雨课堂学堂在线学堂云《Innovation and Entrepreneurship Theory and Practice（西安工大 ）》单元测试考核答案

注：不含主观题第1题判断题(2分)AttheFifthPlenarySessionofthe18thCPCCentralCommittee,theconceptofInnovation,Coordination,Green,OpennessandSharinghadbeenproposed,withInnovationattheforefront第2题判断题(2分)Innovationisnomysterybutaccessibletoeveryone第3题多选题(2分)Himile'sunderstandingofinnovationis().AImprovementisinnovationBEveryoneisinvolvedininnovationCWeshouldbothencourageinnovationandtoleratefailuresDOnlytechnologycandriveinnovation正确答案：ABC第4题判断题(2分)Inthefierceinternationalcompetition,onlyinnovatorscanadvance,remainstrongandwin.第5题判断题(2分)Currentcollegestudentsarethenewforceofthisera.Attheagewiththemostactiveinnovativethinking,theyshouldhavethecouragetoinnovate第6题多选题(2分)Effectivewaystobreakawayfromconventionalthinking()AMaster"visual-spatialthinking"BMasterdivergentthinkingCMastermulti-perspectivethinkingDMasterfollowingtherules正确答案：ABC第7题多选题(2分)Technology-driveninnovationprocessmodelsinclude()ABasicresearchBAppliedresearchCDevelopmentresearchDProductionandsales正确答案：ABCD第8题多选题(2分)Demand-driven(market-driven)innovationprocessmodelsinclude()AMarketdemandBR&DCProductionDSales正确答案：ABCD第9题判断题(2分)Theintegratedtechnology-driveninnovationprocessmodelconsidersinnovationasaparallelprocessinvolvingthegenerationofinnovativeideas,researchanddevelopment,design,manufacturingandmarketing.第10题单选题(2分)Whichofthefollowingisnotaninnovationorcreation()AInventionBUtilitymodelCAppearancedesignDForecastChapter2Assignment第1题判断题(2分)Innovationisthesoulofsocialprogress,andentrepreneurshipisanimportantwaytopromoteeconomicandsocialdevelopmentandimprovepeople'slivelihood.第2题多选题(2分)Entrepreneursarelikecommandersatthebattlefield,theyneed()ACharismaanddecisivenessBAbigpictureandeagleeyesCImaginationsandcreativityDPersistenceandperseverance正确答案：ABCD第3题多选题(2分)Thedesirablequalitiesandabilitiesofentrepreneursinclude().创业者需要的素质和能力包括（）。AIntegrityBConfidenceCInnovativespiritDLifelonglearning正确答案：ABCD第4题判断题(2分)Thedifferencebetweenabossandanemployeeisthatthebossisgoodatraisingfundswhiletheemployeeatprofessionalskills第5题判断题(2分)Whenyoustartabusiness,risksanddifficultiesareinevitable.Onlybytakingrisksandseizingopportunitiescanyourunasuccessfulbusiness第6题多选题(2分)WangChuanxiang,anentrepreneur,thinksthatentrepreneursneed()instartingabusiness.ASticktoprinciplesBResisttemptationsCPersevereDSpeculate正确答案：ABC第7题单选题(2分)WhichofthefollowingisnotoneofthethreequalitiesHanHanthinksentrepreneursshouldhave().AStrongdesireforsuccessBRisk-takingspiritCCoolheadDFinancialmanagementcapacity第8题多选题(2分)ThreeabilitiesHanHanthinksentrepreneursshouldhave().ALeadershipBSelf-improvementCConfidenceDPlanning正确答案：ABD第9题判断题(2分)Whencultivatingentrepreneurialtalent,collegestudentsshouldincreasetheirtalentthroughprimarystart-upexperiences,competitionandself-denial,sothattheycanachievecomprehensiveimprovementofentrepreneurialtalent.