创新大学英语综合教程U6课件

UnitsixMadeinChinaInnovationEnglishIntegratedCourseBook4Lead-inAfter-readingTextADetailedstudyofthetextFromstructuretotextAdditionalMaterialscontent01020304TextA3TeachingSessionsTextB1.5TeachingSessionsListening&Speaking1.5TeachingSessionsExercises2TeachingSessionsSuggestedTeachingSteps01Lead-inLead-inDirections:Pleasewatchthevideoclipandanswerthequestions.l.Whatexamplesaregiveninthevideoas“Made-in-China”?2.Accordingtothevideo,whatdid“MadeinChina”usetomean?Andwhatdoesitrepresentnowadays?Tips:l.shovel,Huaweicellphone,high-speedrailway,supercomputer,sharedbikes,etc.2.“MadeinChina”usedtobeusedinapejorativesensetodenotelow-end,handmadeproducts,producedatmeagercostandsoldequallycheaply.However,today,“MadeinChina”isasymbolofhigh-qualityproductsatreasonableprices,demonstratingthecomprehensiveandpowerfulcapacityofChina’smanufacturingindustry.02TextATextAIntensiveReadingDetailedStudyoftheTextFromStructuretoTextTextAGoingGlobal:ChineseFirmsAbroad①

Amidthetorrentofclothes,electronicsandtoyssurgingoutofChinacomesalittlenoticedexport:internationalcompanies.②

Forcenturies,individualChinesehavesoughttheirfortunesabroad,creatingChinatownsaroundtheirrestaurantsandshops.Now,Chinesefirmsaregoingglobal,pushedbygovernmenteconomicpolicies,pulledbyuntappedmarketsandarmedwithbundlesofmoneyfromathrivingeconomybackhome.③

AutoplantsarepoppingupinLatinAmerica.AsprawlingcommoditybazaarpromisesaprovincialSwedishcitynewlife.AcarpartsdistributorissnappingupailingcompaniesintheU.S.RustBelt,aTVfactoryhumsinSouthAfricaandahigh-techfirmiscontractstorevampthePersianGulfsnetworks.

GoingGlobal:ChineseFirmsAbroad④JustastheearlierarrivalofJapanesecompanieschangedU.S.manufacturing,overtimeChinesecompaniescouldaffecthowtheirwesternrivalsapproachinnovation,competitionandbusinessitself.⑤“Wenotonlyconsiderourselvespioneers,”saysSeanChen,whoat26isoverseeingtheconstructionofa$l00millionelectricalpartsplantandindustrialparkintheAmericansouth.“Wealsoconsiderourselvesexplorers.”⑥Chenandhisfiancée,JoyChenmovedfromshanghaitoAtlantatosetupshopforGeneralProtechtGroupInc.,acompanycontrolledbyhisfather.Whilethegoalisprofit,SeanChenandhisfatherviewtheventurealmostasasocialexperiment—itsaim,hesaidthroughaninterpreter,istomarrythebestChineseandAmericanworkpractices.GoingGlobal:ChineseFirmsAbroad⑦

“IwanttohavetheefficiencyandexecutionnormallyshownbytheAmericanemployeesandthebrotherhoodthataChinesecompanynormallyshows,”SeanChensays.⑧

TheChinesecorporatepresenceisstillsmalloverseas,butitsgrowingfast:AccordingtoMilwardBrown’sBrandZChinaTopl00rankingin20l9,theChineseconsumerandcommercialdroneproducerhadaround80percentofbusinesspresenceoutsideofChina.ThetopfiveChinesebrandsbasedonoverseaspresencewereallfromtechnologyindustry,indicatingtherisingawarenessoftheChinesetechnologybrandsworldwide.GoingGlobal:ChineseFirmsAbroad⑨

IntheUnitedstatesandCanada,Chinesefirmsnowhaveabout3,500investmentprojects,comparedtol,500fiveyearsago,accordingtoanestimatebyMaryvilleUniversityprofessorDengPing.Largestateownedcompaniesjumpedahead;mediumandsmallprivatefirmsarecatchingup.TotalinvestmentintheU.S.isbetween$4billionand$7billion,Pingestimates.InEurope,Chineseacquisitionsacertainyearalonetotaled$563.3million,accordingtoresearchcompanyDealogic.GoingGlobal:ChineseFirmsAbroad⑩

