阿斯顿马丁DBX汽车惟美“探境之旅”方案(中英文)

Aston

MartinDBX

ExperienceCamp

贵州惟·美探镜之旅ThePursuitoftheBeautyinGuizhouCONTENTS活动企划Planning

活动概述Overview行程规划Schedule活动管理

Event

Management

公司及团队介绍AboutUs活动企划.

Planning品牌理念

BrandMission惟·美与生俱来的优雅美感与英式贵族气质，让阿斯顿·马丁成为众人心目中极致生活方式的代言。全新的品牌主张“惟·美”，以更高的维度诠释品牌跨越百年的辉煌历史，具有传奇色彩和标志性意义的伟大作品，以及对“惟·美”的不懈追求与创造。AstonMartinhasalwaysbeentalentedforcreatingthebeautiful.Eversincethefirstcraftedcarmorethanonehundredyearsago,AstonMartinhasbeendevelopingitsiconicstyleandbecomeaninternationallyadmiredluxurybrand.ThenewkindofAstonMartinhasinheritedthelegacyofitsantiquity.Andcertainly,thenewkindrepresentstheunmistakablestyleofAstonMartinthatwasmadewithpassionandlove.客户诉求

CustomerDemands独家定制CustomizationwithUniqueness|与阿斯顿·马丁尊贵的定制服务一般无二，自驾路线也需与众不同独家定制TomirrorthecustomizedserviceprovidedbyAstonMartin,wedesignuniqueroutestocatertothevariedinterestsofthecontractedcustomers.追求极致TheClosesttoRealAdventure|追求极致生活对未知的旅程充满渴求，向往人文自然多样而又神秘的目的地Wearelongingforthejourneywiththepassiontounveiltheadventurethatisfullofculturaldiversityandmystery.不凡品质

Extraordinary

Quality|即使在路上依旧不能放弃对生活品质的追求，风雨兼程也要精装上阵Wevaluethehighqualityoflifestyleforourcustomers,andthebestwaytotelliswhenweareontheroad.阿斯顿·马丁首款SUVDBX秉承其在“惟·美”设计、奢华感官体验与驾驶动态性能方面的一贯理念，以全新维度重新定义SUV概念。DBX,

is

a

new

kind

of

Aston

Martin,

one

founded

on

the

principle

of

Beauty，Luxury，and

driving

Dynamics.

ValueAspect价值层面CustomerAspect客户层面策略思考StrategyThinkingDBX

EXPERIENCE

CAMP产品价值ProductValue活动诉求EventDemands全方位体验SUV功能特点、驾乘感受，体会引领同级优势Toexperienceall-roundfeaturesofSUVs,drivingexperience,andexperiencetheadvantagesofleadingmodelsofthesamelevel对美的不懈追求，不断挑战超越自我的精神，勇于征服自然的气魄，精致且有品位的生活价值观ToshowtheelitelifestyleoftheTAinchasingbeauty,challengingtheself,andconqueringthenaturaladventure.外观设计-风格优雅WithauniquebodyarchitecturejustforDBX,thedesignandproportionsreflecttheunmistakeablestyleofanAstonMartin.越野性能-锐意创新，方得始终

