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Eiteman/Stonehill/MoffettMultinationalBusinessFinance,SixteenthEdition
Chapter12:OperatingExposure
Copyright©2023PearsonEducation,Inc.
Copyright©2023PearsonEducation,Inc.
Copyright©2023PearsonEducation,Inc.
Chapter12
OperatingExposure
12.1 ExposureDefinitions.Defineoperatingexposure,economicexposure,andcompetitiveexposure.Canyouprovideanyinsightsintowhatmaybebehindtheuseofthedifferentterms?
Allarenamesforthesameexposure.Iftheyaredifferent,itmustbeonlyinasubtletyofmeaningbytheuser.Operatingexposure,alsoreferredtoaseconomicexposure,competitiveexposure,orstrategicexposure,measuresanychangeinthepresentvalueofafirmresultingfromchangesinfutureoperatingcashflowscausedbyanyunexpectedchangeinexchangerates.
Economicexposureemphasizesthattheexposureiscreatedbytheeconomicconsequencesofanunexpectedexchangeratechange.Economicconsequences,inturn,suggeststhattheimpactisduetotheresponseofexternalforcesintheeconomy,ratherthan,say,somethingdirectlyunderthecontrolofmanagement.Competitiveexposuresuggeststhattheconsequencesofanunexpectedexchangeratechangeareduetoashiftinthecompetitivepositionofafirm,vis-á-visitscompetitors.
12.2 OperatingExposureversusTranslationExposure.Whatdoyouseeastheprimarydifferencebetweenoperatingexposureandtranslationexposure?Wouldthishavethesamemeaningtoaprivatefirmasapubliclytradedfirm?
Operatingexposureisfarmoreimportantforthelongrunhealthofabusinessthanchangescausedbytransactionortranslationexposure.Ontheotherhand,transactionexposurecananddoeshaveimmediateeffectsonthefirm’sincomestatementandthereforeearnings.Ifapubliccompany,changesinthoseearningswillhaveaninstantaneousimpactoftheirshareprice.
However,operatingexposureisinevitablysubjectivebecauseitdependsonestimatesoffuturecashflowchangesoveranarbitrarytimehorizon.Thus,itdoesnotspringfromtheaccountingprocessbutratherfromoperatinganalysis.Planningforoperatingexposureisatotalmanagementresponsibilitydependingupontheinteractionofstrategiesinfinance,marketing,purchasing,andproduction.
12.3 UnexpectedExchangeRateChanges.Whydounexpectedexchangeratechangescontributetooperatingexposure,butexpectedexchangeratechangesdonot?
ExpectedchangesinforeignexchangeratesshouldbeincorporatedinallfinancialplansofanMNE,includingbothoperatingandfinancialbudgets.Hencethearrivalofanexpectedexchangeratechangeshouldnotbeasurpriserequiringalterationofexistingplansandprocedures.Unexpectedexchangeratechangesarethosethatcouldnothavebeenanticipatedorbuiltintoexistingplans.Henceareevaluationofexistingplansandproceduresmustbeconsidered.
Onemustnotethatbecausebudgetsarebuiltaroundexpectedexchangeratechanges,theunexpectedexchangerateisthedeviationfromtheexpectedexchangerate,ratherthanthedeviationfromtheactualexchangerateatthetimeabudgetwasprepared.
12.4 TimeHorizon.Explainthetimehorizonsusedtoanalyzeandmeasureunexpectedchangesinexchangerates.
Operatingexposureisinevitablysubjectivebecauseitdependsonestimatesoffuturecashflowchangesoveranarbitrarytimehorizon.Thusitdoesnotspringfromtheaccountingprocessbutratherfromoperatinganalysis.Planningforoperatingexposureisatotalmanagementresponsibilitydependingupontheinteractionofstrategiesinfinance,marketing,purchasing,andproduction.
