旅游管理专业英语 课件汇 刘新颜Unit 1 Travel and Tourism - Unit 6 MICE Introduction

Unit1Travel

and

TourismWords&PhrasesExtensionActivitiesContentsCONTENTPartOneListeningPartTwoSpeakingPartThreeWarmUpPartFourReadingPartFiveExercisesPartSixWritingDirection:Fillintheblanksaccordingtowhatyouhear.Dialogue1Dialogue21PARTONEListening2PARTTWOSpeakingItinerary

UsefulExpressions1.Ineedhelpwhenplanningmyvacation.2.Couldyouhelpmewiththevacationplans?3.Wherewouldyouliketogo?4.Doyouknowwhereyouwillbetraveling?5.Ihaven’tdecidedwheretogoyet.6.Iamopentosuggestionsatthispoint.7.Iwanttogoto...8.Iwouldliketobookatripto...9.Whendoyouwanttogo?10.Howlongdoyouwanttostayin...?11.Ihavesomebrochuresherethatmightbeuseful.12.Howmuchmoneyisyourbudgetforthistrip?13.Howmuchdoyouwanttospendonthisvacation?14.Whatdoesthepriceinclude?15.Doyoupreferabudgethoteloraluxuryhotel?16.Doyouhaveanairlinepreference?Role-playSituation1YouandyourfriendareplanningatriptoEurope,nowyouaretalkingwithatravel

agentabouttheflightinformation.Role-playSituation2Janeisplanningtotakeavacationabroadwithherfamilyinsummer.Nowsheisina

travelagencyfortripplanning.3PARTTHREEWarmupWatchtheshortvideoandanswerthequestionsWhat

are

the

positive

changes

that

travel

and

tourism

can

bring

accordingtothevideo?Why

do

you

think

travel

and

tourism

are

so

important

in

today’s

world?4PARTFOURReadingReadingThetravelindustry,referstothe

numerousaspectsofthewiderserviceindustrywhichcater

fortheneedsanddesiresofthose

whohavetravelledfromonepartoftheworldtoanother./ˈkeɪtər/adj.提供餐饮服务,承办酒席;满足,迎合.

(1)

toprovideandservefoodanddrinksataparty,meetingetc,usuallyasabusiness;

(2)

toprovideorsupplywhatamuses,isdesired,orgivespleasure,comfort,etc.Example

Theyonlypublishnovelswhichcatertothemass-market.他们只出版迎合大众市场的小说。ReadingTourism

comprisestheactivitiesofpersonstravelingtoandstayinginplacesoutsidetheirusual

environmentfornotmorethanoneconsecutive

yearforleisure,business,andotherpurposes/kənˈsekjətɪv/adj.连续的,不间断的.

consecutivenumbersorperiodsoftimefollowoneaftertheotherwithoutanyinterruptions.Example

ThemanufacturingeconomycontractedinOctoberforthesixth

consecutive

month.

制造业经济到10月份已连续萎缩6个月了。ReadingTheRoman

combinationofempire,roads,wealth,leisure,touristattractions,andthedesirefortravel

createdademandfor

accommodationsandothertouristservicesthatcameintobeingasan

earlyformoftourism.

/ˈliːʒər/n.闲暇,业余时间;休闲活动.

timewhenyouarenotworkingorstudyingandcanrelaxanddothingsyouenjoy.Example

Leisureisoftendefinedinoppositiontowork.休闲常被定义为工作的反面。ReadingWiththebeginning

oftheindustrialrevolution,aricher

“elite”classaloneenjoyedleisureandtravel(e.g.grand

tour),andworkersstillworkedinsitu./ɪˈliːt/n.权力集团,上层人士;尖子,精英.

agroupofpeoplewhohavealotofpowerandinfluencebecausetheyhavemoney,knowledge,orspecialskills.Example

Powerislargelyconcentratedinthehandsofasmallelite.权力主要集中在少数精英人物的手里。ReadingBytheearly19thcentury,Europeanjourneysforhealth,leisure,andculturebecame

commonpracticeamongthemiddleclasses/ˈdʒɜːrni/n.