Innovationtotakeyouanywhere.Activeall-wheeldrivewithvariabletorquedistributionandheightadjustableairsuspension.操控性能-冒险征程，全新开启ANewDimensionforAstonMartin.DBXdriveslikenootherSUV.Itdriveslikeasportscar.驾乘感受-奢享驾乘体验Acommandingdrivingpositioninstilsasenseofconfidenceandprovidesthedriveraclearerviewoftheroadahead.惟美之旅PursuitofBeauty奢享旅程Ajourneywithallluxury,includingaccommodation,cateringservice,localsupport,receptionandfarewell.越野试驾Customizedoff-roadtestdrive动感试驾DynamicTestDrive自然在创造贵州时，是充满匠心的。正如当地民族在创造自己的文化，苗银、服饰、苗药、民族歌舞等等，将自己对美的追求融入其中，在千年的历史长河中，闪耀光彩。阿斯顿·马丁一直致力于对美的追求，在制作过程中，以工匠精神去精心打造每台车。艺术只能以艺术自身的标准来评判，在追求“美”的这件事上，阿斯顿·马丁一直行不止息。让我们前往贵州，驾驭DBX去看见美，拥有美，开展一段“惟·美之旅”。NaturehascreatedGuizhouwithartistry,andthelocalculturehasreflectedsuchbeautifulnessbyMiao-styledsilveraccessories,clothing,herbs,andfolksongs.AlloftheseelementshavemergedtorepresentthepursuitofbeautyforGuizhouwithahistoryofthousandyears.AstonMartinisdedicatedtocreatingthebeautifulwiththespiritofthecraftsman.EveryAstonMartinhasbeencreatedwiththehighestlevelofbeautybecauseAstonMartinhasneverstoppedpursuingbeautyonitsjourneyoflegacy.Let'sgetexcitedbecauseweareabouttostartourjourneytodiscoverthebeautyofGuizhouwiththebeautyofDBX.活动策略EventStrategy线路基调KeyWords惟·美人 文HUMANITY多 彩COLOURFUL极 致A C M EThePursuitof

theBeautyinGuizhou2021阿斯顿·马丁惟·美探境之旅贵 州GUIZHO

U活动概述.Overview基本信息

GeneralInformation时间：2021.8Period:August,2021地点：贵州EventLocation:Guizhou场次：40组客户分5批，每批8组ExpectedAttendance:40pax/5groups,8pax/group时间：每场活动三天两晚,共计7天Duration:3daysand2nights/group，total7days车辆：4台车8组客户（每台车2人试驾）；1台教练车Carpool:5vehiclesincluding1instructorcar,2customerswillshare1unitofDBXwhentest-driving活动整体排期

EventMasterPlanD1D2D3D4D5D6D7Group1接机；入住青岩青岩至高坡；入住千户苗寨游览千户苗寨；送机Group2接机；入住千户苗寨千户苗寨至高坡；入住青岩游览青岩；送机Group3接机；入住青岩青岩至高坡；入住千户苗寨游览千户苗寨；送机Group4接机；入住千户苗寨千户苗寨至高坡；入住青岩游览青岩；送机Group5接机；入住青岩青岩至高坡；入住千户苗寨游览千户苗寨；送机活动亮点

Highlights极致路线RouteoftheBestChoice政府合作GovernmentCooperation尊贵体验LuxuryExperience深入多彩之境极尽惟·美SeekintothecolorfulsceneofGuizhou与当地旅游局紧密合作Cooperatewiththelocaltourismdepartment全程专业保障英式管家服务Provideprofessionalbutlerservicefromstarttofinish探秘多彩贵州

ColorfulGuizhou“用美丽回答一切的地方。”“Toanswerwiththebeauty.”起伏的群山，灵动的流水，绣在衣服上的古老文明，还有回荡在舌尖的酸爽滋味。贵州是一个调动全身感官去感受的地方，丰富的自然景观自不必多说，更有来自民族的精彩人文魅力。Themountains,lakes,andthetasteoffoodareallembroideredoneverycornerinGuizhou.Guizhouisaplaceyoushouldexperiencewithallthesensoryorgansinyourbody.TofeelthevividnaturalviewsandtheglamourofthenationwiththistriptoGuizhou.品味贵州佳肴

TasteGuizhoucuisine酸汤鱼火锅苗家米酒

千户苗寨>行程规划.Schedule行程线路

TripRoute青岩镇QingyanTown高坡乡GaopoVillage西江千户苗寨XijiangThousand-HouseholdMiaoVillage贵阳龙洞堡机场GuiyangLongdongbaoAirport35mins20km3h190km2h30mins185km青岩镇QingyanTown西江千户苗寨XijiangThousand-HouseholdMiaoVillage贵阳龙洞堡机场GuiyangLongdongbaoAirport欢迎晚宴古镇游览GalaDinner&sightseeing山路及越野试驾景点打卡MountainRoadTrip公路试驾On-roadtestdrive山路试驾Hillyroadtestdrive人文体验Cultrualexperience返程Return送机Farewell高坡乡GaopoVillage行程安排

