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2026
AI
infrastructuretrendsreport
Page02
Contents
03Executivesummary
04Introduction
05Keyinsights
06Methodology
07Insight1
Efficiencyisacatalystforinnovation09Insight2
Dependability,cost-effectiveness,
andtransparencyarenon-negotiable012Insight3
Greatercontrolprovidesgreaterconfidence014Insight4
Expertsupportfillsknowledgegaps016Insight5
Adaptabilityandsimplicityarerequirements018Insight6
ResponsibleAIandsustainabilityarerisingpriorities
020AIwillprovidetheedge,andinfrastructurewilldecidewhowins
021Buildingthefuturefaster:partneringfortransformativegrowth
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Page03
Executivesummary
Notlongago,AIwasconsideredanexperiment,handedoff
totechteamseagertoexploreitspossibilities.Today,it’s
rewiringhowbusinessesoperate,solvechallenges,anddrivegrowth.Acrosseveryindustry,teamsareracingtotapintothevalueoflargelanguagemodels(LLMs),automation,and
next-generationintelligenttoolsasAIbecomesanessentialpartofeverydaywork.
TheAIimperative
Tobetterunderstandhoworganizationsarenavigatingthisshiftastheymoveinto2026,CrusoepartneredwithMetaLabtosurveyandinterviewenterpriseand
digital-nativebusiness(DNB)leadersonthefrontlinesofambitiousAIimperatives.
Thefindingspaintaclearpicture:teamsareturningtoAItoclearawayfriction
andfreeupresources—notsimplytodomorewithless,buttocreatespace
forcreativityandinnovationtoflourish.Onerespondentputitthisway:“AIwillbecentraltoourinnovationstrategy,helpingusstayaheadofindustrytrendsanddelivercutting-edgesolutionsthatdifferentiateusinthemarket.”
ButthisracetorealizeAI’spromiseisfarfromstraightforward.Despitestrongambition,mostorganizationsfaceahostofinfrastructure-relatedbarriers.
Barrierstobuildingthefuture
Thestrugglepersistsbecausethetraditionalcloudecosystemwasnotdesignedfortheageofintelligentautomation.Decision-makersinourresearchsurfaceacommonsetofchallenges:
•PerformancebottlenecksanddowntimethaterodeconfidenceandslowAIprojectdelivery
•Unpredictableandopaquecoststhatmakeitnearlyimpossibletoscaleresponsibly
•Fragmentedsupportandalackofdomainexpertise,leavingorganizationswithgapsbetweenambitionandexecution
•Limitedcontrolovercriticalinfrastructure,makingteamsvulnerable
Throughoutthisreport,weexaminethesepersistentbarriers—and,moreimportantly,explorestrategiesforovercomingthem.
Infrastructureasthenewdifferentiator
Forward-lookingteamsarerethinkingnotjusthowtheyuseAI,butalsohowthey
buildit.They’refindingabetterwaywithinfrastructurepartnerswhocanenable
speedandperformancewithoutcompromisingsecurity,sustainability,oreaseof
use.ThisistheshiftCrusoeispioneering:averticallyintegratedapproach,builtfromthegroundupforAI.ThisAIfactorymodelverticallyintegratesenergy,hardware,
datacenter,cloud,andmanagedAIservicesintoasingle,cohesiveplatform.It’sanewparadigmthatacceleratesvaluecreationwhilealigningwiththedemandsofbothtoday’sbusinessandthefuturewell-beingofpeopleandtheplanet.
Ifyou’renavigatingAIinitiatives,ourresearchoffersaroadmap—andacalltoaction.We’llshowhowanew,purpose-builtapproachtoAIinfrastructureisenabling
organizationstomovefaster,withgreatercontrol,tocreatemeasurableimpact.
Page04
Introduction
Acrossnearlyeverysector,theconversationaroundAI
haschanged.RatherthanaskingwhereAIcanaddvalue,
teamsarenowactivelyseekingwaystotranslateAI’spotentialintorealbusinessresultsatscaleandatspeed.Inpractice,
thismeansdeployingAIforfrauddetection,predictive
analytics,intelligentdocumentprocessing,supplychainoptimization,customerserviceautomation,personalizedmarketing,andmore.
ImplementingAIshouldbe
straightforward,buttherealityfor
mostorganizationsisriddledwith
roadblocks.Inconsistentaccessto
high-performancecompute,sluggish
deploymentcycles,operational
complexity,limitedcontroloverdata
environments,andunpredictablecostsallconspiretoslowprogress.Theresultisawideninggapbetweenwhat’s
possiblewithAIandwhat’sactually
beingdelivered.We’reataninflectionpointaswelooktothefutureofwhatAIwillenable.Togetthere,it’ssimplynotenoughtoadvanceincrementally.
