Brand KPIs for clean beauty Ceiba Essentials in Mexico-外文版培训课件（2025.9）

CONSUMER&

BRANDBrandKPIs

for

clean

beauty:

CeibaEssentials

in

MexicoConsumer

Insights

reportDecember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

2500Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,usage,loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

CeibaEssentials

’sperformance

inthe

clean

beautymarket.Fieldwork:June2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Sources:

Statista

Consumer

Insights

Global,

asofDecember202478%

of

Ceiba

Essentials

users

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?•CeibaEssentials’s

brandingresonates

more

withGen

•CeibaEssentials

rankssecond

inawareness

withinthe

clean

beautymarketHow

doesthebrandperform

inthemarket?X•CeibaEssentials

generally

appealsto

men

more

than

•Thepopularity

ratingof

CeibaEssentials

is

49%women•CeibaEssentials

ranksfourthinusage•Among

CeibaEssentials

enthusiasts,37%

fallunderthe

high-income

category•Interms

of

loyalty,Ceiba

Essentials

issixthinMexico•CeibaEssentials

hasascore

of

39%

formedia

buzz•Consumers

want

theirclean

beautybrandstohaveauthenticity,honesty

/trustworthiness,

andreliability3Sources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Ceiba

Essentials

at

78%Brand

profile:

snapshotBrand

performance

of

CeibaEssentials

inMexico78%49%39%39%38%AwarenessPopularityUsageLoyaltyBuzz5Notes:Clean

beauty

‘awareness’,‘popularity’,

‘usage’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,247,

all

respondents

(awareness),

n=491,

respondents

who

know

the

individual

brand

(popularity),

n=491,

respondents

whoknow

the

individual

brand(usage),

n=186,

respondents

who

have

used

the

individual

brand

(loyalty),

n=491,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Ceiba

Essentials

’s

branding

resonatesmore

with

Gen

XBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations42%40%38%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeCeiba

Essentials

bygenerationversus

the

share

ofindustryusers

ingeneral,

we

cansee

thatCeiba

Essentials

islikedby

2%

of

Babyboomers

and

26%

of

Gen

Xers,whereas

the

total

shareof

industryusers

is

2%

and

19%,

respectively.30%26%19%ForMillennials

andGen

Z,

42%

and

30%

feel

positivelytowards

Ceiba

Essentials,versus

40%

and

38%.

Socurrently,

forCeibaEssentials

,Gen

Xconnects

mostwith

theirbrandcompared

tothe

overall

industryuser.2%

2%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestoclean

beauty,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=241,

Ceiba

Essentials

enthusiast,

n=725,

clean

beauty

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Ceiba

Essentials

generally

appeals

to

men

morethan

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

Ceiba

Essentials

showsthatwomen

are

less

likely

tohaveanaffinity

with

thebrand

compared

tomen.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof10%10%86%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

CeibaEssentials

hasasimilarproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.49%51%50%50%51%

ofmen

likeCeibaEssentials

compared

to

49%

of

women,whereas

forthe

overall

industry,50%

ofwomen

useclean

beauty

compared

to50%

ofmen.86%10%

ofCeiba

Essentials

enthusiastsconsider

themselves

tobe

partof

theLGBTQIA+

community

compared

to10%among

industryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

clean

beauty,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=241,

CeibaEssentials

enthusiast,

n=725,

clean

beauty

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Ceiba

Essentials

enthusiasts,

37%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

anduserswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.6%8%Single37%36%13%12%CoupleSingleparentNuclear37%

ofCeiba

Essentials

enthusiastsarefrom

high-income

households.CeibaEssentials

’sbrandis

generallyenjoyed

more

byconsumers

who

arepartof

amulti-generational

household,12%

ofCeiba

Essentials

enthusiastshavethiscurrent

livingsituation.8%7%37%37%31%32%32%Multi-generational12%10%20%22%32%ExtendedOther3%3%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

clean

beauty,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=241,

Ceiba

Essentials

enthusiast,

n=725,

clean

beauty

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Consumers

want

their

clean

beauty

brands

to

have

authenticity,

honesty

/trustworthiness,

and

reliabilityBrand

profile:

qualitiesQualitiesuserswant

from

clean

beautybrandsForclean

beauty,the

top

three

qualitiesusers

wantfrom

abrandareauthenticity,honesty

/trustworthiness,andreliability.Authenticity60%Thrill/ExcitementSustainabilityBoldnessCleverness40%20%0%CeibaEssentials

users

alsoappreciatethese

key

attributes,indicatingCeibaEssentials

exudes

these

qualities.SocialCoolnessresponsibilityThequalitiesthatCeibaEssentials

enthusiastsareleast

focusedon

arethrill/excitement

andboldness.ReliabilityExclusivityCeibaEssentials

shouldwork

onpromoting

social

responsibility

toconvert

enthusiastsinto

owners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

clean

beauty,

which

ofthese

aspects

aremostimportant

toyou?”;Multi

Pick;“When

it

comesto

clean

beauty,

which

ofthe

following

brands

do

you

like?”;Multi

Pick;“When

it

comes

toclean

beauty,

whichofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=186,

Ceiba

Essentials

users’,n=241,

Ceiba

Essentials

enthusiast,

n=725,

clean

beauty

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Ceiba

Essentials

fans,

44%

state

that

they

get

excited

about

cleanbeauty

productsBrand

profile:

attitudesWhat

doconsumersthink

ofclean

beautyingeneral?58%50%46%44%40%38%31%30%27%24%11%5%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrandsIknow

and

trustIget

excitedaboutcleanbeautyproductsIliketotalkabouttopicsrelating

toclean

beautyBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

clean

beauty

do

youagree

with?”;

Multi

Pick;

“When

it

comes

toclean

beauty,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=241,

Ceiba

Essentials

enthusiast,

n=725,

cleanbeauty

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1178%

of

Ceiba

Essentials

users

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

clean

beauty,the

average

awarenessof

abrand

inMexico

is

28%.

