《国际医学会议交际英语》课件Unit 13

Unit13

How

to

Design

an

Effective

PosterThree

phases

of

poster

designIPlanningII2ProductionIIIPresentationIVReflections

and

practiceVAftercompletingthissection,youwillbeabletoknowstepstodesignaneffectiveposter;knowhowtoplananeffectiveposter;knowhowtoproduceaneffectiveposter;knowhowtopresentapostereffectively.3PartIthreephasesofposterdesign4ThreequestionsQ1.Whatisthemostunique,importantandeye-catchingfindingfrommyresearch?

PlanningQ2.Whatisthebestwayformetosharemyresearchwithcolleagues?Shouldcharts,tables,graphs,photosorimagesbeused?

ProductionQ3.WhatadditionalinformationcanIsupplyinmytalktocomplementmyposter?

Presentation5PartIIPlanning6Planningthink

before

you

leapsections

of

your

posterhow

to

manage

poster

flow7Effective

poster

presentations

for

your

research

conference8Thinkbeforeyouleaponly

put

the

most

essential

information‘the

elevator

pitch’ifitonlytakestheaudiencetheamountoftimeforrisinguponefloorintheelevatortocatchthemainmessage,thentheposterisasuccessfulone

9Think

before

you

leapstrikeabalancebetweenbeingcreativeandbeingclear

clarify

thetaskyouaregiven

accentuatetheimportanceofyourresearch

appealtotheaudience

do

not

makeittooobscure

10

Thinkbeforeyouleapthinkofyourtargetaudience,andthetake-homemessageyouwanttogivethem.

Istheobjectiveofyourpostertoreportfindings,toproposeanargument,toconvincetheaudienceortopromoteaproduct?Onlythecontentthatiscloselypertinenttotheobjectiveneedstobeincluded.

11

Thinkbeforeyouleapthinkofyourtargetaudience,andthetake-homemessageyouwanttogivethem.

Whowouldbethetargetaudience—aclinicalspecialist,amedicalresearcher,thegeneralpublicorstudents?Theaudience’sacademicbackgroundcanhelpyoudecidewhatisknownandthusnottobeincludedintheposter.

12

Thinkbeforeyouleapthinkofyourtargetaudience,andthetake-homemessageyouwanttogivethem.

Whatwouldtheybeinterestedin—detailedinformationorasummary?Presenttheinformationthatwilldefinitelyarousetheaudience’sinteresttointeractandtalkwithyou.13Sectionsofyourposter:

IMRD14Introductionbackground

&

aimone

statement

for

background,

the

unknown

and

you

fills

the

gapa

hypothesis

can

be

proposedMethodsresearch

design,

participants,

intervention,

outcome

measures

and

method

of

statistical

analysisResultsquantitative

datasubjects,participantswhowereexcluded,dataaboutthemostimportantoutcomevariables,andstatisticalanalysisresultsDiscussionconclusion

&

implicationsbased

on

data

rather

than

personal

speculationsHowtomanageposterflowAfluentposterflowguidestheaudiencethroughoutthereadingandprovidesasmoothandpleasantreadingexperience.

anoutlineplanthatdecidestheoverallstructureoftheposterwouldbehelpful

15HowtomanageposterflowAgridsystemcanhelptolayoutaclearsequenceofinformation

16Howtomanageposterflow17grids

breaking

down

the

whole

spacerows

and

columns

as

visual

cuesuseful

in

organizing

informationAgridsystemcanhelptolayoutaclearsequenceofinformation

Howtomanageposterflow18rough

sketches

of

poster

arrangementuse

a

pencil

and

white

paper

to

experiment

with

various

designsprint

out

rough

versions

move

sections

around

with

a

scissor

and

gluea

direct

visual

display

of

sequences

and

layoutsPartIIIProduction19Productiontextcolor

palettediagrams20Text:fontafontthatislegibletotheeyesatadistance

MoststandardfontssuchasTimes,HelveticaandPalatinoarefineToomanyfontswouldbeconfusinganddistracting.Twoisusuallytheidealchoice,withonefortheheadingsandtheotherforthemaintext.

21Text:

typesizeimportanttoensureclearreadingatadistance

Textsat24pointand36pointaregoodchoicesAhierarchyoftypesizesshouldbeemployedtoshowthehierarchyofinformation.

Largertypesizesareneededfortitlesandheadings.

Keepthenumberoftypesizestoaminimum.

22Text:

line

spacingOneandahalfordoublespacingbetweenlineshasbeenproventogreatlyenhancethelegibilityoftheposterdesign.23Text:alignmentLeftalignedmakesthetexteasiesttoread

Avoidmixingalignmentsasthatwouldappearawkwardandunpleasant.24Text:

caseTextinUPPERCASEcanbetooobscuretoreadandhadbetterbeavoidedinthemainbodytext.ItisOKinthetitleforpurposeofemphasis.25Text:colorpaletteAneffectivecolorscheme

canhighlightparticularaspectsoftheinformation

ColorsneedtobewellchosentoensureoneworkswellwithanotherItisalsoadvisedtouseasmallrangeofcolorssothatviewersarenotdistractedfromtheinformation.26Text:diagramsInformationdisplayinthepostercanbepromotedbyvisualaidssuchastables,figures,charts,illustrationsorphotographs.

