《英语技能拓展》-Unit 6

ContentsSectionOneSoundsofEnglishSectionTwoLanguageBuilding

DialogueOne

DialogueTwoSectionThreeIntensiveReadingSectionFourKnow-howSharingSectionFiveInformationExchangingSectionOneSoundsofEnglishJazzChantsICanPlayBasketball

CitedfromOneStopEnglishYoga,yoga,Icandoyoga.Canyoudoyoga,too?Ican’tdoyoga,butIcandokarate.Canyoudokarate,too?Ican’tdokarate,butIcanplaybaseball.Canyouplaybaseball,too?Ican’tplaybaseball,butIcanice-skate.Canyouice-skate,too?Ican’tice-skate,butIcanski.Canyouski,too?Ican’tski,butIcanplayvolleyball?Canyouplayvolleyball,too?SectionTwoLanguageBuildingfirm

[fə:m]n.abusinessorcompany商行；商号；公司graceful

['ɡreisful]a.movinginacontrolled,attractivewayorhavingasmooth,attractiveform优美的；优雅的；雅致的lend

[lend]v.togiveaparticularqualitytoapersonorasituation

给……增加，增添（特色）DialogueOneGlossaryblend

[blend]n.amixtureofdifferenttypesofthesamething（不同类型东西的）混合品，混合物nylon

['nailɔn]

n.averystrongartificialmaterial,usedformakingclothes,rope,brushes,etc.

尼龙drip-dry

[dripdrai]madeofafabricthatwilldryquicklywithoutcreaseswhenyouhangitupwet

（指衣服）很快滴干的，滴干免熨launder

['lɔ:ndə(r)]v.towash,dryandironclothes,etc.洗熨（衣物）suds

[sʌdz]n.amassofverysmallbubblesthatformsontopofwaterthathassoapinit肥皂泡沫rinse

[rins]v.towashsomethingwithcleanwateronly,notusingsoap（用清水）冲洗，洗涮wrinkle

['riŋkl]n.asmallfoldthatyoudonotwantinapieceoffabricorpaper（布或纸上的）皱褶，皱痕iron

['aiən]v.tomakeclothes,etc.smoothbyusinganiron

（用熨斗）熨，烫平cute

[kju:t]

a.prettyandattractive可爱的；漂亮迷人的impressive

[im'presiv]a.(ofthingsorpeople)makingyoufeeladmiration,becausetheyareverylarge,good,skilful,etc.令人赞叹的；令人敬佩的superior

[su:'piəriə(r)]a.betterinqualitythansomebody/somethingelse;greaterthansomebody/somethingelse

（在品质上）更好的；占优势；更胜一筹FindtheInformation

I.Listentothedialogueandfindtheinformation.1.HowdidJohndescribethecolorandthedesignoftheeveningdress?2.Howtocleanthedress?Dialogue (John,salesrepresentativefromanAmericanfirm,isshowingtheproductstoMr.Chen.)John:Goodmorning,sir.Chen:Goodmorning,John.John:Wouldyouliketohavealookatthisgracefuleveningdress?Chen:Yes,I’dloveto.John:Asyoucansee,thecolorandthedesignwouldlendagay,festiveairtoanyparty.Chen:How’syourdressbetterthanthecompetitors’?John:Yousee,comparedwithcompetingproduct,ourclothisaneasy-to-care-forblendofcottonandnylon.Itoffersnotonlyextrastrengthbutalsodrip-drylaunderingease.Chen:HowdoIcleanit?John:Youcansimplydipitinsuds,rinseandallowittodripdry.Ofcourse,itdriesquicklyandsmoothlywithoutawrinkle.Soyouneverneedtoironit.Chen:Anyothersellingpoint?John:Thedesigniscuteandcolorful.Youngladieswouldlikeit.Chen:Soundsimpressive.Buthowisitsquality?John:WemakeourproductsrighthereintheUSAandtakeprideinthequality.Youwillgetthehighestqualityproductsdirectlyfromthesource.I’msureyou’llbepleasedwithit.Chen:Rememberweonlyhandlethebestproducts.John:Wealwayssellthebest.What’smore,wecanoffersuperiordressesatthesamepriceasourcompetitors’product.Chen:Oh,howdoyoumakeit?John:It’ssimple.We’rethemanufacturer.There’sabsolutelynomiddleman.Chen:Well,canIhavealookofthecontract?BearinMind

