雨课堂学堂在线学堂云《International Communication (国际传播)》单元测试考核答案

注：不含主观题第1题单选题(1.5分)1.ThepostalreforminEnglandwasinitiatedbyAnthonyTrollopein1840,withtheadoptionofthePennyBlack.A√B×Exercise2第1题单选题(1.5分)2.ThefirstunderwatertelegraphiccablelinkedBritainandUSAin1851.A√B×Exercise3第1题单选题(5分)3.ThefirstestablishednewsagencyisGermanagencyWolffin1849.A√B×Exercise4第1题单选题(1.5分)4.WilliamRandolphHearst’s

NewYorkJournal

heraldedthepennypressintheUSA.A√B×Exercise5第1题单选题(1.5分)5.Theworld'sfirstTVstationBBCwasbuiltinLondonin1936.A√B×Exercise6第1题单选题(1.5分)6.Theconceptof'freeflow'wasapartoffreemarketdiscourseandservedonlyeconomicpurpose.A√B×Exercise7第1题单选题(1.5分)7.OneoftheearliestexponentsofModernizationtheorywasDanielLerneratMITwhoseclassicwork，ThePassingofTraditionalSociety，examinedmassmediaparticipationintheMiddleEast.

A√B×Exercise8第1题单选题(1.5分)8.ThetheoryofculturalimperialismhasitsrootsincriticalcommunicationandwasusedtodescribethegrowinginfluenceoftheUSanditsmediasystemaroundtheworld.A√B×Exercise9第1题单选题(1.5分)9.CulturalStudiesisaninterdisciplinaryfieldandhasitsrootsintheFrankfurtSchoolandtheBirminghamCenter.A√B×Exercise10第1题单选题(1.5分)10.CriticalperspectivestowardcultureandcommunicationhasbeenshapedbycriticaltheoryoftheFrankfurtSchool,Europeanpoststructuralandcriticaltheories,Britishculturalstudiesetc.A√B×Exercise11第1题单选题(1.5分)11.TheprivatizationoftelecommunicationsintheworldfirstbeganfromUKin1985.A√B×Exercise12第1题单选题(1.5分)12.Publicservicebroadcasting

consistsoftelevisionandradioprogrammessupplied

byanofficialorgovernmentorganization,ratherthanbyacommercial

company.BBCandChannel4arebothpublicservicebroadcasters.A√B×Exercise13第1题单选题(1.5分)13.Theconceptof“McDonaldization”wasdevelopedbysociologistGeorgeRitzerin1993.TheprocessofMcDonaldizationcanbesummarizedasthewayinwhichtheUSfast-foodrestaurantsaredominatingtheworld.It’sabouttheworldwidehomogenizationofculturesduetoglobalization.A√B×Exercise14第1题单选题(1.5分)14.KatzandLiebesproposethreereasonsfortheworldwidesuccessofUStelevision:universalityofitsthemes,theopenpotentialofmanystoriesandthelanguage.A√B×Exercise15第1题单选题(1.5分)15.Culturalnationalismemphasizesthecommonculturalidentityandmaintainstheindependenceandautonomyofthenationalculture.A√B×Exercise16第1题单选题(1.5分)16.Transculturationreferstotheprocessofculturaltransformationmarkedbytheinfluxofnewcultureelementsandmaintenanceofexistingones.

A√B×Exercise17第1题单选题(1.5分)17.Theinterminglingofpeopleandmediafromdifferentculturesisacommunication-basedphenomenonknownashybridity.

It’soneofthemostwidelyusedandcriticizedconceptsinpostcolonialtheory.A√B×Exercise18第1题单选题(1.5分)18.Thewordof“Bollywood”isamixof“Bombay”,whichisthecenterofIndianfilmindustry,and“Hollywood”.

TheothertwotraditionalcenteroftheIndianfilmindustryareMadrasandCalcutta.A√B×Exercise19第1题单选题(1.5分)19.

TheInternationalTelecommunicationUnion

(ITU)basedinWashingtonistheleadingUnitedNationsagencyforinformationandcommunicationtechnologyissues.

A√B×Exercise20第1