英语 第六册（五年制高职）课件5 Work Ethics

WorkEthicsUnit5英语6职业模块Aftercompletingthisunit,youwillbeableto:UnderstandtheimportanceofworkethicsExpressyouropinionsTakemeetingminutesResolvebusinessdilemmasthroughdiscussionsApplyworkethicsinyourfuturecareerLearningObjectivesCONTENTS01/Warm-Up02/Reading03/GrammarandUsage04/IntegratedSkills

05/ExtendedReading06/Real-LifeActivity07/Self-Assessment08/WordsandExpressionsPART01Warm-UpHowwouldyourespondineachofthefollowingscenarios?1Yourgoodfriendandcolleague,Mike,isoften10to15minuteslate.Hehasaskedyoutocoverforhim.Yourmanagerisstartingtogetsuspiciousandasksyou,“WhereisMike?”YouandAmandacollaborateonaclientreport.However,thesectionshecompletedispoorlyorganisedandfulloferrors.Theclientmeetingisin30minutes.Acolleaguehascometoyou,takenresponsibilityforamistakeinherreport,andapologised.Yourresponse:__________________________________________________________________Yourresponse:__________________________________________________________________Yourresponse:__________________________________________________________________andupdateyouinfiveminutes.Sorry,Ihaven’tseenhimyet.I’llgivehimacallLet’scheckandcorrectthereportfirst.yourhonesty.ThanksforPART02ReadingFacingastrictdeadline,canateamovercomechallengesandturnacrisisintoasuccess?Asyouread,focusontheteam’sactionsandchoicesunderpressure.Considerwhatkeyfactorsmadetheirsuccesspossible.Wheredidtheseoutstandingcustomerservicestoriestakeplace?Whatkeyfactorsmadetheirsuccesspossible?AMidnightBugItwasanotherlatenightatBrightSolutionsinShenzhen,China.Theteamwasracingagainsttimetocompleteacrucialsoftwareupdate.ChenWei,theprojectmanager,hadmadeitclear:Missingthedeadlinesimplywasnotanoption.HuangLei,arespectedspecialistwitharealtalentforspottingfaultsincode,hadfixedcountlessproblemsthroughouthiscareer.Butthistime,thingstookanunexpectedturn.Astubbornbughadcreptintohisworkduringthefinalstretch,anditwasnoteasytotrackdown.Despitehisyearsofexperience,Huangknewhecouldnotsortitoutonhisown.Asthepressuremounted,Huangmadeaboldchoice—headmittedtheissuetoChen.Heexpectedasharpresponse,butinstead,shestayedcalmandcalledtheteamtogether.“Lookslikewe’vegotabitofachallenge,”shesaid.“Let’sworkonthistogether.”Fueledbycoffeeandasharedsenseofurgency,theteamgottowork.ZhangHui,thenewestandyoungestmember,suggestedasolutionthatsoundedmorelikesomethingfromacomicthanasoftwaremanual.Butwithnobetterideasandtimetickingaway,theygaveitatry.Toeveryone’ssurprise,itworked.Justastheclockstruckmidnight,thesoftwarefinallyranwithoutahitch.Theroomeruptedwithcheersandhighfives.Theyhadnotonlymetthedeadline—theyhadpulleditofftogether.Chenraisedhercoffeemugandsmiled.“Tonightwasnotjustaboutfixingabug.Itwasaboutcourage,teamwork,andthinkingoutsidethebox.Welldone,everyone.”Theteamleft,knowingthatwhiletechnicalskillsmatter,itishonesty,collaboration,andatouchofcreativitythathadturnedastressfulnightintoasuccess.午夜排障记

那是深圳明途科技的又一个深夜。团队正与时间赛跑，赶在最后期限前完成一次关键的软件更新。项目经理陈薇已经把话说得很清楚：错过截止时间，绝对不行。黄磊是一名备受尊敬的技术专家，天生擅长在代码里揪出问题。多年来，他修复过无数漏洞。然而这一次，情况却出乎意料。在收尾冲刺阶段，一个顽固的漏洞悄悄混进了他负责的代码里，而且很难追踪定位。尽管经验丰富，黄磊也明白，这次他靠自己解决不了。

