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December2025
Mckunsey
Quarterly
BuildingtheAImuscleofyourbusinessleaders
TherealcompetitiveadvantagewithAIcomesfromhavingbusinessleaderswhocanbridgebusinessproblemswiththepossibilitiestechnologyoffers.
byDanaMaor,EricLamarre,andKateSmaje
Oneofthemostcriticalroadblockstoachievingat-scaleimpactwithdigitalandAI(D&AI)transformationsishavingasufficientbenchofdomainleaders.ThesearetheN-2andN-3executives(thatis,thosetwotothreelevelsbelowtheCEO)wholeadadomain(eithera
businesslineorfunction)anddriveend-to-endtransformationwithAI(seesidebar,“Whatisadomain”).AItoolsareeverywhere,buttheskillstoapplythemtorealbusiness
problems—improvingcustomerexperiencewhiledrivingdownunitcostsatscale—arenot.
HavingthesedomainownersisprobablythesinglemostcriticalroleanybusinessneedsforitsAItransformations.TheCEOhastoleadthetransformationoverall,andtheC-suiteneedsto
alignonprioritiesandenterprisecapabilitiestoenableAI.Butit’sthedomainleaderwhohastheoperationalresponsibilityfortranslatingthevisionsandplansintorealchangeandrealvalue.
Whatisadomain?
Adomainisanend-to-endbusinessprocess(oravaluestreamifyouarefromtheschooloflean
management).Domainsarelargeenoughtodelivermeaningfulimpactonceimprovedbutsmall
enoughtobetransformedwithoutunduedependenciesonotherpartsofthebusiness.Eachdomaintypicallyrequiresfiveto15interrelatedusecasesorsolutionstobeimplementedtocapturetherealtransformationalvalue.DigitalandAItransformationsscalebyessentiallyaddingnewdomainsor
deepeningimpactinexistingones.
Thatfocusonthedomainisparticularlycriticalbecausemost,ifnotall,companieswehavestudiedderivethemajorityoftheirbenefitsfromafewdeeplytransformeddomains.
So,whileit’simportanttobuildupthetech-savvyskillsofeveryoneinthebusiness,wewill
focusthisarticleonthedomainowner.Themosteffectivedomainownerscanspeakto
customerneeds,strategy,organizationaldesign,andoperationalperformance—thetraditionalexecutivemuscle.Buttheyalsohavebuiltupa“secondmuscle”:beingtechsavvyenoughtodevelopanAI-enabledtransformationroadmap,understandmodernsoftwaredelivery,and
appreciatethehealthoftheirdataestate,technologyplatforms,andengineeringtalent.
Weare,however,farfromhavingenoughdomainleaderstoday.OuranalysisofLinkedInprofilesofseniorleadersinFortune500companiesindicatedthatjust17percentoftheirskillsetis
technicalbynature,andonly5percentoftheircareersincludedholdingatechnicalrole.1That’snotsurprising.Historically,tech-capableleaderstendedtobuildacareerinIT.
1Theanalysiscovered3,348C-suiteleadersand903,565seniorleadersin492globalcompaniesintheFortune500.Tech
education:STEMfieldssuchasmathematics,engineering,etcetera;techskills,asapercentageofallskillsmentionedineach
profile(forexample,datascience,DevOps,cybersecurity,etcetera);tenureintechroles:thepercentageofcareerspentinrolessuchasvicepresidentofengineering,chiefdigitalofficer,etcetera.
BuildingtheAImuscleofyourbusinessleaders2
BuildingtheAImuscleofyourbusinessleaders3
DespitetheshortageofdomainownerswithstrongAImuscles,amodelforwhatittakestobeaneffectivedomainowner—andhowtobuildthecorrespondingtechmuscles—isemerging.
Whatskillsdefinedomainowners?
MeetAdamBoyd.He’saseniorexecutiveatCitizensBank.Afewyearsago,heledabusinesslinecalledhomeequitylending,whichletscustomersborrowmoneyusingtheequityintheir
homeascollateral.Adamhadavisiontoreinventthecustomerexperiencewithtechnology.Hisvisionwastoprovidehomeownerswithpreapprovedlinesofcredit,amuch-streamlined
applicationprocess,andautomatedback-officeoperationssocustomerscouldreceivetheirmoneyinjustafewdays,comparedwiththeindustrystandardtimeofasmuchas35ormoredays.