旅行,旅程.

anoccasionwhenyoutravelfromoneplacetoanother,especiallyoveralongdistance.Example

Lifeisoftenlikenedtoajourney.人们常把人生比作旅程。ReadingTourismhasthepowertoenhancetheenvironment,toprovidefundsforconservation,

topreservecultureandhistory,tosetsustainableuselimits,andtoprotectnaturalattractions./əˈtrækʃ(ə)n/n.有吸引力的事物;吸引力.somethinginterestingorenjoyabletoseeordo.Example

Thewaterfallcontinuestobethemainattractionatthepark.瀑布仍然是公园的主要景点。Reading

Inmedievaltimesandalmostuptotheendofthe16thcentury,whiletherehadalwaysbeensometraveldueto

warsoronpilgrimages,thevolumewasverysmallandentirelypurposefulorspecialist./miːdˈiːv(ə)l/

adj.中世纪的.

connectedwiththeMiddleAges(=theperiodbetweenabout1100and1500AD)/ˈpɪlɡrɪmɪdʒ/n.朝拜,朝圣.ajourneytoaholyplaceforreligiousreasons.Example

Itisaperfectexampleofamedievalcastle.这是最典型的中世纪城堡。

MostMuslimstrytomakeapilgrimage

toMeccaatleastoncein

their

life.大多数穆斯林一生中至少会去麦加朝圣一次。ReadingBeginningin2700B.C.,theEgyptiansstartedbuildingpyramids

aselaborateburialtombs,whichattractedlargenumbersofvisitors./ɪˈlæbərət/adj.复杂的，详尽的，精心制作的.

(1)havingalotofsmallpartsordetailsputtogetherinacomplicatedway;(2)carefullyplannedandorganizedingreatdetail.

Example

Allthishasbeendemonstratedinelaborateexperiments.所有这些都在精心设计的实验中得到了证明。ReadingTheenormousboomin

tourism

was

boundupwitheconomicgrowth,technologicalprogress,ahighlevelofcompetitionandthe

creationofnewdestinationsandtravelingstyles./ɪˈnɔːrməs/

adj.巨大的,极大的.verybiginsizeoramount.Example

Theprojectimpliesanenormousinvestmentintraining.这个项目需要在培训方面做巨大的投资。ComprehensionQuestionsDiscussion(accordingtothereadingmaterial)Identifyanddescribethefundamentalperspectivesindefiningtourism.Whataresomepositiveandnegativeaspectsoftourism?Namethreekeyeventsinthehistoryoftourismthatresonatewithyou.Whydoyou

thinkso?Translation5PARTFIVEExercisesBusiness

report

Direction:Writeabusinessreportforyourcompanyincludingthefollowingparts.A.ExecutivesummaryB.IntroductionC.MainBodyD.Conclusion6PARTSIXWritingUnit1Travel

and

TourismQ&AUnit2Tourism

SystemWords&PhrasesExtensionActivitiesContentsCONTENTPartOneListeningPartTwoSpeakingPartThreeWarmUpPartFourReadingPartFiveExercisesPartSixWritingDirection:Fillintheblanksaccordingtowhatyouhear.Dialogue1Dialogue21PARTONEListening2PARTTWOSpeakingClear

Customs

UsefulExpressions1.Canyoutellmehowtogothroughcustoms?2.Whataretheproceduresofgoingthroughcustoms?3.Whatisthenatureofyourvisit?4.Howlongareyoustaying?5.Wherewillyoubestaying?6.Wouldyoupleaseshowmeyourpassportandpapers?7.I’vefilledoutallthecustomsforms.8.Ihavemydeclarationformhere.9.Thisismycustomsdeclaration.10.Ihavenothingtodeclare.11.I’veonlygotsomeclothesandthingslikethat.Role-playSituation1SupposeyouwereacustomsofficerinBeijingCapitalInternationalAirport,nowyou

areinterviewinganinternationaltravelerbeforelettinghim/herintothecountryRole-playSituation2Youaremakinganinternationaltraveltoanothercountry;nowyouaregoingthrough

customsattheairportbyansweringbasicquestionstoacustomsofficer3PARTTHREEWarmupWatchtheshortvideoandanswerthequestionsHowmanymajor

components

are

there

in

the

tourism

system

accordingtothevideo?Andwhatarethey?What

are

the

relationships

among

those

different

components?

4PARTFOURReadingReadingSystemcanbedefinedas

“aregularly

interactingorinterdependentgroupofitemsformingaunifiedwhole.”/ˌɪntərˈækt/vi.互动,相互影响.toactonorincloserelationwitheachother.