ActionPlanDAY

1DAY2DAY3贵阳Guiyang文凡状元别院VenCourtyardHotel青岩镇QingyanTown高坡乡GaopoVillage雷山西江龙塘山房LongtangShanfang西江千户苗寨XijiangThousand-HouseholdMiaoVillage贵阳Guiyang初入贵阳

风情万种千里相聚对酒当歌千年古镇依山傍水极目远眺惟美万千净心山居奢华景致千年苗寨惟美永恒多情贵州流连忘返机场接机私享尊贵礼遇AirportTransportation品味星空晚宴沉浸古镇夜景StarGalaNightTour参观名人名宿感受深厚底蕴Sightseeingaroundtown山路越野自驾领略万千地貌风光Testdrivetriparoundmountains

枕山观星赏自然WalkingTourinResort

苗寨拦门酒

苗银制作

长桌宴告别仪式LanmenjiuCeremony

DIYofSilverAccessoriesLong-tableBanquet送机Taketoairport第一天行程安排

Day1ActionPlanDAY

1DAY2DAY3贵阳Guiyang文凡状元别院VenCourtyardHotel青岩镇QingyanTown高坡乡GaopoVillage雷山西江龙塘山房LongtangShanfang西江千户苗寨XijiangThousand-HouseholdMiaoVillage贵阳Guiyang初入贵阳

风情万种千里相聚对酒当歌千年古镇依山傍水极目远眺惟美万千净心山居奢华景致千年苗寨惟美永恒多情贵州流连忘返机场接机私享尊贵礼遇AirportTransportation品味星空晚宴沉浸古镇夜景StarGalaNightTour参观名人名宿感受深厚底蕴Sightseeingaroundtown山路越野自驾领略万千地貌风光Testdrivetriparoundmountains

枕山观星赏自然WalkingTourinResort

苗寨拦门酒

苗银制作

长桌宴告别仪式LanmenjiuCeremonyDIYofSilverAccessoriesLong-tableBanquet送机TaketoairportDay1活动体验亮点

下榻古风酒店Traditionhotelexperience抛开尘世烦恼，静心沉浸于文化韵味的轻奢旅居体验坐拥星空晚宴Enjoythegaladinner尽享自助晚餐，结识新朋友、与现场嘉宾对酒当歌、交谈甚欢沉浸古镇夜景Enjoythenightsceneofancienttown

放空身心沉醉古镇惟美夜色，感受古镇夜市繁华打卡惟美风光-青岩古镇

QingyanAncientTown贵州四大古镇之一，位于贵阳市南郊，建于明洪武十年（1378年），原为军事要塞。古镇内设计精巧、工艺精湛的明清古建筑交错密布，寺庙、楼阁画栋雕梁、飞角重檐相间。镇人文荟萃，有历史名人周渔璜、清末状元赵以炯。镇内有青岩教案遗址、赵状元府第、平刚先生故居、红军长征作战指挥部等历史文物。周恩来的父亲、邓颖超的母亲、李克农等革命前辈及其家属均在青岩秘密居住过。

QingyanAncientTown,oneofthemostfamoushistoricalandculturaltownsinGuizhouProvince,liesinthesouthernsuburbofGuiyang.QingyanTownwasoriginallybuiltin1378.Walkinginsidetheinnertown,visitorswillsurelymarvelattheancientarchitecturehere.Thereareover30typesincludingmonasteries,temples,cabinets,caves,courtyardsandpalaces.AllofthemweredelicatelydesignedbytheskillfularchitectsoftheMingandQingDynasties.青岩古镇酒店推荐

HotelinQingyanAncientTown贵阳文凡状元别院位于贵阳市南郊的青岩古镇内，与“琴鹤谱志，论语传家”的贵州状元赵以炯的故居比邻而居，故此而名。别院是以古代屯堡建筑艺术，阐释现代文化旅居体验的度假酒店，为你提供富于文化韵味的轻奢文化旅居体验。VenCourtyardHotelVenCourtyardHotelisanarchitecturebuiltinTunpu-styleintheancienttown.欢迎晚宴流程

Rundown-Welcome

Meeting

17:00-17:02倒计时视频Countdown

Vide

17:02-17:05

MC开场(领导嘉宾介绍）MC

Welcome

Voice

(Guests

introduction)