OnewayofmeasuringthegrowthofChinesecompaniesisthroughtheFortuneGlobal500,anannualrankingoftheworldstop500companiesbyrevenue.In2008,only29Chinesecompaniesmadeitontothelist.Thesecompanieshadacombinedrevenueof$l.ltrillion,whichaccountedforjustfivepercentoftherevenuegeneratedbytheworlds500largestcompanies.Bycomparison,l24Chinesecompanieswithacombinedrevenueof$8.3trillionappearedonthelistin2020—representingnearlyaquarterofthe$33.3trillioninrevenuegeneratedbyall500companies.GoingGlobal:ChineseFirmsAbroad⑪

TheemergenceofmoreChinesefirmsontheGlobal500haspushedothercompaniesoffthelist.Japanwashometo64oftheworld’stop500companiesin2008,butthisnumberdroppedto53in2020.Foryears,theU.S.consistentlyproducedthemostcompaniesontheGlobal500.In2020,however,theU.S.fellbehindChinaforthefirsttime,with121U.S.companiesappearingonthelistcomparedtoChina’s124.⑫

Chinesebusinessesarenotjustestablishingofficesandfactoriesoverseas.Theyarealsodevelopingandsellingproductsundertheirownbrands,ratherthansimplysupplyingwesternfirmsinsearchofcheapmanufacturing.GoingGlobal:ChineseFirmsAbroad⑬

ThecompetitionmaymakeitharderforAmericanandEuropeanfirmstomilkearlyprofitsfromproductsbeforereducingpricesandreleasingthemtothemassmarket.Vulnerablesectorsincludehigh-definitionTVs,portableDVDplayers,medicaltechnology,andperhapsevencars,accordingtoPeterWilliamson,aprofessorofinternationalmanagementattheUniversityofCambridgewithextensiveChinaexperience.⑭

AttheDetroitAutoshowinJanuary,onemid-sizedSUVfromChinawithgoodiesincludingaleatherinteriorwaspricedatjust$14,000—lessthanhalfwhatmanycomparablecarscost.GoingGlobal:ChineseFirmsAbroad⑮

Chinesefirmscanusetheirlow-costmanufacturingadvantagetopileonadditionalfeatures.Andtheycandothatbylearningfromexperienceinwesternfirms,circumventingtheunwantedexpenseofproductdevelopment.Ifthequalityishighenough,thestrategycanbedevastating.⑯“Itwillpulltopiecestheprofitmodelsoftheircompetitors,”Williamsonsays.“Itsaclassiccaseofattackingyourcompetitorwhereyouknowthey’rereluctanttorespond,becauseitsverycostly.”⑰ThedynamicrecallshowJapaneseautomakersforcedtheirU.S.competitorstomakeoptionssuchaspowerwindowsandairconditioningstandard.⑱UnliketheJapanese,whosel980sarrivalintheU.S.wasatfirstgreetedasathreat,ChinesebusinessesarebeingbystatesincludingMichigan,California,IllinoisandGeorgia.WordStudyFromwordtotextWORDSTUDY

amidprep.

amongorsurroundedbythings在……中间，处于……之中e.g.Amidwarmapplause,thehonoredguestsmountedtherostrum.Welostourcompanionamidthestormandthedarkness.torrentn.(l)alargeamountofsth.thatcomessuddenlyandviolently洪流，狂潮e.g.Ashestartedtotalkseriously,heexplodedinatorrentofwords.WhenIaskedhimtomove,heunleashedatorrentofabuse.(2)

alargeamountofwatermovingveryquicklyandstronglyinaparticulardirection激流e.g.AfterfivedaysofheavyraintheTelleRiverwasaragingtorrent.Thedambrokeandanimpetuoustorrentofwatersweptawaythetown.

surgev.

tosuddenlymoveveryquicklyinaparticulardirection涌出，汹涌e.g.Atseveninthemorning,largenumbersofworkerssurgeintothefactory.Theirfaces,litbythedancingflames,wouldsurgeupinmyimagination.n.

