2025-2026年秋冬季欧洲境内旅游舆情监测报告（英文版）-欧洲旅游委员会（ETC）

MonitoringSentimentfor

Intra-EuropeanTravel

Autumn2025&Winter2026

Contents

Highlights&Recommendations

Page03

TravelIntentions

Page08

PlanningDetails

Page29

TravelConsiderations

Page36

Methodology

Page42

Research

highlights

WAVE23

Thisreportmonitorsintentionsandshort-termplansfordomesticandintra-Europeantravel.

Thisreportisthe23rdupdatesincetheseriesbeganinSeptember2020.

Thefindingsarebasedondata

collectedinSeptember2025fromrespondentsin10keyEuropeanmarkets.

ItfocusesontheirtravelplansbetweenOctober2025andMarch2026.

TRAVELINTENTIONS

•Europeans’travelsentimentremainsstrong,with73%planningtotravelthisautumnandwinter.Travellersaged45-54arethemosteagertotravel(76%,+3%),whiletravelsentimentamongEuropeansaged18-24(60%)hassignificantlydeclined(-4%).

•Europeans’travelinterestpeaksinOctober(24%)andDecember(23%)2025,mirroringlastyear’strend,withintra-Europeantripspreferredby64%oftravellers(+3%).

•For52%oftravellers,SouthernEuropeandtheMediterraneanhaverisenasthepreferreddestinations(+7%),whileinterestinEasternEuropehasslumpedto4%(-6%).

•HalfofEuropeansplantovisitmajortouristdestinations,whiletherestseeklesspopularoroff-the-beaten-pathlocations.

•Travelmotivationsareholdingsteady,withleisuretripsaccountingfor71%ofplans,followedbyvisitingfriendsandrelatives(16%)andbusinesstravel(7%).

•Asautumnarrives,CityBreaksonceagainrankasEuropeans’mostpreferredtypeoftrip(20%),whileSun&Beachholidayssurge(19%,+5%),withtravellerschasingthelastraysofsun.

Comparisonsvsayearago(October2024)

Research

highlights

WAVE23

TRIPPLANNING

•MoreEuropeansareplanningasingletripforthecomingautumnandwinter(45%,+7%),whileplanstotakemultipletripshavedeclined(50%,–6%).

•Tripsof4-6nightsremainthetopchoicefor43%ofEuropeans,whereastheshareoftravellersplanningtospendoverε1,500hasdecreased(35%,–4%).

•Europeans’demandforairtravelhasrisento57%(+4%),whiletrainjourneysremainstableat13%.

TRAVELCONCERNSANDCONSIDERATIONS

•Travellers’destinationchoicecriteriaremainsteady,withsafety(20%),pleasantweather(15%,+3%),andattractivedeals(13%)toppingthelist.Incontrast,risingtravelcosts(21%)andthepersonalfinancialsituation(16%)areEuropeans’leadingconcerns,followedbytheRussia–Ukrainewar(14%)anddestinationovercrowding(11%).

•Geopoliticaltensionsimpactthetravelchoicesof89%ofEuropeans.

•OverthreeinfourEuropeans(76%)adapttheirtravelbehaviourtotheclimatecrisis,mainlybychoosingdestinationswithmildertemperatures(16%)andcheckingtheweatherbeforebooking(16%).

Comparisonsvsayearago(October2024)

WAVE23

Recommendationsfordestinations

•TheriseintravelintentionsforSouthernEuropeandMediterraneandestinationsthisautumnandwinteroffersanopportunitytoextendtheseasonandeasesummerpressure.Destinationsshouldcapitaliseonthistrendbypromotingoff-peakexperiences,diversifyingproductsbeyondthesummeroffer,andengaginglocalcommunitiestoensurebenefitsaresharedyear-round.

•HalfofEuropeansintendtovisitquieter,lesspopularplaces.Tospreadtourismbenefitsmoreevenly,theselocationsshouldbestrategicallypromotedfortheirgenuinecharm,friendlylocals,smallercrowds,andbetterpricescomparedtotoptouristspots.

