实商务英语综合教程（第3版 第二册）B2U7听力原文和练习参考答案

Unit7BusinessCooperation

Listening1

L—Mr.LiZ—Mr.Zhang

Z:Hi,Mr.Li,howisitgoingwithyourbusiness?

L：Notsogood.Duetothedownturnofglobaleconomy,smallcompaniesarefacingpressurefromlackofclients,highcompetitionandsoon.

Z:Isee.Butwhynotchoosetocooperatewithotherbusinesses?Globalizationandthe“goglobal”strategyofChinahaveaffectedthebusinessenvironment,whichishelpfulforbusinessandindustry.Itenablesvaluabletransferoftechnology,encouragesinnovationandenlargestherangeofproductsforsmallcompanies.

L：Theimportanceofcooperationis,ofcourse,notunfamiliartome.Itisobviousthatexpandingbusinessactivitiesbeyondthetraditionalfieldcouldcreategrowthandincreaseprofitofmybusiness,buttheproblemisIdon’tknowhowtogetitrealized.

Z:First,youshouldhaveaclearpictureofyourownbusiness:yourstrength,weakness,opportunityandthreats.ThatiswhatknownasSWOTanalysis.Then,youhavetomakeaneffectiveandcomprehensivestrategyaccordingtotheanalysisanddecideinwhatfieldorinwhatpartoftheworldyouwillcooperatewithyourpotentialpartner.

L：Thereissomethinglikethat.ItmeansthatIshouldalwayskeepasharpeyeonthelatesttechnologicaldevelopmentandmarketinformationacrosseverycorneroftheearthtofindoutanypossibleopportunity.

Z:Yes.Youhavetopaycloseattentiontothebusinessactivitiesaroundtheworldallthetime,andyou’dbettertakepartinsomeinternationaltradefairs,matchmakingandnetworkingeventstofindcooperationopportunities.

L：Yes,Ithinktheyaregoodchannelstogetvaluableinformation.

Z:Beforedecidingonwhichpartnertocooperatewith,youshouldcollectasmuchdetailedinformationaspossible,includingthefinancialsituationandcreditofaspecificpartner,thecultureandcustomsofthelocalcommunity,thelegalandpoliticalenvironmentofthetargetregionorcountryaswellasthepoliciesofChinatowardstheregionorcountry.

L：That’sreallyimportant.Thankyouforyouradvice.

Z:You’rewelcome.

Listening2

W—Mr.Wang Z—Mr.Zhang

W：Itseemsthatthefinancialcrisishasmadeallthecountriesintheworldmuchcloserthanbefore.Alotofinternationaleconomicsummits,includingtheG8andG20meetings,havebeenheldtoseekreciprocalsolutionswithcommonefforts.

Z:Yes,withthedevelopmentofglobalizationandnewtechnology,manypoliticians,scholarsandeconomicentitieshaveemphasizedcooperationinfightingagainstglobalthreatsinsteadofthetraditionalstrategywhichisorganizedaroundcompetition—thewin-losemodel.

W：That’strue.Insomeareas,industryassociationsandprofessionalbodiesarefoundedtodealwithissuesofcommonconcernssuchastaxrulesanduniversaltechnicalstandards.

Z:Buttherearemorethanthat.Thelasttwodecades,however,haveseenavarietyofchallengestobusinessmodelsthatstresscompetitionovercustomers,resources,andideas.However,companiesinemerginghigh-techindustrieshavelearnedthatworkingwithcompetitorscanbuildnewmarketsandreducecosts.Outsourcinghasturnedcompetitorsintocooperators.

W：Isee.Thatisawin-winmodel.

Z:Yes.Thismodelisacceleratingashiftinbusinessstrategyfromsolvingconcretebusinessproblemstomanagingcomplexbusinessdilemmas,whichinturnwilldeepencooperation.

W：It’sgreat.Inthissense,wecanpredictthecompetition-basedstrategywillfurtherdeclineasnewtechnologiesandnewmediadiffusefromhigh-techindustriesintotraditionalones.

