《跨境电子商务英语（英语）》课件-项目2：跨境电商基础认知

E-commercePlatformsinDifferentCountriesCONTENTSAlibabaIntroduciton01WordsandExpressions02AlibabaIntroduciton01ReadingAsworldwideentrepreneurshavecometorealizetheenormousbusinessopportunitiesarisingfrome-commerce,thetransformationfromtraditionalofflinetrademodestoInternet-basede-commercemodesareunderwayinmanyenterprises.Inthiscontext,regionale-commerceplatformspopularwithlocalconsumershaveemergedindifferentcountries,suchasLightinthebox(China),Made-in-C(China),Wish(US),Lazada(SoutheastAsia)andCdiscount(France).E-commercePiatformsinDifferentCountriesReading1.NewForceinInternetAdvertisingFoundedin2007withregisteredcapitalofUSD3million,LightintheboxisaChineseonlineB2Cplatformthatintegratestheservicesoversupplychain.NowitistheforeignsaleswebsiterankedfirstinChina.Lightintheboxsellsmorethan60,000typesofproductscoveringover14categories(apparels,electronicproducts,toys,accessories,householdsupplies,sportsgoodsetc.),andachievesasalesamountaboveRMB200millioneveryyear.E-commercePiatformsinDifferentCountriesReading1.NewForceinInternetAdvertisingVarious“copycat”electronicproductsandcheapweddingdressesmadeinChinaarethestepping-stonewithwhichLightintheboxcracksoversease-commercemarkets.Inexpensivenessisthemajorfactorthatencouragesoverseasuserstobuyonthisplatform.ThehighgrossprofitsgainedbyLightintheboxdespiteoflowpricesareprimarilyattributedtothegreatcostadvantageandshortersupplychain.E-commercePiatformsinDifferentCountriesReading2.Made-in-CFoundedin1998,Made-in-CisoneofChina’smostfamousB2Be-commercewebsites,andhasbeenincludedinthe“ChinaTop100MostValuableWebsites”byChinaInternetWeeklyforthefourthconsecutiveyears.BygatheringproductsfromChineseenterprises,Made-in-Cprovidesefficient,reliableinformationexchangeandtradeserviceplatformstoworldwidepurchasers,andhascreatednumerousopportunitiesforChineseenterprisesandworldwidepurchasers.Attributedtotheseefforts,ithasgrownintooneofpreferredB2BwebsitesthroughwhichChineseSMEsgetinvolvedinonlineinternationaltrades,andane-commerceplatformwithinternationalinfluence.E-commercePiatformsinDifferentCountriesReadingAccordingtothetransactionflowestablishedforthewebsite’sforeigntradeenterprisemembers,afterselectingtherequiredservice,aChinesesupplierreleasesproductinformationandrequirementinformationonMade-in-C;ifthesellerandthebuyerfailtoreachaconsensus,theywillrespectivelyturntoseekintendedpartners;ifthetwopartiesaresatisfiedwitheachother,theywillcommunicatebyinquiryorothermeans;whenthetwopartiesreachaconsensus,theywilldiscussthetermsofcooperationindetailandevensignacommercialcontract,followedbytheseller’sdeliveryandthebuyer’spaymentandreceiptuntilthetransactionends.E-commercePiatformsinDifferentCountriesReading3.WishHeadquarteredintheUS,WishisamobileB2Ccross-bordere-commerceplatform.ThedarkhorsehasstoodoutamongmobileterminalsbyaccruingatransactionvolumeofaboveUSD100millionwithinlessthanthreeyears.Wish,beingane-commercenewbie,hasnoexperienceindesigningshoppingplatformsforPCterminals.Inviewofthis,itdevelopsmobileterminalmarketswithoutmentalload.Themostimportantcharacteristicofamobileterminalis“alwaysaccessible”,whichgivesrisetofragmenteddemands.E-commercePiatformsinDifferentCountriesReading4.LazadaLazadacanbeviewedasSoutheastAsianversionofAmazonorJD.com.IttargetstheusergroupswhoaredevelopingthehabitofonlineshoppinginSoutheastAsia,andprimarilysells3Cproducts.Attributedtothefavorablemarketenvironmentwithfewercompetitors,asatisfactoryprofitleveliskeptinLazada.FollowingtheexampleofAmazon,Lazadaisdedicatedtobuildingsalesplatformsforsmallmerchantsandretailersmeanwhileperfectingtheorderplacementanddistributionflows.ItsbusinesshasextendedalloverIndonesia,Malaysia,thePhilippines,ThailandandVietnam,andcoveredabout600millionconsumers.Inparticular,Lazadaprovidesafter-salesserviceslike1-yearwarranty,freeshippingand14-dayunconditionalreturnorexchange.E-commercePiatformsinDifferentCountriesReading5.CdiscountHeadquarteredinBordeaux,CdiscountisFrance’slargeste-commerceplatform.Itisprimarilyengagedinwholesaleofdailynecessities,food,electronicproducts,domesticappliances,infantorbabyproducts,bags,suitcasesandtoys.Theplatformoperatinglikeawholesalemallcanofferverycompetitiveprices.Manywholesalershavesetupshopsthereonthroughregistration.ItisworthnotingthatFrenchpeopleareunawareof“cross-border”,buttheypaymoreattentiontothepositioningofaplatform.Intheireyes,Cdiscountisanindigenousplatform.Aninsidersaid:“WhenlearningthataproductisdeliveredfromChina,theFrenchbuyerwon’tconcedehisrequirements.MostFrenchpeopleevenhaven’trealizedthattheplatformisfullofChinesesellers.Thisiswhyphysicaldistributionisalwaysthehotspotofcomplaint.TheyexpectthataproductboughtonCdiscountarrivesataspeedcomparabletoordinaryFrenchproducts.”E-commercePiatformsinDifferentCountriesWordsandExpressions02NewWords1.underway/ˌʌndəˈweɪ/adcurrentlyinprogress正在进行中的Alipaysaidlicenseapplicationworkwasunderwayaftertheyreceivedthenotice.支付宝方面表示，接到通知后已开始准备许可证申请工作。NewWords2.consensus/kənˈsensəs/n.anopinionthatallmembersofagroupagreewith一致看法；共识Thepartiesmaydissolvethecontractuponconsensusthroughconsultation.当事人协商一致，可以解除合同。NewWords

3.inquiry/ɪn'kwaɪərɪ/n.aninstanceofquestioning询问ChinaNationalSilkCorporationreceivedaninquirysheetsentbyaBritishcompany.中国丝绸公司收到了一家英国公司的询价单。NewWords4.newbie/ˈnju:bi/n.anynewparticipantinsomeactivity新手；菜鸟It’sagoodsiteforthenewbietointermediatedeveloper.对初级到中级开发人员来说，它都是一个不错的网站。NewWords5.warranty/ˈwɒrənti/n.awrittenassurancethatsomeproductorservicewillbeprovidedorwillmeetcertainspecifications保单Thisproductcomeswithoneyearwarranty.这个产品有一年的保修期。ProperNamesCopycat在英语中用来指抄袭者、山寨品及盲目模仿的行为Phrases&Expressions1.attributeto将……归因于Iattributeoursuccesstohim.我将我们的成功归功于他。2.besatisfiedwith对……感到满意Wearesatisfiedwiththequalityofyoursamples.我们对你们的样品的质量很满意。Phrases&Expressions3.inviewof鉴于；由于Inviewofthepresentsituation,we’llhavetoreviseouroriginalplan.基于目前这种情况，我们不得不修改原来的计划。4.dedicateto

把（时间、精力等）用于Shededicatedherlifetothecauseofeducation.她把毕生的精力献给了教育事业。TermsLEAD-INToday,therearemorethanadozendifferentcross-borderE-commerceplatformsintheworldineveryproductcategoryandverticals.Hereareafewtermsyoumustunderstandfirst.Translation意味着该平台主要是一个企业对另一企业交易，例如，阿里巴巴是B2B平台的一个很好的例子。Meaningtheplatformtradesmostlyfromonebusinesstoanotherbusiness,forexample,AlibabaisagoodexampleofB2Bplatform.B2BTranslationMeaningtheplatformtradesmostlyfrombusinesstoconsumer.PlatformssuchasJDInternationalandTMallGlobalarestrictlyB2Ccross-borderplatforms.意味着该平台主要从企业到个人交易。JDInternational和TMallGlobal等平台就是B2C跨境平台。B2CTranslation意味着平台允许个人之间交易。eBay被视为C2C平台，个人列出要出售的物品，其他人购买它。Meaningtheplatformsallowingtradingbetweenconsumers.ThinkofeBayasaC2Cplatform,auserlistsanitemtosellandanotheruserpurchasesit.C2CTranslationVerticalplatformsarecross-borderE-commerceplatformsthatfocusonaspecificcategoryor"vertical"ofproductsorbrands.垂直平台：垂直平台是跨境电子商务平台，专注于特定类别或“垂直”的产品或品牌。VerticalPlatformTranslationComprehensiveplatformsarecross-borderE-commerceplatformsthatcarrymultiplecategoriesofproductsandbrandsanddonotlimitthemselvestoanyspecificcategoryorindustry.综合平台综合平台是跨境电子商务平台，含有多个类别的产品和品牌，并且不会将其自身限制在任何特定类别或行业。ComprehensivePlatforms:Translation子平台：意味着平台有一个父平台或公司，而跨境电子商务平台只是一个分支。例如，TMallGlobal和JDWorldwide衍生自TMall和JD。