《跨境电商运营-国际化课程》课件-项目七：订单履约与物流管理

跨境平台自发货CrossBorderMerchantSelf-Fulfillment跨境平台自发货Whathavewelearned?CrossBorderMerchantSelf-Fulfillment概念Concept自发货：指卖家自行负责商品的包装和发货，而不使用跨境平台的配送服务。Self-fulfillment:Itreferstoamodelwheresellersdirectlyhandleproductpackagingandoutboundshipmentwithoututilizingthecross-borderplatform'sintegratedlogisticsservices.自发货Self-fulfillment卖方通过跨境平台将所要出售的产品上架。Thesellerlistsmerchandiseintendedforsaleonacross-bordere-commerceplatform.商品上架Listingmerchandise1卖方确认订单细节，包括商品数量、收货地址等，并准备物流和包装材料。Thesellerconfirmsthedetailsoftheorder,includingthequantityofgoods,shippingaddress,etc.,andprepareslogisticsandpackagingmaterials.接收订单Receivingorders2检查货物质量、包装和必要的运输标签Checkthequality,packaging,andnecessarytransportationlabelsofthegoods订单货物从库存中取出Removingtheorderedgoodsfromtheinventory3可以是国际快递、国际专线、国际包装或海外仓库配送。Goodsmaybedeliveredviainternationalexpresscourierservices,cross-borderdedicatedlogisticslines,internationalpostalparcels,oroverseaswarehousefulfillment.物流发货Logisticsdelivery4基本流程Basicflow卖方根据所选物流方式生成相应的运单和物流标签。Thesellergeneratesthecorrespondingwaybillandlogisticslabelbasedontheselectedlogisticsmethod.生成运单Generatingwaybill5通过物流跟踪系统实时跟踪包裹的运输状态和配送进度。Trackingthetransportationstatusanddeliveryprogressofpackagesinrealtimethroughthelogisticstrackingsystem.货物跟踪Cargotracking6买方有任何问题或退货需求，卖方需要及时处理和解决，以确保客户满意度。Ifthebuyerhasanyquestionsorreturnrequests,thesellerneedstohandleandresolvetheminatimelymannertoensurecustomersatisfaction.买家收货后Afterthebuyerreceivinggoods7基本流程Basicflow订单接收Orderreception库存管理InventoryManagement物流配送Logisticsdistribution客户服务Customerservice卖家的直接责任Seller'sdirectresponsibility管理库存Inventorymanagement包装Packaging安排配送Deliveryarrangement客户服务Customerservice自发货可直接与客户沟通Self-fulfillmentallowsdirectcommunicationwithcustomers物流渠道选择多Multiplelogisticschanneloptions0102优势AdvantagesWhathavewelearned?“四大快递”Fourmajorexpressdeliverycompanies最快可以满足2~7天的时效Itcanmeetthetimelimitof2-7daysatthefastest.Whathavewelearned?资金funds技术technology人才talent……减少市场扭曲MarketdistortionDecrease激发市场主体的活力与创造力VitalityandcreativityofmarketentitiesExcitation确保经济体系具备更强的韧性和自我调节能力Theeconomicsystemhasstrongerresilienceandself-regulationabilityEnsurance实现经济的高质量发展HighqualityeconomicdevelopmentImplementation开创了大规模商业运输的先河WangHai,theOriginatorofChineseCommerce,pioneeredlarge-scalecommercialtransportation牛车能负重致远，使大规模的商业活动和长途贩运成为现实，推动了商品流通。Bullock-cartsenabledthetransportofheavyloadsovervastdistances,makinglarge-scalecommercialactivitiesandlong-distancetradeareality,therebycatalyzingthecirculationofcommodities.Whathavewelearned?国内大循环为主体Takingthedomesticcirculationasthemainbody国内国际双循环相互促进Domesticandinternationaldualcirculationspromotingeachother物流行业不仅是国内大循环的坚实支撑，也是促进国际双循环的重要纽带。Thelogisticsindustryisnotonlyasolidsupportfordomesticcirculation,butalsoanimportantlinktopromoteinternationaldualcirculation.助力中国企业更好地“走出去”AssistingChineseenterprisesinbetter"goingglobal"海外优质商品与服务“走进来”Promotingoverseashigh-qualityproductsandservices"comingin"FBA发货及包装要求FBAShippingandPackagingRequirements概念ConceptFBA：指卖家将商品批量发送至亚马逊运营中心之后，由亚马逊负责帮助卖家存储商品；当商品售出后，由亚马逊完成订单分拣、包装和配送，并为这些商品提供买家咨询、退货等客户服务，帮助卖家节省人力、物力和财力。FBA:ItreferstotheprocesswheresellerssendtheirproductsinbulktoAmazonFulfillmentCenter,andAmazonisresponsibleforassistingsellersinstoringtheirproducts;Aftertheproductsaresold,Amazoncompletesordersorting,packaging,anddelivery,andprovidescustomerservicessuchasbuyerconsultationandreturnsfortheseproducts,helpingsellerssavemanpower,materialresources,andfinancialresources.AmazonFulfillmentCenterAmazonstoresandmanagesproductsReceivedcustomerorderAmazonconductsproductpicking,packaging,anddeliveryDeliverytobuyerThefollowingfigureshowstheentireprocessofAmazonLogistics(FBA)FBA发货FBAshipping创建卖家的亚马逊账户CreateanAmazonaccountfortheseller创建商品信息Createproductinformation准备卖家商品Prepareseller'sproduct将卖家商品运至亚马逊Transporttheseller'sgoodstoAmazon如何开通FBAHowtoactivateFBA一个是卖家自己发货，一个是跨境平台负责发货。Oneisthatthesellershipsthegoodsthemselves,andtheotheristhatthecross-borderplatformisresponsibleforshipping.采用FBA发货由于货物存储在亚马逊的仓库中，当订单产生时，可以迅速进行拣选和配送，因此物流效率非常高。UsingFBAforshipping,asthegoodsarestoredinAmazon'swarehouses,theycanbequicklypickedanddeliveredwhenordersaregenerated,resultinginveryhighlogisticsefficiency.FBA遵守的包装要求Whathavewelearned?PackagingrequirementsthatFBAcomplieswith必须能够承受3英寸跌落测试，且容器所含物品不出现泄漏或溢出。Itmustbeabletowithstanda3-inchdroptestwithout

