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CBRERESEARCH©2025CBRE,INC.
FIGURES|HUNGARYREALESTATEINVESTMENT|Q42025
HungaryRealEstateInvestmentVolumesQ42025
€193M
TTM€610M
50%
Y-on-YChangeQ4
100%
Y-on-YChangeTTM
Nr.ofTransactions
8
25TTM
Y-on-Y:YearonYear
InvestmentvolumepickedupinQ4comparedtopreviousquarters,reaching195MEUR.However,thisfellshortofourforecastasofmid-2025.CBREreportedonlyonemajordealforQ4:the
MarriottHotelinBudapest,whichtradedatavalueexceeding100MEUR.Inaddition,therewereahandfulofsmallerdealstransacted,withanaveragedealsizeofapproximately10MEUR.Againstouroriginalexpectations,manydealshavebeendelayedandwillcarryoverinto2026dueto
protractednegotiations.Theannualvolumereached610MEUR,reflectingaremarkable
year-over-yearincreasefromthe2024volumeof320MEUR.However,thisfigureisstillbelowthemarketpotentialforthecountry–especiallyconsideringtheextremelyhighliquidityinother
regionalmarkets.
InadditiontotheaforementionedMarriottHoteltransaction,thecloseddealsinQ4comprisedamixofindustrialandoficeassets,designedforconversion,repositioning,orlease-back.Notably,therehavebeennotransactionstochallengetheprimeyield,asownersarestillpostponingthe
disposalofcoreassetsduetoalackofcorebuyers.90%ofthevolumewascompletedbylocal
DomesticForeign
buyers,mostlyofanopportunisticprofile.Hungarianopen-endedfundshavenotbeenveryactiveaspurchasersinthemarket–unliketheirpeersontheCzechmarket.
Originpuchasercapital
TTM:TrailingTwelveMonths
InvestmentVolumesinCEERegion
InvestmentVolumesbySector(Hungary)
HOTELS
€116M
TTM:€161M
OFFICE
€56M
TTM:€299M
INDUSTRIAL
€22M
TTM:€129M
LIVING
222%
Y-on-YChangeTTM
423%
Y-on-YChangeTTM
180%
Y-on-YChangeTTM
Y-on-YChangeTTM
TTM:
OTHER
-96%
Y-on-YChangeTTM
TTM:€2M
RETAIL
-81%
Y-on-YChangeTTM
TTM:€18M
POLAND
CZECHREPUBLIC
€1.9B
€1.8B
TTM:€4.5B
TTM:€4.4B
HUNGARY
€193M
TTM:€610M
€197M
TTM:€924M
ROMANIA
SEE
€260M
TTM:€868M
©2026Mapbox©OpenStreetMap
SLOVAKIA
€112M
TTM:€535M
FIGURES|HUNGARYREALESTATEINVESTMENT|Q42025
©2025CBRE,INC.
CBRERESEARCH
InvestmentVolumesAnnualbySector(Hungary)
€1,500M
€1,000M
€500M
€0M
Beyondtraditionalinvestmentactivity,therealestatemarkethasbeendrivenbysalesofvacantpropertieswithplansforassetconversionorowner-occupation.Whilethereiscontinuinginterestinfuturehotelopportunities,thepipelineofavailableassetssuitableforsuchconversionsinprimelocationsisshrinking.Lookingaheadto2026,Q1volumewillbedrivenbydealscarriedoverfrom2025.Conversely,thereisverymutedactivityfornewsaleslaunches,andweexpectaratherslowH1overallduetotheupcoming
Hungarianelections.
Duetoincreasedactivityandashorterpipeline,primeyieldsforhotelshave
compressed.Currently,wequote7.00%foraprimeleasedhoteland7.50%foraprimehotelwithamanagementagreement.Conversely,weareexperiencingweakening
sentimentaroundindustrialassets.WhileIndustrial&Logistics(I&L)provedtobethe
mostdemandedassetclassinCEE,industrialassetsaboveacertainthresholdare
hardlytradinginHungary.Nevertheless,wecontinuetoquote7.00%forbothoficeandlogisticsandareawaitingalandmarktransactiontoprovidefurtherguidance,asthey
mayclosein2026.Yieldlevelsalsoremainedunchangedforretail:6.00%forBudapestdowntownhigh-streetassetsand6.75%forprimeshoppingcentres
20122013201420152016201720182019202020212022202320242025
LivingOfficeIndustrialRetailOtherHotels
Note:2025annualnumberstill12/31/2025
Contacts
GáborBorbély
SeniorDirector,HeadofResearch
gabor.borbely@
KrisztinaBenko
Director,InvestmentProperties
krisztina.benko@
TimO'Sullivan
SeniorDirector,HeadofInvestmentProperties
tim.osullivan@
©Copyright2025.Allrightsreserved.Thisreporthasbeenpreparedingoodfaith,basedonCBRE’scurrentanecdotalandevidencebasedviewsofthecommercialrealestatemarket.AlthoughCBREbelievesitsviewsreflectmarketconditionsonthedateofthispresentation,theyaresubjecttosignificantuncertaintiesandcontingencies,manyofwhicharebeyondCBRE’scontrol.Inaddition,manyofCBRE’sviewsare
opinionand/orprojectionsbasedonCBRE’ssubjectiveanalysesofcurrentmarketcircumstances.Otherfirmsmayhavediferentopinions,projectionsandanalyses,andactualmarketconditionsinthefuturemaycauseCBRE’scurrentviewstolaterbeincorrect.CBREhasnoobligationtoupdateitsviewshereinifitsopinions,projections,analysesormarketcircumstanceslaterchange.
NothinginthisreportshouldbeconstruedasanindicatorofthefutureperformanceofCBRE’ssecuritiesoroftheperformanceofanyothercompany’ssecurities.Youshouldnotpurchaseorsellsecuri
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