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CONFIDENTIAL
AmadeusITGroupanditsaffiliatesandsubsidiaries
TravelInsights
Football'sbiggesteventin2026
January2026
CONFIDENTIAL
TableofContents
©AmadeusITGroupanditsaffiliatesandsubsidiaries
4
12
15
35
Airmarketoverview
TournamentFixturesMap
CityperformanceHotelandairdata
HotelmarketinsightsAppendix
2
CONFIDENTIALRESTRICTED
AmadeusGroupanditsaffiliatesandsubsidiaries
AirMarketOverview
3
Insightssearchdeparturedate
June8–15
2026
Departureperiod
+17%of
dailysearchesinDecember
Behavior
Highinterestforearlydepartures.Thiscorrespondstotravelerswantingto
arrivebeforeorduringtheopening
matches(June11–13).
Interpretation
CONFIDENTIAL
June29–30
©AmadeusITGroupanditsaffiliatesandsubsidiaries
2026
+28%of
dailysearchesin
December
Thislikelyrepresentstravelerslooking
forlatergroup-stageorRoundof16
matches.It’samajorsurgeofintent
tiedtoknockout-stagetravel.
Top10OriginMarkets
SearchVolume
OriginDestination
Shareoftotalsearches
UnitedStates
21.6%
UnitedKingdom
11.6%
Canada
4.8%
Germany
4.2%
Italy
4.1%
Brazil
3.9%
France
3.4%
Japan
3.3%
Mexico
2.8%
Spain
2.8%
Source:AmadeusDestinationGateway,12thJanuary2026
©AmadeusITGroupanditsaffiliatesand
Lookingatthetop10destinationssearchingtovisitthecountries
organizingthecompetition,wesee:
→AsmajorityofmatcheshappenintheUS,it'snormaltoseesearchespeakingintheregiontotraveltohostingcities
→UKmountstotop2alongwithother
EuropeandestinationslikeGermanyandItalyintop5.
→Japanwasoneofthefirstnationalteamsqualifyingforthecompetitionandappearnowintop10searches
DestinationCities
SearchVolume
City
Shareoftotalsearches
NewYorkCity(NYC)
23.0%
LosAngeles(LAX)
11.7%
Toronto(YTO)
10.8%
Miami(MIA)
9.7%
Vancouver(YVR)
7.7%
SanFrancisco(SFO)
6.6%
Boston(BOS)
5.6%
MexicoCity(MEX)
5.3%
Seattle(SEA)
4.9%
Dallas(DFW)
4.0%
Houston(HOU)
3.1%
Atlanta(ATL)
3.0%
Philadelphia(PHL)
1.7%
Guadalajara(GDL)
1.2%
KansasCity(MKC)
1.0%
Monterrey(MTY)
0.9%
Source:AmadeusDestinationGateway,12thJanuary2026
AmadeusITaffiliatesandsubsidiaries
1
NewYorkcity
isshowingasthedestinationcitywithmoresearches,whichcorrelateswellwiththefacttheyarehostingthefinal.
LosAngeles
hostsseveralgamesincludingroundof32andquarter-finals,besidesthatitalsohostsseveralUSAmatches.
2
Miami
willhostsevenmatchesatHardRockStadium,includingfourgroupstagegames,aRoundof32fixture,a
quarterfinal,andthebronzefinal.
3
Toronto
willhostsixgames,includingCanada’sopeninggroupmatchonJune12,
2026.
4
Top4insights
DestinationCities
SearchVolumeYearoverYear
City
YoYSearchasofDec2025
YoYSearchasofNov2025
Dec2025vsNov2025Arrow
MexicoCity(MEX)
77.8%
59.1%
↑
Monterrey(MTY)
66.6%
10.4%
↑
Guadalajara(GDL)
50.2%
2.8%
↑
Dallas(DFW)
36.3%
0.6%
↑
Boston(BOS)
36.1%
4.8%
↑
Vancouver(YVR)
30.5%
25.3%
↑
KansasCity(MKC)
27.7%
-14.3%
↑
Toronto(YTO)
23.9%
14.7%
↑
Houston(HOU)
22.3%
2.4%
↑
Miami(MIA)
18.6%
11.6%
↑
NewYorkCity(NYC)
15.7%
9.3%
↑
LosAngeles(LAX)
11.1%
7.8%
↑
SanFrancisco(SFO)
8.2%
1.5%
↑
Seattle(SEA)
6.6%
9.3%
↓
Atlanta(ATL)
3.1%
-7.8%
↑
Philadelphia(PHL)
-2.4%
-13.0%
↑
7thJuneto25thJuly–2026/2025
Searchesevolution
1
Yearoveryear
searchesarepositivefromNovembertoDecemberinthemajorityofhostcities.
