《国际商务英语函电》电子教案-Unit1

教案学年第学期课程《国际商务英语函电》计划学时48授课系别授课专业授课班级主讲教师教研室系（部）年月日教案/学年第学期课程计划学时授课系别授课专业授课班级主讲教师教研室系（部）年月日首页学习对象分析（根据不同单元教学内容，开课前进行简析）学期教学工作总结教案首页单元/章节名称Unit1EssentialQualitiesofWritingBusinessLetters学时2学期总课次授课时间第周，星期，第节学习目标Afterlearningthisunit,studentscan:haveageneralideaabouttheessentialqualitiesofwritingagoodbusinessletter.bearinmindwhatthe7C’sprinciplesare.教学重点TeachersTohaveageneralideaabouttheessentialqualitiesofwritingagoodbusinessletter.Alwaysbearinmindwhatthe7C’sprinciplesare.教学难点Sscanbearinmindwhatthe7C’sprinciplesare.教学反思授课内容及教学活动设计附注（教学方法、活动形式、辅助手段等）I.SituationalIntroduction李娜，某职校商务英语专业二年级的学生。根据学校工学交替计划安排，本学期她来到一家外贸公司实习。张先生----带教老师，正在给她讲授有关国际贸易业务员跟单做货的知识。张先生说要做好一票货，首先要学会跟客户交流和沟通。如何进行沟通呢？商务信函往来是商务活动的重要组成部分，是深思熟虑的产物，它能最大限度地减少电话和面谈中可能出现的疏漏和误解。接着，张先生跟李娜商讨书写商务信函的技巧。II.BackgroundKnowledgeBusinesscommunicationisanimportantcomponentofcommercialactivities,anditisholdingacommercialconversationthroughwordsbypostorothercommunicationways.Thebusinessletteristheoutcomeofcarefulconsideration.Itcanreduceconsiderablythenegligenceormisunderstandingwhichappearswhilephoningortalkingfacetoface.Therefore,itisnecessaryforustostudyandmasterthebasicknowledgeofbusinesslettersandpossessthebasiccapabilityofreadingandwritingthebusinessletters.III.Impartingknowledge1.Ssdiscusswiththeirpartnersandanswerthefollowingquestionsaftergoingoverthedialogue1)WhatisherpurposetocometoMr.Zhang’sfirm?2)IsBusinesscommunicationconcernedwiththesuccessfulexchangeofmessagesthatsupportthegoalofbuyingandsellinggoodsorotherservices?3)Ifwewanttogetageneralideaabouttheessentialqualitiesofwritingagoodbusinessletter,whatweshouldalwaysdo?4)Whatarethe7’Cprinciples?2.TexplainsthekeyexpressionsinthedialogueandmakesurethatSscanunderstandthedialogue.3.TpreparessomeexercisetocheckifSscanfindoutthe7C’sprinciples.IV.PracticeSscancompletethetasksbydiscussingwiththeirpartner.ThelpcheckSs’answers.V.Keywordsandphrases.SscanreadthewordsandphrasesafterTandTcanselectsomeofthemforSstomemorize.VI.KnowledgeconsolidationSsfindouttheanswersbythemselvesandTcaninviteoneortwostudnetstocometotheblackboardactingasateachertoexplainthis