(~of)suddenoccurrenceorincrease突然发生，激增e.g.Thestonehithisheadandhefeltasurgeofpain.Underthebigtreewassittinganoldfarmer.untappedadj.available:butasyetnotused未使用的，未开发的e.g.Thereismuchuntappedpotentialinthedomesticmarket.Untappedreservesofoilandmineralsarethoughttoliebeneaththedesert.

bundlesofcollectionsofthingstiedorfastenedtogether成捆的，大量的e.g.TherearesomebundlesofoldmagazinesherethatIwanttothrowout.bundle

n.

acollectionofthingstiedorfastenedtogether捆，束，包e.g.Isawabundleoffirewoodonthefloor.v.(~up/together)tomakeintoabundle;totieorfastentogether捆扎e.g.Couldyoubundleuptheseflowersforme?

popup(1)toappearsuddenlyorunexpectedly突然出现e.g.Ipredictthatthissummerafriendwillpopupintoyourlife.Heseemstopopupinthemostunlikelyplaces.(2)(amenuorwindowonthecomputer)toappearsuddenlyonacomputerscreenwhileyouareusingit(电脑中菜单或窗口)弹出e.g.Click“Joingame”,andanotherwindowwillpopup.distributor

n.acompanyorpersonthatsuppliesshopsandcompanieswithgoods经销商e.g.ThemeetingwiththeGermandistributorhasbeenadvancedfrom11:00to9:30.v.it.(~sth.to/amongsb.)tosharethingsamongagroupofpeople,especiallyinaplannedway分发，分配

snapuptobuysth.quickly,especiallybecauseitisverycheap抢购e.g.Ifthereareanybargainsgoing,shellsnapthemup.Isnappedupthecoatatthatcheapprice.snapv.(1)

tobreakwithasuddensharpnoise:ortomakesth.breakwithasuddensharpnoise(喀嚓)折断e.g.Suddenlythebranchthathewasstandingonsnappedoff.(2)toopenorclosesth.withasuddensharpnoise(啪地)关上(或打开)e.g.Hesnappeddownthelidofthebox.

ailingadj.(1)(company,organization,oreconomy)havingalotofproblemsandnotbeingsuccessful(公司、组织或经济)境况不佳的e.g.Thegovernment’s2millionisthekissoflifefortheailingcottonindustry.Inthepresenteconomicdownturn,therearemanyailingcompanies.(2)illandnotlikelytogetbetter生病的e.g.Johnrosegloomilyasthetrainstopped:forhewasthinkingofhisailingmother.Theailingoldwomansaysnoisealwaysputsherout.

humv.(1)beinastateofbusyactivity活跃e.g.Thestreetswerehummingwithlife.Thenewcoachmadethingshumwhenhetookchargeoftheteam.(2)

tomakealowcontinuoussound作嗡嗡声，哼唱e.g.Thebeeswerehumminginthegarden.n.alowcontinuoussound嗡嗡声e.g.Hecanhearthehumofthebeesinthegarden.Thehumofconversationdiedawayasthecurtainrose.revampv.

tochangesth.inordertoimproveitandmakeitseemmoremodern修改，翻新e.g.ABCplanstorevamptheshowbeforenextseason.Manyoldercompaniesarerevampingtheirimage.

manufacturingn.

theprocessorbusinessofproducinggoodsinfactories制造业e.g.TheBritishmanufacturingindustryhasbeenailingforyears.Themanufacturingindustrywasaffectedbythefuelshortage.manufacturen.theprocessofmakinggoodsormaterialsusingmachines,usuallyinlargenumbersoramounts (大量)制造e.g.DuringworldwarII,steelsuppliesweremainlyusedinthemanufactureofweapons.v.

tousemachinestomakegoodsormaterials,usuallyinlargenumbersoramounts(用机器)制造e.g.Thecarwasdesigned,developed,andmanufacturedincollaborationwithHonda.

overtime(sth.happens)graduallyduringalongperiod久而久之，随着时间的流逝e.g.Studentsareencouragedtostudythewaylanguagechangesovertime.Thecolorofthecarpetwillnotfadeovertime.rivaln.

aperson,group,ororganizationthatyoucompetewithinsport,business,afight,etc.竞争者，对手e.g.Thepartyleaderhasbeenreplacedbyhisrival.Hedidn’tyieldhimselftohisrival.v.

tobeasgoodorimportantassb.orsth.else与……竞争，与……匹敌e.g.Shehaslivedinmanyplaces,butshesaysnothingcanrivalthebeautyoftheRockyMountains.

executev.

tocarryout,perform执(实、履)行，完成e.g.NeveroncedidIdoubtthatIwouldbeabletoexecutemyplan.Thecorporationexecutedaseriesoffinancialdeals.executionn.thecarryingoutorperformanceofapieceofwork,design,etc.(工作、计划等的)执行，实现，完成e.g.Wehavedecidedtoputtheplanintoexecution.Hisoriginalideawasgood,buthisexecutionoftheschemewasdisastrous.milkv.