Thisreportprovidesadata-driven
perspectivefromleadersatthecenterofAItransformation,offeringablueprintforachievingambitiousgoalsthroughinfrastructurethat’sdesignedforthe
futureofAI.
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Key
insights
1.Efficiencyisacatalystforinnovation
AIisbeingdeployedfirstandforemosttodriveoperationalefficiency.Butforleadingorganizations,efficiencyisjustthelaunchpad.Byclearingfrictionandfreeingupresources,AIispavingthewayforfreshcreativity,fasterinnovationcycles,andstrongerbusinessimpact.
2.Dependability,cost-effectiveness,andtransparencyarenon-negotiable
CompaniesbuildingAIexpecttheircloudproviderstodeliverreliable
performance,predictablecosts,andtransparency.Yet,mostfindthatcurrentproviders—especiallyhyperscalers—fallshort.Persistentgapsherelimit
businessvalueandstallAIprogress.
3.Greatercontrolprovidesgreaterconfidence
Leadersareincreasinglyuneasywithover-relianceontraditionalcloud
vendorsandopaquesystems.They’redemandingmoredirectcontrolover
theirAIinfrastructuretominimizesurprises,reducerisk,andensuretheir
goalsaren’tlimitedbysomeoneelse’sroadmap.Theshifttowardend-to-endintegrationreflectsanewexpectation:infrastructurepartnersshouldclear
hurdlesandempowerteamstobringtheirvisiontolife.
4.Expertsupportfillsknowledgegaps
AIadoptionisoutpacinginternalexpertise.Buildersarelookingtocloud
partnersforproactive,expertsupportthatcanbridgeinternalknowledge
gapsandacceleratesuccess.Manyarewillingtoswitchprovidersforbettersupport,evenwhentechnologyiscomparable.
5.Adaptabilityandeaseofusearerequirements
ThegrowingcomplexityofAIandcloudenvironmentsisaweightonboth
businessandtechnicalteams.CompaniesbuildingAIwantadaptable,
easy-to-usesolutionsthatreducetheburdenofintegration,supportarangeofworkflows,andmakeitsimpleforteamstodeliverresultsatscale.
6.ResponsibleAIandsustainabilityarerisingpriorities
Whilenotalwaysthefirstfilterforselection,responsibleAIpracticesand
sustainabilityaregainingground—particularlyfordigital-nativebusinessesandasESGcommitmentsshapelong-termpriorities.Providerswho
demonstrateacommitmenttoresponsibleAIandsustainableoperationsareincreasinglyfavored.
Page06
Methodology
QuantitativesurveyMarch2025
Participantsincluding:
152
70
Decision-makers
Influencers
(C-suite,VPs,ExecutiveDirectors)
(Directors,SeniorManagersin
fromlargeenterprises($500M+inrevenueor$8B+valuation)
AI/ML/Engineering)
79
31
Decision-makers
Practitioners
fromdigital-nativebusinesses
(DataScientists,Developers,Engineers)
CrusoeengagedMetaLabtoconductanin-depth,mixed-methodsresearchstudythatwouldcaptureboththebreadthanddepthofdecision-maker
experienceacrossindustries.
Respondentsweredrawnfromacross-sectionofindustries,includingtechnology,mediaandentertainment,manufacturing,automotive/robotics,enterpriseSaaS,
andgeneralsoftware.AllparticipantshaddirectresponsibilityforevaluatingorimplementingAIandcloudinfrastructurewithintheirorganizations.
Qualitativeinterviews
Inadditiontothesurvey,in-depthinterviewswereconductedwithselect
decision-makers.Theseconversationsprovidedrichercontextandfirsthandperspectiveonproviderselection,painpoints,andemergingneeds.
Samplerigorandcomposition
•TheresearchincludedorganizationsfromNorthAmericaandkeyglobalmarkets.
•Industryquotasensuredbalancedrepresentationacrossmajorsectors.
•Alldecision-makerssurveyedhaddirectstrategicorbudgetaryinfluenceoverAI/cloudinvestments,ensuringexecutive-levelperspectiveandactionableinsight.
Stakeholderandecosystemlens
Tofurthergroundtheresearchinreal-worlddelivery,weintegratedinputfrom15
internalCrusoestakeholdersandlayeredincompetitiveandtrendanalysisacrosstheAI/cloudecosystem.