AmadeusGroupandaffiliatessubsidiaries
2
Highlight
forMonterrey,Guadalajara,Boston,Dallaswho'veseenabigjumpinsearches.
3
Anotherbighighlight
isthathostcitieslike
Kansas,SanFranciscoandAtlantawentfromnegativeYOYsearchestopositivelastmonth,signalingmoreinterestfromtravelers.
20thOctober
Bookingstoallhostcitiesbydate
Correlationwiththeeventphases
Pre-Event&Opening
Arrivals
June8–11
+35%dailyinDec2025vslastmonth
Strongpre-eventarrivals,fans
positioninginhostcitiesbefore
kickoff.
OpeningWeekend&GroupStagePeak
June12–18
+32%dailyinDec2025vslastmonth
Reflectsmassfantravelforfirst
matches;showshighexcitementand
weekendoverlap.
YoYAirBookingGrowth2025vs2024
©AmadeusITGroupanditsaffiliatesandsubsidiaries
Bookingsevolution
BiggrowthforallMexicanhostcitiesandinparticularforKansas.
HugegrowthfromNovembertoDecemberforHouston,Kansas.
8thJuneto21stJuly–2025/2024
City
YoYasofDec2025
YoYasofNov2025
Dec2025vsNov2025
Guadalajara(GDL)
347.3%
126.7%
↑
KansasCity(MKC)
315.1%
44.1%
↑
Monterrey(MTY)
300.5%
157.0%
↑
Dallas(DFW)
180.8%
42.8%
↑
MexicoCity(MEX)
98.8%
96.0%
↑
Boston(BOS)
67.3%
-1.2%
↑
Houston(HOU)
59.6%
9.9%
↑
Philadelphia(PHL)
42.7%
39.4%
↑
Atlanta(ATL)
32.0%
18.9%
↑
Toronto(YTO)
13.2%
9.9%
↑
Miami(MIA)
13.1%
-0.4%
↑
Vancouver(YVR)
0.9%
-4.9%
↑
NewYorkCity(NYC)
-1.2%
-2.8%
↑
LosAngeles(LAX)
-12.1%
-6.2%
↓
Seattle(SEA)
-19.6%
-25.9%
↑
SanFrancisco(SFO)
-23.8%
-24.3%
↑
Source:AmadeusDestinationGateway,12thJanuary2026
CONFIDENTIAL&RESTRICTED
Shareofairbookingsindestinationcities
City
Shareoftotal
NewYorkCity(NYC)
20.3%
Vancouver(YVR)
15.5%
Miami(MIA)
11.2%
LosAngeles(LAX)
11.2%
Seattle(SEA)
9.3%
Toronto(YTO)
7.8%
SanFrancisco(SFO)
7.0%
Boston(BOS)
5.8%
Dallas(DFW)
3.2%
MexicoCity(MEX)
2.4%
Atlanta(ATL)
1.8%
Houston(HOU)
1.7%
KansasCity(MKC)
1.0%
Philadelphia(PHL)
0.8%
Guadalajara(GDL)
0.5%
Monterrey(MTY)
0.3%
Source:AmadeusDestinationGateway,12thJanuary2026
©AmadeusGroupandaffiliatesandsubsidiaries
Shareofbookingsanalysis
1.Wecanseethatthe
searchvolumetothe
top4citiesare
translatingintobookings.
2.NewYorkleadsthe
chartsfollowedby
Vancouverwhois
betterpositionedin
bookingsvssearches.
3.MiamiandLosAngeles
followcloselytothetop2citiesinanormalpatternastheyallhostanimportantnumberofgames.
ForwardBookingsfor2026Period(eventperiod)
Top20OriginDestinations
Top20destinations
lookingfortheevent
1
2
3
Searchesarebeing
translatedin
bookingsandyou
canseetheappealin
theUSAbeingtopin
searchesand
bookings.
Europetopsthe
chartwithlotsof
destinations
appearinginthetop
20,confirmingtheir
historical
footballpassion.
LatinAmericaalso
populatesthetop20
withArgentina
leading,Mexico,
BrazilandColombia.