/ˌɪntərdɪˈpendənt/adj.相互依赖的;互助的.

dependingoneachother,orconsistingofgroupsthatdependoneachother.Example

Theobjectsaroundyouarevisiblebecausetheyinteractwithlight.你能看见周围的物体是因为它们与光相互作用。

Weliveinanincreasinglyinterdependentworld.我们生活在一个日益相互依赖的世界。ReadingTourismsystemmeansconceptualapproachwhichhelpstoidentifythedynamic

elementsoftourism./daɪˈnæmɪk/adj.动态的,发展变化的.

characterizedbycontinuouschange,activity,orprogress.Example

Thedynamicofthemarketdemandsconstantchangeandadjustment.市场的动力要求有不断的变化和调整。ReadingSincetheGeneralSystemTheorywasappliedtotourism,manyscholarscameupwiththeiruniqueinterpretations

andhavesuggested

systemsmodelfortourism./ɪnˌtɜːrprəˈteɪʃ(ə)n/n.解释,理解.

anexplanationoropinionofwhatsomethingmeans.Example

Languageinterpretationisthewholepointoftheactofreading.语言诠释是阅读行为的全部意义。ReadingTourismas

“thesystem

involvingthediscretionarytravelandtemporarystayofpersonsawayfromtheirusualplace

ofresidenceforoneormorenights,exceptingtoursmadefortheprimarypurposeofearning

remuneration

frompointsenroute”./dɪˈskreʃəneri/

adj.自由决定的,酌情决定的.

lefttoorregulatedbyone'sowndiscretionorjudgment/rɪˌmjuːnəˈreɪʃ(ə)n/

n.酬金,报酬,补偿.

reward,pay,recompense.Example

Anessentialcharacteristicisthepossessionofareasonableamountofdiscretionary

income.

中产阶级的一个基本特点是，拥有相当数量的可支配性收入。

Generous

remuneration

packagesareoftenattachedtooverseaspostings.

丰厚的薪酬待遇往往附在海外工作职位上。ReadingWiththesimultaneityofproductionandconsumptionoftourismproduct

atthedestination,itisobviousthattheimpactsoftourismactivitywouldbegreateratthe

destinationthananywhereelseinthetourismsystem./ˌsaɪmltəˈniːəti/n.

同时,同时发生.

thequalityorfactofhappeningorbeingdoneatexactlythesametime.Example

Whilecreatingtheirworks,artistsareenlighteningandrecollecting

simultaneity.当艺术家在进行创作时既是在启示又在回忆。ReadingWhiletheimpactsarefeltatthemicro

andmacrolevelsandarestillsocio-cultural,environmentalandeconomicinnature,the

magnitudeisgreaterduetotheintensityofactivities,asillustratedbymanyinter-connections

withinthetourismsystem./ɪnˈtensəti/n.强烈,强度.thequalityofbeingfeltstronglyorhavingaverystrongeffect.Example

Themostvisiblesignoftheintensityofthecrisisisunemployment.危机加剧的最明显迹象是失业情况。Reading

Tourismsystemtakesamacropointof

viewandcloselyexaminestheentiretourismsystemofacountry,state,orarea.Thismakes

anattempttofindoutthefeasibilityastohowitoperateswithinandrelatedtoothersystems

suchaslegal,political,economicandsocialsystems./ˌfiːzəˈbɪləti/n.可行性，可能性.thepossibilitythatcanbemade,done,orachieved,orisreasonable.Example

Thefeasibilityreportofthemuseumisbeingdrafted.我们正在起草博物馆的可行性计划。ReadingAccessibilitydoesnotonlyrefertothetransportpartofthesystem,butinteractswith

allcomponentsofthecustomers’informationneedchain./əkˌsesəˈbɪləti/n.易进入性,可进入性.thefactofbeingabletobereachedorobtainedeasily.Example

Seminartopicsarechosenfortheiraccessibilitytoageneralaudience.专题讨论会的话题是根据普通听众的理解力来选定的。ReadingAccommodationsectorcomprisesofestablishmentsprovidinglodgingfacilities

totouristsataparticularprice./əˌkɑːməˈdeɪʃ(ə)n/

n.住宿;停留处.lodging,food,andservicesortravelingspaceandrelatedservices.Example

There’sloadsofcheapaccommodationneartheairport.机场附近有很多便宜住处。ComprehensionQuestionsDiscussion(accordingtothereadingmaterial)Pleasedefinesystembygivinganexample.Whyistourismsystemimportant?Whatarethecomponentsoftourismsystem?Translation5PARTFIVEExercisesTravel

itineraryDirection:Writeatravelitineraryprovidedbyyourtravelagencytoincludethefollowingparts.A.TitleofanitineraryB.IntroductionofanitineraryC.DetailedinformationofanitineraryD.Conclusionofanitinerary6PARTSIXWritingUnit2Tourism

