新发展英语（第二版） 综合教程 4 课件 Unit 9 Business Commercials

新发展英语4Unit9BusinessCommercialsStudyFocusToknowaboutdifferentstylesofadvertisementsandcommercials.01020304Tolearnusefulwordsandexpressionsrelatedtoadvertisements.Tolearntousethestructures"that'swhy…","nothingmorethan","itturnsoutthat…",etc.Tolearntowritelettersofcomplaint.IntensiveReading01SkillsBuilding02Contents0203FastReadingIntensiveReading011.Discussthefollowingquestionswithyourpartners.Pre-readingPreparationHowdoyoudefinebeauty?Whatqualitiesdoesbeautyinvolve?

01Wouldyouliketoundergoaplasticsurgeryinordertobecomemoregood-looking?Whyorwhynot?0101022.Readthefollowingsentencescarefullyandworkoutthemeaningofeachunderlinedwordorexpression.Pre-readingPreparation(1)Weusedtoliveinthecountrysidebutnowwe'vemovedtothecity.(2)Wethoughtthecompanycouldnotbemanaged,butitturnedoutasuccess(3)Anexcessofdemandoversupplyresultedininflation(通货膨胀)inthiscountry.(4)Rubberbandsarenotasrigidasironbars.(5)IknowIhavehislettersomewhere,butIcannotgetmyhandsonitatthemoment.

TheNewFacialBrighteners新型焕肤亮采霜Text

TheNewFacialBrighteners新型焕肤亮采霜

我曾以为是皱纹让我们显得衰老，然而我错了。事实上，与皱纹相比，看上去年轻与否跟我们的肤色、"亮度"以及"全光谱反射度"有更为密切的关系。这就是焕肤亮采霜得以取代原有的抗皱霜、成为全球知名化妆品柜台上发展最快的产品类别的原因。想知道原因吗？因为焕肤亮采霜让你看起来更加年轻，年轻得多！1Iusedtothinklookingoldwasallaboutwrinkles...butIwaswrong.Itturnsoutthatlookingyounghasmoretodowithskincolorandsomethingcalled"brightnessscale"or"full-spectrumreflectivity"thanitdoeswithwrinkles.That'swhyfacialbrightenersarereplacingwrinklecreamsasthefastest-growingproductcategoryatprestigecosmeticcountersaroundtheglobe.Wanttoknowwhy?Facialbrightenersmakeyoulookyounger...muchyounger.Text

TheNewFacialBrighteners新型焕肤亮采霜2Thinkaboutthis...weallknowsomeonewho'sbeeninjectedwithBotoxorhadsometypeof"work"doneontheirface...theirskinisabitsmoother,butwhenyougetupclose,theyreallydon'tlookthatmuchyoungereither.Somethingis...well..alittle"off'.Theirskinjustdoesn'thavethatbright,radiantglowofyouth..stillkindofdull,stillkindofsplotchy,stillkindoflifeless.That'swhycosmeticprofessionalsareshiftingtheirattentionfromwrinklecreamstofacialbrighteners,targetingskincolorand"brightnessscale",makingfacialbrightenersthesinglemostmust-havenewanti-agingproductonthemarkettoday.设想一下，我们都知道有些人通过注射肉毒杆菌毒素或做某种面部手术，他们的皮肤是光滑了一点。但是当你走近看时，他们也不显得那么年轻。似乎……，似乎缺了点什么。他们的皮肤并没有焕发出那种年轻的光彩，仍然有点暗淡，长着色斑，缺乏活力。这就是为何化妆品专业人士将注意力从抗皱霜转向焕肤霜，关注肤色和"亮度"，使得焕肤亮采霜成为目前市场上唯一一款最必备的抗衰老产品。Text

TheNewFacialBrighteners新型焕肤亮采霜3But..dofacialbrightenersreallymakeyoulookthatmuchyounger?Aretheyworththemoney?Orisitallsimplyhype?Theanswermightsurpriseyou(asmuchasitsurprisedme).但是，焕肤亮采霜真的能让你看上去年轻那么多吗？它值那么多钱吗？还是说它只是厂商的吹嘘？像我一样，答案将会让你也大吃一惊。Text

TheNewFacialBrighteners新型焕肤亮采霜4"Asweapproachtheageof30,skinbecomesduller,"explainsomecosmeticexperts."Skinstartstoturnakindof'mouseybrown'...spottierandsplotchierasitlosesthatradiant'pinkish'glowweusedtohavewhenwewerekids.Andinterestinglyenough,thischangeinskintoneandcolorcanoccurinallethnicgroups.Unfortunately,noinjection,scalpelorfillercanbringbacktheradiantglowofyouth.That'swhyfacialbrightenersarebecomingsoimportant."