©AmadeusITGroupanditsaffiliatesandsubsidiaries
OriginDestination
Shareoftotalbookings
UnitedStates
29.5%
GreatBritain
12.7%
Italy
5.3%
Germany
3.5%
Australia
3.5%
Canada
3.2%
Argentina
3.1%
Israel
2.7%
Netherlands
2.4%
Mexico
2.3%
Japan
2.3%
France
2.0%
Brazil
1.9%
SouthKorea
1.8%
Spain
1.6%
Switzerland
1.3%
Belgium
1.1%
Ireland
1.0%
Colombia
1.0%
Poland
1.0%
Source:AmadeusDestinationGateway,12thJanuary2026
CONFIDENTIAL&RESTRICTED
©Amadeusaffiliatessubsidiaries
TournamentFixturesMap
12
©AmadeusITGroupanditsaffiliatesandsubsidiaries
GroupStage|72matchesinall16marketsfor17days
City/Market
Thu11Jun
Fri12Jun
Sat13Jun
Sun14Jun
Mon15Jun
Tue16Jun
Wed17Jun
Thu18Jun
Fri19Jun
Sat20Jun
Sun21Jun
Mon22Jun
Tue23Jun
Wed24Jun
Thu25Jun
Fri26Jun
Sat27Jun
Mexico
MexicoCity
MEXvRSA
(A)
UZBvCOL
(K)
PODvMEX
(A)
Guadalajara
KORvPOD
(A)
MEXvKOR
(A)
COLvPO1
(K)
URUvESP
(H)
Monterrey
POBvTUN
(F)
TUNvJAP
(F)
RSAvKOR
(A)
Canada
Vancouver
AUSvPOC
(D)
CANvQAT
(B)
NZLvEGY
(G)
SUIvCAN
(B)
NZLvBEL
(G)
Toronto
CANvPOA
(B)
GHAvPAN
(L)
GERvCIV
(E)
PANvCRO
(L)
SENvPO2
(I)
United
States
Seattle
BELvEGY
(G)
USAvAUS
(D)
POAvQAT
(B)
EGYvIRN
(G)
SanFrancisco
QATvSUI
(B)
AUTvJOR
(J)
POCvPAR
(D)
JORvALG
(J)
PARvAUS
(D)
LosAngeles
USAvPAR
(D)
IRNvNZL
(G)
SUIvPOA
(B)
BELvIRN
(G)
POCvUSA
(D)
Houston
GERvCUW
(E)
PORvPO1
(K)
NEDvPOB
(F)
PORvUZB
(K)
Dallas
NEDvJAP
(F)
ENGvCRO
(L)
ARGvAUT
(J)
JAPvPOB
(F)
CPVvKSA
(H)
JORvARG
(J)
KansasCity
ARGvALG
(J)
ECUvCUW
(E)
TUNvNED
(F)
ALGvAUT
(J)
Atlanta
ESPvCPV
(H)
PODvRSA
(A)
ESPvKSA
(H)
MARvHAI
(C)
PO1vUZB
(K)
Miami
KSAvURU
(H)
URUvCPV
(H)
SCOvBRA
(C)
COLvPOR
(K)
Boston
HAIvSCO
(C)
PO2vNOR
(I)
SCOvMAR
(C)
ENGvGHA
(L)
NORvFRA
(I)
Philadelphia
CIVvECU
(E)
BRAvHAI
(C)
FRAvPO2
(I)
CUWvCIV
(E)
CROvGHA
(L)
NYC/NewJersey
BRAvMAR
(C)
FRAvSEN
(I)
NORvSEN
(I)
ECUvGER
(E)
PANvENG
(L)
WEEK1(11–17Jun)
WEEK2(18–23Jun)
WEEK3(24–27Jun)
A
B
C
D
E
F
G
H
I
J
K
L
Mexico(MEX)
S.Africa(RSA)
Korea(KOR)
UEFAWinnerD(POD)
Canada(CAN)
UEFAWinnerD(POA)Qatar(QAT)
Switzerland(SUI)
Brazil(BRA)
Morocco(MAR)Haiti(HAI)
Scotland(SCO)
UnitedStates(USA)Paraguay(PAR)
Australia(AUS)
UEFAWinnerC(POC)
Germany(GER)
Curacao(CUW)
C.dIIvoire(CIV)
Ecuador(ECU)
Netherland(NED)Japan(JAP)
UEFAWinnerB(POB)Tunisia(TUN)
Belgium(BEL)Egypt(EGY)
Iran(IRN)
NewZealand(NZL)
Spain(ESP)
CaboVerde(CPV)
SaudiArabia(KSA)Uruguay(URU)
France(FRA)
Senegal(SEN)
ICWinner2(PO2)Norway(NOR)
Argentina(ARG)Algeria(ALG)
Austria(AUT)Jordania(JOR)