•Asdemandforairtravelsoars,cuttingflightemissionsreliesonpromotingtraintravel.Thiscanbedonebyimprovingregionallinks,connectingtrainswithflights,offeringtrain-and-hoteldeals,andprovidingincentivesforvisitorswhotravelbytrain.

•Geopoliticaltensionsinfluencethetravelchoicesof89%ofEuropeans,andincidentssuchasdronedisruptionscanunderminesafetyandconfidence.Toprotecttheirimageandreassurevisitors,destinationsshouldadoptproactivecrisiscommunicationwithclearresponseplans,trainedspokespeople,andunifiedmessagingacrossairports,airlines,andtourismpartners.

WAVE23

Recommendationsforbusinesses

•WithfamilytravelexpectedtopeakinDecember,businesses,museums,andlocalattractionsareencouragedtoofferfamily-friendlyChristmasexperiencesandpackages-includingthemedguidedtours,festiveartsandcraftsworkshopsforchildren,anddiscountedfamilytickets.

•AsEuropeanscontinuetoseekSun&Beachtripsincoolermonths,coastalbusinessesshouldpromoteoff-seasonvalue,mildweather,andtheopportunitytoenjoylesscrowdedbeachesandensuretheyhavethecapacitytomeetapotentialincreaseinoff-seasondemand.

•WithtwoinfiveEuropeansoptingforless-populardestinations,localbusinessescandevelopauthentic,experience-basedproducts-suchascraftsmentours,artisanworkshops,orcookingclassesfeaturinglocalflavours-toattractvisitorsseekinggenuineencounters.

•Consideringthemoderatetriplengthandrestrainedspendingintentionsforthisautumnandwinter,businessesshouldadoptpricingstrategiesandtailoredpackagesthatincentiviselongerstaysandhigherexpenditure,helpingtomaximisevisitorvalueamidshortertravelplans.

.

booking,easy-to-useonlinesystemsthatletcustomerschangedatesorrebook,andprovideaccuratereal-timeweatherupdatestokeeptravellersinformed.

•ManyEuropeanschecktheweatherbeforebookingtripsasakeymethodofadaptingtoclimatechangeTosupportthis,businessesshouldofferflexible

Wave23

6-26September2025

Wave22

27May-10June2025

Wave21

3-17March2025

Wave20

7-23September2024

Wave19

25May-7June2024

WAVE23

Readingthedata

DatacollectionperiodsAnalysedsamples

•Totalrespondents:5,963

•Respondentsmostlikelytotravelinthenextsixmonths:4,332

•RespondentsplanningtotravelinternationallywithinEurope(notnecessarilyinthenextsixmonths):4,646

TraveltimingsforWave23

Inthecontextofthisreport,thetravelperiodsareasfollow:

Significantchanges

Changesareconsideredsignificantwitha2.5%thresholdandmarkedwiththesesymbols:

In1-2months:

October-November2025

In34months:

December2025January2026

--

Alldataandinsightsrefertodomesticand

In5-6months:February-March2026intra-Europeantravelunlessotherwisestated.

IncreaseDecrease

Travelintentions

01

Europeans’travelintentionsremainstrong,with73%planningtotravelthisautumnandwinter

Intentiontotravelinthenextsixmonths

11%

12%

15%

9%

16%

11%

17%

11%

14%

13%

76%

73%

77%

72%

73%

May'24

survey

Sept'24

survey

March'25

survey

May'25

survey

Sept'25

survey

Likely/VeryLikelyNeutralUnlikely/VeryUnlikely

Q5.DoyouplantotakeanovernighttripdomesticallyorwithinEuropeinthenextsixmonths,eitherforpersonalorprofessionalpurposes?