SystemQ&AUnit3Tourist

MotivationWords&PhrasesExtensionActivitiesContentsCONTENTPartOneListeningPartTwoSpeakingPartThreeWarmUpPartFourReadingPartFiveExercisesPartSixWritingDirection:Fillintheblanksaccordingtowhatyouhear.Dialogue1Dialogue21PARTONEListening2PARTTWOSpeakingGreeting

at

the

airport

UsefulExpressions1.Goodmorning/Goodafternoon/Hello,I’m...,welcome

to...!2.Howwasyourtrip?3.Nottoobadbutoneofmybagsdidn’tarrive.4.Willtheydeliverittoyourhotel?5.CanIhelpyouwithyourbags?6.Doyoutravelalot?7.Haveyoueverbeento...?8.Isthisyourfirsttimeto...?9.Whatwastheweatherlikein...whenyouleft?10.We’vehadsomelovelyweatherhereandit’sexpectedtocontinuethroughoutyour

stay.11.Ithasbeenextremelyhotrecently,butwe’reexpectingcoolertemperaturesinthe

nextdayorso.Role-playSituation1George,anAmericansportsfan,cametoBeijingforthe24thWinterOlympicGames.

WalkingoutoftheBeijingCapitalInternationalAirport,Georgesawsomebody(Mr.Wang)holdingupasignwithhisnameonittowelcome.Role-playSituation2Imagineyouhavebeenaskedtopickabusinessacquaintanceupfromtheairportand

thispersononlyspeaksEnglish3PARTTHREEWarmupWatchtheshortvideoandanswerthequestionsAccordingtothevideo,whyistravel(ortourism)isasortoftherapy?Whatmotivatepeopletraveltocertaindestinations?4PARTFOURReadingReadingTouristisawidelyusedandwell-recognizedterminacademia,industry,publicmedia,andsociallifeaspublicnarrativesabouttouristshavebeenconstructedalongwiththedevelopmentoftourism./ˈnærətɪv/n.记叙文，叙述.awayofpresentingorunderstandingasituationorseriesofeventsthatreflectsandpromotesaparticularpointofvieworsetofvalues.Example

Thestoryshowsastrongnarrativegiftandavivideyefordetail.这个故事显示出很强的叙事才能和对细节的生动观察力。ReadingTheearlyresearchofmotivationinthe19thand20thcenturiesfocusedoninstincts./ˈɪnstɪŋkt/n.本能,天性;直觉.anaturalorinherentaptitude,impulse,orcapacity.Example

Manybirdshavearemarkablehominginstinct.很多鸟类具有了不起的返回原地的本能。ReadingResearchershave

found

some

reasonsfordifferences

inindividualmotivations,suchasinternaldrives,theeffectoflearning,pastbehaviorand

cognitiveprocess./ˈkɑːɡnətɪv/adj.认识的，认知的.

of,relatingto,being,orinvolvingconsciousintellectualactivity(suchasthinking,reasoning,or

remembering).Example

Aschildrengrowolder,theircognitiveprocessesbecomesharper.随着孩子们长大，他们的认知过程也变得越来越敏锐了。ReadingMaslow’s

hierarchyofneedshasbeenconsideredasoneofthemostimportanttheories

inthestudyofhumanmotivationsleadingtocertainbehaviors./ˈhaɪərɑːrki/n.等级制度，等级体系.

agradedorrankedseries.Example

LikemostotherAmericancompanieswitharigidhierarchy,workers

andmanagershadstrictlydefinedduties.像大多数其他等级制度森严的美国公司一样，工人和管理人员有严格界定的职责。ReadingBehavioristsfocusontheemotionalparameterofdecision-making.Ontheotherhand,thecognitivistapproachstressesthesituationalparametersinwhichthereisapursuitofadeeperunderstandingofwhatenergizestouriststowardparticularactivities./pəˈræmɪtər/

n.界限,范围;参数,变量.characteristicorfactor;aspect;element.Example

Therearestrikingdifferencesinlifespanbetweendifferentspecies,butwithinone

speciestheparameterisrelativelyconstant.