Portugal(POR)
ICWinner1(PO1)
Uzbekistan(UZB)
Colombia(COL)
England(ENG)
Croatia(CRO)
Ghana(GHA)
Panama(PAN)
©AmadeusITGroupanditsaffiliatesandsubsidiaries
WC26|Markets,GroupsandMatches
GROUPSTAGEMATCHES
GROUPOF32
ROUNDOF16
QUARTERFINALS
SEMIFINALS
FINALS
City
11-Jun
12-Jun
13-Jun
14-Jun
15-Jun
16-Jun
17-Jun
18-Jun
19-Jun
20-Jun
21-Jun
22-Jun
23-Jun
24-Jun
25-Jun
26-Jun
27-Jun
28-Jun
29-Jun
30-Jun
1-Jul
2-Jul
3-Jul
4-Jul
5-Jul
6-Jul
7-Jul
8-Jul
9-Jul
10-Jul
11-Jul
12-Jul
13-Jul
14-Jul
15-Jul
16-Jul
17-Jul
18-Jul
19-Jul
Mexico
Mexico
A
K
A
X
X
Guadalajara
A
A
K
H
Monterrey
F
F
A
X
Canada
Vancouver
D
B
G
B
G
X
X
Toronto
B
L
E
L
I
X
United
States
Seattle
G
D
B
G
X
X
SanFrancisco
B
J
D
J
D
X
LosAngeles
D
G
B
G
D
X
X
X
Houston
E
K
F
K
H
X
X
Dallas
F
L
J
F
J
X
X
X
X
KansasCity
J
E
F
J
X
X
Atlanta
H
A
H
C
K
X
X
X
Miami
H
H
C
K
X
X
X
Boston
C
I
C
L
I
X
X
Philadelphia
E
C
I
E
L
X
NYC/N.Jersey
C
I
I
E
L
X
X
X
WEEK1
WEEK2
WEEK3
WEEK4
WEEK5
WEEK6
A
B
C
D
E
F
G
H
I
J
K
L
Mexico(MEX)
S.Africa(RSA)
Korea(KOR)
UEFAWinnerD(POD)
Canada(CAN)
UEFAWinnerD(POA)Qatar(QAT)
Switzerland(SUI)
Brazil(BRA)
Morocco(MAR)Haiti(HAI)
Scotland(SCO)
UnitedStates(USA)Paraguay(PAR)
Australia(AUS)
UEFAWinnerC(POC)
Germany(GER)
Curacao(CUW)
C.d'Ivoire(CIV)
Ecuador(ECU)
Netherland(NED)Japan(JAP)
UEFAWinnerB(POB)Tunisia(TUN)
Belgium(BEL)Egypt(EGY)
Iran(IRN)
NewZealand(NZL)
Spain(ESP)
CaboVerde(CPV)
SaudiArabia(KSA)Uruguay(URU)
France(FRA)
Senegal(SEN)
ICWinner2(PO2)Norway(NOR)
Argentina(ARG)Algeria(ALG)
Austria(AUT)Jordania(JOR)
Portugal(POR)
ICWinner1(PO1)
Uzbekistan(UZB)
Colombia(COL)
England(ENG)
Croatia(CRO)
Ghana(GHA)
Panama(PAN)
CONFIDENTIAL&RESTRICTED
©AmadeusITGroupanditsaffiliatesandsubsidiaries
CityperformanceHotelandairdata
15
©AmadeusITGroupanditsaffiliatesandsubsidiaries
Mexico
11thJune
Openingmatch
CDMX
Guadalajara
Monterrey
GROUPOFSTAGE
14
matches
GROUPOF32
3
matches
GROUPOF16
1
matches
18
matches
MexicoCity
63%
50%51%52%
AmadeusSearchesbyDepartureweek
AmadeusSearchesIndexed
Max=100
100
90
80
70
60
50
40
30
20
10
0
97%
70%58%
120%
100%
80%
60%
40%
20%
0%
7-Jun14-Jun21-Jun28-Jun5-Jul12-Jul19-Jul
SearchesasofDec2025MoMChange
77%43%
70%
MIDTPassengersbyDepartureweek
MIDTPassengersIndexed
Max=100
100
90
80
70
60
50
40
30
20
10
0
205%
92%69%
52%
250%
200%
150%
100%
50%
0%
7-Jun14-Jun21-Jun28-Jun5-Jul12-Jul19-Jul
mmMIDTPaxasofDec2025MoMChange
8%
12%
9%
4%
11%10%
HotelOccupancyMonthOnMonth
18%19%
18%
