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MAKEANEFFECTIVEEFFECTIVEPOSTERUnit2WildlifeProtectionReadingforWritingLARNINGOBJEGTIVES0ANALYZESUMMARIZECREATEIdentifythekeyelementsCondensecomplexideasDesignapersuasiveposterofapromotionalposter:intoasingle,powerfulforanendangeredanimalvisuals,emotion,andtextthesissentence.usingemotivelanguage.structure.HOWDOTHEYMAKEYOUFEEL?Frightening?Ugly?Sharpteeth?Cute?Lovely?Soft?TheCoreQuestion:Wenaturallyprotectwhatwelike.Butdoesthe'ugly'onedeservetodie?ACTIVITY1:READ＆DISCUSSPoster1:Itshocksyouwithan‘ugly’imagebutconvincesyouwithlogic(“Theworldneedsallkinds”).Poster2:Thephrase‘MyHome’makestheanimalrelatableandtriggersguilt.ACTIVITY2:READ＆SUMMARIZECHECKYOURANSWERSPOSTER1:THERATTheMessage:GiveUglyaChance!CorrectSummary:Allspecies,even‘ugly’ones,areimportantbecausenatureneedsvarietyandbalance.POSTER2:THEKOALATheMessage:Don’tMakePaperwithMyHome!CorrectSummary:Weshouldnotdestroyanimalhabitatsjusttomakepaperforhumanuse.3Lookatthepostersagain.Discussthequestionsingroups.1Whatdoeseachposterusetostirupemotions?2Whodoyouthinkistheintendedaudienceforeachposter?Whydoyouthinkso?3Whatdoeseachposterwantpeopletodo?Howdoyouknow?4Inyouropinlon,whichposterismoreeffectve?Why?ACTIVITY3:READ＆ANSWER3Lookatthepostersagain.Discussthequestionsingroups.1Whatdoeseachposterusetostirupemotions?ACTIVITY3:READ＆ANSWERThefirstposterusesanuglypictureofananimaltogetareactionfromthereader,butthenmakesthepointthatthisreactionispartoftheproblem,becauseallanimalsshouldbeprotected,notjustoneswethinkarecute.TheuglyrodentisalsoframedbyaMickeyMouseoutline,showingthedifferencebetweenhowweseethemincartoonsandhowtheyreallyare.
Thesecondhasacutepictureandtheheadlineiswrittenasifthekoalaswerespeakingtothereaderwhichmaymakethemmoresympathetic.3Lookatthepostersagain.Discussthequestionsingroups.2Whodoyouthinkistheintendedaudienceforeachposter?Whydoyouthinkso?3Whatdoeseachposterwantpeopletodo?Howdoyouknow?ACTIVITY3:READ＆ANSWERThepostersareintendedforeveryonebecausetheyappealtoprotectingourplanetwhichweallliveon,andtoourpaperconsumptionwhichweallrelyon.
Thefirstposterwantsustoconsider“ugly”animalsasjustasimportantascuteones,becauseitasksusdirectlytodothat.
Thesecondwantsustobeawareofourpaperconsumption.Itdoesn'ttellustochangedirectly,butitappealstoouremotionstochangebecausewhatwearedoingisnotfairtoanimalslikekoalas.3Lookatthepostersagain.Discussthequestionsingroups.4Inyouropinlon,whichposterismoreeffectve?Why?ACTIVITY3:READ＆ANSWERIthinkthe"GiveUglyaChance"
posterismoreeffective
becausethe
viewerwillreacttotheuglyanimal
first,
butthenreadthatthisreaction
ispartoftheproblemthatneedstobe
dealtwith.THEFORMULAFORANEFFECTIVEPOSTER1CATCHYTITLESimple,interesting,directaddress.2.POWERFULIMAGEIMPACT3.CLEARFACTSVisualimpact-ShockorAwe.Whatistheproblem?Whyisitendangered?4.CALLTOACTIONTellthereaderexactlywhattodo.ACTIVITY4:READforwritingWRITINGTASKSTEP1:RESEARCHSouthChinaTigerINSTRUCTIONS:1.Chooseyoursubject:TheTiger,TheDolphin,oranotherendangeredspecies.2.ConsulttheFactSheet(Page20).3.ExtractKeyInfo:-TheCause:Whyisitendangered?(e.g.,Habitatloss?Hunting?)-TheSolution:Whatisbeingdone?(e.g.,Reservesestablished?)WRITINGTASKSTEP2:STRUCTUREHEADER:Big,BoldTitle.VISUAL:Designatedspaceforimage(drawingorphoto).BODYSECTION1:TheProblem.Usefactsfromresearch.(e.g.,“Habitatlossisdestroying...”)BODYSSECTION2:TheSolution&Action.(e.g.,“Wemuststop...”/‘Donotbuy...)|ANGUAGET00LKIT:POWERWORDSWEAKLANGUAGEPOWERFULLANGUAGEItisbadtokilltigers.Stopthecruelkilling!Weshouldtrytohelp.Jointheurgentfight!Itisnotgood.Deadly/Vital/Innocent.JCABULARBANKImperativeVerbs:Save,Protect,Refuse,Join,Help.Adjectives:Urgent,Vital,Innocent,Deadly,Homeless.RhetoricalQuestions:‘Doyouwanttoseethemdisappear?’DRAFTINGTIMEGROUPINSTRUGTIONSFormat:Groupsof4students.Roles:15Writer:Draftsthetext.Designer:Plansthelayout.MINChecker:Reviewsagainsttheformula.Goal:Produceacompletedraftonthepaperprovided.Reminder:UsetheLanguageToolkit!AGTIVIIY5:PEERREVIEWDoesitexplainWHYtheTASK:Giveonespecificsuggestiontoimprovethedraft.animalisendangered?IstheCalltoActionclear?(Doweknowwhattodo?)Isthetitlecatchy?Istheimagechoiceeffective?HOMEWORK&NEXTSTEPS1FINALIZESAVETTHEREDUCEPLANImproveyourdesignbasedonthePLASTICTREESpeerfeedbackyoujustreceived.REDUCEYOUR2.DISPLAYTIGERSAVETO[astPECEC|PosterswillbeexhibitedontheHEWAOCEANclassbullet
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