全球葡萄与葡萄酒产业现状：2024年度回顾与2025趋势展望

INTERNATIONALORGANISATIONOFVINEANDWINE

STATEOFTHE

GLOBALVINEANDWINESECTOR

OIVPressConferenceJohnBarker,OIVDirectorGeneral

15April2025

2024DATA

VineyardSurfaceAreaWineProduction

WineConsumption

InternationalTradeinWine

2025FirstEstimates

WineProductioninSouthernHemisphere

MainChallengesfor

theGlobalWineSector:

LookingAhead

2

VineyardSurfaceArea

3

Grapeforalluses

9%dropsince2000

EU=46%SH=12%

VineyardSurfaceArea

Vineyardsdestinedfortheproductionofalltypesofgrapes,includingbothbearingandnon-bearingareas

Evolutionofworldvineyardsurfacearea

Spain13%

Other

countries

44%

France11%

China11%

mha

93

countries

ItalyUSATürkiye10%5%6%

mha

-0.6%/2023

7.97.87.77.67.57.47.37.27.17.0

2000200220042006200820102012201420162018202020222024Prel.

4

5

VineyardSurfaceArea

Vineyardsdestinedfortheproductionofalltypesofgrapes,includingbothbearingandnon-bearingareas

Majorcountriesbyvineyardsurfacearea,2015-2024

kha

930

728

783753

402385

200187185173

SpainFranceChinaItalyTürkiyeUSAArgentinaRomaniaIndiaPortugal

kha

93

166159122121120115108103100

ChileAustraliaIranUzbekistanSouthAfricaMoldovaRussiaGermanyAfghanistanGreece

WineProduction

6

Lowestsince1961

Atypical

meteorologicalevents

EU=61%SH=20%

WineProduction

Wineproductionreferstotheproductionofwineexcludingmustsandjuices

Evolutionofworldwineproduction

Italy

20%

mhl

Othercountries24%

77

countries

300

France

16%

SouthAfrica4%

290

280

Chile

4%

Australia

Spain

14%

4%

USA

9%

Argentina5%

270

260

250

240

230

220

mhl

-4.8%/2023

2000200220042006200820102012201420162018202020222024Prel.

7

ContinuousFluctuation

TechDevelopment

Climatechange

WineProduction

Wineproductionreferstotheproductionofwineexcludingmustsandjuices

VolatilityIndicator(y-o-yvariation)

35%

30%

25%

20%

15%

10%

5%

0%

192519321939194619531960196719741981198819952002200920162023

8

9

WineProduction

Wineproductionreferstotheproductionofwineexcludingmustsandjuices

mhl

Majorwineproducingcountriesin2024

44.1

%Variation2024/2023

36.1

31.0

21.1

6.95.4

10.910.29.38.87.8

3.72.82.72.62.42.22.11.41.1

ItalyFranceSpainUSAArgentinaAustraliaChileSouthGermanyPortugalRussiaRomaniaNewHungaryChinaGeorgiaAustriaBrazilGreeceMoldova

AfricaZealand

23%

27%

15%

19%

9%

5%

10%

1%

-5%

-16%

-10%-8%-9%

-17%

-17%

-24%

-20%-21%

Italy

France

Spain

USAArgentinaAustraliaChileSouth

Africa

Germany

Portugal

Russia

Romania

New

Zealand

Hungary

China

Georgia

Austria

-41%Brazil

Greece

-40%Moldova

10

WineProduction

Wineproductionreferstotheproductionofwineexcludingmustsandjuices

mhl

44.1

Majorwineproducingcountriesin2024%Variation2024/5-yearaverage

36.1

31.0

21.1

1.41.1

10.910.29.38.87.86.95.43.72.82.72.62.42.22.1

ItalyFranceSpainUSAArgentinaAustraliaChileSouthGermanyPortugalRussiaRomaniaNewHungaryChinaGeorgiaAustriaBrazilGreeceMoldova