18%
7-Jun14-Jun21-Jun28-Jun5-Jul
mmThisMonthLastMonthMoMChange
11%
$406
$401
4%
TransientADR(USD)MonthonMonth
$530
$479
$410
6%
5%
4%
7-Jun14-Jun21-Jun28-Jun5-Jul
mmThisMonthLastMonthMoMChange
Source:AmadeusDestinationGateway&Demand360®asof12January,2026
GROUPSTAGEMATCHES
GROUPOF32
ROUNDOF16
City
11-Jun
12-Jun
13-Jun
14-Jun
15-Jun
16-Jun
17-Jun
18-Jun
19-Jun
20-Jun
21-Jun
22-Jun
23-Jun
24-Jun
25-Jun
26-Jun
27-Jun
28-Jun
29-Jun
30-Jun
1-Jul
2-Jul
3-Jul
4-Jul
5-Jul
Mexico
A
K
A
X
X
Highlights
•FlightsearchesandbookingspeakinearlyJune,aligningwithGroupStagematches,
indicatingstrongadvance
intentspeciallyfortheopeningmatch.
•On-the-bookshoteloccupancyremainsstable(~18–19%)
acrossmultipleGroupStageweeks,reflectingearlybookingconfidenceforacityhosting
severalkeyfixturesratherthanasinglematch-drivenspike.
•TransientADRisalready
elevatedinearlyJune(~$520)andstrengthensagainaroundlateJune,suggestingrate
disciplineandconfidencebeforedemandfully
materializes.
CONFIDENTIAL&RESTRICTED
Guadalajara
144%
MIDTPassengersbyDepartureweek
MIDTPassengersIndexed
Max=100
100
90
80
70
60
50
40
30
20
10
0
427%
395%
191%170%
100%
50%
450%
400%
350%
300%
250%
200%
150%
100%
50%
0%
7-Jun14-Jun21-Jun28-Jun5-Jul12-Jul19-Jul
MIDTPaxasofDec2025MoMChange
AmadeusSearchesbyDepartureweek
AmadeusSearchesIndexed
Max=100
100
90
80
70
60
50
40
30
20
10
0
189%
131%137%
66%61%63%69%
200%
180%
160%
140%
120%
100%
80%
60%
40%
20%
0%
7-Jun14-Jun21-Jun28-Jun5-Jul12-Jul19-Jul
SearchesasofDec2025MoMChange
$397-1%
14-Jun
LastMonth
21-Jun
MoMChange
HotelTransientADR(USD)MonthonMonth
$409
$348
-10%
-15%
7-Jun
ThisMonth
9%
12%
7%
HotelOccupancyMonthOnMonth
21%22%
17%
7-Jun14-Jun21-Jun
mmThisMonthLastMonthMoMChange
Source:AmadeusDestinationGateway&Demand360®asof12January,2026
GROUPSTAGEMATCHES
City
11-Jun
12-Jun
13-Jun
14-Jun
15-Jun
16-Jun
17-Jun
18-Jun
19-Jun
20-Jun
21-Jun
22-Jun
23-Jun
24-Jun
25-Jun
26-Jun
27-Jun
Guadalajara
A
A
K
H
Highlights
•Flightsearchesand
bookingssurgeinmid–lateJune,coincidingwithGroupStagefixtures,showing
strongearlytravelintenttothecity.
•Airbookingsshowvery
strongMoMincreases
(200%+peaks),indicatingthatsearchintentisalreadyconvertingintobookings.
•On-the-booksoccupancyrisessteadilyfrom17%to22%acrossJune,aligningwithscheduledfixturesandconfirmingearlybooking
momentum.
•ADRremainsrelatively
stableandslightlybelowlastmonth,suggestingrate
headroomasdemandcontinuestomaterializeclosertokick-off.
