三十万之声：洞见全球变革新时代研究报告+300,000+Voicesand+What+They+Tell+Us+About+the+Next+Era+of+Global+Change

What300,000voicestellusaboutthenexteraofglobalchange

2

300,000Voices

Foreword

Historiansmightdisagreeaboutwhich

periodofthepastcenturywasthemost

tumultuous,butthe2020saresurelyon

theshortlist.Theglobalpandemicwasjust

thebeginning;socialupheaval,geopolitical

conflict,economicshocks,andtechnologicaladvancementhaveleftpeopleunsettled

andintrospective,focusingtheirenergy

onthingstheycancontrol.Theyaremore

concernedwithpersonalfulfillmentandlessfixatedonmacroissues,moretrusting

ofsmallercommunitiesandlesscredulousofbiginstitutions,morelikelytobethrivingbutlesslikelytofeelthatwaythanthey

wereatthedawnofthisdecade.

Weknowthisbecausethey’vetoldus.

Backin2020,whentheworldfirstseemed

towobbleoffitsaxis,theOliverWyman

ForumlaunchedtheGlobalVoicessurvey

tocollectinsightsacrossarangeoftopics,fromworkforcetrendstodisinformation,

tohelpbusinessandgovernmentleaders

understandandnavigatethechangestakingplace.Weassumedthepandemicwould

impactsocietylikeothershocksofthe

20thcentury,creatinga“cohortmemory”

thatwouldreshapelong-termattitudes

andbeliefs.Ourhunchprovedcorrect;theresultsweresorevelatorythatwewere

inspiredtokeepaskingquestions.

Now,wehavereachedamilestone.

Atthefive-yearmarkofthisprojectwe

haveamassedalmost300,000differentcutsofopinion,experience,andbeliefacross

20nations,onagrowingrangeoftopics.

Someoftheresultsarelongitudinal,with

responsesacrossallfiveyears.Others

reflectnewquestionsbeingaskedtohelpusgetmorecloselyconnectedwiththeever-

changingzeitgeist.

Atfirstthedatawerenoisytothepointof

cacophony.Butaswebegantoisolatethe

signalinthose300,000voices,wefound

clearevidenceofpeoplechangingacross

numerousdimensions,fromwhattheyvalueandhowtheyfeeltohowtheyworkandleadtohowtheyinvestandspend.Muchofthischangeisbeingdrivenbyanewvariable

thathasquicklytakenacentralrolein

businessandsociety:artificialintelligence.

Takentogether,thesechangingsocial,economic,andpersonaldynamicsarehelpingtorewritetherulesofbusiness.

Leaderswhounderstandtheinterplayacrossallofthesecategorieswillhaveamajoradvantageintheyearsahead.

Wehopeyoufindenlighteningtheessaysandgraphicsinthepagesthatfollow.

JohnRomeo,CEO,

OliverWymanForum

AnaKreacic,COO,

OliverWymanForum

AmyLasater-Wille,Partner,

HeadofHumanInsights,OliverWyman

300,000Voices

Contents

Foreword02

Executivesummary04

1.Whatwevalue09

2.Howwefeel26

3.Howweinvest43

4.Howwewinthenextgenerationofconsumers60

5.Howwework75

6.HowweembraceAI94

7.Howweinspireandlead113

Methodology131

Abouttheart133

Contributors135

300,000Voices

4

Executivesummary

Halfadecadecanfeellikeablipandaneternity.Newbornbabiescan’tevenlifttheirheads,butthetypical5-year-oldkidcanskipdownthestreetandconstructfullsentences.Entiresocietiescanalsotransformquickly,asGermanyofthe1930s,Russiaofthe

1990s,orSaudiArabiaofthe2010scanattest.

Ontheindividuallevel,majorsocietalchange,evenifit’slargelypositive,canbedisorienting.Today,quality-of-lifegauges

arepinnedatrecordhighs,yetmanypeoplearefeelingworse.

Theimportancetheyplaceoneverysinglevaluewetrackhas

increasedsince2021,ledbymoney(+30%),achievement(+26%),andpleasureandfun(+25%)—yetonaveragepeoplefeel

9%worsephysicallyandmentallythantheydidin2021.They

arepouringtheirenergytowardfinancialindependence,closerelationships,healthroutines,andpersonalbeliefsystems—

andawayfromactivitiesthatfeelopen-endedorimpossible

toinfluence,likeclimateadvocacyorconsumeractivism.Smallerseemstobebetter;trusthasmigratedfrombiginstitutions

tosubcommunitiesoflike-mindedpeople.