II.Listenandwritedownwhatyou’veheard.Thenreadandrecitetillyoucanusethemfluently.1.Wouldyouliketo_________________thisgracefuleveningdress?2.Thecoloranddesignwould_____________anyparty.3._________yourdress_______________thecompetitors’?4.Ourclothisaneasy-to-care-for_________ofcottonandnylon.5.Youcansimply_________itinsuds,__________andallowittodripdry.6.Anyother_________________?7.Thedesignis________and__________.8.WemakeourproductsrighthereintheUSAand__________________thequality.9.Youwillgetthehighestqualityproductsdirectlyfrom________________.10.Weonly__________thebestproducts.SectionTwoLanguageBuildingspecialize

['speʃəlaiziŋ]

in专门从事manual

['mænjuəl]a.operatedorcontrolledbyhandratherthanautomaticallyorusingelectricity,etc.手动的；手控的；用手操作的grinder

['graində]n.amachineortoolforgrindingasolidsubstanceintoapowder碾磨器械DialogueTwoGlossarycrust

[krʌst]n.ahardlayerorsurface,especiallyaboveoraroundsomethingsoftorliquid（尤指软物或液体上面、周围的）硬层，硬表面durable

['djuərəbl]a.likelytolastforalongtimewithoutbreakingorgettingweaker耐用的；持久的set

[set]n.agroupofobjectsusedtogether一套，一副，一组（配套使用的东西）TableTalkI.GroupWorkTalkwithyourgroupmates,anddrawapictureofapromotionalstaffmemberonyourownunderstanding.Thefollowingwordsmaybeahelp.Dialogue

(LiHuaisbusyattheboothofCantonfair.ChenHuicomestohim.)Hua:CanIhelpyou,madam?Hui:Yes.I’vegottoknowthatyourproductshavegainedpopularityfortheiradvancedtechnologyandgooddesign.Hua:Thankyouforyourattention,Miss…?Hui:Chen.Hua:OK,MissChen.Youknow,weareacompanyspecializinginmanualproductsfromsewingmachines,packingpress,juicertomeatgrinder.Hui:I’mlookingforamanualmeatgrinderofQZ560.Hua:Sorry,asthedemandforthemachinesisgoingdown,wedon’tproducethatkindofmachineanymore.Hui:It’sreallyagreatpity.Hua:Havealookatthenewones.TheQZ570modelhasreplacedtheQZ560model.

Hui:

Whatarethedifferences?Hua:Theyhavethesamefunctionsastheoriginalones.Youmusthavenoticedthattheyareverybeautifullydesigned.Hui:Buttheoutsidecoveringcrustismadeofplasticnotmetal,I’mafraidtheygetbrokeneasily.Hua:Asamatteroffact,theyarelighter,moredurablethantheoriginalonesbutdon’tgetbrokensoeasily.Andtheyaremuchcheaper.Hui:Howmuchforoneset?Hua:Duringthecantonfair,youwillgeta30%discountonallofourproducts,whichislessthanonethirdofthepriceoftheoriginalone.Hui:Soundsexcellent!I’lltakeone.BearinMind

II.Listenandwritedownwhatyou’veheard.Thenreadandrecitetillyoucanusethemfluently.1.I’vegottoknowthatyourproductshave_____________________fortheiradvancedtechnologyandgooddesign.2.Weareacompany__________________manualproducts.3.Asthe__________forthemachinesis________________,wedon’tproducethatkindofmachineanymore.4.It’sreallya__________________.5.Theyhavethesame_______________.6.Youmust_____________________thattheyareverybeautifullydesigned.7.I’mafraidthey___________________easily.8.Theyaremore____________thantheoriginalones.9.Duringthecantonfair,youwillgeta________________onallofourproducts.10.Sounds____________!I’lltakeone.SectionThreeIntensiveReading

promotion

[prə'məuʃən]

n.activitiesdoneinordertoincreasethesalesofaproductorservice促销活动launch

[lɔ:ntʃ]v.tomakeaproductavailabletothepublicforthefirsttime（首次）上市，发行Glossarystakeholder

[steik'həuldə]

n.apersonorcompanythatisinvolvedinaparticularorganization,project,system,etc.,especiallybecausetheyhaveinvestedmoneyinit（某组织、工程、体系等的）参与人，参与方；有权益关系者consistent

