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INTERNATIONALBUSINESS
TheGeopoliticalForcesShapingBusinessin
2026
By
AparnaBharadwaj
,
MarcGilbert
,ThomasGratowski,
NikolausLang
,
KaseyMaggard
,andClaudiaWilson
ARTICLEDECEMBER11,202512MINREAD
Intheeconomyandbusiness,asinpolitics,uncertainty,complexity,andturmoilaremanifestingthemselveswithacceleratingspeed.TheparadigmsandmodelsthatCEOs,boards,andpolicy
makershavelongreliedonaregivingwaytonewmultipolarities,alliances,andsourcesofcompetitionanddisruption.
Overthelastfewyears,BCGhasperiodicallyexaminedtheforcesshapingtheworld’s
movetoward
multipolarity
.Manyoftheseforcesarecoalescingintonewpatternsandtrendsthataffectglobal
©2025BostonConsultingGroup1
©2025BostonConsultingGroup2
trade,regulatoryframeworks,geopoliticalalliances,securityarrangements,andclimatepolicies.Theseshisdemandthatcompaniesreassesseverythingfromwheretheymanufactureand
markettohowquicklytheycanadapttochangeandprotectorgaincompetitiveadvantage.
Aswemoveintoanewyear,weexaminethegeopoliticalforcesshapingtheglobalenvironmentandhowtheywillaffectbusinessesandpolicy.
MultipolarGeopolitics
Theoverarchingtrendisaglobalshitowardincreasingmultipolarityasmoregeopoliticalactorsvietoshapetheglobalenvironmentforbusinesses.
TheUSandChinaaretheleadingpowers.Theirevolvingrelationshipisreverberatingthroughouttheglobaleconomy,butEuropeandemergingnationsoftheGlobalSoutharealsowieldingmajorinfluence.(See“LeadingPowersandTheirPriorities.”)Collidingintereststranslateintorising
competitionandrivalrybutalsonewcollaborations,aseachpowerpursuesitsowninterestsandstrategies.Longstandingrulesandnormsarechanging,andafluidpatchworkofnewrulesand
powerdynamicsappearstobeemerging.
LeadingPowersandTheirPriorities
Majorpowersarepursuingdifferentinterestsandstrategiesthataffect
relationshipswithothernationsandblocs.
AbolderChina,bolsteredbyitsprogressinreducingcriticaldependencieson
foreignpowersandmanagingtradenegotiationswiththeUS,appearssetto
continuedevelopingitsmanufacturingandtechsectorsinitsnextfive-yearplan.ChinanowaccountsformorethanaquarterofmajorindustrialR&Dspending
andhalfofallpatentpublicationsintechnologyproducts.ItisdeepeningtraderelationswiththeGlobalSouthandisnowthebiggesttradingpartnerofmore
than90countries.ButChinaisalsodealingwithdomesticeconomicchallenges,suchasdeflation,asluggishpropertysector,consumeruncertainty,andfalling
growthprospects.
AstheUSpursuesitsAmericaFirstagendaandreshapesitselfinternally,itisalsoreshapingtheworldaroundit.Deregulation,unconventionalgovernment
interventions,andimmigrationrestrictions,someaimedatrebuildingAmericanindustry,arehallmarksofitsapproach.Inforeignpolicy,theadministrationis
©2025BostonConsultingGroup3
leveragingforcefuleconomictoolsforeconomicandgeopoliticalaims.Tariffs,its
mostpreferredlever,haveincreasedmorethansixfoldoverthelast12months.
Therehasalsobeenabigpushtoattractforeigndirectinvestmentaspartof
tradedeals.The2026midtermelectionswilltestpublicsupportfortheserapid
changes.
Europeisconstrainedfromtakingquickandboldstepsasitconfrontsgeopolitical
headwinds,economicsluggishness,andinternaldivisionwithintheEU.Atitsown
paceandreflectingdifferingviewsandinterests,Europeisadjustingitseconomic
strategyandpreparingtoplayabiggergeopoliticalrole.Itismakingtradedeals
withcountriesandblocsintheGlobalSouth—notablyMercosur,Indonesia,and
(prospectively)India—thatwillopenmarketsfurther,toabout2billioncustomers,
whilenarrowingitsdefensespendinggapwiththeUSbytheendofthedecade.