第10题判断题(2分)Ascollegestudents,theyshouldpayattentiontotheaccumulationofknowledgeandskills,establishcorrectvalues,seizetheopportunityandmakeboldandhardattemptsonthisbasis.Theyshouldhavethecouragetostrengthentheirwillpowerthroughpractice.Chapter3Assignment第1题判断题(2分)Entrepreneurscantakeadvantageofgrowthtrendstoofferproductsorservicesrelatedtogrowingindustriesoractivities.第2题多选题(2分)Tofindprojectsrelevanttosocialeventsorsituations,weshouldpayattentionto()AEconomicchangeBIndustrydevelopmentCEnactmentofnewregulationsDSocialnews正确答案：ABCD第3题判断题(2分)Collegestudentscanchooseprojectsrelatedtotheirmajorswhenstartingabusiness.第4题判断题(2分)Start-upprojectwithlowinvestmentisusuallydefinedasonewhosecostsarewithinyourcontrol.第5题判断题(2分)Marketshiftwillcreatedemandsfornewproductsandservices.第6题判断题(2分)Wecan'tfindprojectsinmarketgap(s).第7题判断题(2分)Notallstart-upprojectshavetobeinnovative.第8题多选题(2分)Whatcharacteristicsoftheprojectshouldentrepreneursconsiderwhentheychooseaproject()ALowinvestmentBSustainabledevelopmentCDevelopmentpotentialDQuickreturns正确答案：ABCD第9题单选题(2分)Intheprocessofstartingabusiness,thefirstgoalisto()AObtaininvestmentBFindcooperatorCIdentifyastart-upprojectDSetupacompany第10题多选题(2分)Weshouldconsiderthreeaspectswhenchoosingastart-upprojectAPersonalhobbiesBFieldfamiliarityCConsumergroupDPoliciesandregulations正确答案：ABDChapter4Assignment第1题判断题(2分)Theestablishmentofanentrepreneurialteamwithcomplementaryadvantagesisthekeytomaintainingthestabilityoftheteamandaneffectivemeanstoavoidandreducetherisksoftheteambuildingmode.第2题多选题(2分)Howtobuildanentrepreneurialteam().AChoosetherightteammembersBSetcleargoalsCFormulateaneffectiveincentivemechanismDProfitdistribution正确答案：ABC第3题多选题(2分)Ctripowesitssuccesstothreefactors().AExcellentteamBInnovativespiritCCustomer-centricvalueDGainprofit正确答案：ABC第4题判断题(2分)Anentrepreneurialteamshouldhavecleargoals,takingtheinterestsofteammembersaswellastheirvaluesintoconsiderationwhilemakingsuretheyunderstandthegoalsproperlytokeepeveryoneencouragedandmotivated第5题判断题(2分)Itisthepremiseofeffectiveincentivetocorrectlyjudgetheinterestsandneedsofteammembers.第6题判断题(2分)Theprofitdistributionsystemoftheentrepreneurialteamshallreflectthedifferenceinthevalueofindividualcontributionsandrepresenttheperformanceofteammembersthroughouttheentrepreneurialprocess,ratherthanatacertainstage第7题多选题(2分)Asanentrepreneur,HanHanbelievesteambuildingconsiststhreestages().ADrawbusinesspartnertogetherBEliminatethefalseandretainthetrueCSeekcommonpointswhilereservingdifferenceDContinuousdevelopment正确答案：ABC第8题多选题(2分)Howtobuildanexcellententrepreneurialteam().ABebothindependentandcooperativeBPlaytoyourstrengthandbypassyourweaknessCHavecommonandcleargoalsDMutualcomplementation正确答案：ABCD第9题判断题(2分)Thecriteriaforanexcellentteamincludeahighsenseofresponsibility,successfulindustryexperienceandcollaborativemindset.Teammembersshouldbeagroupofpeoplesharingtheteamvalues.