togetasmuchmoneyorasmanyadvantagesasyoucanfromasituation,inaverydeterminedandsometimesdishonestway榨取，勒索e.g.Theirlandlordregularlymilksthemforextramoneybyclaimingfordamagetohisproperty.Hisillegaldealissteadilymilkingtheprofitfromthebusiness.

cuttingedgeadj.atthelatestormostadvancedstageofdevelopment尖端的，前沿的e.g.Weshoulddevelopcuttingedgetechnologyinnationaldefense.Cloningisconsideredascuttingedgescientifictechnology.vulnerableadj.(~tosb./sth.)weakandeasilyhurtphysicallyoremotionally易受伤的，脆弱的e.g.Weworkmainlywiththeelderlyandothervulnerablegroups.Peoplewhoexerciselessseemmorevulnerabletoillness.sectorn.partorbranchofaparticularareaofactivity,especiallyofacountry’seconomy(国民经济)部门e.g.Allsectorsoftheeconomysufferfromafallintheexchangerate.ThedevelopmentofthefinancialsectorwillfacebothopportunitiesandseverechallengesafterChina’sentryintotheWTO.

pileon(1)toincreaseinquantityoramount堆积，增加e.g.Shepiledonmorecoalbeforethefirewentout.Givingupsmokingcanhelppileonthepounds.Shewillpileontheagonywhenshedescribeshervisittothedentist.(2)togetintoorontoavehiclequicklyorinadisorganizedway涌进e.g.Thebusstoppedandthewaitingcrowdpiledon.circumventvt.

toavoidorgetroundaproblemorrulethatrestrictsyou,especiallyinacleverordishonestway设法避免，规避e.g.Thecompanyopenedanaccountabroad,inordertocircumventthetaxlaws.Ihadnointentionofviolatingorcircumventingsenaterules.

dynamicn.(1)

aninteractivesystemorprocess,especiallyoneinvolvingcompetingorconflictingforces对抗性态势e.g.Theinterchangeofideasaidsanunderstandingoffamilydynamics.(2)forcethatproduceschange,action,oreffects产生变化、行动或影响的力量，动力e.g.Feminismisseenasadynamicofsocialchange.Sheregardsclassconflictasacentraldynamicofhistoricalchange.adj.(1)fullofenergyandnewideas有活力的e.g.TheAsia-PacificRegion,inthelongrun,willremaineconomicallythemostdynamicpartoftheworld.Sheisclearlyadynamicyoungwomanwithbigambitions.(2)continuouslymovingorchanging动态的，不断变化的e.g.Marketsaredynamicandacompanymustlearntoadapt.Inessence,competitiveforcesaredynamicandchangingallthetime.

courtv.(1)totryhardtopleasesb.,especiallybecauseyouwantsth.fromthem极力讨好e.g.Politiciansarecourtingvotersbeforetheelection.Westernpoliticianscourtedtheleadersofthenewlyindependentstates.(2)totrytowintheaffectionof向……求爱，追求e.g.HehasbeencourtingJaneforsixmonths.n.theplacewhereatrialisheld法庭e.g.Intheend,thematterwassettledoutofcourt.StructureStudyFromstructuretotextSENTENCESTUDY1)(Para.1)Amidthetorrentofclothes,electronicsandtoyssurgingoutofChinacomesalittlenoticedexport:internationalcompanies:Amongthelargeamountsofclothes,electronicsandtoysbeingexported,therearealsomanyChinesecompaniesreachingoverseas,whichisnotknownbymanypeople.【译文】随服装、玩具和电子产品洪流一起涌出中国的，有一不起眼的输出：跨国公司。2)

(Para.2)Forcenturies,individualChinesehavesoughttheirfortunesabroad…【译文】几个世纪以来，一个个中国人出国闯荡……3)(Para.2)Now,Chinesefirmsaregoingglobal,pushedbygovernmenteconomicpolicies,pulledbyuntappedmarketsandarmedwithbundlesofmoneyfromathrivingeconomybackhome:Pushedbygovernmenteconomicpolicies,pulledbyas-yet-unexploitedmarketsandprovidedwithlargeamountsofmoneyfromaprosperouseconomy,Chinesefirmsarenowgoingglobal.【译文】如今，在政府经济政策的推动和潜力市场的拉动下，在国内繁荣经济的大力资助下，中国企业正走向世界。4)(Para.3)AutoplantsarepoppingupinLatinAmerica:CarfactoriesaresuddenlybeingsetupinLatinAmerica.【译文】汽车工厂在拉丁美洲层出不穷。5)