BringingthisvisiontorealityrequiredAdamtoworksidebysidewiththebank’stechnology,credit,risk,compliance,strategy,andfinanceleaderstodeveloparoadmapofusecasesthatwoulddeliverthisnewoffering.Keyelementsincluded1)usingdataandAItoautomatethe
analysisofcustomers’creditbackgroundstopre-underwriteoffers,2)creatingpersonalizeddigitalmarketingcampaigns,3)streamliningthedigitalapplicationtojustafewclicks,and4)implementingprocessautomationtoreduceback-officecycletime.
Thebank’sleadershipwasexcitedabouthisplanandprovidedhimwithfourcross-functional
developmentteams.LeadingtechdeliveryteamswasnewforAdam.Hehadtolearnagile
softwaredevelopmentandthedifferentrolesonanagileteam.Healsolearnedaboutthebank’sdataarchitectureandoveralltechnologystacktobuildthisnewoffering.Adamdidn’tjust
overseetheseteams;hestayedcloselyinvolvedtohelpovercomeroadblocks,redirect
developmenteffortswhenneeded,andensure,throughiterativetesting,thatthetechnologybeingbuiltwouldmeetcustomerneeds.
Finally,Adamownedthechangemanagementendtoend—resolvingchannelconflicts,
resequencingoperationsworkflows,andupskillingcolleaguesacrosscontactcentersand
branches.Thisrequiredcollaboratingcloselywithseniorcolleaguesindistribution,marketing,riskmanagement,technology,andoperations.
Thisprogramwasn’talwayssmoothsailing.Hardcross-functionaltrade-offswereoften
requiredfromtheC-suite,suchasreallocatingmarketingspendtodigitalchannelsand
revisitingcreditpolicies.Twoyearslater,however,Adamandhiscolleaguesdelivereda
breakthroughcustomerexperiencethatfaroutpacedtheindustry,andtheyachievedlowersellingandservicingcosts.
Adam’sstoryisrarebutnotunique.TakeNeeshaHathi,theheadofWealth&AdviceSolutionsatSchwab.Shewasnotatechnologistbytrainingbutlearnedtheropesthroughaseriesof
BuildingtheAImuscleofyourbusinessleaders4
earlierrolespriortohercurrentposition,includingrunningasoftwaresubsidiaryandbeingchiefdigitalofficer.Shebecameformidableattransformingcustomerjourneysandoperations
processeswithtechnology.OrtakeMennoVanderWinden,who,whenhewasheadofQualityandProductDevelopmentatTataSteel,builthismuscleinapplyingadvancedanalyticsandAItoimproveproductqualityandproductivityinoneofthelargeststeelplantsinthe
world—drivingstep-changeimprovementsinqualityandproductionthroughput.
TheseleadersexemplifythekeyskillsthatAI-andtech-capablebusinessleaders
develop—whatwearecallingthe“secondmuscle.”Whenbusinessleadersmasterthiscraft,theyhavetheabilitytodothefollowing:
—Reimaginetheirdomainandcreateatransformativevisionwiththecustomeratthecenter.Theyunderstandcustomerpainpointsandunmetneeds.Theyknowthemajorsourcesof
wasteintheiroperations.TheyusecreativityandpatternrecognitiontoreimaginethebusinesswithAI—notjustautomateanexistingworkflow.
—DevelopAI-enabledtransformationroadmaps.Theyknowhowtoworkwithdomainexpertsandfunctionalspecialiststoreimagineend-to-endprocessesthroughAIandtechnology.
TheyturnthoseinputsintoacomprehensiveroadmapofsequencedusecaseswithclearKPIstiedtooutcomes.Theydon’tdelegatethisjobtoITorlowerdownthelineintheir
organizations.Theyownitbecauseit’smissioncritical.
—Overseetechdelivery.Whiletheyarenotdeeptechnologyexperts,theseleadershavesufficienttechdepthtooverseedevelopment,helptheirteamsprioritizework,solve
problemstoovercomeroadblocks,andeffectivelychallengetheirthinking.Theywork
quicklyanditerativelytobuildscalablesolutionsthatdelightcustomers.Andtheytake
advantageofhavingcross-functionalteamsundertheirleadershiptodrivedevelopmenteffectivenessandspeed.