不同物种之间的寿命存在显著差异，但在同一物种内，这一参数是相对稳定的。ReadingThebehavioroccurswhenindividualshavetheawarenessofdeprivationandwant

tocorrectthisdeprivation./deprɪˈveɪʃn/

n.

贫困，匮乏，剥夺.

asituationinwhichyoudonothavethingsorconditionsthatareusuallyconsiderednecessaryforapleasantlife.Example

Millionsmoresufferfromserioussleepdeprivationcausedbylongwork

hours.还有数百万人由于工作时数长导致他们严重睡眠不足。ReadingWhilethedrive

theoryisemotionalandretrospectiveinnature,theexpectancytheoryiscognitiveand

anticipatoryinnature.

/retrəˈspektɪv/adj.

回顾的，回想的.

relatingtoorthinkingaboutthepast.

/ænˈtɪsəpətɔːri/adj.

预期的，期待着的.

of,

showing,orexpressinganticipation(n.afeelingofexcitementaboutsomethingthatisgoingtohappeninthenearfuture).

Example

In1946MoorehadhisfirstforeignretrospectiveexhibitionattheMuseumofModern

Art,NewYork.

1946年，摩尔在纽约现代艺术博物馆举办了他的第一次国外回顾展。

Anticipatoryanxietyisoftenworsethantheactualexperienceyou'llface.预期的紧张往往比你将面对的实际感受糟糕ReadingTolman(1932)developedadichotomyof

motivationsincludingdrive-basedemotions(pushfactors)andcognition(pullfactors)./daɪˈkɑːtəmi/

n.二分法.thedivisionoftwothingsthatarecompletelydifferent.ExaExample

Thereisadichotomybetweentheacademicworldandtheindustrialworld.学术界和工业界间有天壤之别。Reading

Astourismgrowsintoan

increasinglysophisticatedconsumerindustry,thevalueofunderstandingtheneedsoftravelers

willincreaseandthemotivationoftouristswillbecomeadrivingpartofalltourismstudies./səˈfɪstɪkeɪtɪd/adj.见多识广的，老练的;复杂巧妙的.havingarefinedknowledgeofthewaysoftheworldcultivatedespeciallythroughwideexperience.Example

Somesignlanguagesareverysophisticatedmeansofcommunication.一些手势语是非常复杂的交流方式。ComprehensionQuestionsDiscussion(accordingtothereadingmaterial)Whatismotivation?Whyisitimportanttounderstandmotivationintourism?Whatarepushandpullfactorsintourismmotivation?HighlightthemainpointsofMaslow’sHierarchyNeedsanditsadaptationintourism.Translation5PARTFIVEExercisesBusinessletterDirection:Writeabusinessletteronbehalfyourcompanywithappropriateformat.(Itmayincludethefollowingparts.)1.Yourcontactinformation;2.Thedate;3.Recipient’scontactinformation;4.Openingsalutation;5.Body;6.Closingsalutation;7.Yoursignature.6PARTSIXWritingUnit3Tourist

MotivationQ&AUnit4Tourism

ProductWords&PhrasesExtensionActivitiesContentsCONTENTPartOneListeningPartTwoSpeakingPartThreeWarmUpPartFourReadingPartFiveExercisesPartSixWritingDirection:Fillintheblanksaccordingtowhatyouhear.Dialogue1Dialogue21PARTONEListening2PARTTWOSpeakingCheck-inUsefulExpressions1.Whatnameisthereservationunder?2.Howlongwillyoubestaying?3.Areyouplanningoncheckingouttomorrow?4.I’mafraidyoucan’tcheckinuntil4:00pm.5.

Whattypeofvehicleareyoudriving?6.

Doyouknowthelicenseplatenumberofyourvehicle?7.

Complimentarybreakfastisservedinthelobbybetween8and10am.8.

I’llgiveyoutworoomkeys.9.

Thediningroomisonthemainfloorattheendofthehall.10.

Wehaveareservationunder...11.

Doyouhaveanyvacancies?12.

Canwegetaroomfortonight?13.

Howdowegettoourroomfromhere?14.

Isitokaytoparkoutfront?15.