AfricaZealand

17.5%19.7%

7.0%

-6.2%

-17.9%

-11.1%

-15.5%

-3.9%

-16.0%

-12.6%

-21.4%

-9.0%

-0.2%

-10.0%

-13.1%

-11.8%

-25.2%

-33.8%

-23.3%

ItalyFranceSpainUSAArgentinaAustraliaChileSouthGermanyPortugalRussiaRomaniaNew

AfricaZealand

-53.4%

HungaryChinaGeorgiaAustriaBrazilGreeceMoldova

WineConsumption

Lowestsince1961

Inflationarypressures

EU=48%

WineConsumption

Wineconsumptionreferstotheconsumptionofwine,includingstill,sparkling,andspecialwines

Evolutionofworldwineconsumption

USA

16%

Other

countries

32%

France

11%

mhl

195

countries

255

China

250

Italy

10%

3%

Portugal

3%

Argentina

245

Germany

RussiaSpain

4%5%

UK8%

4%

240

6%

235

230

225

220

mhl

215

-3.3%/2023

210

2000200220042006200820102012201420162018202020222024Prel.

12

Industrialuses

Marketrebalancing

Largefluctuations

WineConsumption

Wineconsumptionreferstotheconsumptionofwine,includingstill,sparkling,andspecialwines

Evolutionofworldwineproduction-consumptiongap

mhl

60

50

40

30

20

10

mhl

-25%/2023

0

2000200220042006200820102012201420162018202020222024

13

14

WineConsumption

Wineconsumptionreferstotheconsumptionofwine,includingstill,sparkling,andspecialwines

mhl

33.3

Majorwineconsumptioncountriesin2024%Variation2024/2023

23.022.3

17.8

12.6

9.9

8.17.7

5.65.55.34.64.33.23.13.13.02.22.22.0

7%

1%

0%

1%2%

-3%

-1%

-3%

-3%

-3%

-4%

-4%

-1%

-5%

-6%

-6%

-10%-11%

-8%

-19%

15

WineConsumption

Wineconsumptionreferstotheconsumptionofwine,includingstill,sparkling,andspecialwines

Majorcountries*bytotalconsumptionin2024Consumptionpercapita15+inmajorconsumingcountries*in2024

mhl

USA

France ItalyGermanyUK

Spain

Russia

ArgentinaPortugalChina

Australia

Canada

SouthAfrica

Netherlands

Brazil

Japan

Romania

Switzerland

Austria

Hungary

23.022.3

17.812.6

9.9

8.1

7.75.6

5.55.3

4.6

4.33.23.13.13.0

2.22.22.0

33.3

l/capita

Portugal ItalyFrance

Switzerland

Austria

Australia

GermanyHungarySpain

UK

ArgentinaNetherlands

Romania

Canada

USA

SouthAfrica

Russia

Japan

Brazil

China

42.7

41.5

29.7

28.6

24.5

24.5

24.4

23.8

22.321.620.718.7

13.711.89.2

6.8

2.81.90.5

61.1

*Countrieswith2024wineconsumptionabove2mhl

International

TradeinWine

16

Value:

3rdhighestrecorded

Premiumisation

Geopoliticaluncertainty

Lowproduction

110

100

90

80

70

60

InternationalTradeinWine

Internationaltradeofwinereferstoimport/exportofwine(HScode2204)

EvolutionofworldwineexportbyVOLUME

mhl

99.8mhl

-0.1%/2023

120

50

2000200220042006200820102012201420162018202020222024Prel.

EvolutionofworldwineexportbyVALUE

bnEUR

40

35

30

25

20

15

10

35.9bnEUR

-0.3%/2023

2000200220042006200820102012201420162018202020222024Prel.

17

2ndhighestrecorded

Inflationarypressures

+30%/2020

InternationalTradeinWine

Internationaltradeofwinereferstoimport/exportofwine(HScode2204)

Evolutionofworldaverageexportprice

EUR/l

3.8

3.5

3.60EUR/L

-0.3%/2023

3.2

2.9

2.6

2.3

2.0

1.7

2000200220042006200820102012201420162018202020222024Prel.