"当我们快30岁时，皮肤开始变得灰暗无光，"一些美容专家解释道。"当皮肤失去了我们孩提时的那种略带粉色的光泽，就会呈现灰褐色，色斑越来越多。而且有意思的是，肤色的这种变化任何人种都无法幸免。不幸的是，无论在脸部注射肉毒杆菌毒素、做整容手术，还是注入其他填充物，都无法恢复年轻时面部的光泽。这正是焕肤亮采霜变得这么重要的原因。"Text

TheNewFacialBrighteners新型焕肤亮采霜5Sowhydoesourskincolorturnasweage?那么，为什么随着年龄的增长我们的肤色会改变呢?Text

TheNewFacialBrighteners新型焕肤亮采霜6Accordingtosomescientists,changingskincolorhasalottodowithlightwaves,colorfrequenciesandhowlightisreflected.Asweage,proteinsintheskin'sepidermis

becomecross-linkedandrigid,losingtransparencyandtheabilitytoreflectpinktones;thusresultinginaduller,darker,"mousey",ifyouwill,pallor.Unlikesimpleagespotremovers,new-generationfacialbrightenersaredesignedtobeusedovertheentirefaceandactuallyrestoreyourskin'sappearance.Theymakeyoulookyoungerbyincreasingyourskin'sbrightnessscaleandamplifyingfull-spectrumreflectivity,luminescenceandclarity.It'squiteabreakthrough.有些科学家认为，肤色的改变与光波、色频以及光的反射有关。随着年龄的增长，皮肤表皮中的蛋白质会交叉联结，逐渐硬化，透明度和反射粉红色的能力降低，从而导致皮肤暗淡无光，呈灰褐色，甚至脸色苍白。不同于单纯的祛斑霜，新一代焕肤亮采霜作用于整个脸部，恢复皮肤的原有光彩。它通过提高皮肤亮度、增强全光谱反射度、提升皮肤的光洁度，从而使你看上去更加年轻。这确实是一个很大的突破。Text

TheNewFacialBrighteners新型焕肤亮采霜7Whataretheseesteemedscientiststryingtosay?这些受人尊敬的科学家们想说些什么呢？Text

TheNewFacialBrighteners新型焕肤亮采霜8InplainEnglish,facialbrightenersarecutting-edgeskincare.Theyenhancethecolorofyourskin,soyouuselessmake-up,less

concealer,andyoudon'tlooklikeyou'retryingtoohardtohideyourage.Youjustlooknaturallyyounger.简言之，焕肤亮采霜是全新的护肤品。它们能改善你的肤色，让你少用化妆品、遮瑕膏等等，让别人看不到你在竭力掩盖你的年龄，让你看上去自然而年轻。Text

TheNewFacialBrighteners新型焕肤亮采霜9OnceIunderstoodthatdull,age-spottyanddiscoloredskinmakesyoulookolderthanafacefullofwrinkles,Icouldn'twaitto

getmyhandsonatubeofSpringFacialBrightener.在我了解到暗淡无光、布满色斑的皮肤比满是皱纹的脸更让人显老的那一刻，我就迫不及待地想拥有一支"春天牌"焕肤亮采霜。Text

TheNewFacialBrighteners新型焕肤亮采霜10Rightnow,SpringFacialBrightenerfromBremennResearchLabshasgottenallthebuzz.Whilethecompanysaysthatparticipantsinclinicaltrialssawyounger,brighter,moreradiant-lookingskinin29days,Iactuallysawanamazingdifferenceinlessthanaweek.Myfacelookedyounger.…healthier...andglowing.Myskinlookedbeautiful...really.Don'tgetmewrong,I'mnotreadytogiveupallmywrinklecreamsjustyet,butImustadmitSpringmadeanamazingdifference.You'vegottotrythisstuffforyourself.