Organizationsthatdesignforhigherexpectationsandnarrowerbutdeeperbondsoftrustwillearnlastingengagement.Thosethatdon’tcouldfindthemselvesspeakingtoanincreasingly

emptyroom.

Howwefeel

Attitudestowardhealthcarearealwaysinflux,butincome

inequalityandtechnologyareacceleratingthepaceofchange.

Acrosslifestages,peopleareincreasinglytriangulatingbetweenclinicians,AItools,andpeersonline—somuchsothatin2025,respondentsrankedhealthcareastheNo.1sectorpoisedforAItransformationoverthenext30years.

Wellnesshasbecomealifestyle.Since2021,theshareof

respondentspracticingatleastfourwellnessactivitiesroseto30%from22%,andproactivehealthmonitoringjumpedto34%from20%.

Executivesummary300,000Voices

Personalizationispullingpeopledeeper

intothedataeconomy:Whileroughlythree-quartersofconsumersfearmisuse,their

willingnesstosharehealthdatafortailoredinsightsclimbedto61%from51%.

Communityisalsobecomingaformof

healthcareinfrastructure;theshareof

peoplewhomaintainhealthroutinesmore

consistentlyasmembersofacommunity

roseto61%from52%since2021,andthosewhoencouragefamilyandfriendstobe

healthierclimbedto33%from18%.Roughlyoneinfivenowreliesoncommunityfor

adherenceandhelpsothersdothesame.

Yetdespiteallthis,peoplestilldon’tfeel

meaningfullyhealthier.Mentalandphysicalwell-beingsentimenthasfallenbelowpeakCOVID-19levels,andthegapbetweenhowlongpeopleliveandhowlongtheylive

ingoodhealthcontinuestowiden.While

peoplehavemorehealthdata,thereseemstobelessjoy.

Providersseethemismatch,andinvestmentisstartingtopivottowardinfrastructure

thatdeliversmeasurableoutcomes,not

justengagement.Thewinnerswillhelp

peoplestepoffthetreadmillofendless

optimizationandintotangibleimprovementsinhealthspan.

Howweinvest

Thisageofanxietyisplayingoutinfinancialmarketsaswell.Thestockmarkethas

beensoaringdespiteinflationconcerns,

tariffjitters,andhigher-for-longerinterestrates—andnowsomeworryequitiesareapproachingbubbleterritory.

Oneclearpositive:AIismakingmarkets

moredemocratic.Fordecades,quality

financialguidanceskewedupmarket,not

becauseothersdidn’twantit,butbecausehigh-touchservicemodels(humantime,

minimums,feeeconomics)madesmaller

accountshardtoserveprofitably.AIis

changingtheequation,cuttingthecost

toserveandturningfinancialguidance

intoamass-marketproduct.Meanwhile,

investorsareupgradingthemselves:AIuseforinvestinghasjumpedto44%from34%inthepasttwoyears.

Theresultisasmartercustomerand

atougherstandardfortheindustry.IfAI

makesadviceabundant,differentiation

movestowhatAIcan’tfullyown:accountablejudgment,behavioralprotectioninvolatile

moments,andtheabilitytotranslateaplanintoaction.

EvenamongboomersandGenerationXers,

whoownthelion’sshareofassets,anxiety

ishigh.Financialindependenceisnowthe

fastest-growingunmetfinancialneed,risingto41%from32%in2022.Thesecohortswishtheyhadlearnedmoneyskillsearlier—and

theysayAIunderstandsthembetterthan

humanadvisersdo.Institutionsslowtoadaptcouldfindtheir“trustedrelationships”beingquietlyreroutedtoapps.

5

Executivesummary300,000Voices

6

Howwewinthenextgenerationofconsumers

Technologyhascreatedwhatseemslike

agoldenageforconsumers.Shoppingis

nowthesecondmostcommonuseofAI,

trailingonlywork-relatedtasks.Thebrandsthatprevailinthefuturewon’tbethe

loudest,butratherthebestabletomeetconsumerswheretheyare—andsatisfytheirincreasingdemands.

Thegoodnews:Acrossagesandincomes,morepeoplearesayingtoday’sproducts

meettheirneedsbetter(33%)thantheydidin2022(25%).Whenbrandsget

personalizationright,they’regettingitveryright.

