basedonthelevelsofpesticides.Smith-SpanglersaidbothorganicandconventionalfoodsrarelyexceededtheallowablelimitsforpesticidesintheUSA.Shesaidtheevidencewasn’ttooclearonwhetherthedifferenceinpesticideswouldhaveaneffectonhealth.Sheconcludedbysayingconsumersshouldknowthereisoverwhelmingevidencethateatingfruitandvegetablesisgoodforyourhealth,sopeopleshouldeatmorefreshproducts,whethertheyareorganicorconventional.Organicfoodsaccountedfor$31billioninsalesintheUSAlastyear,upfrom$3.6billionin1997.AdditionalMaterialsActivityOneDirections:Describingthecharacteristicsoforganicfood.Organicfood,freshorprocessedfoodproducedbyorganicfarmingmethods.Organicfoodisgrownwithouttheuseofsyntheticchemicals,suchashuman-madepesticidesandfertilizers,anddoesnotcontaingeneticallymodifiedorganisms(GMOs).ActivityTwoDirections:FillinthetablebelowwiththeadvantagesanddisadvantagesofOrganicFoodsgivenunderneath.Ifyoucanthinkofmore,pleaseaddthemtothetable.AdvantagesDisadvantagesBeneficialtothenaturalenvironmentTastebetterHealthierHighcostExpensiveLowyieldEnvironmentalprotection,taste,health,cost,price,amount.BackgroundInformationGeneTechnology“Genetechnology”,“geneticengineering”,“geneticmodification”allmeanthesamething.They’reallonetypeofmodernbiotechnology.Untilthe1950s,traditionalbiotechnologywasaprettyimpreciseandtime-consumingaffair.ThenscientistsdiscoveredthattheDNAwrappedupinsidethecellsofalllivingthings(incoiledunitscalledchromosomes)islikeablueprintthatispassedfromonegenerat