Theresultisaresearch-backedviewintowhatdecision-makerstrulyneedfromtheirAIinfrastructurepartners,whatstandsintheirway,andwherethenext
opportunitiesforvaluecreationaredeveloping.
Insight
Efficiencyisacatalystforinnovation
ForAIleaders,capturingthevalueofAIbeginsnot
withmoonshots,butwithimmediategainsinefficiency.Acrossourresearch,thesinglemostcommon
motivatorforAIinvestmentisamandatetostreamlineoperationsandfreeupresources.69%oftheleaderswesurveyedsayimprovingoperationalefficiencyis
theirtoppriorityforAIinitiatives.
Page07
Insight1:Efficiencyisacatalyst
forinnovation
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Decision-makers’motivationsfordrivingAIinitiatives
Butdecision-makersareclearthat
operationalefficiencyisnotthe
ultimategoal.Rather,it’saspringboardforsomethinggreater.55%of
respondentsprioritizeAIasameanstoincreaserevenue,and52%see
itasapathwaytodriveinnovation.
Thissignalsthatefficiencygainsaremeanttofuelbroaderbusinessvalue.51%citestayingcompetitiveasa
primarymotivator,recognizingthateveryadvantagesecurednowcouldbethedifferencebetweenleadingcompetitorsorplayingcatch-up.
Thisperspectiveisechoedacross
industriesandorganizationaltypes
inopen-endedresponses.One
executivecapturedthesentimentthisway:“Byautomatingkeyaspectsofouroperations,we’llbeabletodrastically
reduceinefficienciesandcutdownonhumanerror.Thiswillfreeupourteamstofocusonmorecreativeandstrategictasks,leadingtofasterinnovation
cyclesandbetterdecision-makingpoweredbydata-driveninsights.”
Percentage(%)
69%Improveoperationalefficiency
58%Enhancethecustomerexperience
55%Increaserevenue
52%Driveinnovation
52%Staycompetitiveinthemarket
50%Enablenewbusinessmodels
23%
Pressurefrominvestors
29%Drivedifferentiation
Thebottomline:
Efficiencycreatescapacityforwhatcomesnext.OrganizationsthatuseAItoclearoperationalfrictionarepositioningthemselvestocapturenewopportunities,adapttochange,andleadtheirmarketswithspeedandcreativity.
Insight
Dependability,
cost-effectiveness,andtransparency
arenon-negotiable
AIcloudinfrastructuremustdomorethanprovidecomputepower.Ourresearchrevealsthattoday’sleadersviewcostcontrol,security,performance,reliability,andscalabilityastablestakesforasuccessfulAIinitiative.
Page09
Insight2:Dependability,cost-effectiveness,
andtransparencyarenon-negotiable
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Page010
AIcloudinfrastructuremustdomorethanprovidecomputepower
AttributeTablestakesDifferentiatedNotimportant
Yettherealityofthecurrentmarket
oftenleavesorganizationsinthelurch.Manyteamscontinuetoencounter
gapswheretheseexpectationsare
concerned,especiallyasworkloads
scaleinsizeandcomplexity.Oneleaderputitthisway:“Thecloudprovider
weuseacrossourenterprisemust
beeasilymaintained,beperformant,bewellsupported,andmeetour
compliancestandards.Otherwise,allourAIinitiativeswilljustfail.”
Ourdatarevealsthepainpointswithhyperscalersaroundthesenon-negotiables:
•Securityandcomplianceconcernswereratedasthemostpressing
painpoint,withanaveragerelevancescoreof6.86outof10.
•Performanceissues(includingdowntimeandlatency)followedclosely,at6.84outof10.
•Scalabilitychallenges—theability
toflexresourcesasbusinessneedsevolve—camethird,at6.65outof10.
•Costmanagement(unpredictable
pricing,hiddenfees)wasratedfourth,at6.58outof10.
