商业广场万圣节中式主题系列活动策划方案43

MountainandSeaClassicExoticBeast万圣节主题活动策划案

e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91山海异兽奇遇记山海异兽奇遇记Halloween.e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91Halloween.山海异兽奇遇记山海异兽奇遇记提着南瓜灯的吸血鬼、满脸血妆的僵尸、百鬼夜行的场景每年都在万圣夜上演......对于这几个万圣节的“老演员”，已经无法满足年轻人对于万圣节的猎奇心理和寻找刺激的节日需求。扮了那么多年“洋鬼”的万圣节，是时候换一种玩法了过一场有中国属性的万圣节，穿越山海与异兽“对话”这个万圣节，我们拒绝那些只是消费“洋鬼”和进行恐怖文化娱乐的常规“西式”玩法，我们要过一个有中国属性的万圣节。为万圣节摘掉“崇洋媚外”的帽子，将西方节日中国化，过一个拥有[中国文化基因]的万圣夜。e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91Halloween.而《山海经》作为一部古老的神话典籍，具有中华神话“元典”的意义。它用古老的文字记录了中国创世史诗，也记载了具神秘感的奇异怪兽。相比于西方神话独立的人神谱系，中国神话散落在浩瀚的经史子集中，一度被认为中国是没有神话的民族。e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91山海异兽奇遇记山海异兽奇遇记中西文化的碰撞，都在《山海经》里万圣节×《山海经》本次活动基于《万圣节》的调性，我们以《山海经》中关于异兽的记载部分为灵感，定制了一场关于山海的异兽奇遇记！e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91Halloween.山海异兽奇遇记山海异兽奇遇记在这个万圣夜，一起穿越时空，探寻我国那些古老文明和那些极具神秘感的奇异怪兽。进入《山海经》中与书中的异兽来一场奇遇吧！e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91CONTENTS活动概述PART01宣传策略PART02氛围包装PART03活动规划PART04活动保障PART05山海异兽奇遇记山海异兽奇遇记MountainandSeaClassicExoticBeaste7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91活动概述01感购买，款款用心之作，致力于创作更优秀的PPT模板。01山海异兽奇遇记MountainandSeaClassicExoticBeastpartMountainandSeaClassicExoticBeaste7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91山海异兽奇遇记山海异兽奇遇记活动时间：10.31活动地点：某大型商业中心活动关键词：国潮、神话故事、上古异兽活动某省市民制造热点

引发浪潮

借势《山海经》IP效应，在常规的万圣节活动中破圈，引发目标客群关注，通过话题持续发酵，为商场持续引流。将东方文化巧妙的融入西方节日，借势活动的文化内核，建立商场的正向形象。活动目标e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91Halloween.e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91亮点万圣不扮鬼实现活动破圈赋予万圣精神内核近年，国风系列节目爆火，激发大众对中华文化的归属感和自信心，借势“国风”热度，为万圣这个西式节日赋予文化的底色，必在一众“百鬼夜行”中实现破圈。01用西式节日碰撞东方文化e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91亮点沉浸式场景营造异兽世界走进《山海经》中神秘莫测的多维空间的场景还原，带你沉浸式感受《山海经》中的一草一木，神兽精灵。穿越至上古时代，近距离跟古代异兽对话。02e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91亮点完美复刻在万圣夜出没《山海经》中场景演艺各类“山林精怪”《精卫填海》、《山海异兽秀》等经典场景跨越时空，来到某商场赴一场关于万圣夜的奇遇！这些经典表演片段必将引爆网络，起到为商场持续引流的效果！03e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91亮点“某省市”神奇物件国风文化与潮流的碰撞各类“奇奇怪怪”的古玩、文创、潮物、艺术展品、山海生品，琳琅满目的神奇物件汇聚在“某省市”，让活动既好看又好逛。04e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91宣传策略02感购买，款款用心之作，致力于创作更优秀的PPT模板。02山海异兽奇遇记MountainandSeaClassicExoticBeastpartMountainandSeaClassicExoticBeaste7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91MountainandSeaClassicExoticBeastHalloween.Halloween.山海经主题海报结合活动主题“山海异兽奇遇记”设计以经典异兽+万圣元素的海报，投放于微博、小红书、平台，在活动前期预热发酵。e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91山海异兽主题巡游#山海异兽惊现街头#活动前一周，由工作人员COS《山海经》中经典异兽形象。线下以商街巡游的方式为活动造势。同时，线上以图文、视频的形式宣传异兽巡游，在短期内为活动制造巨大声量。Halloween.e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91MountainandSeaClassicExoticBeastHalloween.Halloween.互动话题预热发起山海异兽仿妆挑战。邀请专业coser扮成山海异兽的形态拍摄短视频。发布于商场官方账号，邀请网友在评论区上传仿妆照片。各平台点赞量前五的客户将获得山海随手礼一份。e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91Halloween.活动预热H5定制活动主题H5“测测你在上古时期是什么异兽”利用官方账号在平台发起H5互动。提升客群参与感，为活动起到线上引流的效果。e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91氛围包装03感购买，款款用心之作，致力于创作更优秀的PPT模板。03山海异兽奇遇记MountainandSeaClassicExoticBeastpartMountainandSeaClassicExoticBeast外场用“山”与“海”的起伏造型配合鸟兽神灵的形象，生动的勾勒出《山海经》中场景，漫步其中犹如穿越时空与古代异兽近距离相遇。山川湖海美陈e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91Halloween.活动主题展示定制放大版《山海经》造型的活动主题墙放置在商场入口处，完美复刻了《山海经》的原著形态。更生动的诠释主题，也一秒将到场客户带入到书中的场景。e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91Halloween.入口山海装饰在商场入口玻璃区域设置异形山海美陈。

