商务英语与沟通（英文版第8版） 课件 第3章　计划商务信息

BusinessCommunicationEssentialsEighthEdition,GlobalEditionChapter3PlanningBusinessMessagesCopyright©2020PearsonEducationLtd.AllRightsReserved.LearningObjectives(1of2)3.1Describethethree-stepwritingprocess,andexplainwhyitwillhelpyoucreatebettermessagesinlesstime.3.2Explainwhatitmeanstoanalyzethesituationwhenplanningamessage.3.3Describethetechniquesforgatheringinformationforsimplemessages,andidentifythreeattributesofqualityinformation.LearningObjectives(2of2)3.4Identifythesixbasiccombinationsofmediaandchannels,andhighlighttheuniquechallengesofcommunicationonmobiledevices.3.5Explainwhygoodorganizationisimportanttobothyouandyouraudience,andexplainhowtoorganizeanybusinessmessage.UnderstandingtheThree-StepWritingProcessLO3.1Describethethree-stepwritingprocess,andexplainwhyitwillhelpyoucreatebettermessagesinlesstime.TheThree-StepProcessPlanningBusinessMessagesAnalyzingtheSituationChoosingMediaandChannelsGatheringInformationOrganizingtheInformationWritingBusinessMessagesAdaptingtotheAudienceComposingtheMessageCompletingBusinessMessagesRevisingforClarityandConcisenessProofreadingtheFinalProductProducingtheMessageDistributingtheMessageOptimizingYourWritingTimeSummaryofDiscussion(1of5)Inthissection,wediscussedthefollowing:TheThree-StepProcessPlanningBusinessMessagesWritingBusinessMessagesCompletingBusinessMessagesOptimizingYourWritingTimeThenextsectionwillcoverAnalyzingtheSituation.AnalyzingtheSituationLO3.2Explainwhatitmeanstoanalyzethesituationwhenplanningamessage.DefiningYourPurposeGeneralPurposeToInformToPersuadeToCollaborateSpecificPurposeWhatYou’llAccomplishWhatAudienceWillDoWhatAudienceWillThinkAnalyzingYourPurposeWilltheMessageChangeAnything?IsYourPurposeRealistic?IstheTimingoftheMessageRight?WillYourPurposeBeAcceptable?DevelopinganAudienceProfile(1of2)IdentifyPrimaryAudienceMembersDetermineAudienceSizeandLocationDetermineCompositionoftheAudienceDevelopinganAudienceProfile(2of2)GaugeTheirLevelofUnderstandingCheckTheirExpectations/PreferencesForecastTheirProbableReactionSummaryofDiscussion(2of5)Inthissection,wediscussedthefollowing:DefiningYourPurposeAnalyzingYourPurposeDevelopinganAudienceProfileThenextsectionwillcoverGathering

Information.GatheringInformationLO3.3Describethetechniquesforgatheringinformationforsimplemessages,andidentifythreeattributesofqualityinformation.InformalTechniquesforGatheringInformationConsidertheAudience’sPerspective.ListentotheCommunity.ReadReportsandCompanyDocuments.SurveySupervisors,Colleagues,Customers.AskYourAudienceforInput.UncoveringAudienceNeedsNeedsthatAreApparentNeedsthatAreHiddenProvidingRequiredInformationIstheInformationAccurate?IstheInformationEthical?IstheInformationPertinent?SummaryofDiscussion

(3of5)Inthissection,wediscussedthefollowing:InformalTechniquesforGatheringInformationUncoveringAudienceNeedsAssessingInformationQualityThenextsectionwillcoverSelectingtheBestCombinationofMediaandChannels.SelectingtheBestCombinationofMediaandChannelsLO3.4Identifythesixbasiccombinationsofmediaandchannels,andhighlighttheuniquechallengesofcommunicationonmobiledevices.TheMostCommonMediumandChannelCombinationsOralMediumIn-PersonChannelDigitalChannelWrittenMediumPrintedChannelDigitalChannelVisualMediumPrintedChannelDigitalChannelMedium/ChannelCombinationsVisualMediumPrintChannelPhotographsDiagramsChartsandGraphsDigitalChannelInfographicsInteractionand

AnimationDigitalVideoChallengesofCommunicationonMobileDevicesConsumingDigital

MediaScreenSizeand

ResolutionInputTechnologiesBandwidth,Speed,

ConnectivityDataUsageand

OperatingCostsFactorstoConsiderWhenChoosingMediaandChannelsMediaRichnessFormalityMediaLimitationsChannelLimitationsMessageUrgencyCostAudiencePreferencesSecurityandPrivacySummaryofDiscussion(4of5)Inthissection,wediscussedthefollowing:CommonMediaandChannelCombinationsChallengesofCommunicationonMobileDevicesFactorstoConsiderWhenChoosingMediaandChannelsThenextsectionwillcoverOrganizingYourMessage.OrganizingYourMessageLO3.5Explainwhygoodorganizationisimportanttobothyouandyouraudience,andexplainhowtoorganizeanybusinessmessage.EffectiveOrganizationHelpsReadersAidsUnderstandingBoostsAcceptanceSavesTimeHelpsWritersSavesTimeSavesEnergyBuildsReputationDefiningYourMainIdeaWhat’stheTopic?TheOverallSubjectWhat’stheMainIdea?YourStatementAbouttheTopicGeneratingCreativeIdeasWhat’stheMainIdea?BrainstormingJournalisticApproachQuestions&AnswersStoryteller’sTourMindMappingLimitingYourScopeMainIdeaInformationYouPresentMostCompellingandImportantIdeasOnlyOverallLengthoftheMessageLevelofDetailintheMessageChoosingbetweenDirectandIndirectApproachesblankDirectApproachIndirectApproachIndirectApproachAudienceReactionEager,interested,pleased,neutralDispleasedUninterested,unwillingMessageOpeningMainidea,request,goodnewsBufferstatement;leaduptoreasonsStatementorquestionMessageBodyNecessarydetailsProvidereasons;statebadnewsArouseinterest;builddesiretoactMessageCloseCordialcomment;requestactionClosecordiallyRequestactionOutliningYourContentOutliningYourContent(BasicStructure)FirstmajorpointFirstsubpointExamplesandevidenceExamplesandevidenceDetailDetailSecondsubpoi