Topthreemarketsmostlikelytotravelinthenextsixmonths

POLAND

12%*

82%

SPAIN

4%*

80%

UK

4%*

80%

*Statisticallysignificantdifferencevsayearago(October2024)No.ofrespondents:5,963

Travelintentionsriseamong45-54-year-

olds(+3%)butdeclineamongtravellersaged18-24(-4%)

Intentiontotravelinthenextsixmonthsbyagegroup

Veryunlikely/unlikelyNeutralLikely/verylikely

5%*

73%

3%*

4%*

60%

74%

76%74%

3%*4%*

4%*

4%*

13%

5%*

12%12%

18%

22%

14%

15%

13%14%

11%

18-2425-3435-4445-54>55

No.ofrespondents:5,963

*Statisticallysignificantdifferencevsayearago(October2024)

Q5.DoyouplantotakeanovernighttripdomesticallyorwithinEuropeinthenextsixmonths,eitherforpersonalorprofessionalpurposes?

Keybarrierstotravel

Financiallimitations Limitedtimetotravel Healthreasons Nomotivationtotravel GeopoliticalinstabilitySafety/securityconcerns OvercrowdingEnvironmentalconcerns

27%

7%

7%

6%

5%

3%

3%

36%

Limitedtimeisthemainbarrierfor37%ofEuropeansaged18-24whoarenot

planningtotravel,comparedtojust16%ofthoseover54.

No.ofrespondents:864

Q6.Youmentionedthatyouwillnottravelinthenext6months.

Whatisthemainreasonbehindthisdecision?

*Statisticallysignificantdifferencevsayearago(October2024)No.ofrespondents:4,332

Europeans’travelinterestpeaksinOctoberandDecember,

mirroringlastyear’strend

WhenwillEuropeanstravelnext?

Travelmonth

62%

9%

12%

8%

9%

23%

62%

16%

23%

10%

13%

8%

7%

23%

15%

24%

Sept'25survey

Sept'24survey

Donotknowyet

March

February

January

December

November

October

WhenwillEuropeanstravelnext?

39%

10%

21%

30%

Autumnperiod

October-November

Holidayperiod

December-January

Latewinterperiod

February-March

Donotknowyet

Travelperiod

FamilytravelpeaksaroundChristmas,accountingfor42%ofallDecembertripscomparedto34%inothermonths.

Q9.WhenareyoumostlikelytogoonyournexttripeitherinyourcountryorwithinEurope?

63%oftravellersareplanninganintra-

Europeantrip,up3%fromlastyear

WherewillEuropeanstravelwithinthenextsixmonths?

4%3%3%1%2%

9%

29%

10%

28%

11%

28%

11%

27%

8%

32%

61%

31%

32%

33%

35%

33%

28%

26%

27%

25%

26%

May'24

survey

Sept'24

survey

March'25

survey

May'25

survey

Sept'25

survey

63%**

Intendtotravel

withinEurope,but

outsidetheircountry

WithinmycountryToaneighbouringcountry

Toanon-neighbouringEuropeancountryTodestinationsoutsideEurope

Donotknowyet

Q10.Wheredoyouplantotravelinthenextsixmonths?

No.ofrespondents:4,332

*Statisticallysignificantdifferencevsayearago(October2024)

**Minordiscrepanciesintotalsaretheresultofrounding

Q12.Towhichcountry(ies)doyouplantotravelnext?No.ofrespondents:4,646

EuropeantravellersincreasinglyfavourSouthernEuropeand

Mediterraneandestinationsinthecomingmonths(+7%)

Autumn/Winter2024Autumn/Winter2025

7%

52%

45%

6%

18%

18%

15%

16%

10%7%

7%

4%

Southern/Mediterranean

Europe

WesternEuropeNorthernEuropeCentralEuropeEasternEurope

NOTE:

Duetoabroaderregionalscope,thefiguresforsummer2024inthisreportmaydifferslightlyfromthosepublishedin

lastyear’sedition

.

In2024,additionalcountries(Albania,Bosnia-Herzegovina,NorthMacedonia,Belarus,andMoldova)wereincludedunderregionalgroupings,makingthedatanon-comparablewithpreviouseditions.Asaresult,dataforsummer2022and2023areexcludedfromthisanalysis.

