《跨境电子商务英语》课件-unit 2 开设您的跨境电商店铺

跨境电子商务英语Unit2

OpeningYourCross-BorderE-CommerceStoreUnitObjectives:KnowledgeObjectivesSkillsObjectivesValueObjectives

Unit1OverviewofCross-BorderE-Commerce

KnowledgeObjectives

❍Tomasterthekeyfactorsforselectingcross-bordere-commerceplatforms;❍Tounderstandtheessentialdocumentsrequiredforcross-bordere-commerceplatformregistration;❍Tograspthestep-by-stepaccountregistrationprocessonShopee.

Unit1OverviewofCross-BorderE-Commerce

SkillsObjectives

❍Toanalyzeplatformfeaturestoselectsuitablecross-bordere-commerceplatformsforspecificproducts;❍Toevaluatefeestructuresofdifferentplatformstoassesstheirimpactonpricingandprofits;❍Toidentifycommonregistrationchallengesandproposesolutions.

Unit1OverviewofCross-BorderE-Commerce

ValueObjectives

❍Tofosterculturalsensitivitybydevelopingrespectforglobaldiversityandavoidingstereotypesine-commercestrategies;❍Tocultivatesustainabledevelopmentawarenessthroughcriticalthinkingabouteco-friendlysupplychainmanagement;❍Topromoteethicalresponsibilitybybalancingbusinessgrowthwithsocial-culturalpreservationincross-bordercontexts.Unit1OverviewofCross-BorderE-CommerceCONTENTS01Warm-up05PreparationsforRegistration02Listening06AccountRegistration(Shopeeasanexample)03Speaking07SupplementaryReading04SelectionofaCross-BorderE-CommercePlatform1Warm-up

Warm-up1.Matchthefollowingplatformlogoswiththeir

names.

Unit2OpeningYourCross-borderE-commerceStoreFDEACBWarm-upUnit2OpeningYourCross-borderE-commerceStoreQuestions:①Doyoushoponline?Whichplatformsdoyouuse?②Haveyoueverboughtsomethingfromanothercountry?Ifyes,whichplatformdidyouuse?③Whatmakesagoode-commerceplatformforsellinginternationally?

Warming-up2.Choosethebestanswerforeachofthefollowingquestions.①Whenselectingacross-bordere-commerceplatform,whichfactorismostcriticalforsuccess?A.Theplatform’slogodesignB.Thetargetmarket’slanguageandcurrencysupportC.ThenumberofsocialmediafollowerstheplatformhasD.Theplatform’sheadquarterslocationUnit2OpeningYourCross-borderE-commerceStore✔Warming-up2.Choosethebestanswerforeachofthefollowingquestions.②Whichfactorisleastimportantwhenchoosingacross-borderplatform?A.ShippingcosttotargetmarketB.Platform’scustomerservicelanguageC.TheCEO’sfavoritecolorD.ReturnpolicyflexibilityUnit2OpeningYourCross-borderE-commerceStore✔Warming-up2.Choosethebestanswerforeachofthefollowingquestions.③Whenevaluatingacross-borderplatform,whichcostfactorisNOTtypicallymentioned?A.ListingfeesB.SubscriptionfeesC.EmployeesalariesD.CurrencyconversionfeesUnit2OpeningYourCross-borderE-commerceStore✔Warming-up2.Choosethebestanswerforeachofthefollowingquestions.④WhenregisteringonAliExpress,youneedtoprovide:A.ApersonalsocialmediaaccountB.AChinesebankaccountC.AvalidemailaddressandphonenumberD.Apet’sIDphotoUnit2OpeningYourCross-borderE-commerceStore✔Warming-up2.Choosethebestanswerforeachofthefollowingquestions.⑤DuringShopeeaccountregistration,whichstepisNOTrequired?A.UploadingproductphotosB.VerifyingyouremailaddressC.SettingashopnameD.ProvidingaphonenumberUnit2OpeningYourCross-borderE-commerceStore✔2Listening

Listening

1.Listentothenewsreportandchoosethebestanswertoeachquestion.Itwillbereadonlyonce.

