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Edge

TheAIOutlook

TheroleofAIinshapingtomorrow’sworld

September2025

/in

KPMG.MaketheDifference.

TheAIOutIookl2

©2025KPMGAssuranceandConsuItingServicesLLP,anIndianLimitedLiabiIityPartnershipandamemberfirmoftheKPMGgIobaIorganizationofindependentmemberfirmsaffiIiatedwithKPMGInternationaILimited,aprivateEngIishcompanyIimitedbyguarantee.AIIrightsreserved.

AItechnoIogyIandscape

Strategic

recommendations

SectoraIimpact

ConcIusion

EthicaI,IegaI,andsocietaIimpIications

MethodoIogy

OverviewofUnitedNations’SustainabIeDeveIopmentGoaIs

AcknowIedgements

Introduction

WhatweIearntfrom

theIndiaLeadership

CounciISurvey

Foreword

respecttoAI.ThepagesthatfoIIowpromisetobeaniIIuminatingjourneyintotheworIdofAI—itsachievements,itschaIIenges,anditsboundIess

potentiaI.WeinviteyoutoexpIore,engage,andenvisionthepossibiIitiesthatIieahead.

WestandonthecuspofatechnoIogicaIrevoIution-ArtificiaIInteIIigence(AI)isredefiningthewaywework,Iive,andinnovate.Thetransformative

impactofAIisnoIongeradistantpromise一itisatangibIeforcedrivingefficiencies,fostering

innovation,andreshapingindustriesacrossthegIobe.ThiscomprehensivereportdeIvesintothemuItifacetedroIeAIpIaysinshapingourworIdtoday,whiIeaIsonavigatingthechaIIengesandethicaIconsiderationsitbrings.

PurushothamanKG

PartnerandHead

TechnoIogyTransformationKPMGinIndia

Overthepastfewyears,wehavewitnessed

unprecedentedadvancementsinAI,from

GenerativeAI(GenAI)tooIsenabIingcreative

expressionacoupIeofyearsbacktoAgenticAI

systemsthatarecapabIeofautonomousdecision-makingmorerecentIy.ThesetechnoIogiesarenotmereIyenhancingexistingworkfIows;theyare

chartingnewpathsforindustriestothrive.The

potentiaIforAItocontributetriIIionstogIobaI

GDPunderscoresitsroIeasacornerstoneof

AdilVazifdar

PartnerandHead

DigitaIPIatformsKPMGinIndia

economicgrowth.ThisreportaIsohighIightstheroIeofAIinaddressinggIobaIchaIIengesand

advancingSustainabIeDeveIopmentGoaIs

(SDGs).FromcombatingcIimatechangeto

reducinginequaIity,AIIspotentiaItodrivepositivesocietaIimpactisvast.

Yet,withgreatpowercomesgreatresponsibiIity.AsAIintegratesdeeperintoourIives,wemust

confrontitsduaI-edgednature.WhiIeitoffers

immenseopportunities,itaIsoposeschaIIenges,incIudingjobdispIacement,dataprivacyconcerns,andtheperpetuationofbiases.EthicaIAIisnot

SankaraTSubramanian

PartnerandCOO

DigitaIPIatformsKPMGinIndia

justaIoftyideaIbutacriticaIimperative.

ForpoIicymakers,businessIeaders,and

technoIogists,thisreportofferscriticaI

considerationsastheymuIIoverdecisionswith

TheAIOutIookl2

©2025KPMGAssuranceandConsultingServicesLLP,anIndianLimitedLiabilityPartnershipandamemberfirmoftheKPMGglobalorganizationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.Allrightsreserved.