Meaningtheplatformhavingaparentplatformorcompany,andthecross-borderE-commerceplatformisonlyasubdivision.Forexample,TMallGlobalandJDWorldwidearederivefromTMallandJD.SubPlatformTranslation独立平台独立平台仅侧重于跨境电子商务交易且没有父平台或公司。Independentplatformsareplatformsthatfocusonlyoncross-bordE-commercetradinganddonothaveaparentplatformorcompany.IndependentPlatform:Translation市场平台提供或充当市场的跨境电子商务平台，在那里个人、企业和品牌可以设置和运营自己的商店，而是让电子商务公司处理交易和物流。MarketplacePlatformsMarketplaceplatformsarecross-borderE-commerceplatformsthatofferactlikeamarketplacewhereindividuals,businesses,andbrandscansetupandoperatetheirownstinsteadofhavingtheE-commercecompanytohandletransactionsandlogistics.TranslationContrarytomarketplaceplatforms,proprietarytradingmeansallproductsorbrandsaresolddirectlybytheplatformcompanyandnotthebranditself.Forexample,AmazonstartedoutasaproprietarytraderwhereallbooksweresoldandfulfilledbyAmazon,laterAmazonaddedfunctionalitytoallowotherbrandsandindividualstoselldirectlyonAmazonbutshippedandfulfilledbythemselves.自营交易平台与市场平台相反，自营交易意味着所有产品或品牌均由平台公司直接销售，而非品牌本身。例如，亚马逊最初是作为一个自营交易商，其中所有书籍都由亚马逊出售和配送，后来亚马逊增加了功能，允许其他品牌和个人直接在亚马逊上销售，但自己发货和配送。ProprietaryTradingPlatformsTranslation直邮或发货通过直接邮寄或运送，货物将直接由国外品牌公司交付给客户。使用直接邮寄的积极因素是，中国消费者通常会更加信任和放心，因为他们知道他们将会收到的产品最有可能是真品而不是仿冒品。DirectMailorShippingWithdirectmailingorshipping,thegoodswillbedelivereddirectlyfromthebrandabroadtothecustomer.ThepositivesideforusingdirectmailingisthatoftenChineseconsumerswillhaveahighertrustandcomfortinknowingthattheproductstheywillreceiveismostlikelygoingtobegenuineandnotaknockoff.TranslationInthebondedareaimportmodel,thegoodsfromabroadwillbeshippedandstoredinagovernment-appointedbondedwarehouseinafreetradezone.Whenanorderisplaced,thegoodswillbedistributedfromthebondedwarehousebythedomesticlogisticsystem.保税仓库在保税区进口模式中，来自国外的货物将被运送并存放在自由贸易区内政府指定的保税仓库中。下订单时，货物将由国内物流系统从保税仓库分发。BondedWarehouseStartaStoreLEAD-INAtsomepoint,everysmallbusinessshouldsetupashoponline.Àwebsitecanserveasasaleschannel,aplacetofeatureproducts,oraresourceformoreinformationaboutyourbusiness.Butaboveall,itservesasacommunicationschannelwithyourcustomer.从某种意义上来说，每个小公司都应该建立在线商店。网站可以作为一个服务渠道，一个说明产品特性的地方，或者提供公司的相关更多信息。但是，它首先是与客户沟通的渠道。CONTENTSHowtostartastore01SellingonAmazon02Wordsandexpressions03Howtostartastore02Translation首先你得注册一个域名,确保客户方便登录,然后输入要在网站销售货物的数据。OneofthekeystoyourWebsuccessismakingsureyourcustomerscanalwaysreachyou，andthenenterdataforeveryitemyouintendtosellonline.1.RegisteraDomainNameTranslationManyInternetserviceproviders(ISPs)offerE-commercesolutionsthatrequirelittleworkonyourpart.SomeofthemostbasicsolutionshandleyourWebhostingneedsandprovidestandardizedstorefronttemplates.许多互联网服务提供商，提供只要你做很少工作的电子商务方案。一些最基本的方案都能够满足你的需求，并提供标准的店面模板。2.SourcestoTurntoforEasySolutionsTranslation考虑加入其他网站。3.Thinkaboutaffiliatingwithanothersite.SellingonAmazon02ReadingIfyoudon'talreadyhaveone,you'llneedtocreateyourAmazonSellerCentralaccount.Ifyouplantosellmorethan40productspermonth,itmakesfinancialsensetosignupfortheProfessionalPlan,whichisfitforvolumeselling.1.CreateanAmazonSellerCentralAccountAmazonprovidesauniquetemplateforeachtypeofproductsoldonitsmarketplace.Withvaryingregulationsandrequirements,itisimportantthatyouusethecorrectone.Trytoavoidthecommonmistakeofchoosingthewrongtemplatetopreventyourfeedsrejectionandatonofwastedtime.2.AccesstheCorrectFeedTemplateReadingAswithanylargeonlinemarketplace,thereareseveralrulesandregulationsthatyou'llneedtofollowforboththestructureandcontentofyourproductfeed.3.PrepareYourProductFeedReading(1)Thesaleofmanybrandsisprohibited(2)Certaincategoriesneedapproval(3)AllproductsneedaccurateandcompleteproductIDs(4)Understandvariationsandparent/childpr