CONFIDENTIAL&RESTRICTED
Monterrey
AmadeusSearchesbyDepartureweek
AmadeusSearchesIndexed
Max=100
100
90
80
70
60
50
40
30
20
10
0
181%
141%
123%
81%
51%56%55%
200%
180%
160%
140%
120%
100%
80%
60%
40%
20%
0%
7-Jun14-Jun21-Jun28-Jun5-Jul12-Jul19-Jul
SearchesasofDec2025MoMChange
163%
121%
MIDTPassengersbyDepartureweek
MIDTPassengersIndexed
Max=100
100
90
80
70
60
50
40
30
20
10
0
475%
216%
171%
138%
44%
500%
450%
400%
350%
300%
250%
200%
150%
100%
50%
0%
7-Jun14-Jun21-Jun28-Jun5-Jul12-Jul19-Jul
MIDTPaxasofDec2025MoMChange
21%
19%
7%
-4%
11%
8%
HotelOccupancyMonthOnMonth
35%34%
7-Jun14-Jun21-Jun28-Jun
mmThisMonthLastMonthMoMChange
$347
$287
$280
0%
-2%
-3%
HotelTransientADR(USD)MonthonMonth
$363
1%
7-Jun14-Jun21-Jun28-Jun
ThisMonthLastMonthMoMChange
Source:AmadeusDestinationGateway&Demand360®asof12January,2026
GROUPSTAGEMATCHES
GROUPOF32
City
11-Jun
12-Jun
13-Jun
14-Jun
15-Jun
16-Jun
17-Jun
18-Jun
19-Jun
20-Jun
21-Jun
22-Jun
23-Jun
24-Jun
25-Jun
26-Jun
27-Jun
28-Jun
29-Jun
30-Jun
1-Jul
2-Jul
3-Jul
Monterrey
F
F
A
X
Highlights
•ThestrongestsurgesinsearchesandMIDT
bookings(weekof14Jun)alignexactlywith
Monterrey’sfirstGroup
Stagematch,confirmingfixture-ledtravelplanning.
•Elevatedon-the-books
occupancy(~34–35%mid-June)matchestheclusteredfixtureschedule,notjustasinglematch—reinforcingMonterreyasahigh-
intensityhostcity.
•Unlikesingle-matchcities,Monterreybenefitsfrom
multiplefixturesspread
acrossJune,whichexplainswhydemandremains
elevatedbeyondonepeakweek.
©AmadeusITGroupanditsaffiliatesandsubsidiaries
13
matches
GROUPOFSTAGE
10
matches
Canada
Vancouver
Toronto
GROUPOF32
2
matches
GROUPOF16
1
matches
CONFIDENTIAL&RESTRICTED
Vancouver
50%
44%
44%
AmadeusSearchesbyDepartureweek
AmadeusSearchesIndexed
Max=100
100
90
80
70
60
50
40
30
20
10
0
52%51%
44%43%
54%
52%
50%
48%
46%
44%
42%
40%
38%
7-Jun14-Jun21-Jun28-Jun5-Jul12-Jul19-Jul
SearchesasofDec2025MoMChange
31%29%
23%
MIDTPassengersbyDepartureweek
MIDTPassengersIndexed
Max=100
100
90
80
70
60
50
40
30
20
10
0
41%
36%
30%
26%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
7-Jun14-Jun21-Jun28-Jun5-Jul12-Jul19-Jul
MIDTPaxasofDec2025MoMChange
51%
48%45%
41%
7%
4%
2%
50%
2%
1%
HotelOccupancyMonthOnMonth
7-Jun14-Jun21-Jun28-Jun5-Jul
mmThisMonthLastMonthMoMChange
$587
$566
$441
HotelTransientADR(USD)MonthonMonth
$540
2%
$456
2%
1%
0%
0%
7-Jun14-Jun21-Jun28-Jun5-Jul
ThisMonthLastMonthMoMChange
Source:AmadeusDestinationGateway&Demand360®asof12January,2026
GROUPSTAGEMATCHES
GROUPOF32
ROUNDOF16
City
11-Jun
12-Jun
13-Jun
14-Jun
15-Jun
16-Jun
17-Jun
18-Jun
19-Jun
20-Jun
21-Jun
22-Jun
23-Jun
24-Jun
25-Jun
26-Jun
27-Jun
28-Jun
29-Jun
30-Jun
1-Jul
2-Jul
3-Jul
4-Jul
5-Jul
6-Jul
7-Jul
Vancouver
D
B
G
B
G
X
X
Highlights
•Searchesandbookingsshowmoderate,stable
levelsacrossJune,
suggestingVancouver
benefitsfrombaseline
internationaldemand,notonlymatch-driventravel.
