2025年高职第一学年（应用英语）跨境电商英语试题及答案

2025年高职第一学年（应用英语）跨境电商英语试题及答案

（考试时间：90分钟满分100分）班级______姓名______第I卷（选择题共40分）一、单项选择题（每题2分，共20分）答题要求：从每题所给的四个选项中，选出最佳选项。1.Whichofthefollowingisthemostsuitablegreetinginabusinessemailtoaforeignclient?A.Hi!B.Hello!C.DearSir/MadamD.Hey!2.Theterm"e-commerce"refersto________.A.electroniccommerceB.economiccommerceC.effectivecommerceD.essentialcommerce3.Whatdoes"FOB"standforininternationaltrade?A.FreeonBoardB.FreightonBoardC.FreeofBurdenD.FreightofBurden4.Whenpromotingproductsin跨境电商,whichlanguagestyleismoreappropriate?A.FormalandseriousB.CasualandfriendlyC.HumorousandexaggeratedD.Technicalandcomplex5.Whichofthefollowingplatformsiswell-knownfor跨境电商intheglobalmarket?A.TaobaoB.AmazonC.JD.comD.Walmart6.In跨境电商,customerserviceiscrucial.Howshouldyourespondtoacustomer'scomplaint?A.IgnoreitB.BlamethecustomerC.ApologizeandsolvetheproblempromptlyD.Delaytheresponse7.Thecurrencyusedininternationaltradeisoften________.A.localcurrencyB.digitalcurrencyC.internationalcurrencylikeUSDD.virtualcurrency8.Whatisthemainpurposeofaproductdescriptionin跨境电商?A.TomaketheproductlookgoodB.ToprovidedetailedinformationabouttheproductC.TotelljokesabouttheproductD.Toshowthecompany'slogo9.Whichofthefollowingisanimportantfactorinchoosinga物流方式for跨境电商?A.CostB.SpeedC.ReliabilityD.Alloftheabove10.Whencommunicatingwithaforeignbusinesspartner,itisimportanttobeawareof________.A.culturaldifferencesB.languagedifferencesC.businesscustomsD.Alloftheabove二、阅读理解（每题4分，共20分）答题要求：阅读下列短文，从每题所给的四个选项中，选出最佳选项。Passage1Intheworldof跨境电商,Amazonisoneoftheleadingplatforms.Itoffersavastrangeofproductsfromvarioussellersaroundtheglobe.Sellersneedtooptimizetheirproductlistingstoattractcustomers.Productdescriptionsshouldbedetailed,highlightingthefeatures,benefits,andqualityoftheproducts.Amazonalsoprovidescustomerreviews,whichplayanimportantroleininfluencingconsumers'purchasingdecisions.Logisticsisanotherkeyaspect.Amazonhasitsownlogisticssysteminmanyregions,ensuringfastdelivery.However,sellersalsohavetheoptiontochooseotherlogisticsproviders.11.WhatisimportantforsellersonAmazon?A.TohavealargenumberofproductsB.TooptimizeproductlistingsC.ToofferlowpricesD.Tohavetheirownlogisticssystem12.HowdocustomerreviewsaffectpurchasingdecisionsonAmazon?A.TheyhavenoeffectB.TheyonlyinfluenceafewcustomersC.TheyplayanimportantroleD.Theyareignoredbymostcustomers13.WhatcansellersdoaboutlogisticsonAmazon?A.OnlyuseAmazon'slogisticssystemB.ChooseotherlogisticsprovidersC.Don'tworryaboutlogisticsD.TrytoavoidusinglogisticsPassage2跨境电商hasopenedupnewopportunitiesforsmallandmedium-sizedenterprises(SMEs).Theycannowreachaglobalcustomerbasewithouttheneedforalargephysicalstore.However,SMEsalsofacechallenges.Oneofthemainchallengesiscompetition.Therearenumeroussellerson跨境电商platforms,soit'simportantforSMEstodifferentiatetheirproducts.Anotherchallengeisdealingwithinternationalregulationsandtaxes.Theyneedtoensurecompliancetoavoidanylegalissues.Additionally,languagebarrierscanbeaproblemwhencommunicatingwithforeigncustomers.14.Whatadvantagedoes跨境电商bringtoSMEs?A.TheycanhavealargephysicalstoreB.TheycanreachaglobalcustomerbaseC.Theydon'tneedtoproduceproductsD.Theydon'tneedtodealwithcompetition15.WhatarethechallengesfacedbySMEsin跨境电商?A.LackofproductsB.ToofewcustomersC.Competition,regulations,andlanguagebarriersD.Easyaccesstointernationalmarkets第II卷（非选择题共60分）三（每题5分，共15分）答题要求：根据所给内容，用英语进行翻译。16.跨境电商17.产品描述18.客户服务四、简答题（每题10分，共20分）答题要求：根据所给材料，简要回答问题。材料：在跨境电商中，品牌建设是非常重要的。一个好的品牌可以提高产品的知名度和美誉度，吸引更多的客户。品牌建设包括品牌定位、品牌形象设计、品牌传播等方面。品牌定位要明确产品的目标市场和独特卖点。品牌形象设计要注重视觉元素，如标志、包装等。品牌传播可以通过多种渠道，如社交媒体、广告等。19.为什么品牌建设在跨境电商中很重要？20.品牌建设包括哪些方面？五、写作题（25分）答题要求：请根据以下提示，写一篇关于跨境电商优势的短文。提示：跨境电商打破了地域限制，让企业可以接触到全球客户；降低了运营成本，如无需大量实体店面；提供了更多的销售机会，增加了企业的收入；促进了国际贸易的发展，加强了各国之间的经济交流。在跨境电商的浪潮中，企业迎来了前所未有的机遇。请阐述跨境电商为企业带来的优势，以及如何利用这些优势实现更好的发展。要求：语言流畅，逻辑清晰，字数在250字左右。答案：一、1.C2.A3.A4.B5.B6.C7.C8.B9.D10.D二、11.B12.C13.B14.B15.C三、16.Cross-bordere-commerce17.Productdescription18.Customerservice四、19.Agoodbrandcanincreasethevisibilityandreputationofproducts,attractingmorecustomers.