《商务英语阅读（第4册）》课件Unit 6

《商务英语阅读IV》

Unit6E-commerce

Incarryingoute-commerce,themostimportantthingistokeepdoingwhatyouaredoingrightnowwithpassion,tokeepitup.

——JackMa,founderandexecutivechairmanofAlibabaGroupBusinessEnglishReadingBook4Unit6

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GroupDiscussionTextB

CultureTour4123Contents5

CaseStudyTextA

Structureanalysis

Detailedreading

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Wordsandexpressions

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IdeasharingTEXTA

BusinessEnglishReadingBook4Unit6Lead-in

Q1

Q2

Q3DoyouspendalotonChina’sSingles’Day?Doyoulikeonlineshopping?Whichwebportalisyourfavorite?BusinessEnglishReadingBook4Unit6WhatareAlibaba’ssecretsingainingacompetitiveedgeoveritscompetitorsine-commercemarket?JackMa:Chinae-commerce

@CreditSuisse/v_show/id_XNTMwNjg1MTk2.htmlTextA

Alibaba:CanAChineseE-CommerceCompanySaveTheAmericanDream?

StructureanalysisPartII(Para.3-12)America’sTaobaoVillagesPartI(Para.1-2)Introduction

BusinessEnglishReadingBook4Unit6PartIII(Para.13-17)TheShiftingBusinessCultureDetailedreading(Para.1)WhoisJackMa?ThefounderofChina’sAlibabaGroup—theworld’slargestandarguablymostdynamice-commercecompany.Detailedreading(Para.1)What’sthemainagreementachievedattheTrump-Ma’smeeting?A.AlibabaisgoingtoexploreAmericanmarketindowntownarea.B.AlibabahaspromisedtooffernewjobsforAmericans.C.It’squitecertainthatAlibabacansolveemploymentproblemsinAmerica.D.Nothingspecialhasbeenachievedatthatmeeting.BDetailedreading(Para.2)

validate

vt.

toprovethatsomethingistrueorcorrect证实TheSupremeCourthasvalidatedthelowercourt’sinterpretationofthelaw.

validity

有效性,合法性,正确性valid[adj.有效的,有根据的,正确的]+ity表名词→n.有效性,合法性,正确性premisen.

astatementorideathatyouacceptastrueanduseasabasefordevelopingotherideas前提Theideathatthereislifeonotherplanetsisthecentralpremiseofthenovel.factualpremise事实前提customerpremise用户所在地;用户端economicpremise经济前提Detailedreading(Para.2)plausible

adj.reasonableandlikelytobetrueorsuccessful貌似有理的Hisstorycertainlysoundsplausible.词根:plaus=claphands,表示"鼓掌;赞扬"Aadj.plausible似是而非的,似乎合理的,似乎可信的plause=plaus鼓掌;赞扬+ible能……的→能鼓掌通过的,可行的applause鼓掌ap一再+plause=plaus鼓掌;赞扬→一再赞扬→鼓掌Detailedreading(Para.2)Detailedreading(Para.3)Doyouknowwhatdo“C2C”“B2C”and“B2B”standfor?C2C:consumer-to-consumerB2C:business-to-consumerB2B:

business-to-businessstringent

adj.astringentlaw,rule,standardetc.isverystrictandmustbeobeyed（法律、规章、标准等）严格的;严厉的Thisisastringentanti-noiseregulation.stringentplasmid[遗]严紧型质粒;严紧型;严密型质粒;严谨型质粒stringentlaws严苛的法律;严格的法律;严酷的法令stringentregulation严格的规管;严格监管;严格的监管stringentpunishment严厉惩罚stringentresponse严谨反应stringentmarket行市逼人stringentselection严选stringentcondition严格条件杂交漂洗Stringentchildhood严谨的童年Detailedreading(Para.3)IPO:Initialpublicoffering(IPO)orstockmarketlaunchisatypeofpublicofferinginwhichsharesofacompanyusuallyaresoldtoinstitutionalinvestorsthatinturn,selltothegeneralpublic,onasecuritiesexchange,forthefirsttime.首次公开募股Detailedreading(Para.3)Detailedreading(Para.4)WhichofthefollowingstatementsisNOTtrueaboutAlibaba?

