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CONSUMER&
BRANDBrandKPIs
for
online
betting:
10Cricin
IndiaConsumer
Insights
reportNovember2024Discover
your
Brand
KPI
scores.
Benchmark
against
competitors
and
measureyour
brand’s
marketimpactIntroduction:
studydetailsThe
reportMethodologyThisreport
hasbeen
created
usingthe
datafromStatista’sConsumer
InsightsBrand
KPIs.Thereportprovides
you
with
key
consumer
insightsandbenchmarks
forabrand’sperformance
againsttheindustryoverall
and
theircompetitors.Design:OnlineSurveyDuration:
approx.
15
minutesLanguage:official
language(s)
ofeach
country
withAmerican
Englishoffered
asanalternativeRegions:Brazil,Germany,
India,
Mexico,
U.S.
and
UKNumberofrespondents:approx.
3750Ourdataallows
you
tomeasure
each
brand’spositioninthe
market
bycreating
aprofile
usingStatista’s5key
performance
indicators.
Which
are:
awareness,popularity,usage,loyalty,and
media
buzz.Sample:
Internet
users,
aged18
-64,
quotasset
ongender
and
ageThisreport
is
basedon
10Cric’s
performance
intheonlinebettingmarket.Fieldwork:August-September
2024Ifyou
would
liketofind
out
more
abouttheConsumerInsightsatStatista
or
theBrandProfiler,
please
clickthe
linkbelow.2Notes:Sources:
Statista
Consumer
Insights
Global,
asofNovember202485%
of
10Cric
users
display
loyalty
towards
the
brandIntroduction:
key
insightsWhodoesthebrandappeal
to?How
doesthebrandperform
inthemarket?•10Cric’s
branding
resonates
with
Millennials
similarly
•10Cric
rankseighthinawareness
withintheonlinetootherbrandsintheindustrybettingmarket•10Cric
generally
appealstomen
more
than
women•Thepopularity
ratingof
10Cric
is37%•10Cric
rankssixthinusage•Among
10Cric
enthusiasts,55%
fallunderthe
high-income
category•Interms
of
loyalty,10Cric
is
firstinIndia•10Cric
hasascore
of41%
formedia
buzz•Consumers
want
theironlinebettingbrandstohavehonesty
/trustworthiness,
highvalue,andauthenticity3Sources:
Statista
Consumer
Insights
Global,
asofNovember2024CHAPTER
01Brand
profileInthissection,
we
show
the
demographics
and
attitudesof
consumers
who
saytheylikethisbrandversus
the
share
ofindustryusers.
Thechapteraimsto
bringclarity
tocompanies
who
want
to
know
whotheirbrandingiscurrently
appealingtoand
what
theythinkaboutthe
industry.4Loyalty
is
the
highest
scoring
KPI
for10Cric
at
85%Brand
profile:
snapshotBrand
performance
of
10Cric
inIndia85%41%41%37%33%AwarenessPopularityUsageLoyaltyBuzz5Notes:Online
betting
‘awareness’,‘popularity’,
‘usage’,
‘loyalty’
and
‘buzz’
by
brand;
Multi
pick;
Base:n=1,248,
all
respondents(awareness),n=515,
respondents
who
know
the
individual
brand(popularity),
n=515,
respondents
whoknow
the
individual
brand(usage),
n=171,
respondents
who
have
used
the
individual
brand
(loyalty),
n=515,
respondents
who
know
the
individual
brand
(buzz)Sources:
Statista
Consumer
Insights
Global,
asofNovember202410Cric’s
branding
resonates
with
Millennials
similarly
to
other
brands
in
theindustryBrand
profile:
consumer
demographics
(1/3)Measuring
attitudesand
opinions
among
generationshelpsidentifyyourtarget
audience
foryournextcampaigns.Share
ofgenerations47%46%46%42%Withthatinmind,when
looking
atthe
shareofconsumers
who
like10Cric
bygeneration
versus
theshareof
industryusers
ingeneral,
we
cansee
that10Cric
islikedby0%
ofBaby
boomers
and10%
ofGenXers,
whereas
thetotalshareof
industryusers
is0%and9%,
respectively.ForMillennials
andGen
Z,
47%
and
42%
feel
positivelytowards
10Cric,
versus
46%
and46%.