17:06-17:26产品专家上场讲车（Workshop)17:27-17:30过渡视频DBX

TVC17:31-17:34领导致辞GM

Welcome

Speech17:35-17:38市场负责人分享活动期间公益行动

Marketing

Head

share

the

information

of

charitydonation

during

the

camp17:39-17:44市场负责人分享活动流程Marketing

Head

share

the

routes

of

the

camp

17:45-18:15驾驶安全培训Safety

drive

training

18:15-18:20前往餐厅Go

to

the

Gala

dinner18:20-20:00欢迎晚宴

Gala

dinner

红酒品鉴

Redwinetaste晚宴现场安排认证品酒师为嘉宾讲解红酒品鉴知识，分享英式红酒文化。嘉宾一边享受美酒佳肴的味蕾刺激，一边沉浸古镇的惟美夜色，度过感受非凡的愉悦之夜。DAY

1-Accommodation

&

Gala

Dinner

抵达、接机Arrival航班统一安排抵达时间：12:00am-14:00

pm机场设立接机点，并提供车辆送至酒店接机人员穿着英国管家服装Arrivaltimerangeinbetween12:00am-14:00

pmPick-upserviceatairportandtoarrangetransportationtothehotel入住、午餐Check-In,Lunch工作人员协助办理入住,中午安排便餐房间内摆放香薰、精美茶点及民俗服饰Staffassistthecheck-inprocessandtoprovidelunchfortheclients会议Welcome

Meeting英式下午茶茶歇会时间为：16:00-17:45

pmBritishafternoontea自驾活动培训安排为：17:45-18:15pmRoadTripTraining晚宴GalaDinner欢迎晚宴时间：18:30-20:30

pm之后嘉宾在古镇自由活动Customert]swillbefreetolookaroundafterGalaDinnerplannedat18:30-20:30

pm第二天行程安排

Day2ActionPlanDAY

1DAY2DAY3贵阳Guiyang文凡状元别院VenCourtyardHotel青岩镇QingyanTown高坡乡GaopoVillage雷山西江龙塘山房LongtangShanfang西江千户苗寨XijiangThousand-HouseholdMiaoVillage贵阳Guiyang初入贵阳

风情万种千里相聚对酒当歌千年古镇依山傍水极目远眺惟美万千净心山居奢华景致千年苗寨惟美永恒多情贵州流连忘返机场接机私享尊贵礼遇AirportTransportation品味星空晚宴沉浸古镇夜景StarGalaNightTour参观名人名宿感受深厚底蕴Sightseeingaroundtown山路越野自驾领略万千地貌风光Testdrivetriparoundmountains

枕山观星赏自然WalkingTourinResort

苗寨拦门酒

苗银制作

长桌宴告别仪式LanmenjiuCeremonyDIYofSilverAccessoriesLong-tableBanquet送机TaketoairportDAY2活动体验亮点ExperienceHighlight

驭享驾驶乐趣Off-roadandon-roadtestdriveexperience全时四驱、可变扭矩分配、高度可调空气悬挂、轻盈铝制结构……在公路上感受跑车般的驾驶体验征服独特地貌SightseeinginGaopoVillage沿途各种壮丽的地形风貌尽收眼底随手一拍皆是惟美大片沉浸非遗文化Localspecialperformance在晚餐时沉浸于“央格里”乐团的悦耳演出打卡惟美风光-高坡乡

GaopoVillage高坡乡自然风光优美，盘山而上一路可以领略峡谷、石林、梯田、及云顶草场。境内典型的喀斯特地貌，大小溶洞随处可见。登上位于山顶的姊妹湖，在天空之境下感受大自然的奇幻境界。解锁山路越野驾驶的别样趣味。Whiledrivinginthemountains,ourguestswillpassbythecanyons,stoneforest,terrace,andpasturealongthejourney.Inkarsttopography,cavesaretypicaltoseearound.ThereisalackcalledZimeiHulocatedonthepeakofthemountain,andpeoplecantraveltothesummittounlockthefascinatingadventureofthemountaindrive.沉浸非遗文化-央格里乐队演出