•Occupancysitsbetween41%and51%throughoutJune,indicatingearly
compressionevenbeforelast-minuteeventdemandmaterializes.
•TransientADRis
consistentlyhigh($540–$587duringmatchweeks),showingstrongrate
confidence.
CONFIDENTIAL&RESTRICTED
Toronto
77%
60%61%
49%
49%
49%
51%
AmadeusSearchesbyDepartureweek
AmadeusSearchesIndexed
Max=100
100
90
80
70
60
50
40
30
20
10
0
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
7-Jun14-Jun21-Jun28-Jun5-Jul12-Jul19-Jul
SearchesasofDec2025MoMChange
MIDTPassengersbyDepartureweek
MIDTPassengersIndexed
Max=100
100
90
80
70
60
50
40
30
20
10
0
89%
66%
45%39%40%40%40%
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
7-Jun14-Jun21-Jun28-Jun5-Jul12-Jul19-Jul
MIDTPaxasofDec2025MoMChange
$351
HotelTransientADR(USD)MonthonMonth
$362
2%
$338
$313
1%
1%
0%
7-Jun14-Jun21-Jun28-Jun
mmThisMonthLastMonthMoMChange
6%
6%
2%
4%
HotelOccupancyMonthOnMonth
28%
25%26%
21%
7-Jun14-Jun21-Jun28-Jun
mmThisMonthLastMonthMoMChange
Source:AmadeusDestinationGateway&Demand360®asof12January,2026
GROUPSTAGEMATCHES
GROUPOF32
City
11-Jun
12-Jun
13-Jun
14-Jun
15-Jun
16-Jun
17-Jun
18-Jun
19-Jun
20-Jun
21-Jun
22-Jun
23-Jun
24-Jun
25-Jun
26-Jun
27-Jun
28-Jun
29-Jun
30-Jun
1-Jul
2-Jul
3-Jul
Toronto
B
L
E
L
I
X
Highlights
•SearchesandMIDTbookingspeakinmid-June,aligning
withearlyGroupStage
matches,confirmingadvanceplanningforinitialfixtures.
•On-the-booksoccupancy
risesto~28%mid-Junebeforeeasingslightly,indicatingearlysell-informatchperiodswithadditionalupsideahead.
•ADRstaysrelativelystable(~$338–$362)withminimalMoMchange.
©AmadeusITGroupanditsaffiliatesandsubsidiaries
52
matches
GROUPOFSTAGE
UnitedStates
QUARTERFINALS4
matches
78
matches
12
matches
GROUPOF32
SEMIFINALS2
matches
Seattle
Dallas
Boston
SanFrancisco
KansasCity
Philadelphia
LosAngeles
Atlanta
NewYork
Houston
Miami
NewJersey
GROUPOF16
FINALS
6
matches
2
matches
CONFIDENTIAL&RESTRICTED
Seattle
49%
42%
47%36%
MIDTPassengersbyDepartureweek
MIDTPassengersIndexed
Max=100
100
90
80
70
60
50
40
30
20
10
0
51%
37%37%
60%
50%
40%
30%
20%
10%
0%
7-Jun14-Jun21-Jun28-Jun5-Jul12-Jul19-Jul
MIDTPaxasofDec2025MoMChange
56%52%
46%
47%
AmadeusSearchesbyDepartureweek
AmadeusSearchesIndexed
Max=100
100
90
80
70
60
50
40
30
20
10
0
52%
42%43%
60%
50%
40%
30%
20%
10%
0%
7-Jun14-Jun21-Jun28-Jun5-Jul12-Jul19-Jul
SearchesasofDec2025MoMChange
26%26%
7%
7%
14%
6%
HotelOccupancyMonthOnMonth
37%
29%
27%
11%
7-Jun14-Jun21-Jun28-Jun5-Jul
mmThisMonthLastMonthMoMChange
2%
$349
HotelTransientADR(USD)MonthonMonth
$517
$442
$412
$347
1%
0%
0%
-1%
7-Jun
14-Jun
ThisMonth
21-Jun
LastMonth
28-Jun5-Jul
MoMChange
Source:AmadeusDestinationGateway&Demand360®asof12January,2026
GROUPSTAGEMATCHES
GROUPOF32
ROUNDOF16
City
11-Jun
12-Jun
13-Jun
14-Jun
15-Jun
16-Jun
17-Jun
18-Jun
19-Jun
20-Jun
21-Jun
22-Jun
23-Jun
24-Jun
25-Jun
26-Jun
27-Jun
28-Jun
29-Jun
30-Jun
1-Jul
2-Jul
3-Jul
4-Jul
5-Jul
6-Jul
7-Jul
Seattle
G
D
B
G
X
X
Highlights
•Searchesand
MIDTbookingspeakaroundmid-June,aligningwithGroupStagefixtures,thentaper
graduallyratherthandroppingsharply.