Socurrently,for10Cric,
Millennials
connect
most
with
theirbrandcompared
to
theoverall
industryuser.10%9%0%
0%Gen
ZMillennialsGen
XBaby
BoomerBrand
enthusiastIndustryuser6Notes:“How
oldareyou?”;Single
Pick;“When
it
comestoonline
betting,
which
ofthe
following
brands
do
youlike?”;Multi
Pick;Base:n=192,
10Cric
enthusiast,
n=939,
online
betting
usersSources:
Statista
Consumer
Insights
Global,
asofNovember202410Cric
generally
appeals
to
men
more
than
womenBrand
profile:
consumer
demographics
(2/3)GenderTheGender
splitbetween
brandenthusiastsof
10Cric
shows
thatwomenareless
likely
to
haveanaffinity
with
thebrandcompared
tomen.LGBTQIA+statusUnderstanding
and
respecting
thediverse
needsandidentitiesofconsumers
is
becoming
more
and
moreimportant,notjustfrom
asensitivitypointof
view,
but
also
fromrecognizingpotential
businessopportunities
thatcome
withinclusivity
and
diversity.
Andcurrently,
10Cric
hasahigher22%19%76%39%61%41%59%59%
ofmen
like10Cric
compared
to41%of
women,
whereas
forthe
overallindustry,61%
of
men
useonlinebettingcompared
to
39%
of
women.proportion
of
LGBTQIA+
consumerswhen
compared
tothe
industryusers
ingeneral.74%22%
of10Cric
enthusiastsconsiderthemselves
to
bepartof
the
LGBTQIA+community
compared
to19%
amongindustryusers
overall.Brand
enthusiastFemaleIndustryuserMaleBrand
enthusiastIndustryuserNot
givenYesNo7Notes:“What
is
yourgender?”;Single
Pick;“Doyouconsider
yourself
partofthe
LGBTQ+community?”;
Single
Pick;
“When
it
comes
to
online
betting,
which
ofthe
following
brands
do
youlike?”;Multi
Pick;Base:n=192,
10Cricenthusiast,
n=939,
online
betting
usersSources:
Statista
Consumer
Insights
Global,
asofNovember2024Among
10Cric
enthusiasts,
55%
fall
under
the
high-income
categoryBrand
profile:
consumer
demographics
(3/3)HouseholdincomeThegraphillustratestheannualhousehold
income
distribution
amongenthusiastsof
thebrand
anduserswithin
the
industry.HouseholdtypeThechartshows
thehousehold
type,takinginto
account
factorssuchashousehold
size,
familystructure,
andthe
number
ofchildren.4%3%Single3%6%42%CoupleSingleparentNuclear55%
of10Cric
enthusiastsare
fromhigh-income
households.10Cric’s
brandisgenerally
enjoyedmore
byconsumers
who
arepartof
amulti-generational
household,
38%
of10Cric
enthusiastshavethiscurrentlivingsituation.55%5%4%21%20%31%27%Multi-generational38%31%26%27%33%ExtendedOther19%2%2%Brand
enthusiastIndustryuserLowHighMediumBrand
enthusiastIndustryuser8Notes:Recode
based
on’’Monthly/annual
household
income
(local
currency)’’;Single
Pick;Typology
basedon
’’household
size’’,
’’household
constellation’’
and
’’children
under
the
ageof14
in
household’’;
Single
Pick;“When
it
comesto
online
betting,
which
ofthe
following
brands
do
youlike?”;Multi
Pick;Base:n=192,
10Cric
enthusiast,
n=939,
online
betting
usersSources:
Statista
Consumer
Insights
Global,
asofNovember2024Consumers
want
their
online
betting
brands
to
have
honesty
/
trustworthiness,high
value,
and
authenticityBrand
profile:
qualitiesQualitiesuserswant
from
onlinebettingbrandsForonline
betting,the
top
three
qualitiesusers
wantfrom
abrandarehonesty
/trustworthiness,
highvalue,andauthenticity.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%10Cric
users
alsoappreciate
these
keyattributes,indicating
10Cric
exudesthese
qualities.SocialresponsibilityCoolnessThequalitiesthat10Cric
enthusiastsareleast
focused
onare
thrill/excitementandinclusiveness.ReliabilityExclusivity10Cric
should
work
on
promotingboldness
to
convert
enthusiastsintoowners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When
it
comesto
online
betting,
which
ofthese
aspects
aremostimportant
toyou?”;Multi
Pick;“When
it
comesto
online
betting,
which
ofthe
following
brands
do
you
like?”;Multi
Pick;“When
it
comes
toonline
betting,which
ofthe
following
brands
have
youused
in
the
past12
months?”;
Multi
Pick;
Base:
n=171,
10Cric
users’,n=192,
10Cric
enthusiast,
n=939,
online
betting
usersSources:
Statista
Consumer
Insights
Global,
asofNovember2024Among
10Cric
fans,
56%
state
that
they
get
excited
about
online
betting
servicesBrand
profile:
attitudesWhat
doconsumersthink
ofonlinebettingingeneral?58%56%55%55%49%47%43%42%39%38%36%34%Sustainability
is
Ivaluealow
priceimportant
to
me
over
highqualityIamwellinformedIrely
onbrandsIknow
and
trustIget
excitedaboutonlinebettingservicesIliketotalkabouttopicsrelating
toonlinebettingBrand
enthusiastIndustryuser10
Notes:“Which
ofthese
statements
about
online
betting
do
youagree
with?”;
Multi
Pick;
“When
it
comes
toonline
betting,
which
ofthe
following
brands
do
youlike?”;Multi
Pick;Base:n=192,
10Cric
enthusiast,
n=939,
online
bettingusersSources:
Statista
Consumer
Insights
Global,
asofNovember2024CHAPTER
02Brand
KPIs
&
benchmarkingInthischapter,youcansee
howabrandperforms
againsttheirmaincompetitors
inthe
marketplace.Thissection
allows
benchmarking
ofthekey
performance
indicatorsfrom
the
brandprofile
againsttheindustryasawhole
andotherindustryleaders.1185%
of
10Cric
users
display
loyalty
towards
the
brandBrand
KPIs
&benchmarking:
IndustrycomparisonBrand
performanceWhen
itcomes
to
online
betting,the
averageawareness
ofabrandinIndiais52%.