Cost
Security&compliance
Performance
Enterprisescaleinfrastructure
Reliability
Scalability
Easeofintegration
Managedservices
(
e.g.training
inference)
Note:Tablestakescriteriawereconsistentacrossorganizationtype(enterprisevs.DNB)andindustry
Insight2:Dependability,cost-effectiveness,
andtransparencyarenon-negotiable
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Decision-makers’hyperscalerpainpoints
Weightedrank
6.84
Performanceissues(e.g.downtime,latency,inconsistentservicequality)
6.65
Scalabilitychallenges(
e.g.limited
flexibility,resoucecontraints,difficultyautomatingscaling)
Costmanagement(e.g.unpredicatablepricing,hiddenfeed,highchargesforscaling)
6.17
Suppportandcustomerservice(e.g.slowresponsetimes,poorqualityofsupport,lackofpraocativeassistance)
6.58
Inotherwords,whatmanyproviders
advertiseasdifferentiatorsare
6.86
Securityandcomplianceconcerns(
e.g.data
privacyissues,inadequatesecuritymeasures,
compliancechallenges)
actuallythebareminimumneededforenterprisesandDNBstosucceedwithAI.Adecision-makerexplained:“Oneofthebiggestchallengeswefacewith[ourcloudprovider]ismanagingcostsandscalability,aspricescanescalatequicklywithincreasedusage.ThiscanlimitourabilitytoscaleAIinitiatives
efficientlyandmayrequireadditionalbudgetplanning.
5.98
Integrationandcompatibility(e.g.difficultyintergatingwithexistingsystems,vendorlock-in)
4.88
Complexity(e.g.steeplearningcurve,
managementoverhead)
4.644.63
Datatransferandstorage(e.g.highdata
transfercosts,inefficientstoragemanagement)
Vendorlock-inandmigration(e.g.difficultymigratingworkloads,highmigrationcosts)
3.53Environmentalimpact(e.g.highcarbonemissions,unsustainableinfrastructure)
Thebottomline:
Uncompromisingdependability,cost-effectiveness,andtransparencyarethenewbaselineforbuildingwithAI.
Insight
Greatercontrolprovidesgreaterconfidence
AsAIambitionsintensify,sodotheanxietiesaround
dependenceontraditionalcloudproviders.Manyleadersinourstudyvoicedagrowingsenseofvulnerabilityas
over-relianceonthird-partycloudsleavesorganizations
exposedtounexpecteddisruptions,costspikes,performanceinconsistencies,andshiftingproviderpriorities.
Thisquestforagencyisproducingashiftinhowdecision-makersevaluateAIinfrastructurepartners.Leaderspinpointtheneedfordirectoversightofperformanceandsecurity,ratherthan
outsourcingcoreoperationstofragmentedsupplychainsorexternalvendors.
VerticalintegrationinanAIfactorymodel,givingteams
completecontroloverthefullAIstack,isemergingasahighlydifferentiatedattribute.Inourstudy,98%ofdecision-makersrated“completecontrol(building,owning,andoperating)overtheirowndatacenters”asimportant.Notably,itwastheonly
attributemoreoftenseenasadifferentiatorthanameretablestake,outscoringevenestablishedprioritieslikeperformance,security,andreliability.
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Insight3:Greatercontrolprovidesgreaterconfidence
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Page013
Importanceofcloudprovider
attributesfordecisionmakers
Onetermthatsurfacedasespecially
resonantintheresearchis“theAI
factory.”Whilehyperscalerswere
designedforgenericdatastorageandcompute,decision-makersnowexpectproviderstobe“purposefullybuiltfor
AI”—fromthephysicalinfrastructuretothesoftwarelayerandeverythinginbetween.
DefiningtheAIfactory:
Averticallyintegratedapproach
Legacycloudswerenotbuiltto
deliverwhattoday’sleadersdemand:independentcontrol,transparency,
andpurpose-builtperformance.EntertheAIfactory,anewparadigmforthefutureofenterpriseAI.
TheAIfactoryisanend-to-end,
verticallyintegratedplatformthat
uniteseverylayerofthestack—fromenergysourcing,tohigh-performancedatacenterconstruction,totheAI
cloudandmanagedservicesthat
bringitalltogether.Unlikelegacy
providersthatpatchtogethergenericcomputeandstoragesolutions,theAIfactoryisspecificallydesignedfortheuniquespeed,scale,andcomplexityofmodernAIworkloads.
Fordecision-makers,verticalintegrationtranslatesintomorethanefficiency
alone.Itgivesorganizations:
•Greatercontrolovertheirowndestiny
•Reducedriskandfewerpointsoffailure
•Improvedperformanceandreliability
Normalizedutilityranking
100%High-performance
99%Security&compliance
98%Reliability
98%
Completecontrol(building,owningandoperating)overtheirowndatacentres(i.everticalintegration)
97%ManagedAIservices
97%Easeofintegrationwithexistinginfrastructure95%ResponsibleAIpractices
Thebottomline:
Becauseverticalintegrationissotiedtotangiblebusinessbenefits—control,speed,riskmitigation—it’sbecomeacompelling,highly
valuedapproach.FortheleadersreshapingAI,controllingmoreofthestackisthesurestwaytobuildwithconfidence,adaptquickly,and
unlockthefullpromiseofAI.
