【Tastewise】风味探寻：2025年最具颠覆性的食品与饮料趋势

tastewise

LetterfromtheCEO

2025'sfood&beveragetrends

tastewise

3

ourmethodology

oursuiteofsolutionsincludes:

4

Trend1:

Trend5:

Trend2:

Trend6:

Trend7:

Trend3:

Globalpeppers

Trend8:

+8%

Trend4:

6

1Trillion

Datapoints

72B

observedF&Bmoments

4M+

locationsandbest-sellingmenuitems

ourcustomers:

versatilityunveiledl

Meet2025'smusthavespices:Hawaij&BlackLime

7

8

25

tastewise

Enter:yemenispices,up

+39.7%YOY

inconsumerinterest.

9

GrowthinconsumerDiscussions(%yoy)

tastewise

75%2YOY

10

11

tastewise

13

tastewise

Tangyblacklimeisthenexthothoney

Boldsauceflavorsarereshopingthewayconsumersexperimentwithflavorandhealthontheplate

GreekMarinatedchicken

1,424,423

Grilledchickencilantrocaesarsalad

$13.19

@giallolovesitaly

270,577

14

Guthealth

Antioxidant

Bloodsugar

womenshealth

Immunity

Growthinconsumerdiscussions(%yoy)

tastewise

15

16

17

Ethicalprovenance

sustainabilitygetsspecific:carbonlabelling&soilhealth

18

19

tastewise

Biodynamic

Localproduce

Animalrights

waterfootprint

Ethical

cleansources

carbonfootprint

Habitatconservation

soilhealth

0%25%50%75%

Growthinconsumerdiscussions(%2yoy)

20

tastewise

●Tofu

●Grape

strawberry●

.pork

●Redwine●AImond

chocolate

sugar

Beer

FishBeef

chicken

●Milk

Berry

●

coffee

Tea

●

5

234

yoygrowth

Note:severalofthesebrandscurrentlyonlyexistinEuropeanmarkets"

22

tastewise

23

tastewise

0.125

0.100

0.075

0.050

0.025

0.000

24

Hyper-personcalizednutrition

Hormonebalancingandthepost-GLP-1era

25

womenshealth

Hormonebalance

postportumcare

Fertility

Menopause

Menstruation

sexdrive

-50.0%0.0%50.0%100.0%150.0%

GrowthofconsumerDiscussions(%2yoy)

tastewise

27

tastewise

@lookbeneath-thesurface

270,577

Musclefunction

weightmanage

Energy

Energy

stressrelief

welness

Mentalhealth

Fitness

.

Metabolism

101520253040

socialbuzzpenetration(%)

Hormonereulation


tastewise

tastewise

30

tastewise

75

25

0

Bloodsugar

-25

Metabolism

Energy..

welIness

Health

Guthealth

Fitness

socialshare%

31

TheriseofFilipinocuisineandAsianstreetfooddishes

32

33

tastewise

Interestinaffordable,indulgentfoodandbeverageisontherise+50%yoy

25%

34

tastewise

ST

coffeeJelly

48,795

@neighborhoodsea

2,335

8.00%

①allthingsubedesserts

$7.5

6.00%

4.00%

2.00%

0.00%

generalF&Bdessertssnackscoffeebaking

35

tastewise

36

Bold,street-inspiredsnacksblendconveniencewithadventure

0.0125

0.0000

tastewise

37

tastewise

Traditional

+21.6%YOY

Indulgent

+6.9%YOY

convenient

+41.9%YOY

Easy

+78.9%YOY

Authentic

+29.7%YOY

05

yovchangeinsocialDiscussions(%)

38

onigir

Rosetteokbokki

MalatangJianbing

Hotteok

Banhmi

Dango

Fishcake

Takoyaki

Tteok.

koreancorndog.

Tteokbokki

padtha

Baobun

somtamiyaki

0

3

2

shareofsocialDiscussion(%)

tastewise

39

40

Hydrationheroes

41

tastewise

42

tastewise

55.13%

musclefunction

94.65%

womenshealth

22.13%

brainfunction

29.07%

42.19%

49.52%

menopause

96.00%

hormonebalance

161.82%

sleepimprovement

31.31%

endurance

32.04%

41.78%

47.31%

antiaging

34.95%

stressrelief

73.00%

ant

inflam-matory

60.68%

53.98%

43

125

pomegranatejuice

Tartcherryjuice

75

Beetjuice

crcnberryjuiceApplejuice

soGingertea

chaiteaLimeadepineapplejuice

25

socialshare⃞

tastewise

greatforanon-alcoholic"nightout"drink!

44

tastewise

MakingitrealwithTastewise'SAl-drivencontentAgency

soothingcherry-pineappleNightcap

AlRecipe

AvocadosleepMuscleRecoverysmoothie

Hdrationheroes

Nihtlowerlas

functionalcalloutsatnihtforamaorhit.

45

tastewise

tastewise

47

48

tastewise

tastewise

Meettheirneedswithinnovativecelticseasaltapplications

49

50

whatwillAlinfoodandbeveragelooklikein2025?

tastewise

productpositioning

spirulinashake-Greenvitalityshake

createdonJuly25,2024

survey些√completed

Genzdietarypreferences

createdonJuly25,2024

cheesecake

createdonJuly25,2024凸

Recipe

watermelonBobaBliss

createdonsep26,2024

OPendingresults

MarinaraLasagna

createdonJuly25,