第10题判断题(2分)Intheprocessofstartingabusiness,theentrepreneurneedstobebothindependentandcooperative.Chapter5Assignment第1题判断题(2分)Start-upsgovernproductpositioningthemselves第2题判断题(2分)Start-upsshouldtakeadvantageofthedifferencestomakethemostoftheirproducts第3题判断题(2分)Insteadoffocusingonmarketing,entrepreneursshoulddelveintoproductsandtechnologies第4题判断题(2分)Entrepreneurshipismoreofamatteroffeelings,sowedon'tneedtofocusonthesalesvolume.第5题单选题(2分)Whatisthesignofentrepreneurialsuccess?ABrandpresenceBCertifiedproductsCAfter-salesserviceDSuccessfulsalesofproducts第6题单选题(2分)Whatshouldbethecentralbusinessmodeofstart-ups?ACustomer-centricmodeBProduct-centricmodeCEnterprise-centricmodeDSociety-centricmode第7题单选题(2分)Whatcanreflectthecomprehensiveabilityofanentrepreneurialcompany?AFinancialmanagementBMarketingCHumanresourcemanagementDProductdesignanddevelopment第8题多选题(2分)MarketingmethodsofSuoerEducationInformationTechnologyCo.,Ltd.IncludeABecomearolemodelBFocusonservicesCDevelopagoodreputationDWorkonbranding正确答案：ABCD第9题多选题(2分)Whichtwoaspectsshouldstart-upspayattentiontoinmarketing?AIdentifytargetuserBFocusonafter-salesserviceCFindthemostsuitablemarketingchannelsDMeetallmarketdemands正确答案：AC第10题多选题(2分)Whichofthefollowingarepracticalmarketingmethodsforstart-ups?APositionproductbycustomersBAchievetheultimatebytakingadvantageofdifferencesCMakeanadd-ontotheproductandtheserviceheart-warmingDBuildyourownmarketingecosystemfromscratch正确答案：ABCDChapter6Assignment第1题判断题(2分)Theprojectdescribedinthebusinessplanshouldbeinnovative,achievableandhavehighinvestmentvalue.第2题判断题(2分)Theteamdescribedinthebusinessplanshouldhaveareasonabledivisionofwork,whichshouldintroducethebackgroundandexpertiseofthemainmembersoftheteam,andtheteamstructureshouldbereasonable.第3题判断题(2分)Agoodbusinessplandependsonplanningfor70%andpackagingfor30%第4题判断题(2分)Theequitystructureofthefounderandcoreteamdescribedinthebusinessplandeterminesthebasisforlong-termdevelopmentinthefuture.第5题多选题(2分)Whenwritingabusinessplan,weshould().AKeepitconciseandtothekeypointsBPractisetranspositionthinkingCBasedonadequatesurveys,dataandinformationDBepracticalwithmoderatepackage正确答案：ABCD第6题单选题(2分)Whichofthefollowingisnotoneofthethreepurposesforthestart-uproadshow().AMakeitunderstandableBDrawattentionCPromoteactionDGetmoreprofits第7题多选题(2分)WhatshouldbeincludedinaqualifiedroadshowPPT().AWhoareyouBWhatdoyouwantCWhathaveyoudoneDWhathaveyougot正确答案：ABCD第8题多选题(2分)Duringroadshows,entrepreneursshoud().AGostraighttothepointBKeepitsimpleCMaketherightfinancialplanningDDon'tspendtoomuchtimeintroducingteammembers正确答案：ABCD第9题判断题(2分)Duringthespeech,entrepreneursshouldmakeeyecontactwiththeaudienceandappearconfidentandcomfortable.第10题判断题(2分)Outstandingprojectdeductionabilityisanessentialabilityforentrepreneurs.Chapter7Assignment第1题判断题(2分)Ifweignorethebusinessmodel,themostadvancedtechnologycouldbemeaningless.