Statisticallysignificantdifferencevsthepreviousyear

DefinitionsoftheregionscanbeseenintheMethodology

Preferredcountriesforthenext

2%1%

2%

intra-Europeantrip

HorizonOctober‘25-March‘26

1%

TOP10COUNTRIES

5%

0%

0%

2%

0%

0%

2%

6%

2%

2%

3%

2%

3%

12%

5%

8%

0%

1%

1%3%

4%

0%1%

1%

0%

8%

0%

1%

0%

4%

5%

1%

Spain

12%5%

Italy

8%

France

8%

Germany

6%

UK

5%

Portugal

5%

Greece

5%

Austria

4%

Türkiye

4%

Croatia

3%

*Pleaseusethismapasareferenceonly

No.ofrespondents:4,646

No.ofrespondents:4,560

Q12.Towhichcountry(ies)doyouplantotravelnext?

HalfofEuropeansplantovisitmajor

touristdestinations,whiletherestseeklesspopularoroff-the-beaten-track

locations

Typeofdestinationforthecomingtrip

Sept.'25

survey

Sept.'24

survey

50%

10%

40%

49%

13%

38%

Amajortouristdestinationwithwell-knownattractionsAdestinationwhichislesspopularamongtourists

Aremoteor‘off-the-beaten-track’destination

Q13.Thinkingofthenextcountryyouintendtovisit,inwhattypeofdestination,withinit,doyouplantospendmostofyourtime?

*Statisticallysignificantdifferencevsayearago(October2024)

No.ofrespondents:4,332

Topfivemarkets

favouringtourism

hotspots

Italy60%

UK58%

Belgium50%

France49%

Topfivemarkets

favouringlesser-known

orremotelocations

Switzerland60%

Austria57%

Netherlands54%

10%

Poland53%

Spain49%Germany53%

ThreeinfiveEuropeansplantostayina

singledestinationfortheirentiretrip

Planneditineraryforthenexttrip

5%

Iwillstayinonecityfortheentiretrip

35%

Iwillvisitmultiplecitieswithinthesamecountry

Iwillvisitmultiplecountries

Q11.WhatkindofitinerarydoyouplanforyournexttripwithinEurope?No.ofrespondents:4,332

60%

Single-destinationtraveldominates

amongcitybreak(71%)andsun&beach(68%)trips,whereasculture&heritage(44%)andnature&outdoors(42%)

travellersaremorelikelytoexploremultipleplaceswithinonecountry.

Travelmotivationsholdsteady,with

leisuretripsaccountingfor71%ofvisits

Purposeoftravel

9%

8%

13%

15%

68%

11%

8%

14%

7%

8%

14%

7%

7%

16%

6%

5%

76%

71%

70%

66%

Other

Foranevent(sports,festival)

Forbusiness

Tovisitfriends/relatives

Forleisure

May'24Sept'24

March'25

survey

May'25

survey

Sept'25

survey

surveysurvey

Q8.ForwhatreasonareyoumostlikelytotravelwithinEuropenext?

*Statisticallysignificantdifferencevsayearago(October2024)No.ofrespondents:4,332Resultsforbusinesstrippercountryareindicativeduetosmallsamplebases

Topthreemarketstotakealeisuretrip

Netherlands

77%

Italy

76%3%*

France

76%

Topthreemarketstotakeabusinesstrip

Italy

8%

Spain

8%

UK

7%

CityBreaksleadautumntravel,followed

bySun&Beachtrips(+5%)asEuropeansseekthelastraysofsunshine

Preferredtypeofleisuretripinthenextsixmonths

3%

NOTE:Pleasenotethat,duetochangesincoastaltravelclassificationsinthe2025surveyquestionnaire,thevaluefor“Sun&Beach”isnotdirectlycomparablewiththevaluesreportedin

previouseditions

ofthisresearch.

Q16.WhattypeofleisuretripwithinEuropeareyoumostlikelytoundertakenext?

*Statisticallysignificantdifferencevsayearago(October2024)

No.ofrespondents:4,332

5%

With68%ofSun&Beachtravellersflyingversus55%ofCityBreakers,therisingpopularityofseaside

holidaysisincreasingairtraveldemandinthecomingmonths.

Austrians’travelplans

Travelhorizon:October2025-March2026

TRAVELLINGWITH?TYPEOFDESTINATION

NEIGHBOU

RING

COUNTRY

INTENTIONTOTRAVELWHERETO?