12.5 StaticversusDynamic.Whatareexamplesofstaticexposuresversusdynamicexposures?
Measuringtheoperatingexposureofafirmrequiresforecastingandanalyzingallthefirm’sfutureindividualtransactionexposurestogetherwiththefutureexposuresofallthefirm’scompetitorsandpotentialcompetitorsworldwide.Exchangeratechangesintheshorttermaffectcurrentandimmediatecontracts,generallytermedtransactions—staticinnature.Butoverthelongerterm,aspriceschangeandcompetitorsreact,themorefundamentaleconomicandcompetitivedriversofthebusinessmayalterallcashflowsofallunits—dynamicinscope.
12.6 OperatingversusFinancingCashFlows.Accordingtofinancialtheory,whichismoreimportanttothevalueofthefirm,financingoroperatingcashflows?
ThecashflowsoftheMNEcanbedividedintooperatingcashflowsandfinancingcashflows.Operatingcashflowsarisefromintercompany(betweenunrelatedcompanies)andintracompany(betweenunitsofthesamecompany)receivablesandpayables,rentandleasepaymentsfortheuseoffacilitiesandequipment,royaltyandlicensefeesfortheuseoftechnologyandintellectualproperty,andassortedmanagementfeesforservicesprovided.Thesearethecashflowsassociatedwiththeconductofbusiness—andthereforearethesourceofvalue.Financingcashflows,suchasthecashflowsassociatedwithdebtandequity,areaccordingtofinancialtheorynotassociatedwithvalueandthereforeofonlysecondaryimportance.
12.7 MacroeconomicUncertainty.Explainhowtheconceptofmacroeconomicuncertaintyexpandsthescopeofanalyzingoperatingexposure.
Macroeconomicuncertaintyisthesensitivityofthefirm’sfuturecashflowstomacroeconomicvariablesinadditiontoforeignexchange,suchaschangesininterestratesandinflationrates.
12.8 StrategicResponse.Theobjectiveofbothoperatingandtransactionexposuremanagementistoanticipateandinfluencetheeffectofunexpectedchangesinexchangeratesonafirm’sfuturecashflows.Whatstrategicalternativepoliciesexisttoenablemanagementtomanagetheseexposures?
Thekeytoeffectivepreparationsforanunexpecteddevaluationisanticipation.Majorchangestoprotectafirmafteranunexpecteddevaluationareminimallyeffective.Possibilitiesincludediversifyingoperations,includingsourcing,manufacturing,andmarkets,anddiversifyingfinancing.
12.9 ManagingOperatingExposure.Thekeytomanagingoperatingexposureatthestrategiclevelisformanagementtorecognizeadisequilibriuminparityconditionswhenitoccursandtobeprepositionedtoreactmostappropriately.Howcanthistaskbestbeaccomplished?
Ifafirm’soperationsarediversifiedinternationally,managementispre-positionedbothtorecognizedisequilibriumwhenitoccursandtoreactcompetitively.Considerthecasewherepurchasingpowerparityistemporarilyindisequilibrium.Althoughthedisequilibriummayhavebeenunpredictable,managementcanoftenrecognizeitssymptomsassoonastheyoccur.Forexample,managementmightnoticeachangeincomparativecostsinthefirm’sownplantslocatedindifferentcountries.Itmightalsoobservechangedprofitmarginsorsalesvolumeinoneareacomparedtoanother,dependingonpriceandincomeelasticitiesofdemandandcompetitors’reactions.
Recognizingatemporarychangeinworldwidecompetitiveconditionspermitsmanagementtomakechangesinoperatingstrategies.Managementmightmakemarginalshiftsinsourcingrawmaterials,components,orfinishedproducts.Ifsparecapacityexists,productionrunscanbelengthenedinonecountryandreducedinanother.Themarketingeffortcanbestrengthenedinexportmarketswherethefirm’sproductshavebecomemorepricecompetitivebecauseofthedisequilibriumcondition.
12.10 Diversification.Howcanamultinationalfirmdiversifyoperations?Howcanitdiversifyitsfinancing?Doyoubelievetheseareeffectivewaysofmanagingoperatingexposure?