压力越来越大时，黄磊做了一个大胆的决定——他把问题如实告诉了陈薇。他原以为会被严厉批评，但陈薇并没有发火，而是保持冷静，把团队召集到一起。“看来我们遇到了挑战，”她说，“大家一起想办法。”在咖啡的提振和共同紧迫感的驱使下，团队立刻投入了工作。最年轻、资历也最浅的新成员张慧提出了一个方案，听起来更像漫画里的点子，而不像软件手册里会写的办法。但眼看时间一分一秒过去，又没有更好的主意，大家决定试一试。出乎所有人意料的是——它竟然奏效了。当钟声敲响午夜十二点时，软件终于顺利运行，毫无差错。房间里爆发出欢呼声，大家击掌庆祝。他们不仅按时完成了任务，更是齐心协力闯过了难关。陈薇举起咖啡杯，微笑着说：“今晚不只是排除一个故障，更是勇气、团队合作和跳出常规思维的体现。大家干得漂亮！”团队离开时心里都很清楚，技术能力固然重要，但正是诚实、协作，再加上一点创造力，才把一个压力巨大的夜晚变成了成功的夜晚。Completethechartaccordingtotheinformationinthetext.1UnderstandingtheTextTimeEventLateatnightTheteamwasracingtofinishasoftware________.DuringthefinalstretchAstubborn________appearedinHuangLei’swork.AfterHuangadmittedtheissueChenstayed________andgatheredtheteam.Astimewas_________awayTheteamdecidedtogive___________suggestionatry.AtmidnightThesoftwarefinallyranwithouta________.hitchupdatebugcalmZhangHui’stickingTickthetruestatementsaccordingtothetext.21.HuangLeifoundastubbornbugduringthefinalstretchoftheproject.2.HuangLeihidthebugbecausehewasafraidofadmittingamistake.3.ChenWeibecameangrywhensheheardabouttheproblem.4.ZhangHuihadanideathatsoundedabitcrazy,butitworked.5.Theteamdidn’tcompletethetaskuntilthenextmorning.√√Giveoneexamplefromthestoryforeachlistedworkethic.3WorkethicMeaningExampleHonestyTellingthetruth,evenwhenitisdifficultHuangLeiadmittedtheissuetoChen.ResponsibilityTakingownershipofone’sroleandthesituationCourageTheabilitytodosomethingchallengingTeamworkAgroupworkingtogethertowardsacommongoalCreativityThinkingofnewwaystosolveproblemsChenWei,asmanager,stayedcalmandledtheteaminsteadofblaming.HuangLeiadmittedtheissuetoChendespitethepressure.①Theteamracedagainsttimetocompletetheupdate.②ZhangHuisuggestedasolutiontohelp.③Whenitworked,theteamcelebratedtogether.ZhangHuisuggestedasolutionthatsoundedmorelikesomethingfromacomic.LanguageFocusTheteamwasracingagainsttimetocompleteacrucialsoftwareupdate.(para.1,line1-2)团队正与时间赛跑，赶在最后期限前完成一次关键的软件更新。(1)raceagainsttime与时间赛跑；争分夺秒We’reracingagainsttimetofinishthereporttoday.我们与时间赛跑，要在今天完成报告。Theteamracedagainsttimetofixthesystembeforelaunch.团队争分夺秒在上线前修复系统。LanguageFocus(2)crucialadj.至关重要的；关键性的Clearcommunicationiscrucialinteamwork.清晰沟通对团队合作至关重要。Thisisacrucialstepinsolvingtheproblem.这是解决问题的关键一步。(3)softwareupdate软件更新Thesoftwareupdateimprovedspeedandstability.这次软件更新提升了速度和稳定性。LanguageFocus2.ChenWei,theprojectmanager,hadmadeitclear:Missingthedeadlinesimplywasnotanoption.(para.1,line3-4)项目经理陈薇已经把话说得很清楚：错过截止时间，绝对不行。deadlinen.