(Para.3)AcarpartsdistributorissnappingupailingcompaniesintheU.S.RustBelt:AbusinessthatsellsanddeliverscarpartsismakingquickpurchasesofstrugglingcompaniesintheU.S.RustBelt.【译文】汽车零件经销商在美国“锈带”抢购不景气的企业。6)(Para.3)…aTVfactoryhumsinSouthAfrica,andahigh-techfirmissigningcontractstorevampthePersianGulf’snetworks:…aTVfactoryisbusilyactiveinsouthAfrica:andahigh-techfirmisgettingcontractstoupgradethePersianGulf’stelecommunicationsnetworks.【译文】电视机厂家在南非奔忙；高科技公司在签署合同更新波斯湾的电信网络。7)(Papa.4)JustastheearlierarrivalofJapanesecompanieschangedU.S.manufacturing,overtimeChinesecompaniescouldaffecthowtheirWesternrivalsapproachinnovation,competitionandbusinessitself:SimilarlytohowU.S.manufacturinghasbeenchangedbythearrivalofJapanesecompaniessometimeago,Chinesecompaniescouldinfluencetheirwesternrivalsinintroducingnewideas,competitionandbusinessastimegoesby.【译文】正如日本企业的较早出现变革了美国的制造业，随时间推移，西方竞争者对待创新、竞争及业务本身，也会受中国企业影响。8)(Para.7)IwanttohavetheefficiencyandexecutionnormallyshownbytheAmericanemployeesandthebrotherhoodthataChinesecompanynormallyshows:IwanttocombinetheefficiencyandimplementationabilitieswhichareusuallyshownbyAmericanemployeeswiththekinshipwhichistypicallyshownbyChineseemployees.【译文】我想拥有美国员工常见的工作效率和执行力，及常见于中国企业的手足情谊。9)(Para.13)ThecompetitionmaymakeitharderforAmericanandEuropeanfirmstomilkearlyprofitsfromcuttingedgeproductsbeforereducingpricesandreleasingthemtothemassmarket:ThecompetitionmaymakeitharderforAmericanandEuropefirmstotakeadvantageofthelargeprofitsavailablefromnewhighlysophisticatedproductsbeforereducingpricesandpromotingtheseproductstothemassmarket.【译文】在尖端产品价格降低、面向大众市场前，美国和欧洲的公司可能因竞争而难以获取早期利润。10)(Para.13)Vulnerablesectorsincludehigh-definitionTVs,portableDVDplayers,medicaltechnology,andperhapsevencars:ThesectionsthatareliabletobeinfluencedincludehighdefinitionTVs,portableDVD

players,medicaltechnology,andperhapsevencars.【译文】这些易受影响的产品包括高清电视、便携式DVD播放机、医疗技术、甚至汽车。11)(Para.15)Chinesefirmscanusetheirlowcostmanufacturingadvantagetopileonadditionalfeatures:Chinesefirmscanusetheiradvantageoflowproductioncoststoaddextrafeaturesandstillbecompetitiveonprice.【译文】中国企业可用其低成本制造优势来提升其他特色。12)(Para.15)Andtheycandothatbylearningfromexperienceinwesternfirms,circumventingtheunwantedexpenseofproductdevelopment:Andtheycandothatbylearningfromtheexperiencegainedworkinginwesternfirms,tryingtoavoidtheunwantedexpenseofproductdevelopment.【译文】他们可以通过借鉴西方公司的经验，规避产品开发的多余成本来做到这一点。13)(Para.17)ThedynamicrecallshowJapaneseautomakersforcedtheirU.S.competitorstomakeoptionssuchaspowerwindowsandairconditioningstandard:TherivalryremindsushowJapanesecarmakersdecisionsinfluencedtheirU.S.competitorstoincludepowerwindowsandairconditioningasstandard.【译文】这种对抗使我们想起日本汽车制造商如何迫使美国竞争对手就电动车窗和空调标准等作出选择。14)(Para.18)Un1iketheJapanese,whose1980sarrivalintheU.S.wasatfirstgreetedasathreat,Chinese

businessesarebeingcourtedbystatesincludingMichigan,California,IllinoisandGeorgia:ThearrivalofJapanesebusinessesinthel980swasinitiallyregardedasathreat,butChinesebusinessesarebeingsoughtby