Insight
Expertsupportfillsknowledgegaps
AsorganizationsacceleratetheirAIambitions,manyare
comingupagainstalackofinternaltechnologicalexpertise.
Inourresearch,decision-makersconsistentlycitedcomplexityinAImodeldevelopmentanddeploymentastheirgreatest
roadblock,closelyfollowedbyalackofskilledAItalentontheirteams.Onerespondentexplains:“ThebiggestbarrierisalackofskilledAItalent.ThisiscausingadelayinourAIadoption,
impactingourabilitytoinnovateandkeeppacewithcompetitors.”
Mostorganizationshaven’tyetbuiltoutthedeepin-house
expertiserequiredtodevelop,deploy,andmaintainAIatscale.Thechallengeiscompoundedbyacrowdedecosystemoftoolsandservices,whereevenexperiencedtechnicalteamscan
struggletoidentifybestpracticesortroubleshootcomplexissues.
Thisiswheretheroleofthecloudproviderisbeingfundamentallyredefined.Expert-level,proactive,andconsultativesupportisacriticaldifferentiatorand,insomecases,thedecidingfactorwhenselectingorretainingaprovider.Manyorganizationsinourstudyhavedroppedvendorswhodeliveredontechnologybutfailedtodeliveronpartnershipandsupport.
Page014
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Page015
Insight4:Expertsupportfillsknowledgegaps
Initiatives
Decision-Makers’BarriersforAI-Driven
Thenumbersmakethestakesclear:
•“ComplexityofAImodel
developmentanddeployment”
rankedasthetopchallenge,with
anaveragerelevancescoreof5.40outof10.
•“LackofinternalAIexpertise”closelyfollowedat5.16.
•Inopen-endedresponses,decision-makersrepeatedlyemphasizedthe needfor“knowledgeableguidance,”“proactiveinsight,”and“real-time
troubleshooting”—oftenplacingasmuchvalueonexpertsupportasontechnologyfeatures.
Oneleaderstates:“We’vedropped
cloudproviderswherethetechwas
better,buttheirteamwasn’tgood
enough.Theycouldn’tkeepupwith
us.Weexpectthoughtleadershipandknowledgeablesupport.”
Ultimately,leadersneedmorethanahelpdesk.Theywantatruepartnerwhocanproactivelyidentifyrisksandopportunities,guidingteamsthroughunfamiliarterritory.Theyvaluedeep,domain-specificexpertiseandreal-worldbestpractices.Andtheyneed24/7,high-touchsupport,notjust
ticket-basedtroubleshooting.
Weightedrank
5.405.32
ComplexityofHighCosts
AImodeldevelopmentanddeployment
5.16
LackofInternalAIexpertise
5.10
Dataprivacyandsecurityconcerns
4.404.28
3.98
Lackofinfrastrucutre
Regulatoryorcomplianceconcerns
3.47Lackofleadershipbuiy-in
UncertainROI
Thebottomline:
ExpertsupportiscriticaltoasuccessfulAIimplementation.The
organizationsthatsucceedwillbethosethatsurroundthemselveswiththerightmixoftechnologyandpartnership,bridgingknowledgegaps
andempoweringteamstomovefrompilottoproductionwithconfidence.
Insight
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Page016
Adaptabilityandease
ofusearerequirements
AsteamsdeploymoreadvancedAImodelsandworkflows,
complexityhasbecomeastubbornroadblock.Acrossour
research,adaptabilityandeaseofuseemergedashigh-impactcriteria,especiallyforcompaniesjugglinglegacysystems,newcloud-nativeworkloads,andhybridoperatingenvironments.
Easeofuseisthemostfrequentlycitedexperientialgap
inhyperscalersolutions.Inopen-endedsurveyresponses,
decision-makersflaggedsteeplearningcurves,convoluted
userinterfaces,andtheneedforspecializedtrainingasmajorfrictionpoints.“We’vedefinitelyfeltagapwhenitcomesto
easeofuse.Asmuchaswelovethescalabilityandfeatures,we’vestruggledwiththecomplexityofcertainservices,”onerespondentexplained.