最后期限；截止日期Thedeadlineistomorrow,sowemustactnow.截止日期是明天，所以我们必须马上行动。Healwaysmeetsthedeadline,evenunderpressure.即使压力大，他也总能按时完成。LanguageFocus3.HuangLei,arespectedspecialistwitharealtalentforspottingfaultsincode,hadfixedcountlessproblemsthroughouthiscareer.(para.2,line1-2)黄磊是一名备受尊敬的技术专家，天生擅长在代码里揪出问题。多年来，他修复过无数漏洞。(1)(a)talentfor做某事的天赋Shehasatalentforsolvingproblemsquickly.她天生擅长快速解决问题。Heshowedatalentforteamworkduringtheproject.他在项目中展现了团队合作天赋。(2)countlessadj.无数的，数不胜数的Hehassolvedcountlessproblemsfortheteam.他为团队解决过无数问题。Welearnedcountlesslessonsfromthatmistake.我们从那次失误中学到无数教训。4.Astubbornbughadcreptintohisworkduringthefinalstretch,anditwasnoteasytotrackdown.(para.2,line3-4)在收尾冲刺阶段，一个顽固的漏洞悄悄混进了他负责的代码里，而且很难追踪定位。(1)stubbornadj.难以去除（或对付）的；固执的，倔强的Thestubbornbugkeptcomingbackafterfixes.这个顽固漏洞修复后仍反复出现。Hewasstubborn,andhewouldn’tchangehismind.他很固执，怎么也不肯改变想法。LanguageFocusLanguageFocus(2)creepinto开始发生（或影响）Anerrorcreptintothereportduringediting.编辑过程中，报告里不知不觉出现了一个错误。Badhabitscancreepintodailywork.不良习惯可能会不知不觉地影响日常工作。(3)trackdown搜寻到，跟踪找到Wetrackeddownthecauseofthesystemfailure.我们追踪定位到系统故障原因。Theengineertrackeddownthebuginonehour.工程师一小时内追查到漏洞。5.Despitehisyearsofexperience,Huangknewhecouldnotsortitoutonhisown.(para.2,line4-5)尽管经验丰富，黄磊也明白，这次他靠自己解决不了。sortout理顺，整理Let’ssortouttheproblemstepbystep.我们一步步把问题理清解决。Weneedtosortoutthedatabeforethemeeting.开会前我们得把数据理清。LanguageFocus6.Asthepressuremounted,Huangmadeaboldchoice—headmittedtheissuetoChen.(para.3,line1-2)压力越来越大时，黄磊做了一个大胆的决定——他把问题如实告诉了陈薇。(1)mountv.逐步增加Pressuremountedasthedeadlinegotcloser.截止时间临近，压力逐步增加。Costsmountedquickly,sotheyreviewedtheplan.成本迅速增加，所以他们复盘方案。LanguageFocusLanguageFocus(2)boldadj.敢于冒险的，大胆自信的Itwasabolddecisiontospeakup.主动说出来是个大胆决定。Shemadeaboldmovetoprotecttheteam’squality.她大胆行动以保障团队质量。(3)admitv.承认（过错、罪行）