—Leadend-to-endchangemanagement.Tech-capablebusinessleadersdon’tdelegatetheresponsibilityforimplementingtheirAIsolutions.Theyowntheiradoptionandscaling.Theyareaccountablenotjustfordevelopingsolutionsbutalsoforensuringthatthesesolutionsdelivervalue.Becausetheyhavethebestoverallviewoftheend翻to翻endprocessbeing
transformed,theyarebestplacedtodesignandorchestrateawell-integratedchangemanagementeffort.
ThebusinessleaderswhodevelopthissecondmuscleholdthekeytoyourfuturewithAI.That’swhythebig(maybethebiggest)questionforanyCEOorboardmembertoansweris:HowmanyAdams,Neeshas,andMennosdoesyourcompanyhave?
BuildingtheAImuscleofyourbusinessleaders5
Howdoyoubuildasecondmuscleandbecomeadomainowner?
BuildingyourAI-savvyquotientisanongoingjob;don’texpectatechbootcampandthe
occasionalmeetingwithstart-upstobesufficient.Buildingthissecondmuscle—andkeepingitfromatrophying—takesintent,discipline,andlong-termfocus.
Learnlikeit’syourmission
Manycompanieshavesophisticatedtrainingprograms,butattheendoftheday,domainleadersunderstandthattheyneedtoowntheirlearningjourneys.Wecallthem“fearlesslearners,”andtheyaredrivenbycuriosityandapassiontobroadenanddeepentheir
knowledge.
CitizenBank’sBoydspendssixtotenhoursaweekdiscussingandlearningabouttech-relatedmatters.Thiscomesinmanyforms:protectingtimetoreadaboutthelatestdevelopments,
exchangingviewswithtechnologyleadersathisbank,meetingtechvendorsandconsultants,attendingsprintreviews,goingtoconferences,visitingotherfinancialinstitutionsthathave
donenovelthings,meetingwithfintechstart-ups,takingonlinecourses,etcetera.
Schwab’sHathidescribedhowimportantitistoactivelylookforopportunitiestodeepenyourlearning.Forexample,asaboardmemberofahealthcompany,sheisamemberoftheNationalAssociationofCorporateDirectors(NACD).Whenshewasconsideringcontinuingeducation
courseoptions,shedecidedtodeepenherknowledgeofcyberandtooka30-hourcourseoncybersecurityrisk.
Fixateonvalueandreimaginewhatittakestogetit
AIpretenderschaseaquickproofofconcepttocheckaboxontheirperformancereview.
“Usingtech”leadstheirthinking.VanderWindenneverstartswithtechnology.Instead,he
startsbyaskingwhatthebiggestproblemsare,andthenhefiguresoutifatechnological
approachmightsolvethem.“I’mnotadatascientist,”hesaid.“WhatI’velearnedistoidentifytheattractiveproblemsworthsolving.”
Thatessentiallymeansdomainownersgoafterbusinessproblemsthatareworthgettingoutofbedfor.Ourruleofthumbisthatthepotentialvalueofatransformationaleffortshouldgenerate20percentofincrementalvalue.Domainownersareparticularlyopentonewwaysofdoing
thingsinsearchofthatvalue.Theygobeyondimprovingprocessestoreinventingjourneysandbreakingorthodoxies.
WeareseeingthelatestiterationoftheimportanceofthismindsetwithAIagents.Companiesfindingsuccesswithagentsdon’tfocusonindividualusecasesorsimplyautomateexisting
processes;theyarereimaginingend-to-endworkflowstotakeadvantageofagentcapabilities.
ThismindsetisgroundedinafirmunderstandingofwhatAIcando,anditcannotbedelegated.AsHathiputit:“Manybusinessleaderswhoarelesstechsavvywillsimplysaytheydon’t
BuildingtheAImuscleofyourbusinessleaders6
understandtechandturntechnologychallenges—oropportunities—overtoITtosolve.”Theresultofthisimpulsetodelegateisoftenconstrainedthinkingandmarginalimprovementsratherthanusingtechtounlocksubstantialnewvalue.