Awareness
of10Cric,
however,
isat41%.Awareness37%
ofIndianonlinebettingusers
saytheylike10Cric,compared
to
anindustryaverage
brandpopularity
of41%.33%
ofindustryusers
inIndiasaythey
use10Cric,
withthe
average
usageof
abrand
at37%.BuzzPopularity85%
ofbrandusers
saytheywould
usethe
brandagain,compared
toanaverage
loyalty
score
of
73%.10Cric
hasbeen
noticed
similarly
inthe
mediacompared
to
other
brands,with
a“Buzz”score
of41%compared
to
41%.Sooverall,
the
results
showtheir
performance
tobebelow
average
compared
to
theindustry.LoyaltyBrandUsageIndustryaverage12
Notes:Online
betting
‘awareness’,‘popularity’,
‘usage’,
‘loyalty’
and
‘buzz’
by
brand;
Multi
pick;
Base:n=1,248,
all
respondents(awareness),n=515,
respondents
who
know
the
individual
brand(popularity),
n=515,
respondents
whoknow
the
individual
brand(usage),
n=171,
respondents
who
have
used
the
individual
brand
(loyalty),
n=515,
respondents
who
know
the
individual
brand
(buzz)Sources:
Statista
Consumer
Insights
Global,
asofNovember202410Cric
ranks
eighth
in
awareness
within
the
online
betting
marketBrand
KPIs
&benchmarking:
awarenessSummaryAwarenessof10CricRank#
BrandAwareness
%Driving
recognition
will
lead
to
growing
yourcustomerbaseand
measuring
brandawareness
isakeycomponent
toachieve
this.Withthisscore,
you
cangaugethe
current
market
presence
ofabrand,understandthebrand’svisibility,competitiveness,
andrecognition
among
theirtarget
audience.
Further
tothis,itisaperfect
way
toassess
yourcurrentmarketing
strategies.11xBet75%65%56%55%54%50%45%41%40%37%2ParimatchRajbetsFun88341%45IndibetMostbet22BetUsingtheconcept
of
aided
brand
recognition,
showingrespondents
both
the
brand’slogo
andthe
writtenbrandname,we
asked:
“Doyou
know
thisbrand,
evenifonly
byname?”.659%7810CricOutofallrespondents,
41%
were
aware
of
10Cric.
Thisranksthemeighthcompared
toother
brandssurveyed
inthismarket.9DafabetParipesaAwarenessN/A1013
Notes:“Doyouknow
this
brand,
evenif
only
by
name?”;Multi
Pick;
Base:
n=1,248,
all
respondents
(awareness)Sources:
Statista
Consumer
Insights
Global,
asofNovember2024The
popularity
rating
of
10Cric
is
37%Brand
KPIs
&benchmarking:
popularitySummaryPopularity
of10CricRank#
BrandPopularity%ThepopularityKPIisagreat
indicatorof
brandperception
among
current
andpotentialfuturecustomers.
Thesocial
proof
provided
byahigh
scorecansignifyhow
trustworthy
abrandisandinfluenceconsumer
engagement.
Brandswith
alarge
engagedfollowing
canoften
enjoy
higherlevels
of
advocacyandloyalty.11xBet63%55%46%41%37%37%37%34%34%29%2ParimatchFun88337%4Indibet10CricOutofconsumers
who
knew
thebrand,
37%
saidtheyliked
10Cric.