Forclinicalresearchesacarefullychosenpictureoftheorgans

can

becomeapowerfultooltoattractpeople’sattention.

Workingwithagraphicartistisagoodidea.27a

good

example

of

diagrams28anineffectiveexample29anineffectiveexampleThetitleisbadlydesigned.Thewordartofthetitlemakesitdifficulttoread.Thelongtitleisallinuppercaseandmakesitevenhardertoread.Logosbesidethetitleareuselessanddistractingalso.

Noorganizedorcleanlayout.Thetextboxesarecrowdedinthespacewithoutsufficientspaceinbetween.Theseboxesarewithdifferentwidth,withsomeofthemtoowide.Theedgesarenotaligned.Sectionsintheposterarearrangedinanadhocmanner,withoutaclearvisuallogic.

30anineffectiveexampleThisposterhastoomuchtext.Actually800--1,000wordswilldo,andonlythemostessentialwordsshouldappear.Beingcrammedwithwordsisthemainreasonthatscaresawayviewersfromyourposter.Resultsaremerelypresentedinwords,withoutvisualaidssuchastablesorfigures.

31anineffectiveexampleVisualappearanceisnotpleasant.Onlytextandacartoonpicture(whichwehavetoadmitismostlyinappropriateinanacademiccontext)areemployed.Nobulletsornumbering.

Theabstractshouldnotbeincludedintheposterastheposteritselfisanabstract.32PartIVPresentation33Giving

an

effective

poster

presentation34PresentationRule1:Don’treadyourposter.Talktoyour

audience

aboutyourresearchinsteadofreadingthetextontheposter.

Guidetheaudiencelogicallythroughtheposter,whichshouldbeusedasavisualaidtoyourpresentation.Youcanusegraphics,mapsandchartstointeractwithyouraudienceandviewer.

Haveeyecontactwiththem.

35PresentationRule2:Beprepared.Priortothesession,getreadyfora2-3minutetalk.

Thepostercouldbeusedasatooltosupportyourarguments.

36PresentationRule3:Handoutsaregood.Handoutsareagoodwaytoprovidefurtherinformationaboutyourposter.Supplementalmaterials,asupportinggraph,computersimulations,andeventhemanuscriptcanbeprintedonthehandoutasanaid.

37PresentationRule4:Makeviewersresponsibleforfollow-up.Ifyouareunabletoanswerquestionsonthespot—forexample,youneedtorefertotheliteratureoryournotesbackathome—giveyourcardtotheviewers,andaskthemtocontactyou.

38PresentationRule5:Don’tknowsomething?Justadmititwhenyoudon’tknow.Donotmakethingsup.

Youcantalkabouthowtheproblemmightbeaddressed,whyitisdifficult,whatthefutureresearchareasare,andevencallforcollaborativeefforts.Honestyisthebestpolicy.

39PresentationRule6:Putyourviewersfirst.Viewersareyourpriority.Makeyourselfavailableforquestionsinsteadofbeingoccupiedwithsocialactivitiessuchassidetalksandtexting.40PartVReflection

and

practice41reflectionandpracticetablefillinggroup

workteam

project42TablefillingWorkinpairsandfillinthefollowingtableconcerningthestepstodesignaneffectiveposter.

4344StepsPoints

to

considerImportant

notesplanningThink

before

you

leapProducingTextPresentingSampleanswer45StepsPoints

to

considerImportant

notesplanningThinkbeforeyouleapOnlyputtheessentialinformation;IMRADmodel;gridsystems

SectionsofyourposterHowtomanageposterflowProducingTextvisualeffect

ColorDiagramsPresentingDon’treadyourposter.interactwiththeviewers;preparea2-3minutetalk;providesupplementalmaterials

Beprepared.Handoutsaregood.Makeviewersresponsibleforfollow-up.Don’tknowsomething?Justadmititwhenyoudon’tknow.Putyourviewersfirst.GroupworkWhatdoyouthinkofthefollowingposter?Isiteffective?Ifnot,inwhataspectscanyouimprovethedesign?4647Sample

answerThisisnotaneffectiveposter;itseffectivenesscanbepromotedthrough:Redesigningthetitle.Thetitleisallinuppercaseandmakesitdifficulttoread.Itwouldbebettertousethesmallcase.Thecolorofthetitleisalsoconflictingwiththebackgroundcolor.RewritingtheIntroductionandMethodssection.Thesetwopartsarefilledwithwords,whichisnotpleasanttotheeyes.Itwouldbebettertogivebulletpointsornumbering.Resettingthebackground.Colorsinthebackgroundaretoodiversifiedanddistracting,withthelightonesconflictingwithcolorsofthetitleandthetext.Acleanandclearbackgroundwouldimprovethevisualeffect.Colorsinthepieandbarfiguresaretoodiversifiedandloudcomparedwiththoseinotherpartsoftheposter.Itwouldbebettertolimitcolorchoices.

48TeamprojectActoutapostersessionwiththeaidofthefollowingpost