6%

Amajortouristdestination

Alesspopulardestination

Aremote,‘off-

the-beaten-path,destination

35%

22%

6%*12%

18%

14%

Sept'25

Sept'24

Sept'23

65%

22%

22%

23%

22%

NON-NEIGHBOURING

COUNTRY

39%

60%

63%

4%

29%

7%*6%*

36%34%12%

WithpartnerWithfamilySolo

WITHINMYCOUNTRY

39%

6%*

6%

Likely/VeryLikelyNeutralUnlikely/VeryUnlikely

OUTSIDEEUROPE

TOPEUROPEANDESTINATIONS**

INTENDEDLENGTHOFSTAYANDBUDGET

PLANTOVISIT

Germany

13%

4%*

Italy

10%

Croatia

8%

Spain

6%

Numberofnights

Totalbudgetperperson

10%*

4%*

10%*

9%*

37%33%

7%*

5%*

32%

27%

21%

8%

15%17%

10%

Upto34-67-12Morethan<500€501-1.001-1.501-2501€+

.

16%

Activitiesat

thedestination

Greece5%

**Basedontotalsample,withoutreferencetodomestictrips

121.000€1.500€2.500€

TOPSPENDINGPRIORITIES

34%Accommodation

22%

Food&Drinks

*Statisticallysignificantdifferencevsayearago(September2024)

No.ofreoesnptosn:tt:o5t0a0l(sttmalpslaemopfleopreosdnettrccountry))

Belgians’travelplans

Travelhorizon:October2025-March2026

INTENTIONTOTRAVELWHERETO?

NEIGHBOU

RING

COUNTRY

TRAVELLINGWITH?

TYPEOFDESTINATION

8%

19%22%

10%*

Amajortouristdestination

Alesspopulardestination

Aremote,‘off-

the-beaten-path,destination

39%

29%

Sept'25

Sept'24

Sept'23

60%8%*

68%

10%

NON-NEIGHBOURING

COUNTRY

11%21%

45%

5%*7%*

37%35%12%

WithpartnerWithfamilySolo

6%*

65%

13%21%

45%

WITHINMYCOUNTRY

14%

10%

Likely/VeryLikelyNeutralUnlikely/VeryUnlikely

OUTSIDEEUROPE

TOPSPENDINGPRIORITIES

TOPEUROPEANDESTINATIONS**

INTENDEDLENGTHOFSTAYANDBUDGET

Totalbudgetperperson

Numberofnights

29%Accommodation

6%*

4%*

6%*

9%*

6%*

40%

10%*

5%*

11%*

30%

27%

25%

23%

25%

20%

18%

Food&Drinks

7%

11%

Netherlands5%

Upto34-67-12Morethan

<500€501-1.001-1.501-2501€+

PLANTOVISIT

France

17%

5%*

Spain

16%

10%

*

Italy

7%

.

12

Activitiesat

thedestination

16%

1.000€1.500€2.500€Germany5%

**Basedontotalsample,withoutreferencetodomestictrips

*Statisticallysignificantdifferencevsayearago(September2024)

No.ofreoesnptosn:tt:o5t0a0l(sttmalpslaemopfleopreosdnettrccountry))

Britons’travelplans

Travelhorizon:October2025-March2026

TYPEOFDESTINATION

TRAVELLINGWITH?

WHERETO?

INTENTIONTOTRAVEL

80%4%

84%

73%

Likely/VeryLikelyNeutralUnlikely/VeryUnlikely

Amajortouristdestination

Alesspopulardestination

Aremote,‘off-

the-beaten-path,destination

《

5%

Sept'25

Sept'24

Sept'23

11%9%

60%

ANOTHEREUROPEAN

COUNTRY

38%

9%7%

57%

26%

10%

WITHINMYCOUNTRY

5%*

37%34%17%

WithpartnerWithfamilySolo

12%15%

OUTSIDEEUROPE

TOPSPENDINGPRIORITIES

INTENDEDLENGTH

TOPEUROPEANDESTINATIONS**

Numberofnights

42%32%

20%

6%

7%*4%*

Totalbudgetperperson

31%Accommodation

30%

24%

23%23%

Food&Drinks

14%

9%

Morethan

Upto3

4-6

7-12

500€5011.0011.5012501€+

<-

1.000€

14%

-

-

.