Headmittedhismistakeandaskedforhelp.他承认错误并请求帮助。Sheadmittedtheissueearlytoavoidbiggerrisks.她尽早承认了问题以避免更大风险。7.Heexpectedasharpresponse,butinstead,shestayedcalmandcalledtheteamtogether.(para.3,line2-3)他原以为会被严厉批评，但陈薇并没有发火，而是保持冷静，把团队召集到一起。(1)sharpadj.严厉的，尖锐的；锋利的Hefearedasharpresponsebutgotsupportinstead.他担心严厉回应，却得到了支持。Thecutterissharp,sofollowthesafetyrulesatwork.这把切割刀很锋利，所以在工作中要遵守安全规范。(2)staycalm保持冷静Staycalmandfocusonthenextstep.保持冷静，聚焦下一步。Shestayedcalmandguidedtheteam.她保持冷静并带领团队。LanguageFocus8.Fueledbycoffeeandasharedsenseofurgency,theteamgottowork.(para.5,line1)在咖啡的提振和共同紧迫感的驱使下，团队立刻投入了工作。asenseofurgency紧迫感Asenseofurgencyhelpedtheteamactfast.紧迫感促使团队快速行动。Weneedasenseofurgencywhenrisksappear.风险出现时我们需要紧迫感。LanguageFocus9.ZhangHui,thenewestandyoungestmember,suggestedasolutionthatsoundedmorelikesomethingfromacomicthanasoftwaremanual.(para.5,line2-4)最年轻、资历也最浅的新成员张慧提出了一个方案，听起来更像漫画里的点子，而不像软件手册里会写的办法。comicn.（尤指儿童看的）连环画杂志Theideasoundedlikesomethingfromacomic.这个点子听起来像漫画里的。Heusedacomicstorytoexplaintherule.他用漫画故事解释规则。(2)manualn.使用手册，说明书，指南Pleasefollowthemanualtoinstallthesoftware.请按手册安装软件。Themanualexplainstheprocessstepbystep.手册分步骤解释流程。LanguageFocus10.Butwithnobetterideasandtimetickingaway,theygaveitatry.(para.5,line4-5)但眼看时间一分一秒过去，又没有更好的主意，大家决定试一试。tickaway（时间）一分一秒过去Timewastickingaway,sotheyactedquickly.时间一分一秒过去，所以他们迅速行动。Withtimetickingaway,wechosethebestplan.眼看时间过去，我们选择了最佳方案。(2)giveitatry试一试Let’sgivethismethodatry.我们试一试这个方法。Hegavethenewtoolatryandlikedit.他试了新工具并很喜欢。LanguageFocus11.Toeveryone’ssurprise,itworked.(para.5,line5)出乎所有人意料的是——它竟然奏效了。toone’ssurprise出乎某人意料Toeveryone’ssurprise,thefixworked.出乎所有人意料，修复成功了。Tomysurprise,headmittedthemistake.出乎我意料的是，他承认了错误。LanguageFocus12.Justastheclockstruckmidnight,thesoftwarefinallyranwithoutahitch.(para.6,line1-2)当钟声敲响午夜十二点时，软件终于顺利运行，毫无差错。strikev.敲；鸣；报时Theclockstrucktwelve,andthemeetingbegan.钟声敲响十二点，会议开始。Astheclockstruck,theyfinishedthetask.钟声敲响时，他们完成了任务。(2)withoutahitch毫无差错；顺利地Thesystemranwithoutahitchaftertheupdate.更新后系统运行毫无差错。Theeventwentwithoutahitch.活动进行得很顺利。LanguageFocus13.Theroomeruptedwithcheersandhighfives.(para.6,line2)房间里爆发出欢呼声，大家击掌庆祝。(1)eruptwithcheers爆发出欢呼声Theroomeruptedwithcheerswhentheplansucceeded.方案成功时，房间里爆发出欢呼声。Theyeruptedwithcheersaftermeetingthedeadline.按时完成后，他们爆发出欢呼声。(2)highfive相互高举胳膊击掌（以示庆祝或高兴）Theygaveeachotherhighfivesafterthetest.测试后他们互相击掌。Ahighfivecanshowsupportinateam.击掌能表达团队支持。LanguageFocus14.Theyhadnotonlymetthedeadline—theyhadpulleditofftogether.(para.6,line2-3)他们不仅按时完成了任务，更是齐心协力闯过了难关。pulloff做成，完成（困难的事情）Theypulleditofftogetherundergreatpressure.他们在巨大压力下齐心协力办成了。Shepulledoffadifficulttaskwithteamwork.她在团队合作下完成了艰难任务。LanguageFocus15.“Tonightwasnotjustaboutfixingabug.Itwasaboutcourage,teamwork,andthinkingoutsidethebox.Welldone,everyone.”(para.7,line1-3)“今晚不只是排除一个故障，更是勇气、团队合作和跳出常规思维的体现。大家干得漂亮！”thinkoutsidethebox跳出常规思维Thinkoutsidetheboxwhenyoufaceatoughproblem.遇到难题时要跳出常规思维。Theythoughtoutsidetheboxandfoundanewsolution.他们跳出常规思维找到新方案。LanguageFocusChoosethecorrectwordtocompleteeachsentence.Changetheformifnecessary.manualcountmountadmiturgency 1.Theteamfeltasenseof___________whenthesystemfailed.2.HuangLeifinallyhadto___________thathecouldnotsolvethebugonhisown.3.The___________explainshowtofixcommonproblems.4.Shehassolved___________technicalproblemsduringhercareer.5.Asthepressure___________,theteamhadtocomeupwithquicksolutions.urgencymanualmountedWordStudy1admitcountlessCirclethecorrectwordtocompleteeachsentence.1.Hehasalwayshadatalent(for,of)solvingdifficultmathproblems.2.Astrongworkethicbeginswithasense(of,with)responsibilityforone’sowntasks.3.Darknesscrept(onto,into)theforestasthesunsetslowly.4.Theteamworkedhardtotrack(down,over)thesourceoftheproblem.5.(Above,To)themanager’ssurprise,theinternstayedlatetoperfectthereport.2Compoundwordscreatenewmeaningsbycombiningtwoseparatewords.Completeeachsentencebycombiningthetwowordsinthebrackets.1.Theteamworkeduntil__________(mid,night)tofixthebug.2.Good__________(team,work)helpedthemfinishtheproject.3.Theprojecthadatight__________(dead,line)thateveryonehadtomeet.4.Theyusednew__________(soft,ware)totesttheprogramme.5.Shecheckedthereport__________(out,through)theday.6.Thecompanydecidedto__________(date,up)itswebsitedesign.7.Thinking_________(out,side)theboxoftenleadstocreativesolutions.midnight3teamworkdeadlinesoftwarethroughoutupdateoutsidePART03GrammarandUsageEllipsisEllipsisremovesunnecessarywordsfromasentence,makingitmoreconciseandfocused.Herearesomeexamples.1.Afterthesameauxiliaryormodalverb:Lilycanfinishthereport,butIdon’tthinkEmmacan(finishthereport).2.Afteradifferentauxiliaryormodalverb:

Youpromisedyou’dcall,butyoudidn’t(call).3.Usingdo/does/did:

Theyknewtheanswer,butwedidn’t(knowtheanswer).4.After“to+infinitive”:

Iwasn’tplanningtotravelthismonth,butnowI’dliketo(travel).5.Afterandorbut:

Sheorderedeightcartonsofmilkbuttheyonlydeliveredfour(cartonsofmilk).6.Inadverbialandrelativeclauses:

Shewascheckingheremailswhile(shewas)speakingonthephone.Thedata(thatwas)collectedyesterdayiscrucial.RewritethesentenceswithellipsisandtranslatethemintoChinese.11.Emmacancompletethereport,butIdon’tthinkLilycancompletethereport.2.Yousaidyouwouldfixtheproblem,butyoudidn’tfixtheproblem.3.Theyjoinedthemeetingontime,andwejoinedthemeetingontimetoo.4.Ididn’tplantostaylatetonight,butnowI’dliketostaylatetonight.5.Sheboughttennotebooks,butherfriendonlyboughtfivenotebooks.Emmacancompletethereport,butIdon’tthinkLilycan.艾玛能完成报告，但我觉得莉莉不行。Yousaidyouwouldfixtheproblem,butyoudidn’t.你说你会解决这个问题，但你没有。Theyjoinedthemeetingontime,andwedidtoo.他们准时参加了会议，我们也准时参加了。Ididn’tplantostaylatetonight,butnowI’dliketo.我原本不打算加班，但现在想留下来。Sheboughttennotebooks,butherfriendonlyboughtfive.她买了十本笔记本，但她朋友只买了五本。PART04IntegratedSkillsListentothespeechandtickwhereitmostlikelytakesplace.1a.Atacompany’sannualparty.b.Atapromotionalevent.c.Inanenergyworkshop.Listenagainandtickthetruestatements.2□1.Theproductsaremadefrommaterialsthatnaturallybreakdown.□2.Thecompanyfocusesonproducingeco-friendlypackagingforthefoodindustry.□3.Thecontainersandwrappersareneitherhigh-qualitynorsustainable.□4.Theproductsaremoreaffordablethanstandardpackaging.□5.Thecompanysometimeslowersitsproductqualitytoreducecosts.√√ScriptWelcometoGreenEnergyInnovations!Ourmissionistocreateenvironmentallyfriendlypackagingforthefoodindustry.Allourproductsaremadefrommaterialsthatnaturallybreakdown,sothey’refarlessharmfultotheplanet.We’reproudthatourcontainersandwrappersaren’tjusthigh-quality—they’resustainable,too.Itistruethattheymightcostalittlemorethanstandardpackaging,butwebelievethatprotectingtheenvironmentisapriceworthpaying.AtGreenEnergy,weofferpackagingthatreflectsyourvaluesandmeetsyourneeds.Together,wecanmakearealdifference—onepackageatatime.Thankyou.