•On-the-booksoccupancyrisesto~37%inmid-June,remainingelevatedthroughlateJune,confirmingearlybookingmomentumtiedtofixtures.
•ADRfluctuatesmodestly(~$412–$517),suggestinghotelsareholdingrates
steadywhiledemandcontinuestobuild.
CONFIDENTIAL&RESTRICTED
SanFrancisco
38%
MIDTPassengersbyDepartureweek
MIDTPassengersIndexed
Max=100
100
90
80
70
60
50
40
30
20
10
0
66%
60%
43%
34%31%
22%
70%
60%
50%
40%
30%
20%
10%
0%
7-Jun14-Jun21-Jun28-Jun5-Jul12-Jul19-Jul
MIDTPaxasofDec2025MoMChange
59%
47%
46%
AmadeusSearchesbyDepartureweek
AmadeusSearchesIndexed
Max=100
100
90
80
70
60
50
40
30
20
10
0
64%
54%
44%43%
70%
60%
50%
40%
30%
20%
10%
0%
7-Jun14-Jun21-Jun28-Jun5-Jul12-Jul19-Jul
SearchesasofDec2025MoMChange
23%
20%
18%
13%
11%
8%
29%
11%
HotelOccupancyMonthOnMonth
7-Jun14-Jun21-Jun28-Jun
mmThisMonthLastMonthMoMChange
4%
$281
HotelTransientADR(USD)MonthonMonth
$3785%5%
$318
$260
2%
7-Jun14-Jun21-Jun28-Jun
mmThisMonthLastMonthMoMChange
Source:AmadeusDestinationGateway&Demand360®asof12January,2026
GROUPSTAGEMATCHES
GROUPOF32
City
11-Jun
12-Jun
13-Jun
14-Jun
15-Jun
16-Jun
17-Jun
18-Jun
19-Jun
20-Jun
21-Jun
22-Jun
23-Jun
24-Jun
25-Jun
26-Jun
27-Jun
28-Jun
29-Jun
30-Jun
1-Jul
2-Jul
3-Jul
SanFrancisco
B
J
D
J
D
X
Highlights
•SearchesandMIDT
bookingsrisesharplyinmidJune,aligningwithGroupStagematches,
confirmingearlyplanningforopeningfixtures
•OnthebooksoccupancyjumpssharplyinlateJune(+29%MoM),suggestingacceleratinghotel
bookingsclosertogroupof32matches
•ADRincreasesduring
matchweeks(+5%MoMmidJune),indicating
growingconfidenceasdemandmaterializes
CONFIDENTIAL&RESTRICTED
LosAngeles
51%
53%
AmadeusSearchesbyDepartureweek
AmadeusSearchesIndexed
Max=100
100
90
80
70
60
50
40
30
20
10
0
50%
43%42%44%43%
60%
50%
40%
30%
20%
10%
0%
7-Jun14-Jun21-Jun28-Jun5-Jul12-Jul19-Jul
SearchesasofDec2025MoMChange
42%
37%
MIDTPassengersbyDepartureweek
MIDTPassengersIndexed
Max=100
100
90
80
70
60
50
40
30
20
10
0
58%51%
42%42%
34%
70%
60%
50%
40%
30%
20%
10%
0%
7-Jun14-Jun21-Jun28-Jun5-Jul12-Jul19-Jul
MIDTPaxasofDec2025MoMChange
17%
3%
3%
0%
0%
1%
HotelOccupancyMonthOnMonth
32%
30%
24%
17%
7-Jun14-Jun21-Jun28-Jun
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