AItechnologylandscape

Strategic

recommendations

Sectoralimpact

Conclusion

Ethical,legal,andsocietalimplications

Methodology

OverviewofUnitedNations’SustainableDevelopmentGoals

Acknowledgements

Introduction

Whatwelearntfrom

theIndiaLeadership

CouncilSurvey

1.Introduction6

2.AItechnologylandscape10

3.Sectoralimpact14

4.Ethical,legal,andsocietalimplications32

5.OverviewofUnitedNations’SustainableDevelopmentGoals40

6.WhatwelearntfromtheIndiaLeadershipCouncilSurvey46

7.Strategicrecommendations52

8.Conclusion58

9.Methodology62

10.Acknowledgements64

|3

TheAIOutlook

01

Introduction

TheAIOutlook|4

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ationTheAIOutlook|5

AItechnologySectoralimpactEthical,legal,andNations’Sustainable

landscapesocietalimplicationsDevelopmentGoals

recommendationsConclusionMethodologyAcknowledgements

Whatwelearntfrom

theIndiaLeadership

CouncilSurvey

OverviewofUnited

Introduction

Strategic

ArtificialIntelligence(AI)hastranscendedthe

realmofemergingtechnologytobecomean

omnipresentforceshapingthefutureoflife,work,andsociety.Nolongerconfinedtoback-end

processesorexperimentalpilots,AIisnow

embeddedincoreworkflows,customer

experiences,anddecision-makingecosystems

acrossindustries.Asitstransformativepotentialcontinuestounfold,AIisredefininghowvalueiscreated,howservicesaredelivered,andhow

humanpotentialisaugmented.Forward-lookingorganisation’stodayareharnessingAInotmerelyasatool,butasastrategiccatalyst—itsinfluence

ispoisedtoreshapethecompetitivelandscapeandunlockaneweraofhuman-machinecollaborationatscale.

InasurveyconductedbytheIndiaLeadership

Council(ILC)byTheTimesGroup,incollaborationwithKPMGinIndia,wefoundthatmost

companiesviewAInotjustasatoolforenhancingshort-termgains,butasatransformativeforce

thatwillreshapeindustries.Organisation’sviewAIasacatalystforinnovation—onethatwilldrivetheemergenceofnewbusinessmodelsandredefinestrategicprioritiesoverthelongterm.

/4%

WhatistheprimaryobjectiveofAIadoptioninyourorganisation?

Drivingoperationalefficiency

Innovatingproducts&services

Enhancingcustomerexperience

4%4%

Other

16%24%

Reducingcosts

Gainingcompetitiveadvantage

48%

Source:IndiaLeadershipCouncil(ILC)byTheTimesGroup–SurveyonAI2024

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ationTheAIOutlook|6

OverviewofUnited

Introduction

AItechnologySectoralimpactEthical,legal,andNations’Sustainable

landscapesocietalimplicationsDevelopmentGoals

Whatwelearntfrom

theIndiaLeadership

CouncilSurvey

Strategic

recommendationsConclusionMethodologyAcknowledgements

RecentdevelopmentsinGenerativeAI(GenAI)havefurtheracceleratedthistransformation.

WhileGenAItoolsreleasedin2023and2024werealreadyhugestridesfortheAIdevelopment

community,neweralternativescomingfrom

differentpartsoftheworldin2025,aregoingtomakeGenAIevenmoreaccessibleandaffordable.

AnotherrecentdevelopmentthathastakentheAIworldbystormisAgenticAI.AgenticAIwithitscapacitytoautonomouslymakedecisionsand

executecomplexworkflows,representsa

significantleapforwardinAI'spotential.Thesesystemscanenablebusinessestoautomate

intricateprocesses,adaptdynamicallytonewchallenges,andevencollaboratewithhumanteamsindecision-makingtasks.

Industriesotherthantechnologysectorarealso

adoptingArtificialintelligenceandarereapingthebenefits.Forfrontrunnersamongcorporates,AIisnolongerjustapartoftheirstrategydossierthatdiscussespossibleusecases.Itisbeingapplied

andscaledintheirday-to-dayoperationstopricebetter,increasesales,reducecosts,improvespeedandquality,andincreasecustomeroutreach.

Forinstance,inthepharmaceuticalandhealthcareindustryAIisdrivingaccelerateddrugdiscovery,improvingtheefficiencyofclinicaltrials,and

helpingcreatepersonalisedtreatmentplans.AI

modelstodayarealsopredictingproteinstructuresandsignificantlyadvancingourunderstandingofdiseases.Inbankingandfinance,AIisenhancingcustomerservicethroughchatbots,improving

frauddetection,andstreamliningregulatory

compliance.AI'spossibilitiesoneducation

includespersonalisedlearningexperiencesforstudents,personalisedteachingfeedbackfor

teachers,virtualtutors,andautomatedgradingsystems,makingeducationmoreaccessible,

tailoredtoindividualneedsandfreefrom

judgement.Inthemanufacturingsector,AIis

optimisingproductionprocesses,predictingmaintenanceneeds,andimprovingsupplychainefficiency.

