雨课堂学堂在线学堂云《International Marketing (国际营销)》单元测试考核答案

注：不含主观题第1题判断题(50分)Whenonecustomergoestobuyacarfromacardealer,thatcustomertellsthecardealerthathe/shewantsacheapcar.Thissituationshowsthestatedneedofthecustomer.第2题判断题(50分)Whenanothercustomerwantshis/herfriendstoconsiderhim/herasoneexperiencedconsumer,thisneedisadelightone.1.2.3Chapterquiz第1题多选题(100分)Porter'sGenericStrategiesincludeAOverallcostleadershipBFocusCDifferenctiationDProfitpriority正确答案：ABC2.1.3Chapterquiz第1题单选题(100分)Whichofthefollowingisnotapartofthemarketingintelligencesystem?AMotivatesalesforcetoreprotnewdevelopments.BHirestudentsfromuniversitiestocollectintelligence.CSetupasutomeradvisorypanel.DPurchaseinformationfromoutsideresearchvendors.2.2.3Chapterquiz第1题多选题(50分)Whicharethemainresearchtoolsappliedwhencollectingdata?AQuestionaireBExperimentsCQaulitativemeasuresDTechnologicaldevices正确答案：ACD第2题判断题(50分)Whenresearcherscollectinformation,secondarydatashouldnotbetrusted.3.1.3Chapterquiz第1题判断题(100分)Satisfactionisaperson'sfeelingsofpleasureordisappointmentthatresultfromcomparingaproductorservice'sperceivedperformancetoexpectations.Whenacustomerfeelstheperceivedperformancematchesexpectation,thereisahigherchanceforthatcustomertobuytheproductagain.3.2.3Chapterquiz第1题单选题(50分)Consumerbehaviorismostinfluencedby___.ACulturalfactorsBSocialfactors.CPersonalfactors.DFamilyfactors.第2题判断题(50分)Inmordernsociety,familyoforientationinfluencesconsumerbehaviorsmorethanfamilyofprocreationdoes.3.3.3Chapterquiz第1题多选题(100分)Buyingsituationsinclude____.AStraightrebuy.BModifiedrebuy.CIndirectrebuy.DNewtask.正确答案：ABD3.4.3Chapterquiz第1题多选题(100分)Therearetwoapproachesforacoporatetogoglobal.AWaterfallapproachBSubsidiaryappraochCSprinklerapproach.DRepresentativeapproach.正确答案：AC4.1.3Chapterquiz第1题多选题(100分)Thereareseveralmarketsegmentvariables.AGeographicsegmentation.BDemographicsegmentation.CPsychographicsegmentation.DBehavioralsegmentation.正确答案：ABCD4.2.3Chapterquiz第1题判断题(50分)Volvocarmanufacturingcompany

targetstheircustomerswhoareafterspeed.第2题判断题(50分)Domino'stargetstheircustomerswhoprefertaste.5.1.3Chapterquiz第1题单选题(50分)Productdifferentiationdoesnotinclude.ADurability.BReliability.CRepairbility.DRefundability.第2题多选题(50分)Consumergoodsareclassfiedintothefollowing.

AConveniencegoods.BShoppinggoods.

CSpecialtygoods.DUnsoughtgoods.

正确答案：ABCD5.2.4Chapterquiz第1题单选题(50分)Oneofthefollowingisnotauction-typepricing.

AAscending.BSealed-bid.

CBidding.DDescending.第2题多选题(50分)Therearefactorsreducingpricesensitivity.

ATHeproductismoredistinctive.BBuyerscannoteasilycomparethequalityofsubstitutes.CBuyersareawareofsubstitutes.DBuyerscannotstoretheproduct.正确答案：ABD6.1.4Chapterquiz第1题多选题(50分)Marketersneedtobeawareofthefollowingtoanalyzecustomerneedsandwants.

ADesiredlotsize.BWaitinganddeliverytime.

CSpatialconvenience.

DProductvariety.EServicebackup.

正确答案：ABCDE第2题多选题(50分)Thereareseveralchannelstrategiesbasedontheamountofintermediaries.

AExclusivedistribution.BSelectivedistribution.CIntensivedistribution.

DDirectdistribution.EReverse-flowdistribution.正确答案：ABC6.2.4Chapterquiz第1题单选题(50分)ILSmeansAIndirectlogisticssystemsBInternetlogisticssystemCIntegratedlogisticssystem.DInclusivelogisticssystem.第2题多选题(50分)Non-storeretailingincludesthefollowingADirectmarketing.BDirectselling.CAutomaticvending.DBuyingservice.正确答案：ABCD7.1.3Chapterquiz第1题单选题(50分)MarketingCommunicationsmixdoesnotinclude.AAdvertising.BSalespromotion.CPublicrelationsandpublicity.DPaidsampling.第2题多选题(50分)Thereareseveralstandardstoknowwhethertheintegratedmarketingcommunicationplaniseffectiveornot.ACoverageandContribution.BCommonalityandcomplementarity.CConformabilityandCost.DCostandcooperation.正确答案：ABC7.2Chapterquiz第1题单选题(1分)Whichisnotakeyelementindesigningoneeffectivewebsite?AContext.BCom