《跨境电子商务英语》课件-Knowledge extension Pracitical Case

Project1OverviewofCross-BorderE-Commerce

CONTENTSConceptandCharacteristicsofCross-BorderE-Commerce01TheDifferencesbetweenCross-BorderE-CommerceandTraditionalForeignTrade02ModesofCross-BorderE-Commerce03TheCurrentSituationofCross-BorderE-Commerce04KnowledgeExtension&PraciticalCase05Knowledgeextension05NewWordsboast/bəʊst/v.自夸

awe/ɔː/n.敬畏giant/ˈdʒaɪənt/n.巨人；大公司medium-sized/ˈmiːdiəmˈsaɪzd/adj.中型的consult/kənˈsʌlt/v.咨询enterprise/ˈentəpraɪz/n.企业tailor-made/ˌteɪləˈmeɪd/adj.量身定做的expansion/ɪkˈspænʃn/n.扩展stage/steɪdʒ/n.阶段thrive/θraɪv/v.繁荣leverage/ˈliːvərɪdʒ/v.利用China’sCross-BorderE-CommerceTakesoffNewWordscustomized/ˈkʌstəmaɪzd/adj.定制的cultivate/ˈkʌltɪveɪt/v.培养revenue/ˈrevənjuː/n.收益third-party/ˌθɜːrdˈpɑːrti/adj.第三方logistics/ləˈdʒɪstɪks/n.物流smite/smaɪt/v.（使）着迷digital/ˈdɪdʒɪtl/adj.数字的foreign-based/ˈfɒrənˈbeɪst/adj.国外的salesvolume销量operatingmodel运营模式accountfor占（比例）China’sCross-BorderE-CommerceTakesoffSilkRoad丝绸之路ChinaDaily《中国日报》ReadingWelcometotheamazing,efficientworldofChinesecross-bordere-commerce.Inthisworld,localbrandsmaynotboast,buttheirinfluenceandsalesvolumecouldstokebothenvyandaweinmarketinggiants.China’sCross-BorderE-CommerceTakesoffReadingChina’sCross-BorderE-CommerceTakesoffThankstocross-bordere-commerce,smallandmedium-sizedChineseenterprisesnowreceiveconsultingservicesforenterprisedevelopmentstrategyandoperatingmodels,aswellastailor-madesolutionsforbusinessexpansionatdifferentstages.ReadingChina’sCross-BorderE-CommerceTakesoff"China'scross-bordere-commerceisthriving,whichbringsabouthugeopportunitiesforChineseenterprises.Butitalsobringsaboutnewissuesandchallenges.ByleveragingAmazon'sglobalnetworkandresources,wecouldprovidecustomizedsolutionstomeettheneedsofChinesesellersandcultivatecross-bordere-commercetalentsinChina,"saysDaiJingfei,vice-presidentofAmazonChina.ReadingChina’sCross-BorderE-CommerceTakesoffIn2017,salesrevenuefromthird-partysellersonAmazon'sonlinemarketplaceaccountedfor50percentofglobalsales,amongwhichthesmallandmedium-sizedenterprisesaccountedforover25percentofAmazon'soverallthird-partybusinesses.Reading“Amazon'sgloballogisticsnetworkacross185countriesandregionshashelpedtoestablishaneffective‘OnlineSilkRoad'forChineseenterprisesgoingglobal,”ElaineChang,presidentofAmazonChina,saidinanearlierinterviewwithChinaDaily.China’sCross-BorderE-CommerceTakesoffReadingChina’sCross-BorderE-CommerceTakesoffItisnotjustthatoverseasconsumersaresmittenbyChinesegoods.InChina,e-commerceisalsoattractingconsumerstobuyforeigngoods.Morethan15percentofChineseconsumersmadepurchasesworth$85.76billionfromabroadin2016.By2020,aquarteroftheChinesepopulation,ormorethanhalfofalldigitalbuyers,willbeshoppingeitherdirectlyonforeign-basedwebsitesorthroughthirdparties.ExercisesChoosethebestanswerforeachofthefollowingquestions.(1)WhichofthefollowingisbecomingincreasinglyinfluentialinChinesecrossbordere-commerceworld?