Theproblem:Theseoutperformersare

stillintheminorityandtheyarecreatinganewbaselineexpectation.In2025,64%ofconsumerssaidtheywilldumpabrandafterasinglepoorexperience.Loyalty

isonthinice.

Chinacouldbeanearlypreviewofwhat

retaillookslikeoncethenextwaveofdigitalshoppingfullymatures.Amassivemiddle-

incomecohort,estimatedatmorethan

400millionpeople,operatesinanonline

shoppingecosystemthat’sstructurallydeeperthantheUS,withanedgeine-commerce

penetrationof27%to16%.Yetthisdigitallyfluentcohortis54%lesslikelythanglobalpeerstosaybrandsmeettheirneeds.Thepipesarebuilt;satisfactionhasn’tfollowed.

Theimplication:Beingpresentintheright

channelisnolongerenough.Brandsstill

havetoearnpreferencethroughbetterlocalfit,dependability,andtheculturalcuesthatshapewhat“good”lookslike.

Howwework

TheGreatResignationhasgivenwaytotheAgeofBareAdequacy:Risingpricesand

aprecariouseconomyarekeepingworkers

frombolting,butmanyaredoingjustenoughtokeeptheirjobs.

Intoday’suncertainlabormarket,workersarebothmoreanxiousandlessinspired.

Theynowranktheneedforfulfillment

secondamong10workplacenecessities,

jumpingfromeighthplacesince2023and

trailingonlypay.(Thefewwhoreportbeingfulfilledaretwiceaslikelytofeelvalued,seerealcareerpaths,andtrusttheirleaders—offeringorganizationsincentivetoincreasetheirranks.)

Traininganddevelopmentarenowtop

workplacepriorities.Since2021,thenumberofemployeessayingtrainingisthebest

waytoimprovetheirworkexperiencehasdoubledto32%—thesteepestriseofanyfactor.Yetskillsareexpiringfasterthan

employerscanrespond.

Executivesummary300,000Voices

7

Thereisarayofsunshineamidallthe

gloom:GenZ.Oncetheposterchildfor

disengagement,they’vemadethesteepestgainsinsatisfaction,managerrelationships,andculturalfitofanygeneration.GenZis

alsothefirsttrueAIworkforce,andwhile

they’rethemostanxiousaboutautomation,they’rethemostlikelytoactonit.They

reportthehighestproductivitygainsfromAIandarebuildingautomation-resistantskillsatthefastestrate—acautiontoemployersfocusedoneliminatingjustthemostjunior

jobsmanyGenZersareintoday.

HowweembraceAI

Theproductivityparadoxisback:WhileAI

makesworkersfasterinpilots,measurablebottom-linereturnshaven’tyetmaterialized.Fewerthan5%oforganizationsreportedAIreturnoninvestmentabove20%in2025,

leavingmanyinastrangelimbowhere

activityishighbutimpactishardtoprove.

Yetthepayoffdoesseemtobeonthe

horizon.Some58%ofGenZersin2025

reportedfrequentAIuse(atleastthree

tofourtimesaweek),upfrom35%in2023—and80%ofthemsaidAImakesthem

moreproductive.

AsAIspreads,thenatureofworkisshiftinginwayswehaven’tseenbefore.Agents

androbotsareslippingintoworkstreams

notastoolsbutascolleagues—handling

tasks,shapingdecisions,andincreasinglyactingautonomously.Two-thirds(67%)

ofemployeessaytheyalreadyinteractwithAIinhuman-likeways.

Still,thelimboperiodwon’tendovernight.

Formanyworkers,theexperienceis

uncertainty,notclarity:WheredoesAI

actuallytouchmyjob?Whatdoes“good”

looklike?AndwhathappenstomeifIgetthiswrong—orfallbehind?

Broadproductivitygainstendtoarriveonlyafterfirmsrebuildinfrastructure,scrub

data,redesignworkflows,andretrain

people.Progressoccursthroughrepeatedexperimentation,notjustprocurement.

Howweinspireandlead

Ithasneverbeeneasytolead.Buttoday’s

geopoliticalshocks,AIdisruption,and

generationaldissonancearebringingafreshsetofchallenges.

Forthefirsttimeinmoderncorporate

history,fivegenerationssharetheworkplace—andtheyarenotconverging.Across

severalcoreworkforcebehaviorsmeasured,GenZandboomersdivergedbyafactor

of1.5to7.5—whetherthat’sswitchingjobs,skippingtheoffice,maintainingsidehustles,orexpectingemployerstotakesocial

stances.WhatGenZdemands,boomersoftendismiss—andviceversa.

