港航函电与单证操作函电部分Module1BusinessL

《港航函电与单证操作》函电部分Module1BusinessLetterWringtingEssentials目录01LearningTask1IdentifyingandArrangingthePartsofaBusinessLetter02LearningTask2IdentifyingandUsingtheLayoutofBusinessLetter,EnvelopesandE-mails03LearningTask3GeneralPrinciplesofBusinessLetterWritingLearningTask3GeneralPrincipleofBusinessLetterWritingLearningTask3GeneralPrincipleofBusinessLetterWritingCaseStudies(案例分析)Wewon'tbeabletosendyouthebrochure（产品小册子）thismonth.本月我们无法将产品手册寄达贵方。提示:违背了“体谅”(Consideration)原则LearningTask3GeneralPrincipleofBusinessLetterWritingYouarerequestedtomakeusthemostfavorableoffer,statingorigin,packing,detailedspecifications,quantitysuppliableandtheearliesttimeofshipment.请报最优惠价，注明原产地、包装、详细规格、可供数量和最早船期。提示:违背了“礼貌”(Courtesy)原则CaseStudies(案例分析)LearningTask3GeneralPrincipleofBusinessLetterWritingPleaseletusknowwhatyouwishustodoaboutthismatterassoonaspossible.请尽快告知，你方希望我方就此事做些什么?or请告知，你方希望我方就此事尽快做些什么？提示:违背了“清晰”(Clarity)原则CaseStudies(案例分析)LearningTask3GeneralPrincipleofBusinessLetterWritingWeacknowledgewiththanksthereceiptofyourletterofJuly1.你方7月1日的函收悉。提示:违背了“简洁”(Conciseness)原则CaseStudies(案例分析)LearningTask3GeneralPrincipleofBusinessLetterWritingBecauseourbookisfull,sowecannotentertainanymoreorders.由于我方订货已满，恕不能接受更多的订单。提示:违背了“准确”(Correctness)原则CaseStudies(案例分析)LearningTask3GeneralPrincipleofBusinessLetterWritingWehavereceivedwiththanksyourcheck.Theamounthasbeenplacedtoyourcredit.我们已经收到你方支票，谢谢。该笔款项已汇入你账户贷方。提示:违背了“具体”(Concreteness)原则CaseStudies(案例分析)LearningTask3GeneralPrincipleofBusinessLetterWritingPrinciplesofbusinessletterwritingThesevenC’sprinciples---P221.Consideration体谅2.Correctness正确3.Completeness完整4.Concreteness具体5.Conciseness简洁6.Clearness/Clarity清晰7.Courtesy礼貌LearningTask3GeneralPrincipleofBusinessLetterWriting1.Consideration（体谅）Itmeans：Takethe“You-attitude”insteadof“I/We-attitude”;Emphasizethepositiveratherthanthenegativeapproach;Gettothepointimmediately.LearningTask3GeneralPrincipleofBusinessLetterWriting

1.Consideration（体谅）

Lookatthefollowingsentencesandthinkaboutwhetherornottheyaregoodsentences:Itisregrettedthatthegoodscannotbesenttoday.Wearepleasedtoinformyouthatthegoodswillbesenttomorrow.Iwritetosendmycongratulations.Congratulationstoyouonyoursuccess!Wedonotpermitoutsidegroupstouseourequipmentexceptonacashrentalbasis.（收取租金形式）Youarewelcometorentourequipment.LearningTask3GeneralPrincipleofBusinessLetterWriting练习：下面的句子，把它改得更“体谅”

DearMr.Smith,Iamhappytoinformyouthatwehaveapprovedyourloan.LearningTask3GeneralPrincipleofBusinessLetterWriting答案：DearMr.Smith,Iamhappytoinformyouthatwehaveapprovedyourloan.DearMr.Smith,Congratulations!Yourloanisapproved.LearningTask3GeneralPrincipleofBusinessLetterWriting

2.Correctness（正确）Itmeansthewritershould:Usethecorrectleveloflanguage.Includeonlyaccuratefacts,terms,wordsandfigures.AppropriatetoneP24LearningTask3GeneralPrincipleofBusinessLetterWriting1.Ourcompetitorsweremoresucessfulthanours.2.Thetwofirstitemsarenotavailable.3.Itisthelowestpriceavailabletoyou.练习:下面的句子，把它们改正确LearningTask3GeneralPrincipleofBusinessLetterWriting答案1.Ourcompetitorsweremoresucessfulthanours(us).2.Thetwofirst(firsttwo)itemsarenotavailable.3.Itisthelowestpriceavailabletoyou.