leakageorspillageofcontentsofthecontainer.液体、乳膏、凝胶和乳霜产品包装要求Packagingrequirementsforliquid,cream,gelandcreamproducts1属于受管制危险品含有易燃、密封加压、腐蚀性或其他任何有害物质，而在储存、处理或运输过程中对健康、安全、财产或环境带来风险的物质或材料，则需要进行聚乙烯塑料袋、气泡膜包装和包装箱包装处理。Formaterialsthatareclassifiedascontrolleddangerousgoodsthatcontainingflammable,pressurized,corrosiveoranyotherharmfulsubstances,whichmayposeriskstohealth,safety,propertyortheenvironmentduringstorage,treatmentortransportation,polyethyleneplasticbags,bubblefilmpackagingandpackagingboxesarerequired.液体、乳膏、凝胶和乳霜产品包装要求Packagingrequirementsforliquid,cream,gelandcreamproducts1商品采用成套销售无论容器类型如何，成套销售的商品都必须包装在一起。Ifthegoodsaresoldinsets,regardlessofthecontainertype,the

goodssoldinsetsmustbepackagedtogether.单件商品的条形码不得面朝外，确保亚马逊库房员工扫描套装的条形码，而不是扫描内部单件商品的条形码。Thebarcodeofasingleitemmustnotfaceoutward,soastoensure

thatAmazonwarehouseworkersscanthebarcodeofthepackage

insteadofscanningthebarcodeofaninternalsingleitem.液体产品其他包装及标签要求Otherpackagingandlabelingrequirementsforliquidproducts2必须能够承受3英尺跌落测试，且容器内所含物品不出现泄漏或洒出。Itmustbeabletowithstanda3-footdroptestwithoutleakageorspillageof

contentsofthecontainer.粉末、球状和颗粒物品包装要求Packagingrequirementsforpowder,spherical,andgranularitems3无法通过跌落测试的商品必须采用聚乙烯塑料袋包装。Productsthatcannotpassthedroptestmustbepackagedinpolyethylene

plasticbags.易碎品、玻璃产品的包装要求Packagingrequirementsforfragileandglassproducts4必须使用坚固的六面体箱子包装；Mustbepackagedwithhardhexahedralboxes;完全固定于气泡膜包装中；Completelyfixedinbubblewrappackaging;对所有商品进行单独包裹或装箱。Wraporpackallproductsseparately.电池包装要求Batterypackagingrequirements5干电池必须妥善包装，确保它们可以安全储存且做好配送准备；Drybatteriesmustbeproperlypackagedtoensuretheycanbesafelystoredand