欢迎来到GreenEnergyInnovations！我们的使命是为食品行业打造环保包装。我们的所有产品都采用可自然分解的材料制成，因此对地球的危害要小得多。我们很自豪，我们的容器和包装不仅品质优良，同时符合可持续发展理念。它们的成本可能比普通包装略高一些，但我们认为，为保护环境付出这样的代价是值得的。在GreenEnergy，我们提供的包装既能体现您的价值观，也能满足您的需求。让我们携手努力——从每一个包装开始，真正为环保带来改变。谢谢。LiQiang: Jane,I’vebeenthinkingabouttheclient’slatestproposal.Theywantusto use_________________,butI’mnotsureit’stherightmove.What’syour view?JaneBrown: Itmightreducecosts_________________,butwe’vegottoconsiderthe risks.Whatifthequalityisn’tuptostandard?LiQiang: That’smyconcernaswell.Ifwecutcornersonquality,wecouldendup losingsomeofourloyalcustomers.JaneBrown:Exactly.We’veputalotofeffortinto______________________.It wouldn’ttakemuchtodamagethat.LiQiang: Yes,___________impactcouldbesignificant.MrBrown: You’reabsolutelyright.Savingmoneyisimportant,ofcourse,butnot _____________ourreputation.Theremustbeanotherwaytomeetthe client’sbudgetswithoutcuttingcorners.LiQiang: Agreed.Let’sreviewtheproposalindetail.Theremightbeabettersolution we’veoverlooked.Listentotheconversationandfillintheblanks.3intheshorttermbuildingourreputationlong-termatthecostofcheapermaterials李强：

简，我一直在考虑客户提出的最新方案。他们希望我们改用更便

宜的材料，但我不确定这是不是正确的做法。你怎么看？简

布朗：

短期来看可能会降低成本，但我们得考虑风险。要是质量达不到

标准怎么办？李强：

这也是我担心的地方。如果我们在质量上偷工减料，最后可能会

失去一些忠实客户。简

布朗：

没错。我们为建立自己的声誉付出了巨大努力，要破坏这种信任

并不难。李强：

是的，长期影响可能会很大。简

布朗：

你说得完全正确。省钱当然重要，但不能以我们的声誉为代价。

一定还有别的办法，在不偷工减料的情况下满足客户的预算。李强：

同意。我们把方案细致地再审一遍，可能有更好的解决办法被我

们忽略了。Listenagainandhighlightthesentencesusedtoexpressopinions.4ExpressingopinionsClearopinionsIbelievethisistherightchoice.I’mconfidentthiswillleadtosuccess.Idon’tthinkthiswillwork.UnsureopinionsI’mnotsurethisisthebestchoice.Idoubtthiswouldbeagreatopportunityforus.ConcernedopinionsItmightbeworthtrying,butweshouldbecareful.Itseemslikeagoodplan,butweneedtoconsidertherisks.UsefulExpressionsRole-playthefollowingscenariosinpairs.Usetheexampletohelpguideyou.5Scenario OpinionUsingcheapermaterialsSavecostsAffect

productqualityand

brandimageNewmarketingplanAttractyoungercustomers

throughsocialmediaUpsetoldercustomersFlexibleworkinghoursImprovework-lifebalanceandincreaseproductivityBringcommunicationissuesReplacinghumanworkerswithAIImproveefficiencyandcutcostsLeadtojoblossesandmakeworkersunhappyExampleA:Ibelieveusingcheapermaterialscansavecosts.Whatdoyouthink?B:

Itmightbeworthtrying,butweshouldbecareful.