现在，布莱蒙实验室研制的"春天牌"焕肤亮采霜已大受欢迎。公司声称参与临床实验的人使用该产品29天后皮肤变得年轻且富有光泽，而我在不到一周的时间里就看到了令人惊喜的变化。我的脸看上去更年轻、更健康，而且容光焕发。我的皮肤变得更漂亮，真的。但这并非意味着我不再用抗皱霜，但我必须承认，"春天牌"焕肤亮采霜确实令我有了惊人的变化。你也赶紧试试这款产品吧。Text

TheNewFacialBrighteners新型焕肤亮采霜11So..ifyouwanttogetridofwrinkles,trywrinklecreams,Botoxorafacelift

plasticsurgeon.Butifyoureallywanttolookyoungerandgetridoftheappearanceoftelltaleagespotsandblotchydiscolorations,whilerestoringthat"baby-like"glowandradiantlookofyouth,youneedtotryanewfacialbrightener.Andbasedonmyexperience,there'snothingmorerevolutionary,moreexcitingormoreeffectivethanSpring.

所以，如果你想祛皱，可以使用抗皱霜，或注射肉毒杆菌毒素，或做面部提拉的整容手术。但是如果你真想让自己看起来年轻、远离暴露年龄的色斑困扰，恢复婴儿般的白嫩光泽，你就得试试一款新的焕肤亮采霜。根据我的经验，没有什么产品比"春天牌"焕肤亮采霜更具革命性，更令人激动，更有效。Text

TheNewFacialBrighteners新型焕肤亮采霜12FindouthowyoucangetyourhandsonatubeofSpringFacialBrightener,call123-456-78.欲购"春天牌"焕肤亮采霜，请拨打123-456-78。LanguagePointsoftheText1.Iusedtothinklookingoldwasallaboutwrinkles…(Para.1)

usedtodo:

过去常做a.Womenusedtothinktheywereontheshelfat30.

过去认为女人一到30岁就过了结婚年龄。b.Youusedtosmokeapipe,didn'tyou?

你过去一直是抽烟斗的，对不对？LanguagePointsoftheText

2.Itturnsoutthatlookingyounghasmoretodowithskincolorandsomethingcalled"brightnessscale"or"full-spectrumreflectivity"thanitdoeswithwrinkles.(Para.1)1)turnout:

结果是，原来是a.Thepartyturnedout(tobe)asuccess.

晚会开得很成功。b.Ifthedayturnsoutwetwemayhavetochangeourplans.

如果天下雨，我们也许得改变计划。c.Itturnsoutthathisstatementisfalse.

他的话原来是假的。LanguagePointsoftheText

2.Itturnsoutthatlookingyounghasmoretodowithskincolorandsomethingcalled"brightnessscale"or"full-spectrumreflectivity"thanitdoeswithwrinkles.(Para.1)2)havetodowith:

与……有关系a.Hardworkhasalottodowithhissuccess.

他的成功与工作努力有极大的关系。b.Shehastodowithallsortsofpeople.

她必须与各式各样的人来往。LanguagePointsoftheText

3.That'swhyfacialbrightenersarereplacingwrinklecreamsasthefastest-growingproductcategoryatprestigecosmeticcountersaroundtheglobe.(Para.1)prestige:adj.有影响力的，有威望的a.Italwayscostsmoretobuyintoaprestigebrand.

买进一个知名品牌总是要花大价钱的。b.Hehadaprestigesportscarwhenhewasstillacollegestudent.

他上大学的时候就有一辆名牌跑车。LanguagePointsoftheText

4.That'swhycosmeticprofessionalsareshiftingtheirattentionfromwrinklecreamstofacialbrighteners…(Para.2)

shift…from...to...:

从……转移到……a.Heshiftedtheloadfromhislefttohisrightshoulder.

他把担子从左肩换到右肩。b.Thewindsuddenlyshiftedfromeasttowest,warningofthecomingstorm.