[kən'sistənt]a.happeninginthesamewayandcontinuingforaperiodoftime连续的；持续的differentiate

[difə'renʃieit]v.tobetheparticularthingthatshowsthatthingsorpeoplearenotthesame表明……间的差别；构成……间差别的特征sampling

['sa:mpliŋ]

n.aneventinwhichpeopletryasmallamountofaparticularfoodtoseewhatitislike;toexperiencesomethingforashorttimetoseewhatitislike

尝；品尝；尝试；体验oriented

[ɔ:ri'entid]a.adjustedorlocatedinrelationtosurroundingsorcircumstances以……为方向的，以……为目的的fulltableservice

全套餐宴服务feature

['fi:tʃə(r)]

v.toincludeaparticularpersonorthingasaspecialfeature

以……为特色；是……的特征buffet

['bufei]n.amealatwhichpeopleservethemselvesfromatableandthenstandorsitsomewhereelsetoeat自助餐nightly

['naitli]a.attheendofeachday夜晚的；夜间的approximately

[ə'prɔksimitli]adv.usedtoshowthatsomethingisalmost,butnotcompletely,accurateorexact;roughly大概；近乎themed

[θi:md]

a.(ofaneventoraplaceofentertainment)

designedtoreflectaparticularsubjectorperiodofhistory特定主题的；特定历史时期的incentive

[in'sentiv]n.somethingthatencouragesyoutodosomething激励；刺激；鼓励projected

[prə'dʒektid]a.plannedforthefuture规划的；预期的Shoney’s一家美国著名的家庭式连锁酒店，总部位于Tennessee（田纳西）州，自从1947年开办了第一家餐厅后，一直保持稳步扩展。如今，它在21个州拥有300多个经营场所。GiftC™

礼券网，美国最早的礼券供应商，控制着数百家商店、餐馆、剧院和旅馆的礼券，为商家礼品和奖品的选择和运送提供服务。ProperNames&SpecificTermsTextSalesPromotionProgramPromotionPromotionishowthebusinesstellscustomersthatproductsareavailableandpersuadesthemtobuy.Promotioniseitherabove-the-lineorbelow-the-line.Above-the-linepromotionisdirectlypaidfor,forexampleTVornewspaperadvertising.Below-the-lineiswherethebusinessusesotherpromotionalmethodstogettheproductmessageacross.Promotionalactivitiessuchas:1.Eventsortradefairshelptolaunchaproducttoawideaudience.2.Directmailcanreachalargenumberofpeoplebutisnoteasytotargetspecificconsumerscost-effectively.3.Publicrelations(PR)includesthedifferentwaysabusinesscancommunicatewithitsstakeholders.PRisusedtobuildafriendlyrelationshipwithemployees,customers,investors,voters,orthegeneralpublic.4.Branding—astrongandconsistentbrandidentitydifferentiatestheproductandhelpsconsumerstounderstandandtrusttheproduct.Thisaimstokeepconsumersbuyingtheproductlong-term.5.Salespromotions,forexample,competitionsorsampling,encourageconsumerstobuyproductsintheshort-term.ACaseStudy:Shoney’sRestaurants

CompanyBackground Shoney’sisachainoffamilyorientedrestaurantswithmorethan320locationsin21states.Foundedin1947,Shoney’soffersfulltableserviceandfeaturesdailybuffetsforbreakfast,lunchanddinner.

Challenge Shoney’swantedtoincreasesalesforfeatureditems,suchasseafooddishesandthenightlybuffetatthecompany’s140wholly-ownedrestaurants.Eachrestauranthasapproximately50employees.

Solution

Shoney’sandGiftC™workedtogethertodevelopaSalesSuperstarsthemedincentiveprogramthatwouldbeusedforvariouspromotionsandcontests. Eachsix-weektoeight-weekcontestrewardsemployeesfordrivingincreasedsalesofafeatureditem.TheyreceivedSuperCertificate®Rewardsvaluedfrom$25to$100.Contestsaredesignedtoencourageemployeesinarestauranttocompeteagainstoneanotherortoworkasateam,competingagainstotherrestaurants. Shoney’smeasuresthesuccessofeachcompetitionbycomparingfinalsalesnumberswitheitherprevioussalesfiguresorprojectedsalesfiguresfornewitems.Duringtheprogram,SuperCertificate®Rewardswerepresentedweeklytotherestaurantoremployeewiththelargesttotalpercentageofsales.Attheendofeachcontest,afinalrewardwasgiventotheparticipantorrestaurantwiththebestperformance.