Unit2OpeningYourCross-borderE-commerceStoreHelpfulWordsandExpressionsaccusev.控告、指控temptv.引诱、诱惑allegev.宣称investigationn.调查revealv.揭示tacticn.策略、手法auctionsiten.拍卖网站Listening

1.Listentothenewsreportandchoosethebestanswertoeachquestion.Itwillbereadonlyonce.

Unit2OpeningYourCross-borderE-commerceStore①Whatisthemainideaofthenewsreport?A.AmazonishelpingeBaysellersimprovetheirsalesperformanceB.EBayandAmazonhaveagreedtosharetheirsellerresourcesC.EBayaccusesAmazonofillegallypoachingitssellersD.AmazonhasofficiallydeniedanycontactwitheBaysellers✔Listening

1.Listentothenewsreportandchoosethebestanswertoeachquestion.Itwillbereadonlyonce.

Unit2OpeningYourCross-borderE-commerceStore②Accordingtothepassage,howdidAmazonrepresentativesreportedlycontacteBaysellers?A.BycallingthemonthephoneB.ThrougheBay’sinternalmessagingsystemC.ViaprivateemailaccountsonlyD.Bymeetingthemattradefairs✔Listening

1.Listentothenewsreportandchoosethebestanswertoeachquestion.Itwillbereadonlyonce.

Unit2OpeningYourCross-borderE-commerceStore③WhendideBayfirstdiscoverthatAmazonstaffwereallegedlycontactingitssellers?A.InearlyAugustB.InlateSeptemberC.OnthedaytheWallStreetJournalreportwaspublishedD.AfterAmazonbeganitsinvestigation✔Listening

1.Listentothenewsreportandchoosethebestanswertoeachquestion.Itwillbereadonlyonce.

Unit2OpeningYourCross-borderE-commerceStore④WhatactiondideBaysayitwouldtakeinresponsetoAmazon’sallegedbehavior?A.SueAmazonimmediatelyincourtB.CloseitsmessagingsystempermanentlyC.Take“appropriatesteps”toprotectitselfD.Asksellerstoignorethemessages✔Listening

1.Listentothenewsreportandchoosethebestanswertoeachquestion.Itwillbereadonlyonce.

Unit2OpeningYourCross-borderE-commerceStore⑤Itcanbeinferredfromthepassagethat______.A.AmazonhasadmitteditsguiltandpromisedtocompensateeBayB.TheWallStreetJournalreporttriggeredeBay’sinvestigationC.About50AmazonemployeesmayhaveviolatedeBay’srulesD.EBaysellersarerequiredbylawtostayontheplatform✔Listening

2.Listenandcompletethefollowingsentences.Eachsentencewillbereadtwice.①TheChinesegovernmenthasimplementedvarious

andpoliciestogoverncross-bordere-commerceactivities.②Manynations,particularlyintheEuropeanUnion,offerstreamlined__________________

_____________forforeignbusinesses.③TheonlyrequirementsforregisteringonTMallGlobalorJDWorldwidearea_______

,businessowner’sdetails,abankaccount,andinternationaltrademarkregistrationinformation.registrationbusinesslicenceregulationsUnit2OpeningYourCross-borderE-commerceStoreprocessesListening

2.Listenandcompletethefollowingsentences.Eachsentencewillbereadtwice.④Itiscrucialforbusinessestoconduct

oneachplatformtoevaluatewhichwouldbethebestfitforaspecificbrandandproduct.⑤Inrecentyears,emergingplatformslikeTikTokShop,Temu,andSheinhaverapidly____________

intheU.S..⑥Americanconsumers,especiallythoseonplatformslikeAmazonoreBay,tendtotrustbrandsthathavealegitimate

intheU.S.gainedtractionaproductsearchUnit2OpeningYourCross-borderE-commerceStorepresence3Speaking