WhichsectorsdoyoubelieveAIwilldisruptthemostinthenearfuture?

36%

FinancialServices

Retail&

consumer

goods

Healthcare

Others

8%

Manufacturing

16%

Education

20%

12%

8%

Source:IndiaLeadershipCouncil(ILC)byTheTimesGroup-SurveyonAI2024

Theoveralleconomyisalsoexperiencingthe

profoundeffectsofAI.ItisestimatedthatAIcouldcontributetrillionsofdollarstoglobalGDPby

enhancingproductivityandcreatingnew

economicopportunities.However,thisrapid

adoptionofAIalsobringsconcerns.ThesocietalimpactofAIisadouble-edgedsword.Onthe

positiveside,AIcanleadtosignificant

advancementsinhealthcare,education,industrialefficiency,andenvironmentalsustainability.On

theflipside,thereareconcernsaboutjob

displacement,privacyissues,andthepotentialforAItoperpetuatebiasesanddiscrimination.

EthicalAIisacriticalconsiderationinthiscontext.High-profilecasesofbiased,discriminatory,or

manipulativeAIusehaveinawayraisedquestionsaboutthetrustworthinessofAIsystems.Hence,

ensuringthatAIisdevelopedandusedresponsiblyisessentialtomaintainingpublictrust.This

involvesaddressingissuessuchastransparency,accountability,andfairnessinAIalgorithmsandapplications.TheILCsurveyalsofindsthatmorethanthree-fourthsofallrespondents,believethataligningtheirenterpriseAIstrategieswithethicalAIprinciplesiscrucial.

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ationTheAIOutlook|7

AItechnologySectoralimpactEthical,legal,andNations’Sustainable

landscapesocietalimplicationsDevelopmentGoals

recommendationsConclusionMethodologyAcknowledgements

Whatwelearntfrom

theIndiaLeadership

CouncilSurvey

OverviewofUnited

Introduction

Strategic

RealisingthepotentialbenefitsofAI,and

achievingareturnoninvestment,requiresaclearandsustainedfocusonmaintainingthepublic’strust.Todriveadoption,peopleneedtobe

confidentthatAIisbeingdevelopedandusedinaresponsibleandtrustworthymanner.Aswe

continuetointegrateAIintoourlives,itiscrucial

tobalanceinnovationwithethicalconsiderationstoshapeafuturewhereAIbenefitsallofsociety.

Thisreportaimstoprovideacomprehensive

analysisofthecurrentstateofArtificialIntelligence(AI),itspotentialtodriveinnovation,andits

implicationsacrossvariousaspects.

Theobjectiveofthereportisto:

Explorethetransformative

potentialofAIinkeyindustries

suchashealthcare,finance,education,

andmanufacturing.Thisincludes

examininghowAIisrevolutionisingthesesectorsintermsofinnovation,efficiency,betteroutcomesforcurrentandnew

benefactors,amongothers.

AssesstheroleofAIinachievingSustainableDevelopmentGoals(SDGs).

AIhasthepotentialtosignificantly

contributetotheSDGsbyimproving

healthcareoutcomes,enhancing

educationalaccess,promotingsustainableindustrialpractices,andfostering

economicgrowth.ThereportwillevaluatehowAIcanbeleveragedtoaddressglobalchallengessuchaspoverty,inequality,

andclimatechange,amongothers.

Analysetheethical,legal,andsocietalchallengesassociatedwithAIadoption

Thisinvolvesdiscussingthecurrent

concernsaboutdataprivacy,algorithmicbias,andthepotentialforjob

displacement.Itwillalsotouchuponthelegalframeworksunderdiscussionand

frameworks,whichareneededtoregulateAIuseandensureitalignswithsocietal

valuesandhumanrights.

Provideactionableinsightsfor

policymakers,businessleaders,andtechnologiststoharnessAI'spotentialwhilemitigatingrisks.