Seamlessintegrationwithexistinginfrastructureisanothertoppriority—particularlyforenterprises.Enterprise
decision-makersrankedintegrationasthefifthmost
importantattributewhenchoosingaprovider(DNBsrankediteighth),underscoringthechallengesofconnectingnew
AIplatformswithestablished,mission-criticalsystems.
Compatibilityissues,delayedrollouts,andtheneedfor
customworkaroundscanallstallprogressandinflatecosts.
Oneleaderputitsimply:“ThebiggestgapIhavewithAIcloudprovidersisthegapbetweenexpectationsandrealityintermsofeaseofuseandsupportforspecificAIneeds.”
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Insight5:Adaptabilityandeaseofusearerequirements
Importanceofcloudprovider
attributesfordecisionmakers
Keyfindings:
•“Easeofintegrationwithexisting
infrastructure”isratedasimportantby97%ofalldecision-makers.
Fordecision-makerswithlowerAI
confidenceorlessinternalexpertise,thedemandforadaptabilityis
evengreater.Theseleaderswant
moreindustry-specificsupportandtoolstobridgegapsintechnical
knowledgeandreducetheirteams’relianceonoutsideconsultants.
•Adaptablesolutionsthatcanflex
acrossindustriesandusecases
arealsohighlyvalued,with40%ofrespondentssayingtheyrequire
morespecializedsupportor
customizationtomeettheuniquedemandsoftheirsector.
AsAIcomplexitygrows,leadersare
searchingforsolutionsthattake
frictionoutoftheequation.Theyneedtoolsthatareintuitivetouse,integrateseamlesslywithexistingsystems,andadapttotheuniquedemandsoftheirindustryandteams.
Normalizedutilityranking
Completecontrol(building,owningandoperating)overtheirowndatacentres(i.everticalintegration)
95%ResponsibleAIpractices
99%Security&compliance
97%ManagedAIservices
100%High-performance
Easeofintegrationwithexistinginfrastructure
98%Reliability
98%
97%
Thebottomline:
Adaptabilityandeaseofusearenolonger“nicetohave”features.Theyareessentialforreducingcomplexity,acceleratingtime-to-value,andmakingAIaccessibletotheteamsthatwilldrivethe
nextwaveofinnovation.
Insight
ResponsibleAIandsustainabilityarerisingpriorities
AsAI’sreachexpands,sodoexpectationsforresponsible
useandmitigatingenvironmentalimpact.Whilecost,
performance,andreliabilitystilltopthelistformost
organizations,ourresearchshowsthatresponsibleAIand
sustainabilityarerisingrapidlyasdecisioncriteria—especiallyfordigital-nativebusinessesandESG-drivenorganizations.
ForDNBs,“responsibleAIpractices”rankedasthefifth
mostimportantattributewhenevaluatingcloudproviders
(outof15total),whileforenterprises,itrankedeighth.Many
respondentspredictthatastheirAIinitiativesmature—andasregulatoryandESGframeworksevolve—theseconsiderationswillbecomeessential,notoptional.
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Insight6ResponsibleAIandsustainabilityarerisingpriorities
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Page019
Iwillsay,responsibleAIpracticesareofemergingimportancetous.Wewanttomakesuretherearen’tanydestructive
ornegativeconsequencestotheworkweareputtingout[totheworld].
Decision-Maker
CEO&Co-founder
RealEstateFranchise
Akeyaspectofthisshiftistransparencyaroundenergysourcing.Increasingly,buildersexpectproviderstoclearly
demonstratehowAIworkloadsarepowered,particularlywithregardtorenewableenergy.Dissatisfactionisgrowingwithvagueorunsupportedsustainabilityclaims.FormanycompaniesandESG-focusedorganizations,energysourcingisnowviewedasanextensionofresponsibletechnology,and,insomecases,atiebreaker.Asoneleaderputit:“Toguarantee
responsibleandethicaldevelopmentanddeploymentofAI[solutions]at[ourorganization],wewillalwaysconsiderproviders’practices.”
Thecallforclarity,specificity,andproactivecommitmentisunmistakable.ResponsibleAIpracticesareincreasinglyatiebreaker—and,forsomeorganizations,aprerequisiteforconsiderationatall.
Thebottomline:
ResponsibleAIandsustainabilitymaynotbethefirstconcernforeveryorganizationtoday.Butasexpectationsriseandthemarketmatures,leadersrecognizethatthesevaluesarefastbecominga
definingstandardthatwillshapebothcompetitivepositioningandsocietaltrustintheeraofAI.
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Page020
AIwillprovidetheedge,and
infrastructurewilldecide
whowins
Asorganizati
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