Unit2OpeningYourCross-borderE-commerceStoreSpeakingAlexandSamarecollegestudentsplanningtostartacross-bordere-commercebusinesssellinghandmadejewelrydesignedbyAlex’ssister.They’reunsurewhichplatformtochooseandarediscussinghowtoquicklyregisteranaccountandlaunchtheirstorewhilesittinginacafewithlaptops.TrytoroleplaythefollowingdialoguebetweenAlexandSam.Speaking1.roleplayAlex:(frustrated,staringatlaptop)Sam,I’msoconfused!ShouldwesellonEtsy,Shopify,orAmazon?Ican’tdecide.Sam:Relax.ourproductsarehandmade,soEtsymakessense.It’scheaperforbeginners.Shopifyisbetterifwewantacustomwebsitelater.Amazon’stoocompetitive.Alex:Okay,Etsyitis.Howdoweevensignup?Sam:Gotoandclickthe“Register”buttoninthetop-rightcornerofthepage.ThenuseyourFacebookorGoogleaccount,oryouremailtocontinue.Afterthatyou’llreceiveanemailfromEtsyinordertoconfirmyourregistration.Opentheemailandclick“ConfirmAccount”.Alex:ConfirmAccount…done!What’snext?Unit2OpeningYourCross-borderE-commerceStoreSpeaking1.roleplaySam:Signin.Decideashopname—usesomethingcatchy.Addaprofilepictureandwriteashortdescription.Thenlist3-5itemswithclearphotosandtagslikehandmadebracelet.Don’tforgetshippingcosts!Alex:Gotit.Doweneedacreditcardnow?Sam:Nope—notuntilyoumakeasale.Oh,andconnectyourPayPalaccountlaterforpayments.Alex:Awesome!Let’slaunchbytomorrow.Sam:Toourfirstsale—andskippingAmazon’shugefees!Unit2OpeningYourCross-borderE-commerceStoreSpeaking2.GroupDiscussion①Whatchallengesmightasellerfaceduringtheregistrationprocessoncross-bordere-commerceplatform?Howcantheyresolvetheseissues?②Whydoclearphotosandtagsmattersomuchinonlinemarketplaces?Trytoofferadditionalstrategiesforattractingbuyers.③Howcanfeestructuresacrossdifferentplatformsaffectanewseller’spricingandprofit?Unit2OpeningYourCross-borderE-commerceStoreKEYWORDSANDEXPRESSIONSUnit2OpeningYourCross-borderE-commerceStoredocumentupload文件上传errormessages错误提示verification验证waitingtime等待时间languagebarriers语言障碍customersupport客户服务listingfee上架费transactionfee交易手续费premiumpricing溢价定价passoncosts转嫁成本hiddenfees隐藏费用grossprofit毛利润netprofit净利润

4SelectionofaCross-BorderE-CommercePlatformReadingSelectionofaCross-BorderE-CommercePlatformPart1SelectionofaCross-BorderE-CommercePlatformReading:Notes:1.3PLs:third-partylogisticsprovider，第三方物流企业，是指独立于供应链供需双方，通过合同形式为企业提供专业化物流服务的机构。其服务范围涵盖仓储、运输、配送、库存管理、订单处理等全链路环节，旨在帮助企业优化物流效率、降低成本并提升客户体验。2.SEO:searchengineoptimization,搜索引擎优化，是一种通过优化网站内容、结构和技术，提高网站在搜索引擎结果页中的自然排名，从而增加有机流量和提升品牌可见度的数字营销策略。Part1SelectionofaCross-BorderE-CommercePlatformReading:Words:

Part1SelectionofaCross-BorderE-CommercePlatformlucrative/ˈluːkrətɪv/adj.获利多的，赚大钱的crucial/ˈkruːʃ(ə)l/adj.至关重要的；关键性的endeavor/ɪnˈdevə(r)/n.努力option/ˈɒpʃ(ə)n/n.选择prominent/ˈprɒmɪnənt/adj.重要的；著名的；杰出的popularity/ˌpɒpjuˈlærəti/n.受欢迎；普及；流行visibility/ˌvɪzəˈbɪləti/n.关注度；能见度evaluate/ɪˈvæljueɪt/v.估计；评估charge/tʃɑːdʒ/v.收（费）additionally/əˈdɪʃənəli/adv.另外，此外efficient/ɪˈfɪʃ(ə)nt/adj.效率高的Reading:Words:

Part1SelectionofaCross-BorderE-CommercePlatformstorage/ˈstɔːrɪdʒ/n.存储integration

/ˌɪntɪˈɡreɪʃn/n.整合solution/səˈluːʃ(ə)n/n.解决办法mean/miːn/v.意味着feature/ˈfiːtʃə(r)/n.特色；特征；特点analyze/ˈænəlaɪz/v.分析reliable/rɪˈlaɪəb(ə)l/adj.可信赖的；可依靠的access/ˈækses/n.通道；权利comprehensive/ˌkɒmprɪˈhensɪv/adj.全部的；全面的automatic/ˌɔːtəˈmætɪk/adj.自动的hesitate/ˈhezɪteɪt/v.犹豫，迟疑不决expert/ˈekspɜːt/n.专家；行家Reading:Expressions:alignwith:与...一致caterto:迎合narrowdown:缩小范围haveasignificantimpacton:对...产生深远/重大影响subscriptionfees:订阅费takeintoaccount:考虑

complywith:遵守，遵循awiderangeof:广泛的；各种各样的localcurrency:当地货币currencyexchange:货币兑换Part1SelectionofaCross-BorderE-CommercePlatformKeySentences:(1)It’slikematchmaking—youneedtofindtheperfectpartnerwhounderstandsandappreciatesyourproductasmuchasyoudo.

Part1SelectionofaCross-BorderE-CommercePlatformmatchmaking：本义是“做媒、牵线搭桥”，此处用类比手法，将“选择跨境电商平台”比作“找伴侣”，生动说明“平台需与目标市场/产品高度契合”的核心逻辑，而非字面“婚恋匹配”。whounderstandsandappreciates...是定语从句，修饰先行词“partner”。译文：这就像相亲一样——您需要找到一位像你一样理解并欣赏你的产品的完美合作伙伴。KeySentences:(2)Additionally,checkiftheplatformofferscurrencyconversionfeatures,allowingcustomerstoshopintheirlocalcurrency,whichcanimprovetheshoppingexperienceandreducecartabandonment.Part1SelectionofaCross-BorderE-CommercePlatform

“iftheplatformofferscurrencyconversionfeatures...”if引导的并非条件状语从句，而是宾语从句，作“check”的宾语。

非限定性定语从句“whichcanimprove...abandonment”修饰前面整个句子。译文：此外，检查平台是否提供货币转换功能，让顾客能够用他们当地的货币购物，这可以改善购物体验并减少购物车放弃率。KeySentences:(3)

Lookforaplatformthatofferssupportintheregionsyou’retargeting,aswellascomprehensiveresourcesthatcanhelpyounavigatechallengessuchascurrencyexchange,customsregulations,andmarketentrystrategies.

Part1SelectionofaCross-BorderE-CommercePlatform

这是一个复合句，“thatofferssupportintheregionsyou’retargeting”是定语从句，修饰先行词“aplatform”，其中“you’retargeting”又是定语从句，修饰先行词“theregions”；

“aswellascomprehensiveresourcesthatcanhelpyounavigatechallenges...”中“thatcanhelpyounavigatechallenges...”是定语从句，修饰先行词“comprehensiveresources”。译文：寻找一个能在目标地区提供支持的平台，以及可以协助应对货币兑换，海关法规和市场进入策略等挑战的综合资源。KeySentences:(4)