Awareness

ofCeibaEssentials,however,

isat39%.Awareness49%

ofMexican

clean

beauty

userssay

theylike

CeibaEssentials,compared

toanindustryaverage

brandpopularity

of39%.38%

ofindustryusers

inMexico

saythey

useCeibaEssentials,with

theaverage

usageof

abrand

at33%.BuzzPopularity78%

ofbrandusers

saytheywould

usethe

brandagain,compared

toanaverage

loyalty

score

of

77%.CeibaEssentials

hasbeen

noticed

more

inthemediacompared

to

other

brands,with

a“Buzz”score

of39%compared

to

33%.Sooverall,

the

results

showtheir

performance

tobeabove

average

compared

to

theindustry.LoyaltyBrandUsageIndustryaverage12

Notes:Clean

beauty

‘awareness’,‘popularity’,

‘usage’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,247,

all

respondents

(awareness),

n=491,

respondents

who

know

the

individual

brand

(popularity),

n=491,

respondents

whoknow

the

individual

brand(usage),

n=186,

respondents

who

have

used

the

individual

brand

(loyalty),

n=491,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Ceiba

Essentials

ranks

second

in

awareness

within

the

clean

beauty

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofCeibaEssentialsRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1AguadeNube40%39%32%30%29%28%28%27%25%25%2CeibaEssentialsAmaraBeautyTeia339%45IliaUsingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.6PaiPai61%7XamaniaEre

PerezXixantheKinlu8Outofallrespondents,

39%

were

aware

of

CeibaEssentials.Thisranksthemsecond

compared

tootherbrandssurveyed

inthismarket.9AwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,247,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024The

popularity

rating

of

Ceiba

Essentials

is

49%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofCeibaEssentialsRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1AguadeNube67%51%49%47%39%37%36%36%35%35%2AmaraBeautyCeibaEssentialsPaiPai3449%Outofconsumers

who

knew

thebrand,

49%

saidtheyliked

CeibaEssentials

.Thisranksthem

thirdcompared

to

other

brandssurveyed

inthismarket.5Momiji51%6XamaniaKinlu78Teia9IliaPopularityN/A10Ere

Perez14

Notes:“When

it

comesto

clean

beauty,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=491,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Ceiba

Essentials

ranks

fourth

in

usageBrand

KPIs

&benchmarking:

usageSummaryUsage

ofCeibaEssentialsRank#

BrandUsage

%59%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

used,weasked

each

respondent:

“When

itcomes

to

cleanbeauty,which

of

thefollowing

brandshaveyou

usedinthe

past12

months?”.1AguadeNube2AmaraBeautyPaiPai42%341%38%Outofconsumers

who

knew

thebrand,

38%

saidtheyused

CeibaEssentials

.Thisranksthemfourthcompared

to

other

brandssurveyed

inthismarket.4CeibaEssentialsMomiji38%536%6XamaniaEre

PerezXixantheKinlu30%62%728%827%926%UsageN/A10Teia25%15

Notes:“When

it

comesto

clean

beauty,

which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=491,respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofDecember2024In

terms

of

loyalty,

Ceiba

Essentials

is

sixth

in

MexicoBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofCeibaEssentials

’sconsumersRank#

BrandLoyalty

%88%Afterascertaining

the

usageof

abrandinthe

last12months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1AguadeNube22%2XixantheTeia82%381%4XamaniaPaiPai81%579%6CeibaEssentialsAmaraBeautyIlia78%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

clean

beauty,which

of

the

following

brandsareyou

likely

touseagaininthe

future?”.776%876%78%9Ere

PerezAHAL75%Outofrespondents

whohaveused

CeibaEssentials

,78%

saidthey

would

usethebrand

again.LoyaltyN/A1075%16

Notes:“When

it

comesto

clean

beauty,

which

ofthe

following

brands

are

you

likely

to

use

again

in

the

future?”;

Multi

Pick;

Base:

n=186,

respondents

who

have

used

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Ceiba

Essentials

has

a

score

of

39%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofCeibaEssentialsRank#

BrandBuzz%54%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1AguadeNube2PaiPai39%3CeibaEssentialsAmaraBeautyEre

PerezMomiji39%39%Outofconsumers

who

knew

thebrand,

39%

saidtheyhadheardaboutCeiba

Essentials

inthemedia.

Thisranksthemthird

compared

tootherbrandssurveyedinthismarket.438%535%633%61%7AHAL31%8XamaniaIlia30%930%BuzzN/A10Kinlu30%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=491,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-drivendecisions

andunlocknewgrowth