风突然由东风转为西风了，预示着暴风雨即将来临。LanguagePointsoftheText

5.…makingfacialbrightenersthesinglemostmust-havenewanti-agingproductonthemarkettoday.(Para.2)1)

must-have在此句中是一复合形容词，意思为"必备的、必需的"。T-shirts areamust-haveforteenagers. T恤是青少年必备的衣服。2)anti-aging:

adj.抗衰老的。Therearemanyproductsthatcontainanti-agingingredients.

很多产品都含有抗衰老物质。anti-是前缀，表示“抗……,反……”。anti-Japanese 抗日的

anti-biotic 抗菌的anti-tank 反坦克的

anti-war 反战的LanguagePointsoftheText6.Aretheyworththemoney?(Para.3)beworth(doing)sth.:1)值得……Thenewcarcostalotofmoney,butit'scertainlyworthit.买这辆新车花了很多钱，但确实物有所值。2)具有……的价值a.Theprojectiswellworthatry.

这个计划值得一试。b.It'ssuchasmallpointthatit'shardlyworthtroublingaboutit.

这个问题很小，不值得为它费心。LanguagePointsoftheText7.Unfortunately,noinjection,scalpelorfillercanbringbacktheradiantglowofyouth.(Para.4)bringback:1)（使）恢复

；2)使……回想起……a.Aweekbytheseabroughtherbacktohealth.

她在海边待了一周后恢复了健康。b.Theoldphotographbroughtbackmanybeautifulmemories.

这张旧照片勾起了许多美好的回忆。LanguagePointsoftheText

8.…thusresultinginaduller,darker,"mousey",ifyouwill,pallor.(Para.6)resultin:导致a.Thenegotiationresultedinreducingthenumberofnuclearmissiles.

谈判的结果是要削减核弹数量。b.Thetrafficaccidentresultedinthedeathofsixpassengers.

车祸致使六名乘客丧生。LanguagePointsoftheText9.Theymakeyoulookyoungerbyincreasingyourskin'sbrightnessscaleandamplifyingfull-spectrumreflectivity,luminescenceandclarity.(Para.6)amplify:vt.放大，增强a.Amplifythesound,electriccurrentandsignal.

扩大声音、增强电流和信号。b.Byadvertisingwidely,amanufacturercanamplifythedemandforaproduct.

制造商可以通过广泛宣传提升产品需求量。LanguagePointsoftheText10.Theyenhancethecolorofyourskin…(Para.8)enhance:vt.增强，提高a.Thoseclothesdonothingtoenhanceherappearance.

那些衣服并没有使她显得更漂亮些。b.Hemademanyeffortstoenhancehisreputation.

他做了许多努力来提升他的声誉。LanguagePointsoftheText11.Icouldn'twaittogetmyhandsonatubeofSpringFacialBrightener.(Para.9)getone'shandson:

得到，获得a.Hefeltquiteupsetwhenhecouldn'tgethishandsontheaward.

没拿到那个奖，

他觉得很沮丧。b.Shecouldn'twaittogetherhandsonthatbrand-newcar.

她迫不及待地想得到那辆崭新的汽车。LanguagePointsoftheText

12.Don'tgetmewrong.

(Para.10)

getsb.wrong:

误会或误解某人Pleasedon'tgetmewrong,I'mnotscoldingyou.请别误会，我并不是责备你。NewWordsNewWords

facial/ˈfeɪʃ(ə)ll/adj.onyourfaceorrelatingtoyourface脸上的；面部的brightener/b'raɪtnər/n.sth.usedforliftingbrightness焕肤霜wrinkle/ˈriŋk(ə)l/n.linesonyourfaceandskinthatyougetwhenyouareold皱纹spectrum/ˈspektrəm/n.thesetofbandsofcoloredlightintowhichabeamoflightseparateswhenitispassedthroughaprism光谱NewWords

