《当代商务英语综合教程》课件-Unit 4 Apes to Get iPads

Contents1TextAApestoGetiPadsLanguageinUseTextBThankGodIt'sFriday!Warm-upQuestions:2Warm-upQuestions:1.Whichotheranimalshavebeentestedforipaduse？2.Howcanyoumakeuseofipad?Pre-classTask13Pre-classTask1Readthetextonceforthemainidea(s).Donotrefertothenotes,theglossary,ordictionaries.TextA

ApestoGetiPads4PassageItstartedasajoke.On1April2011,BritishnewspaperTheSunranastoryclaimingthatanexperimenttoentertaincaptiveapesusingiPadshadleftthemcrazyforthegameAngryBirds.“PlanetoftheApps”,astheAprilfool'sstorywasheadlined,quicklyfounditswaytoScottEngel,afreelancephotographerandvolunteeratMilwaukeeCountyZooinWisconsin.HehadjustboughtanewiPad,andhearingthezoo'sapeskeeperwaslookingforwaystokeephischargesentertained.15PassageRichardZimmermanofOrang-utanOutreach,aconservationgroupbasedinNewYork,knewaboutMilwaukeezoo'sapesweregoingbananasforApple'siPad.Hesawitspotentialforbothentertainingapesandstudyingtheirbehavior.Withashrewdeyeforpublicity,hespotteditsvalueforraisingpublicawarenessoftheprecariousstatusofapesinthewild.Thentherewerethenetworkingopportunities—fortheapes,thatis，putiPadsinzoosacrosstheUSandtheycouldbeconnectedthroughtheInternet,usingApesbookperhaps,toofferboredorang-utansonline“primateplaydates”.Tohelpraisefunds,Orang-utanOutreachlauncheditsAppsforApescampaigninMay.2TextA

ApestoGetiPads6PassageApesaretheobviouscandidatesforthiskindofactivity,saysTrishKhan,Milwaukeezoo'sheadapeskeeper.Theseapesareknownfortheirintelligence,curiosityandcreativity(they'realsonotoriousescapeartists,Khansays)butcanquicklybecomeboredanddepressedinthemonotonousconfinesofcaptivity.“Theirworldisreallyverysmall,”shesays,“andthatmakesacomputerawelcomedistraction.”3TextA

ApestoGetiPads7PassageTheapesusefree,orinexpensivedrawingprogramssuchasDoodleBuddy,musicappMagicPiano,andsimplegameslikeKoiPond.Theanimated,interactiveappTheFantasticFlyingBooksofMr.MorrisLessmoreisalsoafavorite.“We'recollectinginformationontheirpreferencesandhowtheyusetheiPads,wheretheypositiontheirfingers,andhowmuchofthescreentheyuse,”Khansays.Shewouldliketocommissioncustomizedappswithlargerbuttonsandmorepictures,andhopesthatvisitorswillbeabletodownloadthesameappsandusethemtocompetewiththeapesingamesusingtheirownmobilegadgets.4TextA

ApestoGetiPads8PassageAtthemomentMilwaukee'sapesmustreachthroughtheirenclosure'smetalbarstotouchtheiPadscreens.“Iftheygotaholdofit,they'dtakeitapart,”saysKhan.Tosolvethis,KhanandhercolleaguesarelookingforasimplerandcheaperwaytomaketheiPad'swafer-thinscreenape-proof.Therefore,theyhavebegunbycontactingindustrialdesignerswhospecializeincomputercasings.ZimmermanalsoplanstoconsultdolphinexpertJackKassewitzforhisexperienceusingwaterproofediPads.“Orang-utanspeeoneverything,”saysZimmerman.5TextA

ApestoGetiPads9PassageSofar,aboutadozenzooshaveexpressedinterestinjoiningAppsforApes.Butmeetingthisdemandprovedtobeachallenge.MostzoosoperateonshoestringbudgetsandZimmermanhasstruggledtofindfunding.“We'rehopingAppletakesnotice,”hesays.Itreturnedtowhatwewanttotransfertoeverybody,thatis,theseanimalsneedhumanprotection.6TextA