AmericanstatessuchasMichigan,California,IllinoisandGeorgia.【译文】日本企业最初在20世纪80年代抵达美国时，被视为威胁。和它们不同，中国企业受到密歇根、加利福尼亚、伊利诺伊和佐治亚等美国诸州的青睐。“Unlike”asapropositioncanbeplacedatthebeginningofasentencetoconveyasenseofcomparisonorcontrast.e.g.Unlikeme,myhusbandlikestostayinbed.UnlikethewinterinBeijing,whichisquitecold,thewinterinKunmingiswarmandcomfortable.表示时间：e.g.Hearingthesadnews,wewereverymuchgrieved./Openingthedoor,Isawnobodythere.表示原因：e.g.Notunderstandingitsmeaning,heaskedtheteachertoexplaintheword.

HavinglivedinBerlinformanyyears,heknewthecitywell.表示条件：e.g.Workinghard,youaremorelikelytosucceed.

Turningtotheleft,youwillfindthepathleadingtothesite.表示让步：e.g.Despitelearningalotofwords,hestillcannotpasstheEnglishexamination.

Althoughweighingalmostonehundredkilos,thestonewasmovedbyhimalone.表示结果：e.g.Theircarwascaughtinatrafficjam,thuscausingthedelay.

OnebyonePetersoldhisbitsandpieces,gettingonlyafractionoftheirworth.表示行为方式、伴随状况或补充说明等：e.g.Theystoodbytheroadside,watchingtheparade./Shestoodthere:waitingforhimintherain.StructureStudyFromstructuretotextSTRUCTURESTUDY

Thetextcanbedividedintofourparts.Fillintheblankswithappropriatewordsfromthetextcompletethemainideaofeachpart.PartsParagraphsMainIdeasPartOneParas.1—3Forcenturies,individualChinesehavesoughttheirfortunesl)abroad,andnow,Chinesefirmsaregoing2)global.PartTwoParas.4—7Overtime,Chinesecompaniescouldaffecttheirwestern3)rivals;andthecompanymanagedbySeanChenandhis4)fiancée

JoyChenisatypicalcase.PartThreeParas.8—11ThetopfiveChinese5)brands

basedonoverseas6)presence

wereindicatingtherisingoftheChinesetechnologybrandsworldwide.PartFourParas.12—18The7)competitionfromChinesefirmsposesachallengetoAmericanandEuropeanfirms;yet,Chinesebusinessesarebeing8)courted

bysomestates.Directions:Choosethebestanswertoeachquestion.l)WhichofthefollowingisNOTaChineseexports?A)Torrents.

B)Electronics.C)Toys.D)Internationalcompanies.2)WhatareChinesefirmsthataregoingabroadstimulatedby?A)Asyetunexploitedmarkets.B)TheprosperouseconomyinChina.C)Governmenteconomicpolicies.D)Alloftheabove.3)WhatpercentageofbusinesspresenceoutsideofChinadidtheChineseconsumerandcommercialdroneproducerhavein20l9?A)8%.B)80%.C)18%.D)70%.Directions:Choosethebestanswertoeachquestion.4)WhichofthefollowingisnotincludedinthemanufacturedgoodsthatarevulnerabletocompetitionfromChineseinternationalcompanies,accordingtoPeterWilliamson?A)HighdefinitionTVs.B)PortableDVDplayers.C)Computertechnology.