Onenotableexceptionisthedesirefor

proximity;demandacrossallgenerations

forin-personinteractionwithleadershas

surged75%since2021.Butemployeeswanttofeelgenuinelyseen,notceremonially

addressedwithcorporatespeakand

platitudes.Scriptedtownhallsearnpoliteapplausebutlittleengagement.

Executivesummary300,000Voices

8

Abraverygapiswideningbetweenhow

boldlyemployeeswantleaderstospeak

andhowcautiouslyleadersfeeltheymust

behave.Leadersdon’tneedpositions

oneveryissue,buttheymustprovideclarityonwhythecompanyacts(orstayssilent)

ontheissuesthatmatter.

GenZ,asever,isinstructivehere.Whenone-thirdin2025saidthey’dpreferanAIboss,

theyweren’timaginingarobotCEO—theywantedthetraitstheyrarelyseeinhumans:

consistency,transparency,responsiveness,andfairness.Ironically,it’semotional

intelligencetheymostyearnfor(uptotheNo.2spotofleadershiptraits),andAImayseemtoofferitinspades.

Emergingmarketsalsoofferlessons.

Workerstherearemuchmoreengagedandmoresatisfiedwithseniorleadersthanthoseindevelopedmarkets—providinginsights

forotherstofollow.

Theroadtotomorrow

Inthepagesthatfollow,weexamineeachofthesedimensionsindetail,showinghowpeoplehavechangedoverthepastfive

yearsandwherewe—asindividuals,

asorganizations,andassocieties—areheadedinthefuture.

01

Whatwevalue

AnaKreacic

AmyLasater-Wille

10

01Whatwevalue300,000Voices

Inbrief

Fiveyearsofrollingcrisesandtech-drivendisruptionshaverewiredhowpeoplethink,trust,spend,andallocatetheirtime.

•Onpaper,peoplearethriving.Inreallife,they’rerunningonempty.

Quality-of-lifeindicatorsareat

recordhighs,butpeoplereport

feelingworsementallyandphysicallythanafewyearsago.Yetthepursuitofstabilityresemblesaperpetual

sprint:Everyoneisrunningharderjusttostaywheretheyare.

•Progressexists,butsodoesits

shadow.Forthelucky,thepastfiveyearsdeliveredopportunity.For

manyothers,itdeliveredoverdrafts,anxiety,andprecarity.Averageshavebecomepolitefictions,masking

anincreasinglybifurcatedworld.

•Peopleareretreatingtowhatevertheycanactuallycontrol.

Energyisflowingtowardfinancial

independence,closerelationships,healthroutines,andpersonal

beliefsystems—andawayfrom

commitmentsthatfeelopen-endedorimpossibletoinfluence.

•Valuesremainlofty,butcapacitytoactonthemhascollapsed.

Climateactionandconsumer

activismremainstatedpriorities,butlimitedtime,money,andbandwidthincreasinglyfilterwhatpeople

actuallydo.Somenowquestion

whetherindividualactionscansolvesystemicproblemsatall.

•Trusthasnarrowedfrom

institutionstosmaller,self-

selectedcircles.“Peoplelikeme”hasbecomethedefaultreference

point.Governments,mediaoutlets,andplatformsthatonceexpecteddeferencenowcompeteforbasiccredibilityagainstpeersandfirst-handexperience.

•Today’shumansarenot2020

humans.Theyarebetterequipped,moreselective,andmarkedlymorestrained.Organizationsthatdesignforhigherexpectations,narrower

trust,andlimitedbandwidth—whilegenuinelyactingwithpurpose—willearnlastingengagement.Thosethatdon’twillfindthemselvesshouting

intoanincreasinglyemptyroom.