KeystotheTasks

Task1

1.cooperatewith2.therangeofproducts3.traditionalfield4.getitrealized5.SWOTanalysis6.potentialpartner7.marketinformation8.tradefairs

9.thefinancialsituation10.targetregion

Task2

1.F2.F3.T4.F5.T

Task5

1.commonefforts2.globalthreats3.commonconcerns4.lasttwodecades5.stresscompetition6.high-techindustries7.newmarkets8.win-winmodel9.inturn

10.competition-basedstrategy

Task6

1.Alotofinternationaleconomicsummits,includingtheG8andG20meetings,havebeenheldtoseekreciprocalsolutionswithconcertedefforts.

2.Itisthestrategywhichisorganizedaroundcompetition—thewin-losemodelsfueledbySWOTanalyses,marketshareframeworks,hardmeasurement,andprotectionofquantifiableprivateassets.

3.Theyareavarietyofchallengestobusinessmodelsthatstresscompetitionovercustomers,resources,andideas.

4.Thewin-winmodel.

5.wecanpredictthecompetition-basedstrategywillfurtherdeclineasnewtechnologiesandnewmediadiffusefromhigh-techindustriesintotraditionalones.

Task9

1.C2.C3.A4.B5.A

Task10

1.Theythinkthatcooperationcanmoveawayfromgrowthforgrowth’ssakeandtaketheconnectedworldintoasofterandmoreenlightenedera.

2.Itis：IfIhelpmyone-timecompetitors,businesswillincreaseforusall，whichwillleadtolessenergywastedonworryingabout'Them'andmoreenergyavailableformycustomers.

3.Amoveintoanewbusinessstratumrequiresthought,planningand,moreimportantly,apublicannouncementinwhichtheboardseekspermissionfromallstakeholderstogrowlargerthanwhatwaspreviouslydefined.

4.Becauseitwouldtakethembeyondtheirownspecializationorstratum,orbecauseitwouldbetoocostly,orforanynumberofotherpossiblereasons.

5.Inatrulycooperativeenvironment,managerswouldtakealookaroundthemarketplace,identifybusinesseswhicharebetterplacedtotakeadvantageofopportunities,andseekcooperationwitheachotherbecausethedriveforabusinesstogrowmayactuallycomefromanotherbusiness.

Task11

1.healthycompetition2.belimited3.specializing

4.Stratifying5.anoptimum6.acharter7.thebusiness

8.priority9.definedlimitations10.specializesin

Task12

1.Nocountrycanbeimmunefromdroughtandfloodingifnomeasuresaretakentoaddresstheissueofglobalwarming

2.Sustainabletourismwilldonoharmtoourenvironment.

3.Weneedaviableprogramfortrainingyoung,unskilledworkers.

4.Heisrigidinhisopinions.

5.Imanagedtograbherhand.

Task13

1.C2.B3.A4.C5.A

Task14

1.asignificantmilestone2.partnershipframework

3.fullimplementation4.productchoices

5.significanteconomicpotential

Task16

1B2D3B4A5C6D7D8A9C10C

Task17

Thefilmwassuchthateveryonewasdeeplymoved

2.Goodasheis,hewillneverbetopofhisclass.

3.Hardasheworks,hemakeslittleprogress.

4.Themoreyouexercise,thehealthieryouwillbe.

5.Foodistomenwhatoilistomachine.

Itmusthavebeenraininglastnightbecausethegroundiswet

Childrenaresingingwhile(theyare)dancing.

Ifyoutrustme,Iwillbeabletohelpyoutoachieveyourgoal

Onceyouloseyourconfidence,youloseeverything

Hecutofftheelectricitysothathecouldpreventthefirefrombreakingout

Task18

March2,2010

DearMr.andMrs.Zhang,

Thankyouforyourkindinvitationtothedinnerpartywhichisheldincelebrationofyourdaughter’sbirthday.Ishallbeveryhappytocome,andlookforwardwithpleasuretomeetingallofyou.

Yourssincerely,

Thomas

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