第2题单选题(2分)Theconceptofbusinessmodelfirstappearedin()A1850sB1950sC1750sDTheendofthe19thcentury第3题多选题(2分)Whichofthefollowingaretherolesofbusinessmodel()AMakethebestuseofentrepreneurialresourcesBMaximizethevaluebehindtheopportunityCMakepotentialinvestorsunderstandtheenterprise'sbusinesslogicDGuideentrepreneurialactivities正确答案：ABCD第4题判断题(2分)Businesscanvasmakesthedesignandexecutionofbusinessmodeleasier.第5题单选题(2分)Howmanyelementsdoesthebusinessmodelcanvainclude?A5B9C7D6第6题多选题(2分)Threeimportantdrivingfactorsforenterprisestoestablishgoodrelationshipwithcustomersinclude()ADevelopnewcustomersBMaintainoldcustomersCIncreasethesalesvolumeandunitpriceofproductorserviceDTalktocustomers正确答案：ABC第7题多选题(2分)Whatarethetwotypesofcoststructure()AOperationcostBMarketingcostCCost-drivenDValue-driven正确答案：CD第8题判断题(2分)Keyfactormethodisamethodofdeterminingthebusinessmodeldesignbasedonkeyfactors.第9题判断题(2分)Totalreplicationmethodistoreplicatetheentirebusinessmodelofawell-runenterprise.第10题多选题(2分)MethodsforbusinessmodeldesignincludeAReversethinkingmethodBCorrelationalanalysismethodCReferenceimprovementmethodDTotalreplicationmethod正确答案：ABCDChapter8Assignment第1题判断题(2分)Onlyasmallpercentageofrocket-launchingstart-upsaresilent.第2题判断题(2分)Thewholeprocessof"rocket-launching"entrepreneurialthinkinglackscontinuousfeedback,trialanderror,andverification.Instead,allbetsareplacedonthemomentthebuttonispressed.第3题判断题(2分)Thebasicassumptionofrocket-launchingentrepreneurialthinkingisthatallvariablesaremeasurableandthefutureispredictable,sothebusinessmodel,userpainpointsandsolutionsarehighlycertain.第4题判断题(2分)Thebasicassumptionofleanstartupisthatthebasicparametersaredifficulttomeasure,thefutureisunpredictable,andtheuserpainpointsandsolutionsarehighlyuncertain,whichrequirescontinuousiterationandaccumulationofknowledge,soastograduallyapproachtherealuser'spainpointsandeffectivesolutions.第5题判断题(2分)Thecoreideaofleanstartupistoinvestaminimalistprototypeproductinthemarket,andthenrapidlyiterateandoptimizetheproductthroughcontinuouslearningandcustomerfeedbacktoadapttothemarket.第6题多选题(2分)Themaincontentsofleanstartupinclude().ABasicbusinessplanBCustomerdevelopmentCLeanresearchanddevelopmentDAcquisitionofprofit正确答案：ABC第7题多选题(2分)SteveBlancproposedthe"four-partstartupmethod"basedontheleanstartupconcept,whichconsiststwophasesandfoursteps,including().ASurveyphaseofstartupBExecutionphaseofstartupCIdentifycustomersDAccumulatecustomers正确答案：AB第8题多选题(2分)Thesuveyphaseofleanstartupincludes().ACustomerexplorationBCustomerauthenticationCCustomergenerationDEnterpriseconstruction正确答案：AB第9题多选题(2分)Theexecutionphaseofstartupincludes().ACustomerexplorationBCustomerauthenticationCCustomergenerationDEnterpriseconstruction正确答案：CD第10题判断题(2分)LeancanvaswasproposedbyAshMauryabasedonhisownentrepreneurialexperienceandhisstudyofbusinessmodelcanvas.Itismoresuitableforcollegestudentsandaspiringentrepreneurstoanalyzeanddesigntheirownbusinessmodel.Chapter9Assignment第1题判断题(2分)Collegestudentshavethespiritofinnovation,confidenceandthedesiretochallengetraditionalconceptsandindustries;thisspiritofinnovationoftencreatesthedrivingforceforcollegestud