D)Cars.5)HowdoAmericanstates,suchasMichigan,California,IllinoisandGeorgiareacttoChinesebusinesses?A)TheyconsiderChinesebusinessesasathreat.B)TheywarmlywelcomeChinesebusinesses.C)TheyfirmlyresistChinesebusinesses.D)Theyareindifferent.03After-readingAfter-reading点击此处输入文字内容KeystoExercisesAfter-readingActivityKeystoExercisesVocabulary1.1)overseas2)execution3)surged4)post5)Amid6)dynamic7)released8)vulnerable9)interior10)executiveKeystoExercisesVocabulary2.1)Hesethissightsonswimmingacrossachannel.2)Inearlyyouthhewenttoseekhisfortuneinaforeigncountry.3)Familiarfacespoppedupamongthereporters.d)Assoonastheylowerthepriceweintendtosnapupthehouse.5)Shesetupshopasabooksellerinthehighstreet.6)Atfirst,hefellbehind,butthenhemanagedtocatchupandfinallyjumpedahead.7)Thecolorofthecarpetwillfadeovertime.8)Sometribesmigratewiththeircattleinsearchoffreshgrass.KeystoExercisesStructure1.1)UnlikethewinterinBeijing,whichisquitecold,thewinterinKunmingiswarmandcomfortable.2)Unlikemanyyoungsters,hedoesn’tliketochatonline.3)Unlikeothercellphonesthatvibrateinsteadofringing,thenewphonehasfivetinyspeakers.4)Unlikemostoftheworld,svolcanoes,therearesomethatarenotfoundattheboundariesofthegreatdriftingplates.5)UnlikeTVandfilm,dramadoesn’tallowyoutomakeanymistakes.Structure2.1)Itrainedheavily,causingfloodinthatarea.2)Thefamousplayerwonchampionshipofthemen’ssinglesintheWorldTableTennisChampionship,beingmoreskillfulinbackhandsmash.3)Hisfatherdied,leavinghimalotofmoney.4)Theglassdoorshavetakentheplaceofthewoodenonesattheentrance,lettinginthenaturallightduringtheday.5)Islippedandfelldownontheglassyground,breakingmyarms.KeystoExercisesCloze1)L2)M3)D4)N5)E6)G7)A8)H9)K10)JTranslation最近，中国政府决定将其工业升级。中国现在涉足建造高速列车、远洋船舶、机器人，甚至飞机。中国造产品越来越受欢迎。这不仅有助于消除贫困，同时还为世界各地的人们提供就业机会。这是一件值得称赞的好事。下次你商店时，看一看你所购商品的出产国，很有可能是中国。KeystoExercisesActivityOne:TalkingaboutPicturesDirections:Thankstointernationalbusiness,consumerscanhaveawideselectionofgoodsinthemarketplace.Doyouthinkyourlifehasbeensomewhatchangedbyinternationalbusiness?Arethefollowingbrandsfamiliartoyou?Talkaboutthemandhowtheyinfluenceyourlife.After-readingActivitiesActivityTwo:GroupWorkDirections:Internationalbusinessreferstoallcommercialtransactionsthattakeplacebetweennations.Withoutdoubt,theincreasedcompetitionbecauseoftheinternationaltradewillputdomesticbrandsatadisadvantage.Discusswithyourgroupmemberstheadvantagesanddisadvantagesbroughtbyinternationalbusinesstodomesticbrands,andpresentyourideasinclass.After-readingActivitiesAdvantagesandDisadvantagesBroughtbyInternationalBusinesstoDomesticBrandsAdvantages

DisadvantagesActivityThree:TalkingaboutPicturesDirections:Readthefollowingpassageentitled“ChineseBrandsunderGlobalization”andvoiceyouropiniononthefutureofChinesebrandsininternationalmarkets.Takeonespecificbrandasanexampleandfillinthetablebelowtomakeaglobalbrandingstrategyforit.After-readingActivitiesBrandNameGlobalBrandingStrategy

1.

2.

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4.

5.04AdditionalMaterialsAdditionalMaterialsActivitiesBackgroundInformationActivityOneDirections:"MadeinChina"isalabelthatcanbefoundonmanyproductsthatfilltheshelvesofthestoresaroundtheworld.TaketheUnitedStatesforexample.GoodsproducedinChinahavegraduallybecomeanintegralpartoftheirmarketplace.Thefollowingstatementsgiveadescriptionofthissituation.Readthemandguesswhethertheyaretrueorfalse.Referenceanswers:T1)ExpertsbelievethatitisalmostimpossibletohaveadietwithfoodsthatwerenotproducedinChina.T2)Underwear,T-shirtandslipsareamongtheitemsexportedfromChinatoconsumersaroundtheworld.F3)StuffedtoysandpiggybanksaremostlyproducedinChina,butnotremotecontrolcars.F4)TheChinesemanufactureradios,clocks,pedometersandGPSsystems.Farmmachinerysuchastractors,eggincubatorsandharvesters,whicharetooheavytotransport,aremanufacturedinAmerica.ActivityTwoDirections:Chinaisquiteevidentlyoneofthemostpowerfuleconomiesinthe