Whattimeisthepoolopenuntil?16.

Whattimeisbreakfastservedat?17.

Isittooearlytocheckin?18.

Canwegetawake-upcall?19.

Whenischeckouttime?Role-playSituation1Supposeyouwereacustomercheckinginatahoteltogetthekeytotheroom,andyouhavemadeareservationbeforearrival.Role-playSituation2Supposeyouwereafront-deskreceptionistatSheratonHotel,nowyouarehandlingawalk-inguestforcheck-in.3PARTTHREEWarmupWatchtheshortvideoandanswerthequestionsAccordingtothevideowhatistourismproduct?Andcouldyougiveanexample?Howmanysectorsaretheretoprovidetourismproductsand/orservices?Andwhatarethey?4PARTFOURReadingReadingAserviceofatourismproductaremanufacturedandconsumedatthesametime./ˌmænjuˈfæktʃər/n.生产,制造.tomakefromrawmaterialsbyhandorbymachinery.ExaExample

TheysetupabranchinDubaitomanufacturecoffeeroasters.他们在迪拜设立了一家分公司，生产咖啡烘焙机。ReadingPrimarytourismproductscompriseacomplexamalgamofelements,suchasphysicalplant,theinputofservices,hospitality

choicesfortourists,tourists’involvementinthedeliveryofservices,andalsoexperiences./əˈmælɡəm/n.混合物.acombinationofpartsthatcreateacompletewhole./ˌhɑːspɪˈtæləti/n.殷勤待客；食宿娱乐招待.(1)kindnessandfriendlybehavior,esp.toguests;(2)theactivityorbusinessofprovidingservicestoguestsinhotels,restaurants,bars,etc.Example

Thefilmscriptisanamalgamofallthreebooks.

这个电影脚本由三本书合成。

Hishospitalitywasinstantaneousandall-embracing.

他的款待及时而周到。ReadingAnumberoffactorsareresponsibleforrigidityofthesupplycomponentsintourismlikerailway,roads,airportsetc.

/rɪˈdʒɪdəti/n.硬度，刚性；刻板.

thequalityofbeingrigidandrigorouslysevereExample

Therewillbelessrigidityandmoreflexibilityinthispartofyourlife.在你生活中，更少刻板，更多灵活。ReadingSouvenirs

andgifts,whichallowtouriststorememberandrelivetheirexperiences,thusprolongingthepleasureofthetrip./ˌsuːvəˈnɪr/n.纪念品.

somethingyoubuyorkeeptohelpyourememberaholidayorspecialevent.Example

Thiscameraisforsouvenir.这个相机是纪念品。ReadingWhiletherearemanywaystopromotetourismproductdevelopment,oneofthemost

commonwaysisthroughstrategic

planning./strəˈtiːdʒɪk/adj.战略性的，策略性的.helpingtoachieveaplan,forexampleinbusinessorpolitics.

ExampleAbusinessplanshouldbeastrategicoutlineofwhatyouaregoingtodo.商业计划应该是一个战略纲要，讲明你打算做什么。ReadingInmarketpenetrationstrategy,theorganizationtriestogrowusingitsexistingofferings(productsandservices)inexistingmarkets./ˌpenəˈtreɪʃ(ə)n/

n.穿透，渗透.

theabilitytodiscerndeeplyandacutely.Example

Thethickwallspreventedpenetrationbydebrisfromthehurricane.一堵堵厚墙阻挡了飓风带来的碎片的穿透。ReadingKeyingredientsofatourismproductconsistofattractions,accessibility,

accommodations,amenitiesand/orfacilities,aswellassouvenirsandgifts./ˌeksɪˈkjuːʃ(ə)n/n.成分,原料;要素,因素.

somethingthatentersintoacompoundorisacomponentpartofanycombinationormixture.

Example

Coconutisabasicingredientformanycurries.

椰子是多种咖喱菜的基本成分。ReadingTourismproductdevelopmentaimsatlong-termsustainabledevelopmentbytheexecution

ofanumberofstrategies,whichfocusesonincreasingcompetitiveness./daɪˈkɑːtəmi/

n.

执行,实施,完成.theactofdoingorperformingsomething,especiallyinaplannedway.Example

Theideawasgood,buttheexecutionwaspoor.