Understandtheoperationalleverstogetvaluefromtech
It’sneverjusttechwhenitcomestoextractingvaluefromtech.Domainleadersunderstandthatensuringtechnologydeliversonitspotentialrequiresintegratingsystems—bothtechnicaland
organizational.Thissystems-levelthinkingisessentialtosuccessfullyrewiringthebusiness.
BoydcapturedthisideawhendescribingthevalueequationofD&AItransformationasrestingonthreelegs:people,data,andtechnology.“Therealpoweroftechnologyisworkingwiththerightpeopletobuildsystemsthattakecustomerinputs,marrythemwithbettermodels,and
deliverbettercustomerexperience,”hesays.
VanderWindenvoicedasimilarbeliefthatdevelopingtechnologysolutionsdependedonmuchmorethanthetechnologyitself.Heunderstood,forexample,theneedforleadership
commitmentfromthebusinesssideofthehouseaswellashowimportantitwastohavegooddatainplace.“Iwouldonlycommittoasolutioniftherewereabusinesscaseandasenior
ownerfromthebusinessattachedtoit,andifthedatawasavailableandofreasonablequality.”
Theintense,cross-functionalnatureofaD&AItransformationrequiresamuchgreaterlevelofcollaborationacrosstheorganization.Thatmeansdomainownersroutinelyneedtoengageandworkwithleadersacrossvariousfunctions,whetherthat’sbringingriskexpertiseearlyintothesolutiondevelopmentorworkingwithfrontlineteamstoensuresolutionsareadopted.
Onatechnicallevel,thissystemsviewisoftenreflectedinanabilitytounderstandenterprisearchitectures,inthesamewaymanyseniorleadersunderstandcapitalortalentarchitectures.
That’sbecausedecisionsaroundenterprisearchitecturearecrucialtodrivingscale,buildingupresiliency,andenablingthekindofcross-functionalcapabilitiesthatsupporttheend-to-end
workflowsthatareneededtogetvaluefromAI
.
Getyourhandsdirty
ThereisnosubstituteforlearningonthejobwhenitcomestobuildingupyourAImuscle.
Clearly,businessleadersneedtorelyonskilledtechnologistsandengineerstosolveproblems.Butthatdoesn’tmeansimplydelegatingtheworktothem.Tech-savvyleadersgetintothe
weedswithteamstodevelopsolutions.
Hathiemphasizedthatdevelopingthistechsavvinessrequiresleaderstogetpastaconceptualunderstandingoftechandgraspitatapracticallevel.“Itstrengthensyourinstinctssoyoucanquicklytellifatechnologyprogramorissueisbigorsmall,complexorstraightforward.”
Havingthatpracticalunderstandinghelpstoovercomeanissuethatbedevilsmanyexecutives:difficultycalibratingorjudgingtheprogressoftechprograms.Manywillstruggletounderstandifatechprojectisgoingwellornotbecausetheydon’tunderstandthepracticaldetailsthatcandeterminethesuccessofatechnologysolution.
BuildingtheAImuscleofyourbusinessleaders7
Hathididn’thaveatraditionaltechbackground,sosheinvestedtimeinworkingwithteams.“I
participatedinthedesignworkshops,reallydiggingintotheissuesandfiguringthemout,”shesays.Sheworkedwithengineers,datascientists,techleads,andproductexpertstounderstandwhattheyweredoing.“WhenIthenspokewiththeboard,Icouldspeakwithconfidenceand
credibility...abouthowcertaininvestmentswouldhelpourteamsbuildtheproductsandservicesweneeded,forexample.”
Developanosefortechtalent
Talenthasalwaysmattered.Butfewleadersunderstandhowmissioncriticalthatiswhenit
comestotechtalent,whereatopengineerorarchitectcangeneratetentimesmorevaluethantheirpeers.Inour
Rewired
work,we’veobservedthatsuccessfulleadersspendmostoftheir
timeonpeoplequestions,fromrecruitingtooperatingmodelsthatallowpeopletothriveintheirwork.
Thisincludesspendingtimewithproductowners,dataengineers,datascientists,solution
architects,andAIspecialiststoappreciatewhatdifferentiatesthebestofthem.Cantheyexplainthesolutionarchitectureandthereasonsforthechoicesmade?Cantheyanticipate
vulnerabilities?Cantheydescribehowdatawillflow?
