2025年大学商务英语（商务应用）试题及答案

2025年大学商务英语（商务应用）试题及答案

（考试时间：90分钟满分100分）班级______姓名______第I卷（选择题，共40分）答题要求：本部分共有20道选择题，每题2分。请从每题的四个选项中选出一个最佳答案，将其序号填入括号内。1.WhichofthefollowingisNOTacommonbusinesscommunicationchannel?（）A.EmailB.Face-to-facemeetingC.PersonalblogD.Phonecall2.Inabusinessnegotiation,thestrategyof“compromise”means（）A.insistingonone'sowndemandscompletelyB.givingupallone'sowninterestsC.findingamiddlegroundbetweentwoparties'positionsD.ignoringtheotherparty'sneeds3.Whatdoestheterm“SWOTanalysis”inbusinessreferto?（）A.Studyingthecompany'sStrengths,Weaknesses,OpportunitiesandThreatsB.Analyzingthemarket'sSupply,Demand,OutputandTrendsC.Evaluatingthestaff'sSkills,Workload,OutputandTeamworkD.Assessingtheproduct'sQuality,Warranty,OriginandTargetcustomers4.Whenwritingabusinessreport,thelanguageshouldbe（）A.informalandemotionalB.technicalandjargon-filledC.clear,conciseandobjectiveD.vagueandambiguous5.Themainpurposeofabusinesspresentationisto（）A.entertaintheaudienceB.sellaproductdirectlyC.inform,persuadeorinspiretheaudienceD.showoffone'sknowledgeonly6.Whichofthefollowingisanexampleofanon-verbalcommunicationinbusiness?（）A.UsingappropriategrammarinaspeechB.WearingaprofessionalsuitC.Sendingawell-writtenemailD.Makingalogicalargumentinameeting7.Ininternationalbusiness,“culturaladaptation”means（）A.completelychangingone'sowncultureB.ignoringculturaldifferencesC.adjustingbusinesspracticestofitthelocalcultureD.imposingone'sowncultureonothers8.Abusinesscontractislegallybindingwhen（）A.itiswritteninafancylanguageB.bothpartiessignitafterreachinganagreementC.onepartydraftsitunilaterallyD.itisjustverballyagreedupon9.Theconceptof“customerrelationshipmanagement”focuseson（）A.attractingnewcustomersonlyB.maximizingshort-termprofitsfromcustomersC.buildingandmaintaininglong-termrelationshipswithcustomersD.reducingthenumberofcustomers10.Whatisthekeyelementinasuccessfulbusinesspartnership?（）A.EqualsharingofprofitsB.ClearcommunicationandmutualtrustC.One-sideddecision-makingD.Avoidingconflictscompletely11.Inbusiness,“marketsegmentation”istheprocessof（）A.dividingthemarketintodifferentgroupsbasedonvariouscriteriaB.mergingdifferentmarketstogetherC.ignoringmarketdifferencesD.targetingallcustomersequally12.Whichofthefollowingisacharacteristicofagoodbusinessleader?（）A.BeingautocraticandmakingalldecisionsaloneB.HavingpoorcommunicationskillsC.EncouragingteamworkandinnovationD.Avoidingtakingrisks13.Whendealingwithbusinessethics,“integrity”means（）A.doingthingsinawaythatishonestandmoralB.cuttingcornerstosavecostsC.hidingthetruthfromcustomersD.usingunethicalmeanstogainanadvantage14.Abusinessplantypicallyincludes（）A.onlythecompany'shistoryB.financialprojections,marketanalysisandmarketingstrategiesC.personalhobbiesofthefoundersD.randomideaswithoutaclearstructure15.Inbusiness,“branding”isaboutcreating（）A.auniquenameandimageforaproductorcompanyintheconsumers'mindsB.agenericproductwithoutanydistinctfeaturesC.aproductthatisdifficulttorecognizeD.abrandthatisonlyforinternalusewithinthecompany16.Whichofthefollowingisaneffectivewaytohandlebusinessstress?（）A.IgnoringthestressandhopingitgoesawayB.OverworkingtodistractfromthestressC.PracticingrelaxationtechniqueslikemeditationorexerciseD.Blamingothersforthestress17.Inabusinessinterview,itisimportantto（）A.answerquestionswithlong,ramblingresponsesB.dresscasuallyandbeunprofessionalC.highlightyourrelevantskillsandexperiencesclearlyD.avoideyecontactwiththeinterviewer18.Whatdoes“corporatesocialresponsibility”meaninbusiness?（）A.FocusingonlyonmaximizingprofitsforshareholdersB.TakingintoaccounttheimpactofbusinessactivitiesonsocietyandtheenvironmentC.AvoidinganysocialorenvironmentalissuesrelatedtothebusinessD.Usingunethicalmeanstodealwithsocialandenvironmentalproblems19.Whenpromotingabusinessproduct,“USP”standsfor（）A.UniqueSellingPropositionB.UniversalSalesPlanC.UnusualProductStrategyD.Under-valuedServicePromise2.Whichofthefollowingisacorrectstatementaboutbusinessetiquette?（）A.ItisnotnecessaryinmodernbusinessB.IthelpsbuildgoodrelationshipsandprofessionalimagesC.ItonlyappliestoformalbusinessdinnersD.Itismoreimportantforemployeesatlowerlevels第II卷（非选择题，共60分）21.（10分）答题要求：请简要阐述商务英语中“商务谈判技巧”的主要内容，并举例说明其中一种技巧在实际谈判中的应用。22.（10分）答题要求：分析“市场定位”对于企业在商务活动中的重要性，并说明企业如何进行有效的市场定位。23.（15分）答题要求：阅读以下材料，然后回答问题。材料：Acompanyisplanningtolaunchanewlineofeco-friendlyproducts.Theyhaveconductedmarketresearchandfoundthatthereisagrowingdemandforsustainableproducts.However,theyalsofacecompetitionfromotherestablishedbrandsinthemarket.问题：（1）Whataretheopportunitiesandthreatsforthiscompanybasedonthegiveninformation?（5分）（2）Suggesttwostrategiesthecompanycanadopttosucceedinlaunchingthenewproducts.（10分）24.（15分）答题要求：阅读以下材料，然后回答问题。材料：Abusinesshasreceivedcomplaintsfromseveralcustomersaboutthepoorqualityofitscustomerservice.Customershavebeenwaitingforlongperiodsonthephone,andtheresponsesfromthecus