18

Bottled

51mhl-1.8%

24bnEUR-0.1%

Sparkling

11mhl-0.3%

9bnEUR-3.7%

Bag-in-Box

4mhl-5.0%

1bnEUR-4.8%

Bulk

35mhl+3.3%

3bnEUR+9.8%

mhl

70

60

50

40

30

20

10

0

2000200220042006200820102012201420162018202020222024

bnEUR

30

25

20

15

10

5

0

2000200220042006200820102012201420162018202020222024

Bottled(<2l)SparklingBiBBulk(>10l)

InternationalTradeinWine

BreakdownofglobaltradeVOLUMEin2024

Bulk(>10l)35%

99.8

mhl

BiB

3%

Sparkling

11%

Bottled(<2l)51%

BreakdownofglobaltradeVALUEin2024

Bulk(>10l)

7%

Sparkling

24%

35.9

bnEUR

Bottled(<2l)67%

19

Sparkling

7.9€/l-3.4%

Bottled

4.7€/l+1.9%

Bag-in-Box

1.9€/l+0.2%

Bulk

0.8€/l+6.3%

InternationalTradeinWine

Evolutionofworldaverageexportpricebycategory

EUR/l

9

8

7

6

5

4

3

2

1

0

2000200220042006200820102012201420162018202020222024

20

21

MainWineExporters

Top10exportersbyVOLUME(mhl)

21.7

20.0

20232024

12.8

7.86.5

3.63.53.12.7

2.4

ItalySpainFranceChileAustraliaSouthAfricaPortugalGermanyNewZealandUSA

2024vs.2023

ITA+3%ESP-4%FRA+1%CHL+14%AUS+7%ZAF+3%PRT+9%DEU-5%NZL-1%USA+16%

Top10exportersbyVALUE(bnEUR)

11.7

20232024

8.1

3.0

1.61.51.21.11.01.00.6

FranceItalySpainAustraliaChileUSANewZealandGermanyPortugalArgentina

2024vs.2023

FRA-2%ITA+6%ESP+1%AUS+31%CHL+6%USA+2%NZL-6%DEU-4%PRT+4%ARG+4%

2024vs.2023

FRA-3%

USA-12%

NZL-5%ITA+2%DEU+0.3%ARG-1%PRT-4%AUS+22%CHL-7%ZAF+2%ESP+6%

MainWineExporters

MajorExportersbyAverageExportPrice,2015-2024

EUR/l

9.11

4.84

4.20

3.73

2.50

3.273.042.79

1.931.661.49

FranceUSANewZealandItalyGermanyArgentinaPortugalAustraliaChileSouthAfricaSpain

*Countrieslistedastop10exporters,byvolumeorvaluein2024

22

Lowintensity<20%

Balanced

20%-50%

Highintensity>50%

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

ExportIntensityIndex

%Exports/Prod(avg.2020-2024)

Avg.

35%

MainWineImporters

24

Top10importersbyVOLUME(mhl)

12.712.612.320232024

5.4

3.93.82.92.82.8

GermanyUKUSAFranceNetherlandsRussia*CanadaItalyChinaBelgium

2024vs.2023

DEU-7%GBR+2%USA+0.1%FRA-10%NLD-11%RUS-

CAN+1%

ITA+66%CHN+14%

BEL-4%

Top10importersbyVALUE

2024vs.2023

USA+2%GBR-1%

DEU-9%CAN+4%

JPN-8%NLD-2%

CHN+38%

CHE-7%BEL-0.2%RUS-

6.3

20232024

4.6

2.5

1.91.51.51.51.21.2

USAUKGermanyCanadaJapanNetherlandsChinaSwitzerlandBelgiumRussia

*2024dataonRussianotavailable

2024vs.2023

CHE+20%JPN-10%CHN+21%USA+2%CAN+4%BEL+7%NLD+10%GBR-3%DEU-2%ITA-33%FRA+1%

MainWineImporters

MajorImporters*byAverageImportPrice,2015-2024

EUR/l