Bringingthistolifemeansinvestingsignificanttimeintheunglamorousworkofcreating
incentives(bonusesandperformanceKPIs)thatencourageAI-firstbehaviors,understandingwhichskillsareneededtobuildprioritysolutions,developingtailoredlearningjourneys,andcreatingnewcompensationmodels.
VanderWindenhighlightedtheimportanceoftraininginparticular.Asheformednewteamstoworkonnewopportunities,hedependedonfindingtopengineersandthentrainingthemuptouseadvancedanalyticsandworkwithcross-functionalteams.“Foreveryusecasewithanew
team,webroughtinafewpeoplefrommygroupwhohaddoneitbeforetoworkwiththenewpeople,”hesays.“Thiswascriticaltobuildontheskillsweweredevelopingandexpandingthefootprintofpeoplewhocoulddothework.”Histeamendeduptrainingmorethan500
engineers.
Getcomfortablewithambiguityand‘stagegate’yourefforts
Thisisoneofthehardestthingsforseniorbusinessleaderswhoareassessedon“makingtheirnumbers.”Ifyoubreakoutofincrementalismandtrulyreimaginehowyourbusinesscouldrundifferently,thiswillimplyacertainlevelofambiguityonthepathforward.AIcapablebusinessleadersmastertheartofstagegatingtheirefforts,achievingsomeeconomicbenefitswith
everytrancheofinvestment,andconstantlypivotingtheireffortsastheyencounterroadblocks.
Understandingtechnologyinitselfshouldn’tbethegoalofbusinessexecutives;understandinghowtoworkwithtechnologytocreatevalueis.Thismayseemdauntingatfirst,butit’svery
doable,asBoydunderscores:“Mylearningcurvewasverysteep,butaftersixmonths,Istartedfeelingmoreconfidentinmyeffectivenesstoleadatech-intensivebusinesstransformation.”
BuildingtheAImuscleofyourbusinessleaders8
WhatshouldtheCsuitedotodevelopmoreAIcapabledomainowners?OfalltheAIupskillingprogramsyoucouldimaginelaunching,nonewillbemorestrategicand
impactfulinourviewthandevelopingtechcapabledomainowners(aswellastheC-suite).
“Youcan’thireadomainowner,”VanderWindenemphasizes.“Thepersoninthatrolehasto
knowthecompanyandhavedomainexpertise.Youneedtofindthemandupskillthem.”There
areroughly15to30corebusinessprocessesorcustomerjourneysinmostlargecompanies(or
divisionsofconglomerates),eachwithabusinessleaderandateamsurroundingthatleaderthathastherightmixoffunctionalcapabilities.Thatmeansyou’llneedabout75to150leadersamongyourN-2andN-3population.
Considertakingthesethreepracticalactionstocreatethisbenchofdomaintalent:
1.Puttherightpeopleandincentivesinplace.StartbyclarifyingwhichcorebusinessprocessesandjourneyshavethemostpotentialtobetransformedbyAIandaskyourselfifyouhave
therightcurrentleadersinplace.Morespecifically,dotheyhavetheleadershiptraits
outlinedearlier?It’scommontochangeupto20to30percentofyourcurrentleaders.Ifyoudon’tmakeexplicitchanges,youwillcontinuefightingthegravitationalpullofthe
legacyorganizationandtheresistanceitcancreate.
VikramSinha,theCEOofIndosatOoredooHutchison,anIndonesiantelecommunications
provider,assertedthateffectivechangewas“10percenttools,20percentplatform,70
percentpeople.”AspartofacommitmenttotransformthebusinessintoanAI-nativetelco,Sinhahaschampionedanat-scaleAI-capability-buildingeffort,withquarterlyexecutive-
suiteAIimmersionprogramsandanAIleadershipinitiativeforthetop100executives,focusedonlearningbothAIandleadingintheageofAI.
2.Launchastrategicupskillingprogram.Whileproductmanagementisanimportantaspect
ofthenewskillset,thejobofAI-capabledomainleadersisbroaderandmorecomplex.
That’sbecausedomainownersownanend-to-endbusinessprocesswithhundredsor
thousandsofpeopleinbusin
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