01Whatwevalue300,000Voices

11

Whatthevoicessay

Addressthedivide

betweenprogressandhowpeoplefeel

-11%

Relativedecreasein

self-reportedmentalhealthwell-beingsince2022;

physicalhealthwell-beingdeclinedby8%

0.756

Outcomeof2023’sglobalHumanDevelopment

Indexmeasuringqualityoflife,anall-timehigh

+20%

Relativeincreasesince2021

intheaverageimportance

peopleassigntoallmeasuredvalues,suchasmoney,

connection,orsafety

+80%

Relativeincreasesince2022inpeoplefeelingpressure

tomakemoneytofeelsatisfiedorsuccessful

Closethetrustgapthroughproximityandproof

83%

Shareofpeoplewhosaythatmisinformationisamajor

problem,upfrom80%in2022

71%

Shareofpeoplewhosaid

theyhaveapersonalfear

offallingformisinformation,upfrom61%in2022

+23%

Relativeincreasesince2021intrustin“peoplelikeyou;”trustingovernment,socialmedia,andnewsplatformsdeclinedorstagnated

Engagepeople

throughwhattheycareabout

+29%

Relativeincreaseindemandforfinancialliteracytrainingsince2022

+32%

Relativeincreaseinreligious

orspiritualpracticesince2022,upfrom13%to17%

01Whatwevalue300,000Voices

12

Ourqualityoflifeishigherthanever,butit’sstillnotenough

In1971,psychologistsPhilipBrickmanandDonaldCampbelldescribedthe“hedonictreadmill”:Asconditions

improve,expectationsrisetomatch,leavingsatisfactionperpetuallyoutofreach.Thepatterntheydescribedhasneverbeenmorevisible—

ormoreexhausting.

Bymostformalmeasures,lifehasimprovedglobally.Theshareof

peoplewhosaythey’re“thriving”

jumpedto33%in2024,whilethosesufferingfelltoarecord-low7%.

TheglobalHumanDevelopmentIndex,whichmeasuresqualityof

lifethroughhealth,education,and

income,hitanewpeakin2023.Peoplearelivinglonger,learningmore,and

earningbetter.

Andyetpeoplewantmoreoneveryfront.Theimportanceplacedon

valueshasintensifiedacrossthe

board.Specifically,moneyhas

increasedinimportanceby30%,achievementandsuccessby26%,andlearningandgrowthby24%.

Everyvaluewetrackhasrisenin

magnitude—demonstratingthat

evenaslifeimproves,expectationsrisefaster.Fororganizationstryingtoengageconsumers,employees,orcitizens,thiscreatesamoving

target.Betterisneverquite

goodenough.

01Whatwevalue300,000Voices

13

Peopleareplacingmoreweightonvaluesacrosstheboard

35%

%respondentswhodescribeavalueasveryimportant,2021and2025October2021September2025

42%

Averageacrossallvalues

Money

Achievementandsuccess

Efficiency

Learning,growth,andenrichment

Convenience

Creationand

self-expression

Self-oriented/individualistic

32%

42%

32%

40%

3

3%

40%

36%

44%

29%

36%

29%

35%

3

3%

41%

People-oriented/connective

31%

3

7%

●

Nurturanceandcaring

30%

36%

Connectionandbonding

Makingapositive

differenceintheworld

Experienceandenjoyment

46

30%

37%

%

Experiencingleisure,pleasure,andfun

26%

Spontaneity

Peaceofmind

Feelinghealthy,balanced,andwell

SafetyandprotectionFeelingnormal

44%

Well-being

52%

●

48%

55%

●

57

%

36%

50%

41%

30%40%50%60%

Question:“Today,thinkingaboutyourlifeoverall,howimportantarethefollowingvaluestoyou?”

Source:OliverWymanForumsurveys,4countries,October2021(N=3,893),September2025(N=3,504)

01Whatwevalue300,000Voices

14

“IamwillingtoputeverythingIhaveintomycareergoals”

56%

“Iwanttoownmyownbusiness”

33%

“IwanttoliveinalignmentwiththeFIREmovement”

54%

“Iaspiretopossessalotofmoney”

31%

Thepressuretoachieveandgetaheadoffinancialuncertaintyisintensifying...Relativechangein%respondentswhoagree,2022and2025

“Ifeelpressuretomakemoneytofeelsuccessful/satisfied”

83%

“Myjobisadefiningpartofmyidentity”

25%

“Iwantmyprofessional

accomplishmentstomakealastingimpactontheworld”

38%

...yetcontentmenthasn’tfollowedachievement

“Idon’twanttobe

definedbymywork”

23%

“Iwouldratherfeelfulfilledandhappyinmycareer

thanmakealotofmoney”

13%

Question:“Whichofthefollowingstatements,ifany,doyouagreewith?”