Dynamicpowersinthe
GlobalSouth
,fromIndiatoBraziltoSouthAfrica,are
seekingtoprioritizegrowthbytakingindependentcoursesfrommajor-power
competition,buttheyarefacingmoretradeoffsthanpreviously.Theywillneedto
navigateandperhapsaccommodatepressureswhilemaintainingasmuchroom
formaneuverandindependenceaspossible.Thiscouldgeneratesomeshort-term
headwinds,buttheoveralldirectionisclear.Bytheendofthedecade,theGlobal
Southwillaccountforabouthalfofglobaleconomicgrowth.
Atthesametime,theworld’seconomiesremainheavilyinterconnectedthroughflowsintrade,investment,people,andinformation.Thisexposesbusinessesandgovernmentstofracturing
dynamics.Governments’increasingfocusonnational-andeconomic-securityissuesisthrowingnewcomplicationsintostrategicdecisionmakingforbusiness.
SixArenasofCompetition
Themultipolardynamicsarecreatingeconomiccompetitioninareasthatpromisealasting
strategicadvantageforsomeandbigheadachesforothers.Weseesixemergingarenasof
competitionforbusinessthatarecenteredaroundglobalmarketsandsupplychain
security
,as
wellasthedevelopmentof,oraccessto,industrial,technological,andhumancapabilities.(Seethe
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exhibit.)Sincethesearenascanbesourcesofbothopportunityandrisk,organizationsneedtonavigatethemwithforesight,strategicadjustments,andpreemptive
riskmanagement
.
RealignmentinTradeandForeignDirectInvestment.Globaltraderemainsresilient,but
patternsandpartnershipsareundergoingamajormetamorphosis.UStariffhikesandbilateral
dealswithavarietyoftradingpartnersthatincludeotherfeatures,suchasprovisionsfordirect
investment,arecreatinga
patchworkofnewagreements
,rules,andbarriersthatarereplacingthelongstanding,relativelyopenglobalmarketplacebasedonWTOnorms.Theseagreementshave
bigramificationsforbusiness,whichoenarecalledupontofulfillthecommitmentsmadebygovernments.
Sofar,mostofthedealsinvolvephysicalgoods,but
services,
especiallydigitalservices,aremovingtothefrontlineofglobalpowerstrugglesasgovernmentstoughenregulationsoncontentandtheuseandstorageofdata,imposetaxesoncross-borderdigitalservices,andscreeninvestments.TheUS,whichaccountsfor13%ofcross-borderexportsofcommercialservices,isseekingtoopennewmarkets.Companiesandcountrieshavelittlechoicebuttodeterminehowtoadapt.
Morethan85%ofglobaltradeinmerchandisedoesnotinvolvetheUS.PartlyinreactiontoUS
tariffs,othercountriesarepursuingnewtradedealsandformsofpartnership,suchasEUfree-
tradeagreementsandcloserintegrationwithinAsia.Theyareseekingtodiversifytheirtrade
relationshipsandmaintainanopeneconomicorder.Geopoliticaluncertaintyremainshigh,andafracturingglobaltradelandscapemeansthatalonger-termscenarioofdistinctgroupsofcountriestradingmoreamongthemselvesthanwitheachotherisarealprospect.
Thisnewlandscapeforcescompaniestoreassessglobalsupplychains,
manufacturing
footprints,anddirect-investmentplans,allofwhichareinfluencedbypoliciesbeyondtrade,suchastaxesandimmigration.SomecompaniesandcountrieshavestruckdealswiththeUSadministrationthat
©2025BostonConsultingGroup5
involvetariffreliefinreturnfornewdirectinvestment.Moresuchdealsappearpossible.
Managementteamsneedtoplancomprehensivelyforpotentialtraderestrictions,includingtariffsandnontariffmeasures.Theyshouldbuildallthenecessarycapabilitiesintotheir
tariffandtrade
responseunits
.Usingscenariosandsimulationstoanticipatetradeandotherrisksrelatedto
geopoliticalshisandregionaltensions—fortheircompetitorsaswellasthemselves—isakeyelementinregulatorypreparedness.Companiesneedtoplannotonlyfortheirownoperationsand
supplychains
butforthoseoftheirsuppliersaswell.