A.Itisbestdescribedasamashupofcompanies.B.Itse-commerceplatformsareconnectinglucrativeenterprisesinremoteareastotheglobalmarketplace.C.Ithaschangedthetraditionalwayoftransactions.D.Itsplatformscanconnectlogisticsresourcesandfacilitateglobaltrademanagementforcrossbordercommerce.BDetailedreading(Para.4)Whatdoesmashup

meaninthispart?A.strengthB.motionC.combinationD.advantage★juggernautn.averypowerfulforce,organizationetc.whoseeffectorinfluence

cannotbestopped无法控制的强大机构

There’snodenyingforthejuggernautofindustrialization.StrongestJuggernaut最强烈冲击;最强的剑圣;最强的力量JuggernautWars剑圣战争;巨头之战teamjuggernaut无畏战士JuggernautForm巨螯形态juggernautunstoppable正面特征Detailedreading(Para.4)prowessn.greatskillatdoingsomething杰出的技能He’salwaysbraggingabouthisprowessasahunter.SYN:skill,boldness,heroism,courage,daring

physicalprowess体力;体魄eatingprowess大食量technicalprowess科研能力DefensiveProwess防守能力economicprowess经济实力prowesstimid英勇Detailedreading(Para.4)WhichofthefollowingstatementsisNOTtrueaboutTaobaoVillage?A.Thousandsofe-tailershasbeenempoweredinthisnetwork.B.It’sapopularwebsitelikeeB,featuringnearlyabillionproducts.C.Alipay,anonlinepaymentescrowservice,isusedbyTaobao.D.It’sathrivingmicro-marketintheruralareaofChina.DDetailedreading(Para.5-6)RustBelt:TheRustBeltisatermfortheregionoftheUnitedStatesfromtheGreatLakestotheupperMidwestStates,referringtoeconomicdecline,populationloss,andurbandecayduetotheshrinkingofitsonce-powerfulindustrialsector,alsoknownasdeindustrialization.ThetermgainedpopularityintheU.S.inthe1980s.铁锈地带Detailedreading(Para.7)WhywouldAlibabaplatformprovidemorejobsthanMr.Trump’shighprofilecorporatewitch-hunts?Thisdigitalplatformandcollaborativenetworkshasthepotentialtoconnectabroadswathofpeoplewherevertheyare.Detailedreading(Para.8)Whydoestheauthorconsider“Alibaba’scommitmenttosmallbusinessesispartofabroader,long-termstrategytodominatetheemergingeconomiclandscape.”?Becausethishightechstrategyshouldbeassociatedwiththedevelopmentofhardinfrastructuresuchasroads,portsandenergygrids.Detailedreading(Para.9)ubiquitous

adj.seemingtobeeverywhere无所不在的Sugarisubiquitousinthediet.ubiquitouscomputing普适计算;泛在计算ubiquitousPlayer多功能播放器;全能ubiquitouselement遍在性元素SYN:omnipresentubiquity;ubiquitouslyDetailedreading(Para.9)TheBeltandRoad:TheSilkRoadEconomicBeltandthe21st-centuryMaritimeSilkRoad,alsoknownastheBeltandRoadInitiative,theBeltandRoad(abbreviatedB&R)isadevelopmentstrategy,proposedbyXiJinpingthatfocusesonconnectivityandcooperationamongcountriesprimarilybetweenthePeople’sRepublicofChinaandtherestofEurasia,whichconsistsoftwomaincomponents,theland-based“SilkRoadEconomicBelt”(SREB)andoceangoing“MaritimeSilkRoad”(MSR).ThestrategyunderlinesChina'spushtotakeabiggerroleinglobalaffairs,anditsneedforprioritycapacitycooperationinareassuchassteelmanufacturing.一带一路Detailedreading(Para.10)SupplementaryreadingaboutJackMa’seWTP.

