2025年大学商务英语（商务应用）试题及答案

2025年大学商务英语（商务应用）试题及答案

（考试时间：90分钟满分100分）班级______姓名______第I卷（选择题共40分）（总共20题，每题2分，每题的四个选项中，只有一项是最符合题目要求的，请将正确答案的序号填在括号内）1.在商务谈判中，“Wearewillingtomakeaconcessiononprice.”这句话体现了（）的态度。A.强硬B.妥协C.中立D.积极2.“Thecontractwillcomeintoforceuponsignature.”的准确意思是（）。A.合同一经签署即生效B.合同在签字前生效C.合同生效后再签字D.合同签字后等待生效3.当你想表达“市场份额”时，合适的英文表述是（）。A.marketshareB.marketpriceC.marketdemandD.marketsupply4.“Ourcompanyisaimingtoexpanditsoverseasmarket.”中“aimingto”的意思是（）。A.计划B.目标是C.致力于D.打算5.“Themarketingstrategyshouldbeadjustedaccordingtothemarketsituation.”这里“adjusted”的含义是（）。A.采用B.制定C.调整D.适应6.“Weofferawiderangeofproductstomeetthediverseneedsofcustomers.”中“diverse”的意思是（）。A.不同的B.多样的C.广泛的D.特殊的7.在商务邮件中，“Attachedpleasefindthereportyourequested.”的作用是（）。A.提醒对方查看附件B.告知对方已发送附件C.请对方发送附件D.说明附件的内容8.“Thecompany'sprofithasincreasedsteadilyoverthepastfewyears.”中“steadily”的意思是（）。A.突然地B.稳定地C.快速地D.缓慢地9.“Weneedtoestablishagoodrelationshipwithoursuppliers.”中“establish”的意思是（）。A.破坏B.建立C.维护D.终止10.“Thenewproducthasreceivedpositivefeedbackfromcustomers.”中“positivefeedback”的意思是（）。A.负面评价B.积极反馈C.中性意见D.投诉建议11.“Ourteamisresponsibleforpromotingthenewservice.”中“responsiblefor”的意思是（）。A.对……负责B.为了……C.因为……D.关于……12.“Themarketishighlycompetitive,sowemustimproveourcompetitiveness.”中“competitiveness”的意思是（）。A.竞争B.竞争力C.竞争者D.竞争的13.“Weshouldmakefulluseofourresourcestoachievebetterresults.”中“makefulluseof”的意思是（）。A.充分利用B.部分使用C.浪费D.寻找14.“Thenegotiationprocessrequirespatienceandskills.”中“negotiationprocess”的意思是（）。A.谈判结果B.谈判过程C.谈判技巧D.谈判团队15.“Ourcompanyisconsideringinvestinginnewtechnology.”中“considering”的意思是（）。A.决定B.考虑C.拒绝D.完成16.“Thequalityofourproductsisofgreatimportance.”中“ofgreatimportance”的意思是（）。A.非常重要B.不重要C.中等重要D.有点重要17.“Weneedtocommunicateeffectivelywithourpartners.”中“communicateeffectively”的意思是（）。A.有效沟通B.无效沟通C.部分沟通D.过度沟通18.“Thecompany'sannualsaleshavereachedanewhigh.”中“annualsales”的意思是（）。A.月销售额B.年销售额C.季度销售额D.总销售额19.“Weshouldkeepupwiththelatesttrendsinthemarket.”中“keepupwith”的意思是（）。A.跟上B.落后于C.引领D.忽视20.“Thecustomerservicedepartmentisdedicatedtosolvingcustomers'problems.”中“dedicatedto”的意思是（）。A.致力于B.放弃C.避免D.拖延第II卷（非选择题共60分）二、填空题（共10分）（总共5题，每题2分，请将正确答案填写在横线上）1.Themainpurposeofabusinessistomakea________.（利润）2.A________isawrittenagreementbetweentwoormoreparties.（合同）3.________istheprocessofpromotingandsellingproductsorservices.（营销）4.Weneedtoanalyzethemarket________beforelaunchinganewproduct.（需求）5.Good________skillsareessentialforsuccessinbusiness.（沟通）三、翻译题（共2分）（请将下列句子翻译成英文）我们致力于提供优质的客户服务。四、阅读理解题（共28分）（阅读以下两篇文章，然后回答问题。