Activitiesat

thedestination

Greece5%

12

1.500€

2.500€

OFSTAYANDBUDGET

PLANTOVISIT

Spain

17%

France

10%

Italy

8%

Portugal

5%

**Basedontotalsample,withoutreferencetodomestictrips

*Statisticallysignificantdifferencevsayearago(September2024)

No.ofreoesnptosn:tt:o7t5a0l(sttmalpslaemopfleopreosdnettrccountry))

Dutchtravelplans

Travelhorizon:October2025-March2026

INTENTIONTOTRAVEL

WHERETO?

TRAVELLINGWITH?TYPEOFDESTINATION

NEIGHBOU

RING

COUNTRY

Amajortouristdestination

Alesspopulardestination

Aremote,‘off-

24%

13%

Seot'25

12%

4%

41%

NON-NEIGHBOURING

COUNTRY

Sept'24

Sept'23

43%

WITHINMYCOUNTRY

15%

47%

25%

14%

Withpartner

Withfamily

Solo

20%

10%

45%

76%

65%

62%

11%*15%9%

22%

23%

12%

15%

OUTSIDEEUROPE

the-beaten-path,destination

Likely/VeryLikelyNeutralUnlikely/VeryUnlikely

INTENDEDLENGTHOFSTAYANDBUDGETTOPEUROPEANDESTINATIONS**

NumberofnightsTotalbudgetperperson

3%*4%*

PLANTOVISIT

34%Accommodation

10%

*

Spain17%

5%*

35%35%

27%16%

27%

25%

23%

19%11%

Food&Drinks

9%

Upto34-67-12Morethan

<500€501-1.001-1.501-2.501€+

1%

Activitiesat

thedestination

1.000€1.500€2.500€Italy6%

12

TOPSPENDINGPRIORITIES

Germany

13%

5%*

France

9%

Belgium

7%

**Basedontotalsample,withoutreferencetodomestictrips

*Statisticallysignificantdifferencevsayearago(September2024)

No.ofreoesnptosn:tt:o5t0a0l(sttmalpslaemopfleopreosdnettrccountry))

Frenchtravelplans

Travelhorizon:October2025-March2026

INTENTIONTOTRAVEL

WHERETO?

TRAVELLINGWITH?TYPEOFDESTINATION

NEIGHBOU

RING

COUNTRY

Amajortouristdestination

Alesspopulardestination

Aremote,‘off-

5%*

9%

45%46%

34%

13%

Sept'25

Sept'24

Sept'23

4%*

NON-NEIGHBOURING

COUNTRY

6%*

WITHINMYCOUNTRY

7%4%

7%*

36%

12%

42%

38%

10%

Withpartner

Withfamily

Solo

12%17%

9%13%

12%25%

71%7%

78%

63%

OUTSIDEEUROPE

the-beaten-path,destination

Likely/VeryLikelyNeutralUnlikely/VeryUnlikely

INTENDEDLENGTH

OFSTAYANDBUDGET

TOPEUROPEANDESTINATIONS**

TOPSPENDINGPRIORITIES

3%

16%

6%

41%

37%

13%10%

Numberofnights

3%

Totalbudgetperperson

4%*5%*

33%Accommodation

27%23%

26%

19%

Food&Drinks

Upto34-67-12Morethan

<500€501-1.001-1.501-2501€+

PLANTOVISIT

Spain

13%

6%*

Italy

11%

Portugal

8%

4%*

Greece

7%

.

18%

Activitiesat

thedestination

121.000€1.500€2.500€UK7%

**Basedontotalsample,withoutreferencetodomestictrips

*Statisticallysignificantdifferencevsayearago(September2024)

No.ofreoesnptosn:tt:o7t5a0l(sttmalpslaemopfleopreosdnettrccountry))

Germans’travelplans

TRAVELLINGWITH?TYPEOFDESTINATION

INTENTIONTOTRAVELWHERETO?