prestige/preˈstiʒ/adj.aprestigeproject,productetcisoneofhighqualitythatpeoplerespectyouforhavingorbeinginvolvedin有气派的，体面的cosmetic/kɑzˈmetɪk/adj.intendedtomakeyourhair,skin,bodyetclookmoreattractive化妆用的；美容的radiant/ˈreɪdiənt/adj.fullofhappinessandlove,inawaythatshowsinyourfaceandmakesyoulookattractive容光焕发的，喜悦的splotchy/'splɒtʃɪ/adj.havinglargeunevenmarksorstains污渍斑斑的，有污点的NewWords

anti-aging/ˈænti'eɪdʒɪŋ/adj.preventingfromshowingsignsofgrowingold抗衰老的hype/haɪp/n.attemptstomakepeoplethinksth.isgoodorimportantbytalkingaboutitalotontelevision,theradioetc(usedtoshowdisapproval)(传媒的)大肆宣传，炒作(含贬义)mousey/ˈmaʊsi/adj.dullbrown灰褐色的pinkish/ˈpɪŋkɪʃ/adj.slightlypink浅粉红色的

NewWords

scalpel/ˈskælp(ə)l/n.asmall,verysharpknifethatisusedbydoctorsinoperations手术刀，解剖刀epidermisn.theoutsidelayerofyourskin表皮cross-linked/krɔs'lɪŋkt/adj.linkedwitheachother交叉连接的rigidadj.stiffandnotmovingorbending僵硬的；不动的；不弯曲的NewWords

transparencyn.thequalityofglass,plasticetcthatmakesitpossibleforyoutoseethroughit(玻璃、塑料等的)透明(性)pallor/ˈpælər/n.whensomeone'sskinisverypaleinawaythatmakesthemlookweakorunhealthy肤色苍白amplifyvt.tomakesoundlouder,especiallymusicalsound放大(声音，尤指音乐声)luminescenceadj.asoftshininglight柔和的光辉NewWords

clarityn.thequalityofbeingclearandeasytoseeorhear(画面、声音的)清晰，清楚breakthrough/ˈbreɪkθruː/n.animportantnewdiscoveryinsth.youarestudying,especiallyonemadeaftertryingforalongtime突破；重大进展esteemed/ɪˈstimd/adj.respectedandadmired受尊敬的，受敬重的cutting-edge/ˈkʌtɪŋ'edʒ/adj.extremelymodernandadvanced新潮的，先进的NewWords

enhance/ɪnˈhæns/vt.toimprovesth.提高；改进；增强make-up/'meɪkʌp/n.coloredsubstancesthatareputonyourfacetoimproveorchangeyourappearance化妆品concealer/kənˈsiːlə(r)/adj.afacialcosmeticusedtocoverblemishedskin遮瑕膏buzz/bʌz/adj.astrongfeelingofexcitement,pleasure,orsuccess,orasimilarfeelingfromdrinkingalcoholortakingdrugs兴奋之感；喜悦心情；(喝酒或吸毒产生的)快感

NewWords

facelift/ˈfeɪsˌlɪft/vt.ifyouhaveafacelift,youhaveanoperationinwhichdoctorsremovelooseskinfromyourfaceinordertomakeyoulookyounger除皱整容术；面部拉皮手术telltale/ˈtelˌteɪl/adj.revealingwhatismeanttobesecret泄密的；泄露的blotchy/ˈblɑtʃi/adj.havingpinkorredmarksontheskin有斑点的discoloration/dɪsˌkʌləˈreɪʃən/n.theprocessofbecomingdiscolored变色，褪色

Phrases&Expressions

usedtoifsth.usedtohappen,ithappenedregularlyorallthetimeinthepast,butdoesnothappennow过去经常(一直)(发生),曾经turnouttohappeninaparticularway,ortohaveaparticularresult,especiallyonethatyoudidnotexpect最后结果是，最终成为full-spectrumreflectivitythereflectionofrainbow-likeseriesofcolors,intheorderofviolet,blue,green,yellow,orangeandred,producedbysplittingacompositelight,suchaswhitelight,intoitscomponentcolors全光谱反射shift..from...to...tomovefromoneplaceorpositiontoanother,ormakesth.dothis(使)移动，(使)转移bringbacktorestore恢复resultintomakesth.happen导致，造成agespotatypeofskindiseasethatcausesbrownspotsontheskin,oftenoccurringinoldage老年斑