YanggeliBandmusicperformance演出乐团是由国家一级演奏员、中央民族歌舞团芦笙演奏家杨胜文老师亲自率领一帮苗族音乐人组成的"央格里乐团"。乐团核心创始人杨胜文老师不仅创作了大量脍炙人口的苗族歌曲，还给三苗同胞创作了动人心弦的《三苗演义》。多年来，他用以特立独行的风格，将原生态的民族音乐带上世界世界舞台，让苗族音乐以新的生命力绽放！千户苗寨酒店推荐

HotelinXijiang

Thousand-HouseholdHmongVillage雷山西江龙塘山房

位于贵州凯里雷山县，距西江苗寨仅20分钟车程，地理位置优越。龙塘山房系著名设计师孟凡浩老师主持设计，精心打造。沿崖壁山体而建，配以登山步道修建及自然生态景观修复，拥有绝佳观景位置和豪华的设施设备，全落地观景玻璃和观景台，1080米高眺望远尽享层层叠叠的金色梯田和祥云缭绕的苗寨全景。LongtangShanfangItwasbuiltinKailiTowninGuizhou,20minutesdrivefromXijiangHmongVillage.FanhaoMeng,thearchitectofthishotel,haddesignedittobeconstructedalongthehills,facilitatedbyclimbingstepsforcustomerstoenjoythesceneryofnature.Thishotelalsoownsasetofluxuryamenityincluding180degreesFrenchwindowtobestpresenttheviewingoftheHmongvillage.DAY

2-Test

Drive

Routes

早餐Breakfast8:30

am-9:30am酒店自助早餐Breakfastinhotel古镇参观AncientTownVisiting9:30

am-11:00am参观明清古建筑Visitancientarchitecture午餐Lunch12:30pm-14:00pm盘山公路驾驶及云顶草原游览

Hillyroad

test

drive

andvisitgrasslands欢迎仪式/入住/晚餐WelcomeCheck-in&Dinner17:40pm入住酒店Check-in18:15pm-20:00pm当地特色晚餐Dinnerinthehotel欣赏央格里表演

Localspecialperformance山路试驾及景点打卡MountainRoadTrip11:00

am-12:00am

人气餐厅品味特色美食Toprestaurantinthetown14:00pm-14:40pm越野路面驾驶及姊妹湖游览Off-roadtestdriveandvisitZimeihuLake高速公路自驾High-wayRoadTrip14:40pm-17:40pm高速公路试驾体验

Testdrivinginhigh-way慈善捐赠CharityDonation12:00

am-12:30pm

摆早希望小学公益行

BaizaoHopeElementarySchool第三天行程安排

Day3ActionPlanDAY

1DAY2DAY3贵阳Guiyang文凡状元别院VenCourtyardHotel青岩镇QingyanTown高坡乡GaopoVillage雷山西江龙塘山房LongtangShanfang西江千户苗寨XijiangThousand-HouseholdMiaoVillage贵阳Guiyang初入贵阳风情万种千里相聚对酒当歌千年古镇依山傍水极目远眺惟美万千净心山居奢华景致千年苗寨惟美永恒多情贵州流连忘返机场接机私享尊贵礼遇AirportTransportation品味星空晚宴沉浸古镇夜景StarGalaNightTour参观名人名宿感受深厚底蕴Sightseeingaroundtown山路越野自驾领略万千地貌风光Testdrivetriparoundmountains

枕山观星赏自然WalkingTourinResort

苗寨拦门酒

苗银制作

长桌宴告别仪式LanmenjiuCeremony

DIYofSilverAccessoriesLong-tableBanquet送机TaketoairportDAY3活动体验亮点ExperienceHighlight

亲历苗银制作TomakehandicraftofHmong-styledAccessories感受苗族人民丰富的精神世界，和特有的审美情趣品味欢送长桌宴HmongLong-tableBanquet陶醉于美味飘香的苗族传统佳肴，在歌舞升平、欢乐祥和的氛围中结束难忘的愉悦行程体验苗家风俗Localculturesandcustoms在拦门酒仪式中入乡随俗，