This
ranksthemfifth
compared
to
otherbrandssurveyed
inthismarket.56Dafabet22Bet63%78RajbetsMostbetParipesa9PopularityN/A1014
Notes:“When
it
comesto
online
betting,
which
ofthe
following
brands
do
youlike?”;Multi
Pick;Base:n=515,
respondents
who
know
the
individual
brand
(popularity)Sources:
Statista
Consumer
Insights
Global,
asofNovember202410Cric
ranks
sixth
in
usageBrand
KPIs
&benchmarking:
usageSummaryUsage
of10CricRank#
BrandUsage
%57%Afterpopularity,we
want
tocover
thevalueactiongapsotounderstandifthe
brandwas
alsobeing
used,weasked
each
respondent:
“When
itcomes
to
onlinebetting,which
of
the
following
brandshaveyouusedinthe
past12
months?”.11xBet2ParimatchFun8847%33%342%Outofconsumers
who
knew
thebrand,
33%
saidtheyused
10Cric.
Thisranksthemsixthcompared
tootherbrandssurveyed
inthismarket.422Bet37%5Indibet10Cric33%633%67%7RajbetsDafabetMostbetParipesa32%830%929%UsageN/A1025%15
Notes:“When
it
comesto
online
betting,
which
ofthe
following
brands
have
youused
in
the
past
12
months?”;
Multi
Pick;Base:n=515,
respondents
who
know
the
individual
brandSources:
Statista
Consumer
Insights
Global,
asofNovember2024In
terms
of
loyalty,
10Cric
is
first
in
IndiaBrand
KPIs
&benchmarking:
loyaltySummaryLoyalty
of10Cric’s
consumersRank#
BrandLoyalty
%85%Afterascertaining
the
usageof
abrandinthe
last12months,the
next
most
important
indicatorisbrandloyalty.
Thisscore
allows
ustoestablish
whether
abrandisperforming
well
inregard
to
customerretention.
Measuring
brandloyalty
establishes
aclearfeedback
loop
with
customers,
providing
valuableinsightsinto
customer
satisfaction
and
preferences.
Itisalso
apowerful
predictor
to
help
guide
marketingstrategies
andforecast
futuresalesandrevenue
moreaccurately.110Cric15%21xBet82%3ParimatchFun8879%474%5ParipesaRajbetsIndibet22Bet74%671%Tomeasure
the
loyalty
of
theseconsumers
we
askeach
respondent:
“When
itcomes
to
online
betting,which
of
the
following
brandsareyou
likely
touseagaininthe
future?”.770%868%85%9DafabetMostbet65%Outofrespondents
whohaveused
10Cric,
85%
saidthey
would
usethebrand
again.LoyaltyN/A1063%16
Notes:“When
it
comesto
online
betting,
which
ofthe
following
brands
are
you
likely
to
use
again
in
the
future?”;
Multi
Pick;
Base:n=171,
respondents
who
have
used
the
individual
brand
(loyalty)Sources:
Statista
Consumer
Insights
Global,
asofNovember202410Cric
has
a
score
of
41%
for
media
buzzBrand
KPIs
&benchmarking:
buzzSummaryBuzzof10CricRank#
BrandBuzz%67%Isthebrand
hot
or
not?Isitcausingastirinthemediaandonline,tofind
thisoutwe
asked
each
respondent:“Whichof
the
following
brandshaveyounoticed
inthemedia,on
social
media,or
inadvertising
inthepast3months?”.11xBet2ParimatchFun8856%345%Outofconsumers
who
knew
thebrand,
41%
saidtheyhadheardabout10Cric
inthe
media.
Thisranksthemfourthcompared
to
other
brandssurveyed
inthismarket.41%410Cric41%522Bet39%6IndibetDafabetMostbetRajbetsParipesa38%59%736%834%930%BuzzN/A1025%17
Notes:“Which
ofthe
following
brands
have
younoticed
in
the
media,
onsocial
media,
orin
advertising
in
the
past3months?”;
Multi
Pick;
Base:
n=515,
respondents
who
know
the
individual
brand
(Buzz)Sources:
Statista
Consumer
Insights
Global,
asofNovember2024STATISTACONSUMER
INSIGHTSUnderstand
what
drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe
Statista
Consumer
Insights,
youget
access
tostreamlinedmarketresearchtoolsandallresultsofthe
exclusiveStatista
surveys.
Leverage
consumerinsightstomakedata-drivendecisions
andunlocknewgrowthopportunities.•
Identifyandunderstandyourcoreaudiences
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