Phrases&Expressions

getone'shandsontosucceedingettingsth.获取(得到)某物getallthebuzztogetalltheexcitementorattention大受欢迎plasticsurgeonadoctorwhoperformstheoperationofchangingtheappearanceofpeople'sfacesorbodies,eithertoimprovetheirappearanceortorepairinjuries整形外科医生

CulturalBackgroundandRelatedInformation

BotoxBotulinumToxin的缩写，肉毒杆菌毒素，是由肉毒杆菌在厌氧条件下生长过程中所产生的一种嗜神经性外毒素。肉毒毒素共有A、B、C、Cg、D、E、F、G八种类型，其中A型、B型对人类有毒性，大剂量可致死，但低剂量局部使用可消除肌肉痉挛、除去皱纹，在医疗和美容行业有广泛应用。其他6种类型对别的动物有毒性。ReadingComprehensionChoosethebestoptiontocompleteeachstatementandanswereachquestionaccordingtothetext.ReadingComprehensionReadingAnalysis1.Accordingtothepassage,__________canreallymakeyoulookmuchyounger.A.BotoxinjectionB.wrinklecreamsC.facialbrightenersD.faceliftplasticsurgery2.Paragraph2mainlytalksaboutthat__________.A.BotoxinjectioncanmakeskinsmootherB.cosmeticprofessionalsarefocusingonfacialbrightenersC.facialplasticsurgerywilltakesomewrinklesoffyourfaceD.wrinklecreamscannotmakeyourskinhaveabright,radiantglowReadingComprehensionReadingAnalysis3.Ourskincolorchangesasweagebecauseof__________.A.agespotsB.lightwavesC.colorfrequenciesD.changeofproteinsinourskin'sepidermis4.Thesentence"...youdon'tlooklikeyou'retryingtoohardtohideyourage"inParagraph8probablymeansyou__________.A.don'twanttotryhardtolookyoungB.justnaturallylookyoungC.wanttohideyourage,soyoutryhardD.cannothideyourageReadingComprehensionReadingAnalysis5.Whatistheauthor'sattitudetowardfacialbrighteners?A.Supportive.B.Indifferent.C.DisgustedD.Angry.1.Answerthefollowingquestionsbasedonthetextyouhaveread.ReadingComprehensionInformationRecallandSummaryWhatwasthereasonforlookingoldaccordingtotheauthor?

Wrinkles.(2)Whydofacialbrightenersbecomethesinglemostmust-havenewanti-agingproductonthemarkettoday?

Becausetheycanmakeapersonlookmuchyounger.1.Answerthefollowingquestionsbasedonthetextyouhaveread.ReadingComprehensionInformationRecallandSummary(3)Accordingtotheauthor,howdofacialbrightenersmakepeoplelookmuchyounger?

Facialbrightenersbringbacktheradiantglowofyouth,increaseskin'sbrightness,andamplifyfull-spectrumreflectivity.1.Answerthefollowingquestionsbasedonthetextyouhaveread.ReadingComprehensionInformationRecallandSummary(4)Whydoesourskincolorturndulleranddarkerasweage?

Becauseasweage,proteinsintheskin'sepidermisbecomecross-linkedandrigid,losingtransparencyandtheabilitytoreflectpinktones.1.Answerthefollowingquestionsbasedonthetextyouhaveread.ReadingComprehensionInformationRecallandSummary(5)Whatactuallymakespeoplelookolder?

Dull,age-spottyanddiscoloredskin.(6)Willyoubuyatubeoffacialbrightenersafterreadingthisadvertisement?Whyorwhynot?

(Answersmayvary.)ReadingComprehension__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________InformationRecallandSummary2.Writeabriefsummaryofthetext.Compareyoursummarywiththatofyourdeskmateandseewhichonecanbetterdescribethemainideaofthetext.