每题的四个选项中，只有一项是最符合题目要求的，请将正确答案的序号填在括号内）文章一Intoday'shighlycompetitivebusinessworld,companiesneedtoconstantlyinnovatetostayahead.Innovationcaninvolvedevelopingnewproducts,improvingexistingprocesses,orfindingnewwaystoreachcustomers.Forexample,atechcompanymightintroduceanewsmartphonewithadvancedfeatures,whileamanufacturingcompanycouldstreamlineitsproductionlinetoreducecosts.Byinnovating,companiescanincreasetheirmarketshare,improvecustomersatisfaction,andultimatelyboosttheirprofits.1.Whatisthekeytoacompany'ssuccessinacompetitivebusinessworld?（）A.TolowercostsB.ToincreasemarketshareC.ToconstantlyinnovateD.Toimprovecustomersatisfaction2.Whichofthefollowingisanexampleofinnovation?（）A.AcompanyreducingitspricesB.AcompanyhiringmoreemployeesC.AcompanydevelopinganewproductD.Acompanyexpandingitsofficespace3.Whatbenefitscanacompanygetfrominnovating?（）A.OnlyincreasemarketshareB.OnlyimprovecustomersatisfactionC.OnlyboostprofitsD.Increasemarketshare,improvecustomersatisfactionandboostprofits文章二Theglobalmarketisconstantlyevolving,andcompaniesneedtoadaptquickly.Oneimportantaspectisunderstandingculturaldifferences.Differentcultureshavedifferentvalues,preferences,andbusinessnorms.Forinstance,insomecultures,punctualityishighlyvalued,whileinothers,relationshipsaremoreimportantthanschedules.Acompanythatwantstosucceedintheglobalmarketmustbesensitivetothesedifferences.Itmayneedtoadjustitsmarketingstrategies,productfeatures,orcustomerserviceapproachaccordingly.1.Whydocompaniesneedtoadaptquicklyintheglobalmarket?（）A.BecausethemarketisconstantlyevolvingB.BecausetheywanttoincreaseprofitsC.BecausetheywanttohiremoreemployeesD.Becausetheywanttoexpandtheirofficespace2.Whatisanimportantaspectforcompaniesintheglobalmarket?（）A.TounderstandculturaldifferencesB.TolowercostsC.ToincreasemarketshareD.Toimprovecustomersatisfaction3.Whatshouldacompanydotosucceedintheglobalmarket?（）A.IgnoreculturaldifferencesB.BesensitivetoculturaldifferencesandadjustaccordinglyC.OnlyadjustitsmarketingstrategiesD.Onlyadjustitsproductfeatures五、案例分析题（共占20分）（阅读以下案例，然后回答问题。每题的四个选项中，只有一项是最符合题目要求的，请将正确答案的序号填在括号内）Acompanyisplanningtolaunchanewproductinthemarket.Themarketingteamhasconductedmarketresearchandfoundthatthereisahighdemandforeco-friendlyproducts.Theyhavedecidedtopositiontheirnewproductasaneco-friendlyalternative.However,duringtheproductionprocess,theyrealizethatitisdifficulttomeetthestrictenvironmentalstandardswhilekeepingthecostlow.1.Whatdidthemarketingteamfindthroughmarketresearch?（）A.Thereisalowdemandforeco-friendlyproductsB.Thereisahighdemandforeco-friendlyproductsC.Thereisnodemandforeco-friendlyproductsD.Thedemandforeco-friendlyproductsisdecreasing2.Whatisthecompany'splanforthenewproduct?（）A.TopositionitasaluxuryproductB.Topositionitasaneco-friendlyalternativeC.Topositionitasalow-costproductD.