感受苗家人的淳朴好客打卡惟美景点-西江千户苗寨

XijiangThousand-HouseholdHmongVillage

这是一个保存苗族“原始生态”文化完整的地方，由10余个依山而建的自然村寨相连成片，是全世界最大的苗族聚居村寨。它是领略和认识中国苗族漫长历史与发展之地。西江每年的苗年节、尝新节、十三年一次的牯藏节等均名扬四海，西江千户苗寨是一座露天博物馆，展览着一部苗族发展史诗，成为观赏和研究苗族传统文化的大看台。XijiangQianhuMiaoVillageisaplacethatpreservestheintegrityofthe"originalecology"andcultureoftheMiaopeople.It’sconnectedby10naturalvillagesbuiltalongthemountain,anditisthelargestinhabitedvillagebyMiaonationalityinChinaandevenintheworld.体验当地风俗-苗族拦门酒

LanmenjiuCeremony

拦门酒贵州黔东南苗族村寨的一种古老的习俗，是苗寨最为盛行和最有特色的一种迎宾习俗。嘉宾到达苗寨时，身着苗族服饰的当地人在门口热情迎接，端上苗家甜蜜飘香的包谷烧酒，以苗家待客的最高礼节欢迎远道而来的嘉宾。苗寨主人致以答谢，感谢嘉宾给苗寨带来了幸福与吉祥，为苗族人带来欢乐与安康。一切仪式做完之后，主人说声：“得罪了，最尊贵的客人”，嘉宾答一声“请不要客气，我们都是一家人”。这时，酒门大开，拦门人很礼貌地让开一条道路恭迎客人进入苗寨。LanmenjiuisacustominEastern-southMhongVillagetowelcometheguests.体验当地风俗-控拜苗银制作

KongbaiSilver控拜苗寨中国第一银匠村TheBestSilverVillageinChina控拜苗寨坐落在雷公山海拔1000多米的半坡上，它的独特之处在于控拜苗寨以银匠数量多、手艺精出名，是中国第一银匠村。从明朝时就有苗族佩戴银饰的文字记录，迄今已有400

多年的历史。家家户户都制作银饰，擅长银饰手工加工工艺，他们的手艺极少外传。木炭熔银，轻巧锻打，信手拈来，皆成格调，手拿银饰锭抽丝等绝技更为人们称道。BaikongSilverVillagewasbuiltonLeigongshanMountainthatis1000metersabovesealevel.SincetheMingdynasty,therehadbeenwrittenrecordsofpeoplewearingsilveraccessories.EverypersoninthevillageisanexpertinmakingMiaosilverjewelryandsomeofthetechniquesarenotevenallowedtopassdowntootherpeople.

苗族银饰锻制技艺经国务院批准列入第一批国家级非物质文化遗产名录，银饰洁白可爱、纯净无瑕、质地坚硬，正是苗族精神品质的体现。嘉宾在苗银制作过程中感受苗族人民聪明能干、智慧机巧、善良友好的民族性格。体验当地风俗-苗寨千人长桌宴Long-tableBanquet

苗族千人长桌宴是苗族宴席的最高形式与隆重礼仪，已有几千年的历史。通常用于接亲嫁女、满月酒以及村寨联谊宴饮活动。左边是主人座位，右边是客人座位。主客相对，敬酒劝饮并对酒高歌。嘉宾在长桌宴上品味苗族纯正美食，苗族人民载歌载舞，大家欢笑声此起彼伏。“高山流水”的独特敬酒方式为嘉宾带来细水长流的美好寓意。Along-tablebanquetwasservedonOct26tocelebrateaharvestfestivalinQiandongnanMiaoandDongautonomousprefectureinChina'sSouthwestGuizhouprovince.TensofthousandsofMiaovillagersandtouristsattendedthe3.5km-longtablebanquetservedbytheMiaopeople.Theeventisacclaimedastheworld'slongestgrandtablebanquet,wheretheMiaopeople'sunique"highmountainandflowingwater"toast,18barsofbeveragesandotherspecialtraditionalcustomsarepresented.DAY

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Return

早餐Breakfast8:00

am-9:00am酒店早餐Breakfastinhotel苗寨游览HmongVillagevisit9:00

am-10:30am拦门酒仪式

LanmenjiuCeremony苗寨参观打卡sightseeing欢送宴F