TechandAIRace.
AIcapabilities
haveemergedasadefiningattributeofgeopoliticalcompetition,withimplicationsforbotheconomicandnationalsecurity.TheUSandChinaareleadingtheraceandhavebuiltsubstantialadvantageintheirlarge-scalecommercialization.Techcompaniesfromthesetwo
GenAI
superpowershavecreated59%and26%,respectively,ofthetop-performinglargelanguagemodels(LLMs).Still,whiletheUSandChinaareonpacetocontrolthesupplyofAI
technology
,asmallgroupofcountriesinEurope,Asia,andtheMiddleEast—the“GenAImiddlepowers”—isemerging.Eachhasdistinctstrengthsthatmayenableittocompeteasatechnologysupplieronaregionalandevenaglobalscaleastheraceexpandstoencompasshardware,
infrastructure,andtechnologyadoption.
ForcorporateleadersthatareintegratingGenAIintotheirproductsandservices,relyingsolelyontechnologysuppliedbycompaniesintheUSorChinaposesseriouschallenges.Localregulations,datarequirements,andtheavailabilityofLLMsareallsubjecttoshisingovernmentpolicy.
AlthoughamoremultipolarsupplyofGenAIincreasescomplexity,italsogivescompaniesmoreoptions.
Inadditiontoendusers,the
AI
racehassignificantimplicationsforcompaniesinenablingsectors,suchassemiconductordesignandmanufacturing,powergeneration(tomeetexplodingdemandfromdatacenters),andmining(forrareearthminerals).
Othertechnologyracesarebeingrunaswell.
Quantumcomputing
,wheretheUSandChinaalsocompetefiercely,willmakeitspresenceknown,perhapsassoonasthenextdecade.Thisradicaltechnologywillhaveabigimpacton
cryptography
,drugdesign,finance,andmaterialsscience,amongotherareas.Batteries,renewableenergy,biotech,anddual-usetechnologyareadditionalareasoftechcompetition.
TalentScramble.Acorollarytothetechnologyraceandthecompetitiontorebuildindustriesis
securingaccesstotalent
.Technologyadvancesrapidlychange
corporateskillneeds
andlearningmodels.Developingorotherwisegainingaccesstonecessaryskillsisessentialtocapturingthe
productivitygainsandpursuingthe
innovation
potentialoftechnologiessuchasAIandquantumcomputing.
The
competitionamongnations
,especiallywiththeintensifyingAIraceanddemographicshis,isbecomingmoreintenseandcomplex.TheUSremainstheleadingdestinationfortoptalent,
attractinganet460,000highlyskilledpeopleinthe12monthstoAugust2025,accordingtoBCG’s
TopTalentTracke
r,followedbytheUK,withcloseto190,000.Otherpowersarelookingtoholdontotheirowntalentandtoattractskilledimmigrants.TheGulfstates,ledbytheUAEandSaudi
©2025BostonConsultingGroup6
Arabia,arepushingtoimprovetheirattractivenessandhavebecomepopulardestinationsthatcompetewithEurope,Asia,andtheEnglish-speakingworld.India,longaglobalproviderofpeoplewithtechnicalskills,sentmorethan250,000highlyskilledpeopleabroadduringtheabove-
mentionedperiod.ItistheprincipalsourceofinternationallymobileSTEMandAItalent.
Governmentsandbusinessesalikeneedtoprioritizeskillsdevelopmentandeducationalmodels,notonlyatthetopend,butacrossawiderangeoftalent.Whileeducationandimmigrationpolicyarekeystrategicconsiderationsforgovernments,theyarealsopoliticallysensitive,especiallyasmigrationhasbecomeapolarizingissueinmanycountries,notablyatelectiontime.For
businesses,thetalentissuehasbigimplicationsinmultipleareas,includinghiringand
intracompanytransfers.Othersincludecompensationandincentives,trainingandupskillingofexistingstaff,andpartnershipsandecosystemparticipationtoaccessexternalsourcesoftalentandknowledge.
