Unit1ThemassmediaIntegratedskills课件-高中英语译林版选择性

Unit1

Themass

mediaIntegratedskillsThetypesofmediaPrintMediaNewspapersMagazinesBooksBanners广告横幅Billboards广告牌Brochures手册Flyers传单BroadcastingMediaTelevisionRadioMoviesInternetMediaSocialnetworksorwebsitesOnlineforumsPodcastReadthearticlebelowandanswerthefollowingquestions.AOnlinenewsmediaTimeDevelopmentResultsInthemid-1990sSomenewspapersbeganto(1)

Peoplecouldreadthesamecontentinbothprintanddigitaleditions.Bytheendof1999About1,000newspapersinChinasetup(2)

,andnewspaperwebsiteswithnoprinteditionssprangup.Therewas(3)andreaderscouldpasttheirowncommentsInthesmartphoneeraNewsappsandofficialnewsmediaaccountsonsocialmediaappeared,(4)inChina.Newscouldberead(5)theirownonlinenewsplatformswithatotalmembershipofover700millionstoriesandalmostinstantupdatesofnewseventsawiderrangeofonmobiledevicesanytimeatanyplacepublishtheirowndigitaleditionsontheInternet1.Howhasonlinenewsmediadevelopedovertime?Bytheendof1999,newswebsitessprangup.Thenweenteredthesmartphoneera.Therearehundredsofthousandsofnewsappsandofficialnewmediaaccountsonsocialmedia.Smartphoneownerscancheckthelatestnewsanytimeatanyplace.Duringthepastyears,technologyhastransformedthewaypeoplegetnews2.Whatinformationcanyougetfromthechart?Withtheimprovementofscience&technology,peoplechangetheirwaystogetinformation.Printmediadropsrapidly,broadcastmediafallinpopularity,whileonlinemediaboostup.1.TolearnaboutaspecifictopicfromprintnewspapersorTVbroadcasts,peoplewouldhavetocarefully_______________orwaituntilacertaintimeofday,andbythenthestoriesmayhavealready_________________.2.Accordingtoonestudy,_____________ofonlinenewsreadersregularlycommentonarticles.checkeverypagedevelopedfurther38percentListentotheinterviewandfilintheblanks.B13.Ifpeoplefindaninterestingonlinenewsarticle,theycanquicklylettheirfriendsknowbysendingthem______tothestoryorsharingiton_____________.4.Arecentsurveyof___________foundthat_____________trustprintnewsmorethanonlinenews.alinksocialmedia300people65percentListentotheinterviewagainandcompletethenotesbelow.B2MissSmith’sopiniononOnlinenewsmediaReasonsforthepopularityofonlinenewsmediaPeoplehave(1)____________________tonews.Readerscangetthe(2)_______________wheneverandwherevertheywant.mucheasieraccesslatestupdatesWith

(3)________________,peoplecansimplytypeintheirsearchwordsandclick“Search”togetthenewstheywant.Onlinenewsmediamakesiteasyforpeopletointeractwithothersandtalkaboutnews.ThefutureofonlinenewsmediaItwilldevelop(4)_______________withprintnewsmedia.newssitesonappshandinhandPrintnewsmediaisstillviewedbymanypeopleasmoretrustworthythanonlinemedia.Itishardtochangepeople’s(5)_____________.Somepeoplejustenjoythefeelingof(6)______

______________________whenreadingnews.readinghabitsholdingaphysicalnewspaperHi,MissSmith!Thanksforagreeingtodothisinterview.PeopleareincreasinglyturningtotheInternetinsteadofprintmediafornews.It'sbeenestimatedthataround90%ofpeoplegetatleastsomeoftheirnewsonline.Whydoyouthinkthatis?Onemajorreasonisthatpeoplehavemucheasieraccesstonewsthankstotheriseofonlinenewsmedia.Onlinenewsisupdatedconstantly,wheneveranythingnewsworthyhappens.Soreadersofonlinenewscangetthelatestupdateswheneverandwherevertheywant.TolearnaboutaspecifictopicfromprintnewspapersorTVbroadcasts,theywouldhavetocarefullycheckeverypageorwaituntilacertaintimeofday,andbythenthestoriesmayhavealreadydevelopedfurther.Withnewssitesorapps,theycansimplytypeintheirsearchwordsandclick“Search".That'strue.Whatotheradvantagesdoesonlinenewsmediahaveoverprintmedia?Simon:MissSmith：Simon:Simon:MissSmith：Simon:Ithinkthesedays,peoplewantnotonlytoreadnews,butalsotointeractwithothersandtalkabouttheissuesinvolved,andonlinenewsmediamakesthateasy,Onestudyfoundthat38%ofonlinenewsreadersregularlycommentonaricles.What'smore,iftheyfindaninterestingarticle,theycanquicklylettheirfriendsknowbysendingthemalinktothestoryorsharingitonsocialmedia.Isee.Doesthatmeanprintnewsmediawilldisappearcompletely?Idon'tthinkso.Printnewsmediaisstillviewedbymanypeopleasmoretrustworthywithmorein-depthanalysis.Arecentsurveyof300peoplefoundthat65%trustprintnewsmorethanonlinenews.Also,itishardtochangepeople'sreadinghabits.Somepeoplejustenjoythefeelingofholdingaphysicalnewspaperwhenreadingnews.So,Ithinkonlinenewsmediawilldevelophandinhandwithprintnewsmediaforalongtimetocome.Thanks,MissSmith.MissSmith：Thepastdecadeshavewitnessedtherapiddevelopmentofonlinenewsmedia.witnessvt.&vi.(1)是发生……的时间或地点

(2)见证，目击

(3)作证

(4)是……的迹象Languagepointe.g.Didanyonewitnesstheattack?Thisuniversityhaswitnessedquiteafewchangesovertheyears.ThepastfewyearshavewitnessedgreatchangesthroughoutEasternEurope.witnessn.(1)目击人

(2)见证人，证人e.g.Policeareappealingforwitnessestotheaccidenttocomeforward.Iwas(a)witnesstotheirquarrel.Maryappeared