Itcouldaffect

productqualityand

brandimage.AsanemployeeofGreenEnergyInnovations,chooseonediscussionfromactivity5andrecorditbycompletingthemeetingminutesbelow.6MeetingMinutesDate:__________Attendees:[e.g.LiQiang,JaneBrown]________________________________________________________________________Discussion:[e.g.Discussedtheclient’sideatousecheapermaterials.]____________________________________________________________________________________________________________________________________________________________________________________Decision:[e.g.GreenEnergyInnovationswillcontinueusingeco-friendlymaterials.]____________________________________________________________________________________________________________NextStep(s):[e.g.GreenEnergyInnovationswilllookforotherwaystolowercostswithoutreducingquality.]____________________________________________________________________________________________________________June10,2026ZhangHua(MarketingManager),LiuMing(ProjectManager)Teammemberssuggestusingsocialmediatoattractyoungercustomers.ZhangHuaexpressedthatsocialmediacouldattractyoungercustomersandincreasemarketshare.LiuMingexpressedconcernsaboutsocialmedia’simpactonoldercustomers.GreenEnergyInnovationswillusesocialmediatotargetyoungercustomerswhilekeepingtraditionalcommunicationchannelsforoldercustomers.GreenEnergyInnovationswilldevelopamixedmarketingplan(socialmedia+printads)PART05ExtendedReadingLiQiang’scompany,GreenEnergyInnovations,wasbasedinabusypartofthecityandwasmakingwavesinthefood-packagingworld.Histeamofenvironmentalenthusiastsandtechdeveloperswereunitedbyasharedgoal:reducingharmtotheplanet.TheValueofValuesWhenprofitandprinciplescollide,whatwouldaleaderdo?Thisstoryexploresthestrengthofstayingtruetoone’svaluesandthepowerofresponsiblechoicesinshapinglastingsuccess.Theirpackaging—madefrommaterialsthatnaturallybreakdownandreturntotheearth—wasbeingusedbyagrowingnumberofeco-consciousbusinesses.Justasthingsweretakingoff,amajoropportunityarrived:Awell-knownfast-foodchainwantedtoplacealargeorder.However,therewasacatch.Theclientdemandedcheapermaterials—onesthatwerenotenvironmentallyfriendly.ThiswentagainsteverythingLi’scompanystoodfor.Thatnight,unabletosleep,Lipacedtheoffice.Hestoppedtolookattheearlydesignsonhisdesk—theresultofmonthsofplanningandtesting.Shouldhesticktohisprinciplesoragreetotheclient’stermstomakemoremoney?Bymorning,Lihadmadeuphismind.Overtea,hetoldtheclient,“Westartedthiscompanytodogood—notjusttomakeaprofit.”Heexplainedthatswitchingtoharmfulmaterialswasnotanoption.Tohissurprise,theclientrespectedhisdecisionandreturnedwithanewoffer—onethatsupportedGreenEnergy’smissionandstillbroughtinincome.Fromthenon,thecompany’sreputationgrewstronger.Peoplewantedtoworkwiththemandinvestinthem—notjustbecauseoftheirsuccess,butbecausetheystoodbywhattheybelievedin.Bychoosingvaluesovershortcuts,LiQiangdidnotjustbuildabusiness;hebuiltsomethingpeoplecouldbelievein.信念之价李强的公司绿能创新处在城市繁忙地段，它在食品包装领域迅速崭露头角。李强的团队里既有环保热心者，也有技术开发人员，他们因一个共同目标而凝聚在一起：让地球少受伤害。他们的包装采用可自然分解、回归土壤的材料制成，越来越多具有环保意识的企业开始使用他们的包装。就在公司发展势头正猛的时候，一个重大机会来了：一家知名快餐连锁希望下一个大订单。然而，机会背后有“条件”。客户要求使用更便宜的材料，但这些材料并不环保，这与李强公司坚持的原则完全相悖。那天夜里，李强辗转难眠，在办公室里来回踱步。他停下脚步，望向桌上的早期设计稿，那是团队经过数月规划与测试才得到的成果。他该坚持原则，还是为了赚更多钱而接受客户的条件？到了清晨，李强下定了决心。茶叙时，他对客户说：“我们创办这家公司，是为了做对环境有益的事，不只是为了赚钱。”他解释道，改用有害材料这条路我们不会走。令他意外的是，客户尊重他的决定，随后提出了一份新方案——既能支持公司的使命，也能带来收益。从那以后，公司的口碑更稳、更响。人们愿意与他们合作、也愿意投资他们——不仅因为他们做得成功，更因为他们始终坚持自己的信念。李强选择了价值而非走捷径，他不仅建立了一家企业，更打造了一件让人愿意相信的事业。Matcheachpartofthestorywithitsmainevent.1UnderstandingtheTextBackgroundChallengeDilemmaResolutiona.Overtea,LiQiangtoldtheclienthewouldnotgiveuphiscompany’sbeliefs.Heexplainedtheirpurposewas“todogood”.b.LiQiang’scompanywasfoundedbyenvironmentalenthusiastsandgrewpopularbymakingpackagingfromnaturalmaterials.c.TheclientrespectedLiQiang’sdecisionandofferedanewdeal,whichledtoanenhancedreputationandgreatersuccessforthecompany.d.Alargefast-foodchainwantedtoorderpackagingbutaskedLiQiangtousecheaper,non-greenmaterials.PartofthestoryOutcomee.LiQiangstayedawakeatnight,tornbetweenmakingmoremoneyandstayingtruetohiscompany’svalues.MaineventDiscussthefollowingquestionswithapartner.2LiQiang’sdecisionwasrisky.Whatiftheclienthadwalkedawayandneverreturned?Doyouthinkitwasstilltherightdecision?Describeatime