JackMa'seWTPproposalincludedinG20communiqueTHEG20'sLeaders'CommuniqueHangzhouSummit,publishedonTuesday,madetheuncommondecisionofincludingaproposalfromtheprivatesector,namelyestablishinganElectronicWorldTradePlatform(eWTP).Theofficialandfull-textcommuniquecameonedayafterG20memberswrappeduptheirHangzhousummitonMonday.Itconsistsof48paragraphs,writtenwithconsensusfromthegroup'smembers.Detailedreading(Para.11)Inthe38thparagraph,theproposalofestablishingtheeWTPismentioned."WewelcometheB20'sinteresttostrengthendigitaltradeandotherworkandtakenoteofit'sinitiativeonanElectronicWorldTradePlatform(eWTP),"thecommuniquewrote.TheeWTPwasproposedbyJackMa,founderofChinesee-commercialgiantAlibaba,aimstosetupanopenplatformforprivateenterprisesandcoordinationamonginternationalorganizations,governmentsandsocialgroupswhichfocusonthedevelopmentofsmallandmedium-sizedenterprises(SMEs)andtradeaswell.AccordingtoMa,whoalsochairstheBusiness20(B20)SMEdevelopmenttaskforce,theeWTPwillhelpSMES,evenindividuals,toparticipateintheglobaleconomythroughtheinternet,Masaid.HeadquarteredinHangzhou,thehostcityofthe11thG20summit,Alibabaisoneoftheworld'slargeste-commercecompaniesandoneoftheseveralChinesecompanieswithsubstantialinfluenceontheglobalstage.TheinclusionofMa'sproposalinthecommuniquereflectsthegrowinginfluenceofChineseenterprisesinglobalgovernanceaswelltheirinputinshapingglobaltraderegulations.Detailedreading(Para.11)What’sthemainfunctionforeWTPestablishedbyMr.Ma?A.Thistradeplatformaimstodevelopoverseasmarkets.B.Thiscanlargelyreducethedomestictransactions.C.Thiscanhelplargeenterprisestogainexcessivebenefitsoffreetradeagreements.D.Thisdisobeysthetruespiritofatechcompanybutisstillbeneficial.ADetailedreading(Para.11)ThisisthelastparagraphofpartII,doyouknowtheauthor’sattitudetowardsthismeeting,andhow?Actually,theauthorisquiteoptimisticaboutthismeeting.Wecanknowfromthissentence“Betweenthebenefitstosmallbusinessesandotherstakeholders,itlookslikeMr.Trump’smeetingwithJackMacouldyieldsomepromisingresults.”Detailedreading(Para.12)Detailedreading(Para.13)WallStreet:WallStreetisaneight-block-longstreetrunningroughlynorthwesttosoutheastfromBroadwaytoSouthStreet,attheEastRiver,intheFinancialDistrictofLowerManhattaninNewYorkCity.Overtime,thetermhasbecomeametonymforthefinancialmarketsoftheUnitedStatesasawhole,theAmericanfinancialservicesindustry(eveniffinancialfirmsarenotphysicallylocatedthere),orNewYork-basedfinancialinterests.华尔街entrenchedadj.stronglyestablishedandnotlikelytochange—oftenusedtoshowdisapproval根深蒂固的

Ageismisentrenchedinoursociety.Theentrenched树大根深;在盘踞;根深蒂固EntrenchedCliff盘踞山崖entrenchedmanagers强势管理者entrenchedfactory定点生产厂entrenchedinterests既得利益EntrenchedElites地位牢固精英阶层EntrenchedPoverty难以贫困景象entrenchedprovisions特别维护条款;非凡维护条款Detailedreading(Para.14)

placeapremiumontothinkthatsomebody/somethingisparticularlyimportantorvaluable高度重视Iplaceahighpremiumonwhatsomeoneislikeasaperson.Whereas

inthe

past

marriage

was

primarily

aneconomic

proposition,

many

Chinese

now

place

a

premium

on

mutual

affection,

compatibility

and

even

sexual

satisfaction.

过去的婚姻，主要在于经济命题。

现在很多中国人诱发婚姻，在于相互之间的感情、相互协调、甚至性的满意程度。Detailedreading(Para.15)Accordingtothearticle,whyhasMr.Trump’sdaughterbeenbroughtintotheWhiteHouseasanadviser?A.Hisdaughterdidn’treallyinvolveinthemanagement.B.Becausehisdaughteristheonlyreliablepersonforhim.C.BecausethenewWhiteHousewillalsoplaceapremiumonfamilyconnections.D.Itwasn’tmentionedinthearticle.cDetailedreading(Para.15)fraudulent

adj.intendedtodeceivepeopleinanillegalway,inordertogainmoney,poweretc.骗人的;欺诈性的Thisisafraudulentinsuranceclaim.fraudulentmisrepresentation欺诈的失实陈述fraudulentmarriage假结婚fraudulentproof[法]欺骗性证明fraudulentimitation[专利]欺骗性仿制fraudulentcreditor欺诈性债权人fraudulentfinancial虚假财务;财务虚假fraudulentjamming欺骗性干扰;欺骗式干扰fraudulentmisinformation恶意误报fraudulentarticle膺品;欺诈性物品Detailedreading(Para.16)

knockoffs1.Fakeorcounterfeitgoods仿冒品Don’tresorttocheapcopies,saveupfortherealthing.2.Toknockoffanamountfromaprice,time,orlevelmeanstoreduceitbythatamount.减去(一定数额)Wehaveknocked10%offadmissionprices.3.Whenyouknockoff,youfinishworkattheendofthedayorbeforeabreak.歇工;下班[非正式]

IfIgetthisreportfinishedI'llknockoffearly.Detailedreading(Para.16)renaissance1.Ifsomethingexperiencesarenaissance,itbecomespopularorsuccessfulagainafteratimewhenpeoplewerenotinterestedinit.振兴;复兴