用沉浸式主题场景诠释活动主题。同时，也确保活动的整体性。e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91

商场中庭空中装饰———将《山海经》中画面在空中错落装饰，呼应中庭美陈。解构《山海经》中原文夏朝使用的文字+书中场景搭建通过立体化的呈现营造画面感。解构山海e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91

山海异兽光影展———各种奇形怪状的神兽形象，以轻松方式让客户走进《山海经》e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91Halloween.某省市氛围包装神兽霓虹灯带+山海精怪形象组成了好玩好逛的某省市。更多免费方案资料加4780e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91活动规划04感购买，款款用心之作，致力于创作更优秀的PPT模板。04山海异兽奇遇记MountainandSeaClassicExoticBeastpartMountainandSeaClassicExoticBeaste7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91MountainandSeaClassicExoticBeastHalloween.Halloween.山海异兽巡游万圣节当天，每个整点由工作人员组成“山海异兽巡游组”以快闪的形式出现在商场各处巡游，营造活动氛围。e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91Halloween.活动礼品推荐《山海经》文创到场客户在工作人员的引导下可通过关注商场官方次活动链接的方式，领取活动主题礼品。推荐礼品———《山海经》文创e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91Halloween.山海异兽登场在商场中庭，各类“山林精怪”空降舞台中央。毕方、九尾、应龙、龙女等山海异兽共同为活动进行开场，仪式感满满！e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91Halloween.《精卫填海》

片段演艺《精卫填海》反映了人类对大海的敬畏以及人类在大自然面前的渺小和脆弱。同时也表达了古人与大海抗争、梦想和改造自然的愿意。邀请演员在现场将这一经典段落进行演艺。山海经神兽的cosplay变装秀，模特们化身为山海经里面的经典形象。在烟雾缭绕里走出来。有一种置身画里的感觉。山海异兽秀e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E9117:00-22:某省市开市，古灵精怪的异兽手办+山川湖海的文创+奇妙有趣的小玩意儿包含超多玩某省市，在这里与山精妖怪来一场奇妙的遇见。e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91Halloween.《山海经》

异兽团夜游22:31午夜钟声响起，《山海经》异兽夜游团涌向商场中庭，进行商场+商街巡游，客户可加入其中。与异兽团共同开启夜游。e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91活动保障05感购买，款款用心之作，致力于创作更优秀的PPT模板。05山海异兽奇遇记MountainandSeaClassicExoticBeastpartMountainandSeaClassicExoticBeaste7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91MountainandSeaClassicExoticBeast山海异兽奇遇记山海异兽奇遇记成立专项小组1.由我方指定相应联络人负责此项目的沟通以及工作的统筹及安排。2.根据拟定的工作内容，细化分项工作组，并安排相关人员负责。3.并安排定期会议以及临时情况特殊会议沟通活动进度，确保活动顺利进行。e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296AA21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E57