ApestoGetiPadsPre-classTask210Pre-classTask2ChoosethestatementthatbestexplainsyourunderstandingofTextA.1.B2.A3.C4.A5.DPre-classTask311Pre-classTask3Readthetextasecondtimetoreviewthevocabularyincontext.Studythenewwordsandtheirdefinitions.Pre-classTask312GlossaryPre-classTask313Pre-classTask314Pre-classTask315In-classTask116In-classTask1Readthetextathirdtimeforabetterunderstandingofthemainpoints.Explaininyourownwordsthefollowingsentencestakenfromthetext.1.“Theirworldisreallyverysmall”,shesays,“andthatmakesacomputerawelcomedistraction.”1.Shesaystheorang-utansworldisverysmall,soaniPadconnectedtotheInternetiswelcomedbythem.In-classTask1172.Orang-utanspeeoneverything.3.We'rehopingAppletakesnotice.2.Orang-utanspasswateroneverything.3.Itisachallengeforeachorang-utanintheU.S.zoostohaveaniPadwiththelimitationoffunds.In-classTask218In-classTask21.Readaloudparagraphs2～4.2.Answerthefollowingquestions.1)WhatdoestheapesgoingbananasforApple'stabletmean?1)Orang-utansarecrazyaboutiPads.In-classTask2192)HowdidRichardZimmermanofOrang-utanOutreachprotecttheorang-utans?3)Whyshouldwesavetheapesinthewild?2)Helaunchedthe“AppsforApes”Campaigntogiveboredorang-utansaninterestintheirlife.3)（open-endedanswer）In-classTask2204)Whatgamescantheapesplay?5)Whatdoes“We'rehopingAppletakesnotice”mean?4)AngryBird,DoodleBuddy,musicappMagicPiano,andsimplegameslikeKoiPond.5)Itisachallengeforeachorang-utanintheU.SzoostohaveaniPadwiththelimitationoffunds.In-classTask221In-classTask23.ReadandcomparetheEnglishsentences,payingattentiontothebold-typedpartsandtranslatetheChinesesentencesbysimulatingthestructureoftheEnglishsentences.In-classTask2221)我是不是疯了希望她再来？Themostbullishnewsforgoldisthatthepublichasn’tgonecrazyforityet.2)然而，该项目的前景几年内将不为人所知，甚至可能几十年。Guilinisknownforherbeautifulmountainsandrivers.3)我正在学怎么拆、装手表。Ifthebabygotaholdofthistoy,hewouldtakeitapart.In-classTask2234)应该要求学生上多门学科的课呢？还是专功一门学科？Heisthepersonwhospecializesinmakingcartoons.5)然而，一些读者已经表达了想了解该类书籍的兴趣。Sofar,about10companieshaveexpressedinterestintheenergy-saving-reductionproject.In-classTask224In-classTask24.Discussthefollowingquestionswithyourclassmatesandpresentyourideatotheclass.1)DoyouagreewiththeAppsforApes?2)WhatdoyouthinkisthebestmeasuretoprotecttheOrang-utans?25TextA

TextTranslation猩猩玩上iPad2011年4月1日，英国《太阳报》以娱乐的方式报道称，用iPad取悦人工圈养猩猩的试验很成功，猩猩们非常痴迷于游戏：愤怒的小鸟。“应用猩球”上了愚人节故事的头条，很快斯科特·恩格尔读到了这篇报道，他是一名自由摄影师同时也是威斯康星州密尔沃基县动物园的一名志愿者。当他听说猩猩饲养员正在想办法取悦大猩猩的时候，他正好买了一台新的iPad，于是恩格尔主动提供给了动物园一台旧的iPad。126TextATextTranslation纽约保育机构“红毛猩猩外展组织”的专家理查德·齐默曼听说了密尔沃基动物园猩猩疯狂地爱上了苹果的平板电脑的消息，他认为用苹果的平板电脑来取悦猩猩并研究其行为是可能的。带着对宣传的敏锐力，他发现这有利于增强人们对濒临灭绝动物的保护意识。所以，为了猩猩，可以利用网络的机会，在全美国的动物园里采用iPad，然后借助猩猩版facebook，主要是通过联网，在线提供百无聊赖猩猩的“定期表演”。为了筹集资金，红毛猩猩外展在五月就发起了“猩猩