Itisthelowestpricethatwecanofferyounow.LearningTask3GeneralPrincipleofBusinessLetterWriting3.Completeness（完整）Yourbusinessmessageis“complete”whenitincludesalltheinformationyourreaderneedstoactupon.Incompleteinformationisannoyingandcostlybecauseitholdsupbusinesstransactionsandduplicateswork.LearningTask3GeneralPrincipleofBusinessLetterWriting3.Completeness（完整）Tostriveforcompleteness,keepthefollowingguidelinesinmind:Answerallquestionsasked.Givesomethingextra,whendesirable.Checkforthe5W’s

&1Howandanyotherwritingprinciples.(Why?Who?What?When?Whether?How?)LearningTask3GeneralPrincipleofBusinessLetterWriting4.Concreteness（具体）Writingconcretelymeansmakingyourmessagespecific,definiteandvividratherthanvague（模糊的）,generalandabstract.Abusinesslettershouldavoidemptinessincontentsandvaguenessinideas.LearningTask3GeneralPrincipleofBusinessLetterWriting4.Concreteness（具体）Lookatthefollowingsentence.Canyouunderstandthem?Istheideaexpressedinthesentenceconcrete?Thesebrakes（刹车）stopacarwithinashortdistance.TheseGoodsonPowerbrakescanstopa2-toncarwithin24feet.（英尺）P26LearningTask3GeneralPrincipleofBusinessLetterWriting练习：下面的句子，把它们改具体

1.Thelargeorderthatwerequestedhasnotarrived.2.Wewishtoconfirmourfaxyesterday.3.Ourapplesareexcellent.4.Ourdeliverytimewillbemorethan90daysduetohotseason.LearningTask3GeneralPrincipleofBusinessLetterWriting答案1.Thelargeorderthatwerequestedhasnotarrived.

Theorderfor10,000basinsthatwerequestedonMay3,2010hasnotarrived.2.Wewishtoconfirmourfaxyesterday.

WewishtoconfirmourfaxofDecember10,2012.3.Ourapplesareexcellent.

Ourapplesarejuicy,crispyandtender.4.Ourdeliverytimewillbemorethan90daysduetohotseason.

Ourdeliverytimewillbewithin120daysduetohotseason.LearningTask3GeneralPrincipleofBusinessLetterWriting

5.Conciseness（简洁）Concisenessmeanssayingwhatyouhavetosayinthefewestpossiblewordswithoutsacrificingclarity,courtesy,completenessandgoodEnglish.LearningTask3GeneralPrincipleofBusinessLetterWriting练习：下面的句子，把它们改简洁

1.Asperyourrequest,pleasefindenclosedherewithacheckintheamountof$16.49.2.Iwanttotakethisopportunitytotellyouthatwearegratefultoyou.LearningTask3GeneralPrincipleofBusinessLetterWriting答案：1.Asperyourrequest,pleasefindenclosedherewithacheckintheamountof$16.49.

Asrequested,Iamenclosingacheckfor16.49.2.Iwanttotakethisopportunitytotellyouthatwearegratefultoyou.

Thankyou.LearningTask3GeneralPrincipleofBusinessLetterWriting6.Clearness/Clarity（清楚）First,bequiteclearaboutwhatyouwanttosay;Thensayitinplain,simplelanguageappropriatetotheunderstandinglevelofyourreader.Good,straight-forward,simpleEnglishiswhatisneededforbusinessletters.LearningTask3GeneralPrincipleofBusinessLetterWriting6.Clearness/Clarity（清楚）Lookatthefollowingsentence.Isitagoodsentence?Thosewhoworkrapidlygetillintheseconditions.Thosewhoworkintheseconditionsrapidlygetill.P24LearningTask3GeneralPrincipleofBusinessLetterWriting练习：下面的句子，把它们改清楚

1.Mr.ChangwrotetoMr.Fordthathehadreceivedhisorder.2.Pleaseletusknowwhatyouwishustodoaboutthismatterassoonaspossible.LearningTask3GeneralPrincipleofBusinessLetterWriting答案：1.Mr.ChangwrotetoMr.Fordthathehadreceivedhisorder.

Mr.ChangwrotetoMr.FordthathehadreceivedMr.Ford'sorder.2.Pleaseletusknowwhatyouwishustodoaboutthismatterassoonaspossible.

Pleaseletusknowassoonaspossiblewhatyouwishustodoaboutthismatter.LearningTask3GeneralPrincipleofBusinessLetterWriting7.Courtesy（礼貌）Thisprinciplemeans:Besincere,tactful,thoughtfulandappreciative.Avoidirritating,offensiveexpressions.Ifanapologyisnecessary,makeitcourteouslyandsincerely.Bepromptinansweringletters.LearningTask3GeneralPrincipleofBusinessLetterWriting

7.Courtesy（礼貌）

Lookatthefollowingsentencesandthinkaboutwhetherornottheyarewellwritten:Youarerequestedtoremittheamountby10August.PleaseremittheamountbyAugust10.Wemusttellyouthatwecan’tacceptyourprice.Unfortunately,wecannotacceptyourprice.Yourletterisnotclearatall.Ican’tunderstandit.IfIunderstandyourlettercorrectly…(tactful)LearningTask3GeneralPrincipleofBusinessLetterWriting练习：下面的句子，把它们改得更礼貌

1.Youmadeaverycarelessmistake.2.Youdidn