whenan“easy”thingwasnotthe“right”thing.Whatdidyouchooseandwhatwastheoutcome?IbelieveLiQiangmadetherightdecision.Inthestory,theclientwantedacheaperoptionandaskedthecompanytochangeitsmaterials.Itmightreducecostsintheshortterm,butwe’vegottoconsidertherisks.LiQiangsaidclearlythathewouldnotgiveupthecompany’svalues.Ifwecutcornersonquality,wecouldlosecustomers’trust.Sothedecisionwasrisky,butitshowedhonestyandresponsibilityandhelpedprotectthecompany’sreputation.PART06Real-LifeActivitySmartEaseTechnologieshasjustreceivedavaluablebutriskyorder.Theteammustmeettodiscussit.Yourtaskistoparticipateinthemeeting,representyourrole,andhelpmakethefinaldecision.Followthestepsbelowtoprepareforthemeeting.Readthecase“ARushOrder”.Then,identifyandwritedownthemainopportunityandthekeyproblem(s)forSmartEaseTechnologies.Step1ARushOrderAmajorhotelchainhasofferedSmartEaseTechnologiesagreatdeal:alargeorderfor300smartcoffeemachines.Thiscontractisabigchanceforthecompanytoearnstrongprofitsandstartdoingbusinessinthehotelindustry.However,thereisaseriousproblem.Thehotelrequiresanew“quickclean”functionandneedsallmachinesdeliveredinjusttwoweeks.Yourengineeringteamhaswarnedthatthisnewfunctionisnotready;itisstillanearly,experimentalversionthatneedsatleastanothermonthoftestingtoworkproperly.Theclientwillnotchangethedeadline.Yourteamnowfacesatoughchoice:acceptthisriskyorderfortheshort-termgain,orsaynotoprotectthecompany’sreputationforproducingreliableproducts.Opportunity:________________________________________________________________________________________________________________________________________________________________Problem(s):________________________________________________________________________________________________________________________________________________________________Reviewtheattendeelist,choosewhichroleyouwillrepresentatthemeeting,andtickyourtoppriority.Step2RoleMaingoalMarketingManagerSeizingmarketopportunitiesLeadEngineerEnsuringtheproductissafe,reliable,andhigh-qualityFinanceOff