Popularartisexperiencingarenaissance.2.TheRenaissancewastheperiodinEurope,especiallyItaly,inthe14th,15th,and16thcenturies,whentherewasanewinterestinart,literature,science,andlearning.文艺复兴时期ItalianRenaissance意大利文艺复兴Renaissancemusic文艺复兴Dinosaurrenaissance恐龙文艺复兴technologicalrenaissance技术复兴RenaissanceFestival文艺复兴节;美国文艺复兴节;文艺复兴艺术节RenaissanceStudies文艺复兴研究Detailedreading(Para.17)compel

v.necessitateorexact必须;迫切需求

Thewatershortagecompelsconservation.CompelData强制数据;发送一个强制数据;数据;强迫数据compeladmiration令人折服compelorder勒令CompelService强制服务compelpush强迫compelrestitution责令赔偿compelforce强迫;迫使Detailedreading(Para.17)Workingroups,shareyouropinionsabout“whatareAlibaba’ssecretsingainingacompetitiveedgeoveritscompetitorsine-commercemarket?”

GroupdiscussionTextBUberSlayer:HowChina’sDidiBeattheRide-HailingSuperpower

Understanding

Reproduction

Textstudy

Wordsandexpressions

NotestothetextTEXTB

BusinessEnglishReadingBook4Unit2Wordsandexpressions1.startupn.asmallbusinessthathasrecentlybeenstartedbysomeone.新成立的公司Fornowtheonlybrightspotsinthelabormarketaresmallbusinessesandhigh-techstart-ups.2.designationn.Adesignationisadescription,name,ortitlethatisgiventosomeoneorsomething.名称;称号HerofficialdesignationisFinancialController.3.rapaciousadj.greedyorselfish贪婪的Thosewerenottheconsiderationthatdrovethisrapaciousbeastfromhisdenintotheopen。Wordsandexpressions4.limousinen.alargeandverycomfortablecar豪华轿车Alimousinesweptheralongthebusyfreewaytotheairport.5.emceev.actasamasterofceremonies担任…的主持人I’mgoingtobeemceeingacostumecontest.6.underlingn.apersonwithalowerrankorstatus手下;下属Everyunderlingfearedhim.Wordsandexpressions7.replicatev.doitinexactlythesameway复制Cellscanreproducebutonlymoleculescanreplicate.8.outmaneuverv.defeatbymoreskillfulstrategists以策略制胜China’ssuperiorradioallowedittooutmaneuverfighters.9.funnelv.Ifyoufunnelmoney,goods,orinformationfromoneplaceorgrouptoanother,youcauseittobesentthereasitbecomesavailable.输送;传送(金钱、货物或信息)ItsglobalprogrammeonAIDSfunneledmoneyfromdonorstogovernments..

Wordsandexpressions10.bludgeonv.Ifsomeonebludgeonsyouintodoingsomething,theymakeyoudoitbybehavingaggressively.强迫；威胁；胁迫Theirapproachsimplybludgeonsyouintosubmission.11.oblivion

n.thestateofhavingbeenforgottenorofnolongerbeingconsideredimportant被遗忘的状态Itseemsthattheso-callednewtheoryislikelytosinkintooblivion.12.insurmountableadj.sogreatthatitcannotbedealtwithsuccessfully难以克服的;不可逾越的Thecrisisdoesn’tseemlikeaninsurmountableproblem.13.contemplatev.thinkaboutitcarefullyforalongtime深思熟虑;沉思Ashelayinhishospitalbedthatnight,hecriedashecontemplatedhisfuture.14.hammerout

succeedinproducingitafteralongordifficultdiscussion（经过长时间的讨论）制定出Ittookthreeyearsforthetwocountriestohammeroutanagreement.WordsandexpressionsNotesHailo：HailoisaBritishtechnologyplatformthatmatchestaxidriversandpassengersthroughitsmobilephoneapplication.FoundedinLondonin2011,theHailotaxiserviceisavailablein16cities(asofDecember2013).Inlate2016HailowasabsorbedbymyTaxi,aGermane-hailingcompanybelongingtoDaimlerFinancialServices,toformthelargeste-hailingoperator.Theresultingcompany,brandedmyTaxi,isbasedinHamburg.英国打车平台NotesFoxconn：HonHaiPrecisionIndustryCo.,Ltd.,tradingasFoxconnTechnologyGroup,isaTaiwanesemultinationalelectronicscontractmanufacturingcompanyheadquarteredinNewTaipeiCity,Taiwan.Foxconnistheworld’slargestcontractelectronicsmanufacturer,andthethird-largestinformationtechnologycompanybyrevenue.Foxconnisprimarilyacontractmanufacturer;itsclientsincludemajorAmerican,Canadian,Finnish,andJapaneseelectronicsandinformationtechnologycompanies.富士康公司Lyft：LyftisatransportationnetworkcompanybasedinSanFrancisco,California.ItdevelopsmarketsandoperatestheLyftcartransportationmobileapp.LaunchedinJune2012,Lyftoperatesinapproxi