(Answersmayvary.)ReadingComprehensionInformationOrganizationTheNewFacialBrightenersPartsFunctionsSupportingDetailsThefirsttwolinesSlogansortaglinesI(Para.1)Lead-inparagraphFacialbrightenerscanmakeyoulook_______…much_______.Completethefollowingtablebasedonthetext.Useyourownwordsifpossible.youngeryoungerReadingComprehensionInformationOrganizationTheNewFacialBrightenersPartsFunctionsSupportingDetailsⅡ(Paras.2-11)Supportingparagraphs/arguments(Paras.2-4)Onlyfacialbrighteners,which_________________________________________,canbringbacktheradiantglowofyouth.(Paras.5-8)Facialbrighteners,which__________________,canmakeyounaturallyyounger.(Paras.9-11)YoushouldtryonetubeoftheSpringFacialBrighteners,which_________________________________.Ⅲ(Thelastparagraph)SupplementaryitemsContactnumberCompletethefollowingtablebasedonthetext.Useyourownwordsifpossible.arethesinglemust-havenewanti-agingareabreakthrougharemostrevolutionary,excitingandeffectiveproductonthemarketReadingComprehensionTeamWorkUsefultopic-relatedwordsandexpressionsDiscussthefollowingtopicswithyourteammates.Youmayusethegiventopic-relatedwordsandexpressions.convincingscientifictakeadvantageofvulnerableanxietybesupposedtodesperateblemishconormtoeffectiveinsecuritygotogreatlengthstospecializedaffectboastof/aboutprofessionalprimetargetstelevisioncommercialsappealingbeawareofstartwithTeamWorkDoyouthinkthisadvertisementconvincingornot?Givereasonstosupportyourpoint.Thenworkwithyourgroupmemberstowriteanadvertisementforsomeproductorservice.

Ithinkthisadvertisementisquiteconvincingandsuccessful.

Weallknowthatadvertisingaffectspeoplethroughouttheirlives.Allofusyoungpeople,especiallyyoungwomen,aremorevulnerableandaretheprimetargetsofmanyadvertisements.

Thisadvertisementisfullyawareofitsroleanddoesnothesitatetotaketheadvantageoftheinsecuritiesandanxietiesofwomenbecauseforawoman,conventionalbeautyiswhatsheisrequiredtohave.Sheissupposedtohavenolinesorwrinkles,noscarsorblemishes,andaboveall,sheissupposedtoremainyoung.Desperatetoconformtoanidealofa"beautiful"womanintelevisioncommercials,manywomengotogreatlengthstospendthousandsofdollarsontheirfaces.(tobecontinued)Discussthefollowingtopicswithyourteammates.Youmayusethegiventopic-relatedwordsandexpressions.TeamWorkDoyouthinkthisadvertisementconvincingornot?Givereasonstosupportyourpoint.Thenworkwithyourgroupmemberstowriteanadvertisementforsomeproductorservice.

Discussthefollowingtopicswithyourteammates.Youmayusethegiventopic-relatedwordsandexpressions.

Thisadvertisementhitsthetarget.Itdoesn'tjustboastoftheeffectivenessoftheproduct,butstartswiththecausesoflookingoldandhavingwrinkles.Itconvincesitspotentialconsumersinsuchascientific,specializedandprofessionalwaythatitsoundsveryappealingandattractive,andthus,convincing.SkillsBuilding021OneofthecommonprefixesinEnglish,"anti-",canbecombinedwithmanystemstoformnewwordsrelatedtothemeaningof"against"or"opposedto",likeanti-aging,anti-nuclear,etc.Combinethewordsgivenintheboxwiththeprefix"anti-"andcompletethesentencesthereafterusingthenewwordsyouhaveconstructed.

WordForms

(1)Don'tletyourchildrendevelopan___________habitsuchasbullying.(2)Thecrowdwenttothestreettoholdan___________demonstration.(3)Ourbodiesproduce_________tocounteractdisease.(4)In2005,peoplearoundtheworldwerecelebratingthe60thanniversaryofthevictoryofthe___________war.anti-socialanti-waranti-bodyanti-Fascist1.MatcheachofthewordsorphrasesinColumnAwithitssynonyminColumnB.WordForms

A(1)fast-growing(2)cutting-edge(3)cross-linked(4)baby-like(5)must-haveBa.babyisherconnectedc.advancedd.necessarye.quickening1.Choosethebestoptiontocompleteeachofthefollowingsentences.VocabularyinContext