这个主意倒不错，可实施情况不理想。Reading

Understandingthetourismproductisaprerequisite

foreffectivelymarketingadestinationor

atourismbusiness./ˌpriːˈrekwəzɪt/n.先决条件,前提.somethingthatmustexistorhappenbeforesomethingelsecanexistorhappen.ExampleExample

Acommandofinformationisthenecessaryprerequisitetothescientific

considerationofanysubject.

掌握资料是科学地思考任何问题的必要的先决条件。ComprehensionQuestionsDiscussion(accordingtothereadingmaterial)Identifythemeaningandcharacteristicsoftourismproducts.Whatistheimportanceoftourismproductdevelopmentindestinationmarketing?WhatarethefourstrategiesintheAnsoffMatrix?Pleasetakeexample(s)toexplain.Translation5PARTFIVEExercisesEmailDirection:Writeanemailtoaguestofyourtravelagency;theemailshouldincludethefollowingparts.A.SubjectlineB.OpeningwordsC.MainbodyD.Closing6PARTSIXWritingUnit4

TourismProductQ&AUnit5TouristDestinationsWords&PhrasesExtensionActivitiesContentsCONTENTPartOneListeningPartTwoSpeakingPartThreeWarmUpPartFourReadingPartFiveExercisesPartSixWritingDirection:Fillintheblanksaccordingtowhatyouhear.Dialogue1Dialogue21PARTONEListening2PARTTWOSpeakingCheck-outUsefulExpressions1.Ourcheck-outtimeis12o’clocknoon.2.Ifyoucheckoutafter12o’clocknoon,youwillhavetopay50%oftheroomrate.3.HowshallImakeoutyourbill?Singleorseparate?4.Doyouwantasinglebillorseparatebills?5.Justaminute,please.Iwillcheckwithmycomputerandalsothefloorattendant.6.Youalsomadetwolong-distancecallsandhadsomelaundrydone.Sothetotalis…7.Howdoyouwishtopay?Checkorcreditcard?8.Hereisyourchangeandreceipt.9.ShallIcallataxiforyou?10.Thankyouforstayingatyourhotel.Haveagoodtrip.11.Thankyou.Pleasedocomeagain.12.Itisanhonorinhavingyouatourhotel.Role-playSituation1YouwereatourguidefromChinaInternationalService,andnowyouarehelpinggroupgueststocheckoutatthereceptiondesk.Youneedtoconfirmtheamountofroomsandaskthegueststoreturntheroomkeys,remindingthemiftheyhaveanymini-barconsumptionandforgottenorleftitems.Role-playSituation2YouareworkingatthereceptiondeskofaSheratonhotel,aguestiscomingtocheckout.Youshouldpolitelyaskthemodeofpaymentandhandlerelevantcheck-outproceduresforhim.3PARTTHREEWarmupWatchtheshortvideoandanswerthequestionsHowmanydifferenttouristdestinationtypesaccordingtothevideo?AndWhatarethey?Whatisyourfavoritetypetouristdestination?4PARTFOURReadingReadingDestinationscomeinallshapeandsizesandcanbefoundinavarietyofgeographicalsettingssuchasinurban,ruralandcoastalenvironments./ˌdestɪˈneɪʃn/n.目的地.

aplacetowhichsb/sthisgoingorbeingsent.

ExampleToday'sspecialoffergivesyouachoiceofthreedestinations今天推出的特价线路有3个目的地可供选择。ReadingDestinationsaretraditionallyviewedasparticularlydifficultentitiestomanageduetothecomplexrelationshipsofstakeholdersthatcometogethertomakethemworkandthemultipleobjectivesthattheyseektoachieve.

/ˈsteɪkhəʊldə(r)/n.利益相关者;(某组织、工程、体系等的)参与人，参与方.apersonorcompanythatisinvolvedinaparticularorganization,project,system.ExampleThegovernmenthassaiditwantstocreateastakeholdereconomyinwhichallmembersofsocietyfeelthattheyhaveaninterestinitssuccess.政府表示希望建立一种人人参与的经济模式，让社会全体成员觉得其繁荣将给每个人带来利益。ReadingThedestinationreallydoessitatthecoreofthewidertourismsysteminthatitrepresentsanamalgamoftourismproductsthatcollectivelyofferadestination‘experience’tovisitors./əˈmælɡəm/n.混合物;综合体.amixtureorcombinationofthings.ExampleReaderscanseetheamalgamofthese