Results JustoneyearafterbeginningtheongoingSalesSuperstarsprogram,participatingShoney’srestaurantsexperiencedariseinsales.ProgramResults Shoney’scompletedthreeindividualcontestsinthefirstyearwithexcellentresults:

NightlyBuffetPromotion:Employeesandmanagerswereaskedtopromotethebuffettocustomersduringthiseight-weekpromotion.Salesrose16%overthepreviousyear.Adaptedfrom/business

SeafoodPromotion:Duringthisseven-weekprogram,employeesandmanagerswerechallengedtoincreasesalesofShoney’sseafooddishes.Salesrose18%.

HolidayGiftCertificatePromotion:Shoney’srewardedemployeesforencouragingsalesofShoney’sgiftcertificates.Salesincreased20%comparedtothepreviousyear.LanguageandCultureTips1.Promotionishowthebusinesstellscustomersthatproductsareavailableandpersuadesthemtobuy.【Translation】促销是企业如何向顾客介绍其产品并说服他们购买。【LanguageTips】thebusinesstellscustomers…tobuy是表语从句。thatproductsareavailable是宾语从句，作tells的直接宾语。LanguageandCultureTips2.Below-the-lineiswherethebusinessusesotherpromotionalmethodstogettheproductmessageacross.【Translation】线下促销即企业用其他的促销方法传递产品信息。【LanguageTips】wherethebusinessusesotherpromotionalmethodstogettheproductmessageacross是表语从句。LanguageandCultureTips3.Publicrelations(PR)includesthedifferentwaysabusinesscancommunicatewithitsstakeholders.【Translation】公共关系包含企业与其利益相关者沟通所能使用的一切方法。【LanguageTips】thedifferentwaysabusinesscancommunicatewithitsstakeholders是定语从句，省略了引导词that。LanguageandCultureTips4.Foundedin1947,Shoney’soffersfulltableserviceandfeaturesdailybuffetsforbreakfast,lunchanddinner.【Translation】Shoney’s酒店创立于1947年。它提供全套餐宴服务及特色早、午、晚全天候自助餐。【LanguageTips】Foundedin1947是过去分词短语，做句子的状语。可以从意思上还原为“Shoney’swasfoundedin1947”。LanguageandCultureTips5.Shoney’sandGiftC™workedtogethertodevelopaSalesSuperstarsthemedincentiveprogramthatwouldbeusedforvariouspromotionsandcontests.【Translation】Shoney’s和GiftC™（礼券网）共同开发了以“超级销售之星”为主题的奖励项目。该项目可以用在各类促销和竞赛中。【LanguageTips】thatwouldbeversatileenoughtobeusedforvariouspromotionsandcontests是定语从句，修饰program。SectionFour

Know-howSharingI’dsharewithyousomeofthebestbusinessetiquettepracticesthatouraccountmanagersdotokeeptheircustomers.Thesebusinesspracticesaresofundamentalthatapplytoanyindustry.Wehopeyoufindthemuseful:Don’tLeaveaBadBusinessCardBehind1.RespondtoCustomers’e-mailsorCallsPromptly.It’srudetokeepcustomerswaitingandleavingthemwonderingwhetheranyonehasactedontheirrequests.Aclient,SandraPecora,writesthatwhatshelikesaboutheraccountmanager,isthathealways“respondstomye-mailsandcallsveryquickly”andthat“hehasalwaysansweredmyquestionsorfoundanswersformeinatimelymanner.”2.DeliverWhatYouPromise.It’seasytoguaranteetodeliverontimeortosay“we’llgiveyouyourmoneyback,”butnoamountcanpayforafailedmarketingcampaignthatresultedfromapromotionalproductsorderthatarrivedtwodayslate.Oneclient,ChelleWatson,saysshecanalwaysdependonheraccountmanager,foranyprojectbecauseherordersalwaysarriveontime.3.EnsureanExcellentCustomerExperienceEveryTime.Noteverycu