Source:OliverWymanForumsurveys,4countries,June2022(N=2,439)September2025(N=3,504)

15

Peopleareworkingharder,spendingmore,andfeelingworse.Nowhere

isthedisconnectbetweenobjectiveconditionsandsubjectiveexperiencesharperthaninhowpeoplespend.

TheOrganizationforEconomic

CooperationandDevelopment’s

ConsumerConfidenceIndexhassat

belowitslong-termaveragesince

2020,yetspendingin2024outpaced2019.That’strueevenamong

householdsthatinsisttheyfeelworseoff.IntheUnitedStates,average

annualconsumerexpendituresclimbed25%abovepre-pandemiclevels,

accordingtotheUSBureauofLaborStatistics.Peopleareanxiousbutarespendingmore.

Thepressuretogetaheadis

intensifying.Desiretoearnmoneyhasnearlydoubledsince2022.Interestinthefinancialindependence,retireearly(FIRE)movementhasjumpedfrom

24%to37%.Long-terminvestingnow

toucheseightin10adults.Thesharewillingto“puteverythingtheyhave”

intocareergoalsrosefrom18%to28%.

Butambitionhasnottranslatedintocontentment.Morepeoplesaytheydonotwanttobedefinedbytheirjob,andmorewantworkthatfeelsmeaningful.Workerswantmoney—andmeaning,too.

Thesameparadoxappearsin

wellness.Commitmenttolong-termhealthandfitnesshasrisen20%

since2022.Yetself-reportedmentalhealthdeclined11%,andphysical

healthfell8%.Theproliferationof

wellnesstrackersispartlytoblame.

Sleepscores,recoverymetrics,

andbiometricdashboardsmayhave

createdaculturewherepeoplefeelfineuntiltheirdevicestellthemotherwise.

Peopledon’tneedmorereminders

oftheirshortcomings.Theymayneedpermissiontofeel“goodenough.”

16

Weclaimtocareaboutwellnessmorethanever

Relativechangein%respondentswhoagree,2022and2025

Healthand

wellnessstatements△’22-’25

“Ihavegenerallybeenpassionateaboutmyhealthandfitness”

30%

“Iwillcontinuetocareaboutmyhealthandfitnesslong-term”

20%

“Iproactivelymonitororaddressmyhealthcareandwellnessneeds”

13%

Andwe’refeelingworsethanever

%respondentswhoconsiderthemselveshealthy,2022and2025

Mentallyhealthy

66%

59%

Physicallyhealthy

56%

61%

20222025

Question:“Whichofthefollowingstatements,ifany,doyouagreewith?”

Source:OliverWymanForumsurveys,4countries,January2022(N=2,625),September2025(N=3,504)

01Whatwevalue300,000Voices

“WhenIthinkaboutthe

nextfiveyears,theclearestgoalIhaveisreaching

realfinancialstability.

WhatIwantistobuytime,tobuymentalspace,andtobeabletoplanlong

termwithoutfeelinglikeI’mwalkingonthinice.”

Male,46,Spain

17

01Whatwevalue300,000Voices

18

Financialliteracyandself-relianceofferstability

amiduncertainty

Asconfidenceinexternalsystems

declines,peoplearedoublingdownonwhattheycanbuild,andimprove,themselves.Onthepracticalside,

financialliteracyisnowthetop

skillpeoplewishtheyhadlearnedearlier—thefastest-risinggap

since2022.Manyalsowishthey

hadlearnedthebuildingblocksofself-reliance:relationshipbuilding,careermanagement,trackinglife

goals.Meanwhile,skillstiedtocivicorcollectivelife—politicalknowledge,

socialcauseengagement—havestagnatedordeclined.

Thesearchformeaningisalso

becomingmorepronounced.Beliefinagodisrising(from36%to47%),asisscientificbeliefinevolution(from

39%to44%).Positiveaffirmationsandbeliefinmanifestationhavedoubled

ormore.

Ratherthanembracingsingle

worldviews,peopleareassemblingindividualized“beliefstacks”

—drawingfromtradition,

science,introspection,andritualsimultaneously—toanchor

themselvesinaworldthat

feelsunmoored.Thinkofitasspiritualdiversification.

Thisalsoshowsupinhowpeople

spendtheirtime.Religiousorspiritualpracticehassurged32%,exercising12%,andtimewithfamilyandfriends7%.Meanwhile,passiveleisure—

endlessscrolling,idlerelaxation

—hasdroppedbetween10%and

17%.Peopleareactivelysubstitutingdriftwithstructureandconnection