Mission-CriticalSectors.Supplychainsusedtobeaboutscale,speed,andcost,andthose
prioritiesstillmatter.Butthelogicofaworldinwhichpoweristhedefiningfeaturemeans
dependenciesareusedasleverageingeopoliticalrelationships,increasingtheimportanceof
securityandresilience.Securitynowencompassesnotonlymilitarycapabilitiesbutmanyareasoftheeconomy,whichpromptsmorestateintervention.Globally,industrial-policyinterventions
motivatedbyconsiderationsofnationalandeconomicsecurity,includingtariffs,direct-equitystakes,andexportcontrols,haverisenmorethansixfoldsince2021.Governmentsusesucheconomicstatecratoactivelydirect,orcompel,capitalintosectorsthattheydeemmissioncritical.
Thefocusofinterventionsisoenonproductsorsupplychainchokepoints,wheredependenciesgainstrategicimportance.TheevolvingrelationshipbetweenChinaandtheUSisillustrative.WithamanufacturingsectornowdoublethesizeofthatoftheUS,Chinaispresentinmanyglobal
supplychains.Italsocontrolsabout80%oftheminingand85%oftheprocessingofrareearthelements.Atthesame,Chinaremainsdependentonaccesstotechnologycomponents,andUScompaniesdesignmorethan90%ofadvancedchipsandaretheleadingdevelopersofcritical
soware.
Bothpowers(aswellasothers)leveragesuchcriticaldependenciesforgeostrategicadvantageandtoreducedependenceonothers.Therangeofindustriesaffectedhasbroadened,andgroupsof
countries,oenledbytheUS,arejoiningformalorinformal“clubs”tocollaborateonmeasuressuchasexportcontrols.Theyseektopreventcriticalproductsandtechnologiesfromcrossing
geopoliticaldividesortojointlyreducecriticaldependencies.
Asmoreindustriestakeongreatergeopoliticalimportance,individualcompaniesneedrobust
supplychains,sometimesincludingstockpilesandemergencyinventorytoprotectagainstcutoffs.Businessesmustpreparetheirsupplychainsforavarietyofscenarios.Manycompaniesare
diversifyingtheirmanufacturingandsourcingfootprintsbydevelopingmoregeographicoptions.
Theyshouldconsidera“
costofresilience
”operatingmodelthatdeliversbothcost
competitivenessandagilitybybuildingmanufacturingandsourcingnetworksthatcanbeflexibleinresponsetodisruptionwithouterodingmarginormarketshare.
©2025BostonConsultingGroup7
ClimateDivergence.
Climatechange
remainsaconcernformanygovernments,populations,andcompanies,butthenarrativeandfocusareshiing.Energysecurity(andcost)isoenovertakingdecarbonizationasthemostimportantfactordrivingthesupportforanddeploymentof
renewable-energytechnologies.Chinahasbecometheleaderinlow-carbontechnologyproductssuchaselectricvehicles,batteries,andsolarpanelsandinrenewable-energyinvestment(atyear-end2024,ithadinstalled887gigawattsofsolar-powercapacity,almostdoublethatoftheUSandEuropecombined).Meanwhile,othercountries,includingtheUS,continuetofocustheirenergy
strategiesonconventionalsources.Insomemarkets,suchastheUS,incentivesforclimate-
favorableproducts,suchaselectricvehicles,aredryingup,leadingtowidelyvaryingnationalorregionalmarketdynamicsinindustriessuchasautos.
Thisdivergenceinnationalenergypolicies,andthedeepeningpoliticaldividesregardingclimatechange,areaffectinginternationalcoordination.Cooperationisinflux,movingtowardsmaller,
issue-focusedclubs.Theconsequenceisafragmentedlandscapeforrulesaroundcarbonmarkets,taxes,andcross-borderlevies.
Theresponseofindividualcompaniesmaydependonwheretheymanufactureandmarket.In
WesternEurope,being“green”isstillseenasanimportantcorporateattribute.(Insomecountries,carbonemissiontargetsarethelawoftheland.)TheUSmayseeasplitinclimate-relatedpolicy
betweenmoreclimate-focusedstatesontheonehandandlessfocusedstatesandthefederalgovernmentontheother.ForChinaandsomecountriesoftheGlobalSouth,renewable-energysourcesmeetcommercialaswellasenergysecurityobjectives.Companiesthatdonotstay
attunedtochangingclimate-relatedpoliciesmayfacestrategicchallengesor
compliance
risks.
