2025年营销领域人工智能（AI）应用状况研究报告 The State Of Al In Marketing-CoSchedule

TOP14TrendsInAIForMarketingprofessionals

%

useAITools

specifically,AI

writingorcontentcreationtools.

whichtypesofAltoolsareyoucurrentlyusing?selectallthatapply.

50%

85.02%

AlwritingToolslcontentcreationTools

chatbots/conversationalAl

predictiveAnalytics

9.01%

personalizedEngines

socialMediaManagementTools

SEooptimizationTools

EmailMarketingAutomation

29.72%

GenerativeAITools(i.e.text,image,video)

stateofAIinMarketingReport2025coschedule

ISAIgeneratedcontentassuccessfulasthecontentyoucreatewithouttheuseofAl?

50%

EquallyAssuccessful38.4%

aa

somewhatMore···

aa

aa

aa

aa

somewhatLess···

·16.9%··

successful···

aa

aa

aa

MuchLess··

successful

·

aa

aa

aa

aa

stateofAIinMarketingReport2025coschedule

DoyoufeelAlhasgivenyourmarketingstrategyacompetitiveadvantage?

stateofAIinMarketingReport2025coschedule

HowmanyofyourexistingtoolsaddedAlfeaturesorfunctionalityinthelastyear?

stateofAIinMarketingReport2025coschedule

25%

50%

stateofAIinMarketingReport2025

coschedule

costofImplementation

Lackoftechnicalexpertise

Dataprivacy

concerns

Integrationwithexistingsystems

Difficultyintegratingintoexistingprocesses

Resistancefromteammembers

Resistancefromleadership

unclearROI

unsurehowtouseAl

Lackofpersonalizationcapabilities

None,we'vefoundintegrationeasy

○ther

40.44%

12.70%

3.82%

HowopenisyourcompanytoadoptingorintegratingAltools?

20%

40%

NotopenAtAll

somewhatopen

Neutral

open

veryopen

3.98%

17.41%

30.55%

stateofAIinMarketingReport2025coschedule

HowlikelyareyoutotrusttheaccuracyofAlgeneratedinsightsorcontent?

25%

50%

veryLikely

45.73%

Likely

31.21%

Neutral

unlikely

10.04%

2.78%

veryunlikely

stateofAIinMarketingReport2025coschedule

stateofAIinMarketingReport2025

coschedule

scalecontentoutput

40%

55.05%

IncreasedEfficiency

BetterTargeting

29.11%

ImprovedcustomerInsights

Enhancedpersonalization

costReduction

MoreAccuratepredictions

13.64%

HigherconversionRates

other

10.72%

Howhasthesizeofyourmarketingteamchangedinthelast12months?

stateofAIinMarketingReport2025coschedule

HowhasAlimpactedyourteam'sproductivity?

GreatlyIncreasedproductivity

somewhatIncreasedproductivity

Nochange

somewhatDecreasedproductivity

GreatlyDecreasedproductivity

30%

13.76%

2.07%

0.24%

stateofAIinMarketingReport2025coschedule

HowmuchtimedoyouestimateAltoolssaveyourteamperweek?

stateofAIinMarketingReport2025coschedule

HasAlimprovedthespeedofdeliveringhigh-qualitycontent?

stateofAIinMarketingReport2025coschedule

HowdoyouforeseetheroleofAlgrowinginyourmarketingeffortsoverthenext2-3years?

0%25%50%

significantIncreaseinAlusage

ModerateIncreaseinAlusage

10.48%

MaintaincurrentLevelofAIusage

0.99%

DecreaseinAlusage

2.59%

unsure

stateofAIinMarketingReport2025coschedule

DoyouexpectyourspendingonAltoolstoincrease,decrease,orstaythesamein2025?

significantlyIncreasespending

slightlyIncreasespending

staythesame

slightlyDecreasespending

significantlyDecreasespending

25%

50%

37.92%

2.25%

0.50%

stateofAIinMarketingReport2025C。schedule

wheredosurveyedmarketerswork?

RETNG

AGEC

千

人

GER

MBMAR

stateofAIinMarketingReport2025coschedule

MarketingTeamsize

25%

50%

soloMarketingTeam

2-5Marketers

6-10Marketers

11-25Marketers

26+Marketers

46.96%

32.36%

11.01%

6.17%

3.51%

stateofAIinMarketingReport2025