Worldwidediversificationineffectprepositionsafirmtomakeaquickresponsetoanylossfromoperatingexposure.Thefirm’sowninternalcostcontrolsystemandthealertnessofitsforeignstaffshouldgivethefirmanedgeinanticipatingcountrieswherethecurrencyisweak.Recognizingaweakcurrencyisdifferentfrombeingabletopredictthetimeoramountofadevaluation,butitdoesallowsomedefensiveplanning.
Ifthefirmisalreadydiversified,itshouldbeabletoshiftsourcing,production,orsaleseffortfromonecountry/currencytoanotherinordertobenefitfromthechangeinthepost-devaluationeconomicsituation.Suchshiftscouldbemarginalormajor.
Unexpecteddevaluationschangethecostoftheseveralcomponentsofcapital—inparticular,thecostofdebtinonemarketrelativetoanother.Ifafirmhasalreadydiversifieditssourcesoffinancing,thatis,establisheditselfasaknownandreputablefactorinseveralcapitalmarkets,itcanquicklymovetotakeadvantageofanytemporarydeviationsfromtheinternationalFishereffectbychangingthecountryorcurrencywhereborrowingsaremade.
12.11 ProactiveManagement.Operatingexposurescanbepartiallymanagedbyadoptingoperatingorfinancingpoliciesthatoffsetanticipatedforeignexchangeexposures.Whatarefourofthemostcommonlyemployedproactivepolicies?
Thefourmostcommonproactivepoliciesandabriefexplanationarematchingcurrencycashflows,risk-sharingagreements,back-to-backloans,andcurrencyswaps.
12.12 MatchingCurrencyExposure.Explainhowmatchingcurrencycashflowscanoffsetoperatingexposure.
Theessenceofthisapproachistocreateoperatingorfinancialforeigncurrencycashoutflowstomatchequivalentforeigncurrencyinflows.Oftendebtisincurredinthesameforeigncurrencyinwhichoperatingcashflowsarereceived.
12.13 RiskSharing.Analternativearrangementformanagingoperatingexposurebetweenfirmswithacontinuingbuyersupplierrelationshipisrisksharing.Explainhowrisksharingworks.
Contracts,includingsalesandpurchasingcontracts,betweenpartiesoperatingindifferentcurrencyareascanbewrittensuchthatanygainorlosscausedbyachangeintheexchangeratewillbesharedbythetwopartiesifthespotratemovesoutsideofwhatthepartiesjointlyconsidera“normalrange.”
12.14 BacktoBackLoans.Explainhowbacktobackloanscanhedgeforeignexchangeoperatingexposure.Wouldfirmshaveanyspecificworriesabouttheirpartnerinaback-to-backloanarrangement?
Twofirmsindifferentcountrieslendtheirhomecurrencytoeachotherandagreetorepayeachotherthesameamountatalaterdate.Thiscanbeviewedasaloanbetweentwocompanies,independententitiesorsubsidiariesinthesamecorporatefamily,witheachparticipantmakingaloanandreceiving100%collateralintheother’scurrency.Aback-to-backloanappearsasbothadebt(liabilitysideofthebalancesheet)andanamounttobereceived(assetsideofthebalancesheet)onthefinancialstatementsofeachfirm.
12.15 CurrencySwaps.Explainhowcurrencyswapscanhedgeforeignexchangeoperatingexposure.Whataretheaccountingadvantagesofcurrencyswaps?
Intermsoffinancialflows,thecurrencyswapisalmostidenticaltotheback-to-backloan.Howeverinacurrencyswap,eachparticipantgivessomeofitscurrencytotheotherparticipantandreceivesinreturnanequivalentamountoftheotherparticipant’scurrency.Nodebtorreceivableshowsonthefinancialstatementsasthisisinessenceaforeignexchangetransaction.Theswapallowstheparticipantstouseforeigncurrencyoperatinginflowstounwindtheswapatalaterdate.
12.16 HedgingtheUnh
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