我国实体书店的经营现状及转型策略探讨

PAGE1标题:我国实体书店的经营现状及转型策略探讨中文摘要实体书店是重要文化设施和文明载体，在促进城乡文化产业发展和文化市场繁荣、巩固先进文化传播阵地、推动全民阅读、建设书香社会、提高全民素质等方面具有重要作用。同时，实体书店是文化产品实现经济价值和文化价值的重要终端环节。但是近几年随着互联网的广泛应用和电子商务的深入发展，人们更偏向于折扣多、品种全、服务好的网购方式，一些实体书店模式单一，经营十分脆弱，一旦遇到租金、库存、资金等问题就立即面临倒闭的危机。其实不单是实体书店，几乎所有的实体行业受电商的冲击，都面临类似的问题，实体的健康发展，一是国家政策的支持，二是依靠自身的转型和升级。关键词：危机；创新；转型升级目录（三号黑体居中）我国实体书店的生存现状…………………1二、当代实体书店存在和发展的意义………………2三、我国实体书店的未来发展方向…………………3四、实体书店转型升级案例分享…………………4结论…………………5参考文献……………6 一、XXXXXX（三号黑体居中）（一）XXXXX(二级标题用四号黑体)XXXXXXXXXXXXXXXXXXXXXXX,XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX……(正文用宋体小四，行距为单倍)l.XXXXXXXXXXX（三级标题用小四黑体）XXXXXXXXXXX,XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX2.XXXXXXXXXXXXXXXXXXXXXXX,XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX……（二）XXXXX……（……）……二、XXXXXX（三号黑体居中）（一）XXXXX(二级标题用四号黑体)XXXXXXXXXXXXXXXXXXXXXXX2],XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX……l.XXXXXXXXXXX（三级标题用小四黑体）XXXXXXXXXXX,XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX2.XXXXXXXXXXXXXXXXXXXXXXX,XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX……（二）XXXXX……（……）……三、XXXXXX（三号黑体居中）（一）XXXXX(二级标题用四号黑体)XXXXXXXXXXXXXXXXXXXXXXX,XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX……XXXXXX（三号黑体居中）结论（三号黑体居中）XXXXXXXXXXXXXXX（小四宋体，与正文要求一致）参考文献[1]方卿.出版产业链研究[M].高等教育出版社，2011.[2]郭庆光.传播学教程（第2版)[M].中国人民大学出版社，2011.[3]郝振省.2007中国民营发展研究报告[M].中国书籍出版社，200