6%*

NEIGHBOU

RING

COUNTRY

Amajortouristdestination

Alesspopulardestination

Aremote,‘off-

the-beaten-path,destination

14%13%

8%13%

13%24%

73%6%

79%

62%

35%

24%

Sept'25

Sept'24

Sept'23

19%

NON-NEIGHBOURING

COUNTRY

4%*

47%

WITHINMYCOUNTRY

3%*

28%

4%*

8%

4%*8%*

34%

34%

19%

Withpartner

Withfamily

Solo

34%

OUTSIDEEUROPE

Likely/VeryLikelyNeutralUnlikely/VeryUnlikely

TOPSPENDINGPRIORITIES

33%Accommodation

21%

Food&Drinks

TOPEUROPEANDESTINATIONS**

PLANTOVISIT

Spain

12%

5%*

Austria

10%

Italy

8%

Türkiye

7%

Upto34-67-12Morethan<500€501-1.001-1.501-2501€+

.

15%

Activitiesat

thedestination

France7%

**Basedontotalsample,withoutreferencetodomestictrips

12

1.000€

1.500€

2.500€

Travelhorizon:October2025-March2026

INTENDEDLENGTHOFSTAYANDBUDGET

4%

Numberofnights

4%

37%33%

19%

19%

Totalbudgetperperson

5%

5%*

25%

27%

10%

21%

8%

*Statisticallysignificantdifferencevsayearago(September2024)

No.ofreoesnptosn:tt:o7t5a0l(sttmalpslaemopfleopreosdnettrccountry))

Italians’travelplans

Travelhorizon:October2025-March2026

TRAVELLINGWITH?

TYPEOFDESTINATION

5%*

Amajortouristdestination

Alesspopulardestination

Aremote,‘off-

the-beaten-path,destination

4%

39%

58%

25%

30%

74%4%

Sept'25

Sept'24

Sept'23

14%12%

NON-NEIGHBOURING

COUNTRY

77%

10%13%

WITHINMYCOUNTRY

75%

12%13%

34%

6%

38%

36%

9%

Withfamily

Withpartner

Solo

OUTSIDEEUROPE

Likely/VeryLikelyNeutralUnlikely/VeryUnlikely

INTENTIONTOTRAVELWHERETO?

NEIGHBOU

RING

COUNTRY

TOPSPENDINGPRIORITIES

INTENDEDLENGTHOFSTAYANDBUDGET

TOPEUROPEANDESTINATIONS**

PLANTOVISIT

perperson

Numberofnights49%

Totalbudget

29%Accommodation

5%*

3%*

4%*

Spain

14%

19%

.

121.000€1.500€2.500€Germany5%

Activitiesat

thedestination

**Basedontotalsample,withoutreferencetodomestictrips

France

11%

UK

10%

4%*

Austria

5%

22%

30%17%

Upto34-67-12Morethan

<500€501-1.001-1.501-2501€+

Food&Drinks

21%

29%

25%

19%

9%

2%

*Statisticallysignificantdifferencevsayearago(September2024)

No.ofreoesnptosn:tt:o7t5a0l(sttmalpslaemopfleopreosdnettrccountry))

Poles’travelplans

INTENTIONTOTRAVELWHERETO?

NEIGHBOU

RING

COUNTRY

TRAVELLINGWITH?

TYPEOFDESTINATION

Amajortouristdestination

Alesspopulardestination

Aremote,‘off-

the-beaten-path,destination

82%12%*7%11%

25%

34%

9%

Sept'25

Sept'24

Sept'23

10%

46%45%

6%*

NON-NEIGHBOURING

COUNTRY

70%10%20%

7%*

44%30%12%

WithfamilyWithpartnerSolo

73%8%19%

29%

WITHINMYCOUNTRY

5%*

7%

OUTSIDEEUROPE

Likely/VeryLikelyNeutralUnlikely/VeryUnlikely

TOPSPENDINGPRIORITIES

30%Accommodation

20%

Food&Dri