(1)Hewasafilmdirectorofinternational_________.A.priorityB.prestigeC.privilegeD.present(2)Hedelightedinthe_________goodlooksofhisbelovedwife.A.radiantB.reflectingC.shiftingD.resulting1.Choosethebestoptiontocompleteeachofthefollowingsentences.VocabularyinContext

(3)Youaretoo_________.Youmustlearntocompromise.A.difficultB.hardC.rigidD.cross-linked(4)Doingpart-timejobscan_________students'abilitytoadapttothesociety.A.giveB.liftC.amplifyD.enhance1.Choosethebestoptiontocompleteeachofthefollowingsentences.VocabularyinContext

(5)She_________heridentitybywearingamask.A.concernedB.concealedC.conductedD.concluded(6)Alarger_________ofmoneyfromlocalauthoritieswouldbeveryhelpful.A.operationB.surgeryC.injectionD.put2.CompleteeachsentencebytranslatingtheChineseinbracketsintoEnglishwiththephrasegiven.VocabularyinContext

(1)turnoutTheproductwidelyadvertised_______________________(原来是假货).(2)shiftfromYoucouldnolonger______________________________________________(把养育孩子的责任推给丈夫).(3)resultinTheirdiplomacy_____________________________________________________(导致了两国间的武装冲突).(4)getone'shandsonIcannotwaitto____________________________________(买到那本新字典).turnedouttobefakeshifttheresponsibilityofraisingkidstoyourhusbandresultedinthearmedconflictbetweenthetwocountriesgetmyhandsonthatnewdictionary3.Makeacomparisonofthefollowingwordsanddotheexercises.VocabularyinContext

enhance/expand/extendenhance提高(价格、质量、吸引力等);增加；增强，增进。如提高身份、声望、地位；增强能力、魅力等。如：Hewantedtoenhancehisstatusbypurchasingabrand-newcar.他买了辆新车，以此提高自己的地位。expand使(事物)变大；扩展；膨胀。如：Weneedtoexpandourclientbase.我们必须扩大我们的客户资料库。Atireexpandswhenyoupumpairintoit.一充气轮胎就鼓起来。extend使(某物)(在空间或时间上)伸长；延长；延展。如：extendafence(加长篱笆);extendawall(围墙);extendarailway(加长铁路);extendcredit(延长信用期)。Nowcompleteeachofthefollowingsentenceswithoneoftheabovewords.a.Hismodestbusinesseventually__________intoasupermarketempire.b.Hewroteanapplicationlettertothebankaskingto_________hiscredit.c.Thenutritionalvalueofriceis________bycookingitwithmilk.expandedenhancedextendVocabularyinContext

(2)esteem/respect/admireesteem尊重，尊敬，认为。常用于正式场合，语气比respect强烈。如：lesteemhisworkhighly.我非常尊重他的工作。lesteemitaprivilegetoaddresssuchadistinguishedaudience.能在各位贵宾面前发表演说是我的荣幸。respect(因某事)尊敬或敬重(某人);重视；考虑。如：Irespectyouforprivacy.我尊重你的隐私。admire钦佩；赞赏；羡慕(表示夸奖或赞美)。如：Ireallyadmireyourdetermination.我十分钦佩你的决心。Theyadmiredourgarden.他们称赞我们的花园。Nowcompleteeachofthefollowingsentenceswithoneoftheabovewords.a.Heis_________bymanypeopleforthemoneyhehashelpedraiseforthecharity.b.Isapersontobemorehighly___________forhiscourageorforhisself-sacrifice?c.Allsincereopinionsshouldthereforebe____________.d.Heis________forhispoliticalsavvy(机智，悟性).admiredrespectedesteemedadmiredModelA1.Rewritethefollowingsentencesusingthestructuregiveninbrackets.KeyStructures

(1)Thisisthereasonwhycosmeticprofessionalsareshiftingtheirattentionfromwrinklecreams.____________________________________________________________________________(2)Thisisthereasonwhyweshouldovercomethedifficultyanddefeattheenemy.__________________________________________________________________Thisisthereasonwhyfacialbrightenersarereplacingw