ThisincludesrecommendationsondevelopingethicalAIguidelines,investinginAIresearchanddevelopment,andcreatingpoliciesthat

promoteresponsibleAIuse.Lastly,thereportwillofferstrategiesforbalancinginnovationwithethicalconsiderationstohelpensurethatAIbenefitssociety.

02

AItechnologylandscape

TheAIOutlook|8

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,

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apbriilvit

EQ\*jc3\*hps10\o\al(\s\up3(P),e)

EQ\*jc3\*hps10\o\al(\s\up3(a),E)

EQ\*jc3\*hps10\o\al(\s\up3(ner),glis)

h

EQ\*jc3\*hps10\o\al(\s\up3(p),o)

EQ\*jc3\*hps10\o\al(\s\up3(a),m)

EQ\*jc3\*hps10\o\al(\s\up3(n),p)

EQ\*jc3\*hps10\o\al(\s\up3(a),n)

ymli

EQ\*jc3\*hps10\o\al(\s\up3(em),m)

i

EQ\*jc3\*hps10\o\al(\s\up3(b),te)

r

EQ\*jc3\*hps10\o\al(\s\up3(f),b)

EQ\*jc3\*hps10\o\al(\s\up3(ir),y)

EQ\*jc3\*hps10\o\al(\s\up3(m),g)

u

EQ\*jc3\*hps10\o\al(\s\up3(o),a)

fr

EQ\*jc3\*hps10\o\al(\s\up3(e),t)

e

EQ\*jc3\*hps10\o\al(\s\up3(K),e)

P

EQ\*jc3\*hps10\o\al(\s\up3(M),A)

lGlrgigl

EQ\*jc3\*hps10\o\al(\s\up3(ob),hts)

a

EQ\*jc3\*hps10\o\al(\s\up3(o),e)

EQ\*jc3\*hps10\o\al(\s\up3(r),s)

EQ\*jc3\*hps10\o\al(\s\up3(g),e)

EQ\*jc3\*hps10\o\al(\s\up3(a),rv)

EQ\*jc3\*hps10\o\al(\s\up3(n),e)

i

EQ\*jc3\*hps10\o\al(\s\up3(z),d)

ationTheAIOutlook|9

SectoralimpactEthical,legal,andNations’Sustainable

societalimplicationsDevelopmentGoals

Whatwelearntfrom

ConclusionMethodologyAcknowledgements

CouncilSurvey

Strategic

recommendations

AItechnology

landscape

theIndiaLeadership

OverviewofUnited

Introduction

CoreTechnologiesDrivingAI

AsdiscussionsaroundArtificialIntelligence(AI)

becomeincreasinglyprevalent,thetermisoften

usedinabroadandsometimesimprecisemanner.AclearunderstandingofthevarioustechnologiesencompassedwithinAIthatcompaniesare

adopting,isessential,giventheirsignificantimpactonbothindustryandeverydaylife.BelowaresomeofthekeyAItechnologies,thatcompaniesareincreasinglyadopting.

Emergingtechnologiesthatcompaniesareadopting

84%

60%

40%

GenerativeAI

Predictive

Analytics

RoboticProcess

Automation(RPA)

56%

40%

32%

Machine

Learning(ML)

NaturalLanguageProcessing(NLP)

AutonomousSystems

Source:IndiaLeadershipCouncil(ILC)byTheTimesGroup-SurveyonAI2024

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u

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fr

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i

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ationTheAIOutlook|10

OverviewofUnited

SectoralimpactEthical,legal,andNations’Sustainable

AItechnology

landscape

societalimplicationsDevelopmentGoals

ConclusionMethodologyAcknowledgements

Strategic

recommendations

Introduction

Whatwelearntfrom

theIndiaLeadership

CouncilSurvey

ChroniclingAIAdvancements

ThentoNow-TheAIJourney

Thejourneyofartificialintelligence(AI)sincethe2010shasbeennothingshortofrevolutionary.

Atthestartofthatdecade,AIwasprimarily

focusedonnarrowapplications,suchasimagerecognitionandnaturallanguageprocessing.

Thebreakthroughmomentcamein2012when

aConvolutionalNeuralNetwork(CNN)

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