.A.marketinggiantsB.localbrandsC.localcompaniesD.smallandmedium-sizedenterprises(2)Smallandmedium-sizedChineseenterprisescannowreceivealotofsupportfrome-commerce,including

.A.consultingservicesforenterprisedevelopmentstrategyB.consultingservicesforenterpriseoperatingmodelsC.solutionsforbusinessexpansionatdifferentstagesD.alloftheaboveBDExercisesChoosethebestanswerforeachofthefollowingquestions.CA(3)TomeettheopportunitiesandchallengesofChinesecross-bordere-commerce,Amazoncandoalotexcept

.A.usingAmazon’sglobalnetworkandresourcesB.providingcustomizedsolutionstomeettheneedsofChinesesellersC.usingforeign-baseddigitalbuyersD.cultivatingcross-bordere-commercetalentsinChina(4)AccordingtoElaineChang,presidentofAmazonChina,howtounderstandthe“OnlineSilkRoad”?

.A.Itisaneffectivecross-bordere-commerceconceptforChineseenterprisestogoglobalthroughtheInternetB.Itisthesameasthe“SilkRoad”inancientChinaC.ItisawrongideausedinanearlierinterviewwithChinaDailyD.ItisaconceptnewlyinventedbyElaineChangherselfExercisesChoosethebestanswerforeachofthefollowingquestions.C(5)Thequotationofallthenumbersatthelastparagraphshows

.A.There’sabigpopulationinChinaB.ChinahasalotofdigitalbuyersC.BoththeexportandimportaredevelopingwellinChinaD.Chinesepeopleoftenuseforeign-basedwebsitesTranslationWelcometotheamazing,efficientworldofChinesecross-bordere-commerce.Inthisworld,localbrandsmaynotboast,buttheirinfluenceandsalesvolumecouldstokebothenvyandaweinmarketinggiants.China’sCross-BorderE-CommerceTakesoff欢迎来到中国跨境电商的神奇、高效世界。在这个世界中，本土品牌可能并不张扬，但它们的影响力和销售量却足以让营销巨头们既羡慕又惊叹。TranslationChina’sCross-BorderE-CommerceTakesoffThankstocross-bordere-commerce,smallandmedium-sizedChineseenterprisesnowreceiveconsultingservicesforenterprisedevelopmentstrategyandoperatingmodels,aswellastailor-madesolutionsforbusinessexpansionatdifferentstages.借助跨境电子商务，中国的中小型企业现在可以获得有关企业发展战略和运营模式的咨询服务，以及针对不同阶段业务扩展方面量身定制的解决方案。TranslationChina’sCross-BorderE-CommerceTakesoff"China'scross-bordere-commerceisthriving,whichbringsabouthugeopportunitiesforChineseenterprises.Butitalsobringsaboutnewissuesandchallenges.ByleveragingAmazon'sglobalnetworkandresources,wecouldprovidecustomizedsolutionstomeettheneedsofChinesesellersandcultivatecross-bordere-commercetalentsinChina,"saysDaiJingfei,vice-presidentofAmazonChina.中国的跨境电子商务蓬勃发展，为中国企业带来了巨大的机遇。但也带来了新的问题和挑战。通过利用亚马逊的全球网络和资源，我们可以提供定制的解决方案，以满足中国卖家的需求，并在中国培养跨境电商人才。TranslationChina’sCross-BorderE-CommerceTakesoffIn2017,salesrevenuefromthird-partysellersonAmazon'sonlinemarketplaceaccountedfor50percentofglobalsales,amongwhichthesmallandmedium-sizedenterprisesaccountedforover25percentofAmazon'soverallthird-partybusinesses.2017年，亚马逊在线市场第三方卖家的销售收入占全球销售额的50%，其中中小企业占亚马逊总体第三方业务的25%以上。Translation“Amazon'sgloballogisticsnetworkacross185countriesandregionshashelpedtoestablishaneffective‘OnlineSilkRoad'forChineseenterprisesgoingglobal,”ElaineChang,presidentofAmazonChina,saidinanearl