preparedfordelivery.电池不可过期或出现残损；Expireordamagedbatteryarenotallowedfordelivery;如果是整包销售，包装上必须明确标示有效期；Ifsoldasawholepackage,thepackagingmustclearlyindicatetheexpirationdate;使用胶带或收缩包装密封的箱子对电池进行重新包装；Thenrepackagethebatteryusingboxsealedwithtapeorshrinkwrap;电池在箱内不得滚动，且电池端子不得相互接触。Ensurethatthebatterymustnotrollinsidethebox,andthebatteryterminalsmust

notcomeintocontactwitheachother.尖锐物品包装要求Packagingrequirementsforsharpobjects6确保包装完全覆盖尖锐物品。Ensurethatthepackagingcompletelycoverssharpobjects.尽量使用吸塑包装。吸塑包裝必须覆盖尖锐边缘并稳妥地固定商品，确保商品不会在吸塑包裝内四处滑动。

Trytouseblisterpackagingasmuchaspossible.Blisterpackagingmustcoversharpedgesandsecurely

fixtheproducttoensurethatitdoesnotslidearoundinsidetheblisterpackaging.服装、面料和纺织品的包装要求Packagingrequirementsforclothing,fabrics,andtextiles7放入密封聚乙烯塑料袋、收缩包装或包装盒内进行包装。Putitintoasealedpolyethyleneplasticbag,shrinkwrap,orpackagingboxforpackaging.将单件服装和由织物或纺织品制成的商品连同所有硬纸板包装一起放入透明密封袋或收缩包装中，并使用窒息警告标签清晰标记。Putsinglegarmentandproductmadeoffabricsortextiles,alongwithallpackagingcardboards,intotransparentsealedbags

orshrinkwrap,andclearlylabelthemwithsuffocationwarninglabels.珠宝包装要求Jewelrypackagingrequirements8珠宝必须妥善包装，以免商品在配送过程中因材料暴露而发生残损或造成危险状况。Jewelrymustbeproperlypackagedtopreventdamageordangerous

situationscausedbymaterialexposureduringdelivery.首饰袋必须单独装在塑料袋中，并且条形码应在首饰袋的外侧以免被灰尘损坏。Jewelrybagsmustbeindividuallypackedinplasticbags,andthe

barcodeshouldbeontheoutsideofthejewelrybagtoprevent

damagefromdust.珠宝包装要求Jewelrypackagingrequirements8在表面积最大的一侧粘贴商品描述标签；Stickaproductdescriptionlabelonthesidewiththelargest

surfacearea.珠宝包装要求Jewelrypackagingrequirements8袋子的尺寸应适合首饰袋的尺寸；Thesizeofthebagshouldbesuitableforthatofthejewelry

bag.不要将首饰袋强迫装入太小的袋子里；Donotforcejewelrybagsintobagsthataretoosmall;不要装在太大的袋子里以致于首饰袋四处移动。Donotputjewelryinabagthatistoolarge,whichcauses

thejewelrytomovearoundinsidethebag.确保产品在仓库和运输过程中得到充分的保护，减少损坏风险，并提供顾客满意的购物体验。Ensurethatproductsareadequatelyprotectedinthewarehouseandduringtransportation,reducetheriskofdamage,andprovidecustomerswithasatisfactoryshoppingexperience.遵循FBA的优势AdvantagesoffollowingFBA避免因不符合要求而被亚马逊拒收或处罚的情况发生。ToavoidbeingrejectedorpenalizedbyAmazonduetonon-compliancewithrequirements.订单处理OrderProcessing订单确认发货和标记发货Orderconfirmationforshipmentandmarkingforshipment订单确认发货和标记发货Orderconfirmationforshipmentandmarkingforshipment订单确认发货和标记发货Orderconfirmationforshipmentandmarkingforshipment订单确认发货和标记发货Orderconfirmationforshipmentandmarkingforshipment创建移除订单和多渠道配送订单Createorderstoberemovedandcreatemulti-channeldeliveryorders移除订单：针对产品要移除到海外仓或者销毁的操作，时效相对比较慢需要7-15天之间，收费相对少一些。Removinganorder:isanoperationforproductsthatneedtoberemovedtooverseaswarehouseordestroyed,witharelativelylongdeliverytimeof7-15daysandrelativelylower