ExpandingConflicts.Anespeciallyworryingtrendisthatarmedconflictsareexpandingand
spillingoverintoneighboringregionsorotherpartsoftheworld.Withabout60ongoinginterstateandcivilwarsworldwide(includingUkraineandSudan),aswellasnumeroussimmeringdisputes(suchasIndia–PakistanandCambodia–Thailand),state-basedconflictsareattheirhighestlevelsinceWorldWarII.Disruptiontobusinessoperationsandsupplychainsareeconomiceffectsthataddtohumansuffering.
Someconflictsaremakinguncertainprogresstowardpotentialresolution.ButthewarinUkrainegoeson,andtensionsintheMiddleEastremainhigh.Grey-zoneoperations,forinstancebypro-RussianactorsinEurope,continuetoaffectcriticalinfrastructureandsecurity-related
installations.Conflictsarealsofoughtinnewdomains,suchasspaceandundersea.Digital
domainshavebecometargets,withcyberattacksaffectingawiderangeofbusinessesand
organizations,notablyITfirms,researchinstitutions,andgovernmentagencies.AIopens
new
vulnerabilities
.
Givenunderlyingsocialtensionsinmanycountries,protests,unrest,andviolencecanerupt
quicklyandaffectbusinessoperations.Thereisgrowingpressureonlocalmanagers,especiallyin
lessstableregions,todevelopsensitivepoliticalandsocialantennaeandtohaveplansinplacefordisruptionsshouldtheyoccur.Companiesalsoneedtomanagetheanxietiesoftheiremployees,aswellasactualthreatstothem.
©2025BostonConsultingGroup8
Inturmoilcanlieopportunity.AsEuropeboostsits
defense
spendinginthecomingyears,a
cumulative
marketfornondefensecontractors
isexpectedtoreachasmuchas€500billionfrom2026through2029,including€220billioninnewdemandforsoware,aerospace,automotive,
electronics,telecom,andlogisticscompaniesthatareoutsideexistingdefensevaluechains.
WhatThisMeansforLeaders
Multipolarity,nationalpolicy,andstateinterventionarenowfactsofbusinesslife.Companiesmustpositionthemselvesfordisruptionandadvantageinaworldofuncertaintyandflux.Thismeans:
.Buildinggeopoliticalmuscle:thecapabilitytofactorgeopoliticsintostrategicandcapitalallocationdecisionsandadjustglobaloperatingmodelstoamultipolarworld
·KeepingcostsundertightcontrolthroughtechnologiessuchasAI,investingin
supplychain
resilience
intheeventofgeopoliticaldisruption,and,wherepossible,seizingopportunitiesfromcompetitioninstrategicsectors
.Enhancingnavigationofcross-borderbarriersandidentifyinggrowthopportunitiesinnewpartnerships,tradedeals,andregions
·
Adjustingorganizationalstructures
togeopoliticalrealitiestoallowfortheseizingofgrowthopportunitiesacrossawiderangeofjurisdictions
.Upgradingtechnologysystems(andtherelatedtalent)toensurecontinuityintheeventofgeopoliticaltensionsortheinterventionofmalignactors
TherewasabriefperiodattheendofthelastcenturywhenmanythoughttheendoftheColdWarwouldbringabouta“peacedividend.”Thathopewasshort-lived.Uncertainty,complexity,and
turmoilappearlikelytobewithusforsometimetocome.
AboutBCG’sCenterforGeopolitics
BCG’sCenterforGeopoliticsbringsclaritytotheshiingcomplexitiesofglobalpowerdynamics,unlockingopportunitiesforgrowthand
©2025BostonConsultingGroup9
collaborationworldwide.Byintegratingdeepgeopoliticalexpertisewith
BCG’srenownedanalyticalcapabilities,wedeliverbusiness-focusedand
actionableinsightsthatfosteropendialogueandequiptheworld’stop
organizationsandtheirleaderswithtoolstonavigateuncertainty
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