Moreover,considerplatformsthatallowintegrationwithexternalmarketingtools,suchasGoogleAnalytics,FacebookAds,orShopify’sappstore,toenhanceyourmarketingefforts.Part1SelectionofaCross-BorderE-CommercePlatform

这是一个复合句，“thatallowintegrationwithexternalmarketingtools...”是定语从句，修饰先行词“platforms”；“suchasGoogleAnalytics,FacebookAds,orShopify’sappstore”是举例说明外部营销工具；“toenhanceyourmarketingefforts”是不定式短语作目的状语，说明考虑这些平台的目的。译文：此外，还可考虑那些支持与外部营销工具集成的平台，例如谷歌分析、脸书广告或Shopify应用商店，以此提升你的营销成效。Exercises:

Part1SelectionofaCross-BorderE-CommercePlatform1.

TranslatethefollowingphrasesintoChinese.①targetmarket②userbase③salevalue④currencyconversion⑤customsduties⑥hiddencosts⑦taxcalculations⑧marketdemands

目标市场用户基础

销售额

货币兑换

海关税

隐藏成本

计税市场需求Exercises:2.Usethewordsintheboxtocompletethesentencesbelow.Changetheformwhenit’snecessary.①Thegrowthofcross-bordere-commerceofferscompaniestheopportunitytoenternewmarketswhileprovidingconsumerswith

productoptions.②Toensuresuccessintheircross-bordere-commerce

,organizationsmustnavigatethevariouschallengesandopportunities.③Thebenefitsofcross-bordersellinginclude

tonewmarkets,revenuegrowth,riskmitigation,enhancedbrandpresence,andstabilityinseasonalsales.④Oneofthemost

factorsforcross-bordere-commercesuccessisunderstandingthelocalmarkets.a

wider

range

of

endeavorsaccesscrucial

Part1SelectionofaCross-BorderE-CommercePlatformendeavorevaluatechargeefficientsolutionaccesscatertonarrowdowntakeintoaccount awiderangeofcomplywithcrucialfeatureanalyze Exercises:2.Usethewordsintheboxtocompletethesentencesbelow.Changetheformwhenit’snecessary.⑤Ifyoumakeforeigntransactions,youmayhavebeen

across-borderfeebefore.⑥Whenitcomestocross-bordere-commerce,itisimportantto

aspectssuchaspaymentmethods,shippingandlogistics,andregulationsandcosts.⑦Cross-bordere-commercebusinessesmust

variouslegalandregulatoryrequirements.chargedtakeintoaccount

complywith

Part1SelectionofaCross-BorderE-CommercePlatformendeavorevaluatechargeefficientsolutionaccesscatertonarrowdowntakeintoaccount awiderangeofcomplywithcrucialfeatureanalyze Exercises:3.Fillintheblankstocompletethefollowingsentences.①Thesizeoftheplatform’suserbasecan

(对潜在销售有重大影响).②Intoday’sdigitalage,

(推广你的产品)isessentialtoincreasesalesandstrengthenyourbusinesspositioninfrontofyouraudience.③Byexploringdifferentplatformsandevaluatingtheirstrengthsandweaknesses,youcanselecttherightplatform

（与你的业务目标一致）.④

（处理货币兑换风险）isacriticalaspectofcross-borderpayments.⑤Understanding

（海关清关流程）forinternationale-commercecanensurethatyourshipmentpassesthroughcustomswithoutanyissues.haveasignificantimpactonpotentialsales

promoting

your

products

that/whichalignswithyourbusinessgoalsPart1SelectionofaCross-BorderE-CommercePlatform

Dealingwithcurrencyexchangerisks

thecustomsclearanceprocessExercises:4.Answerthefollowingquestionsaccordingtothetext.①Whatistheprimarypurposeofthearticle?②Accordingtothetext,whichplatformsarerecommendedfortargetingtheU.S.,Chinese,andSoutheastAsianmarketsrespectively?

Thearticleprovidesaguidetohelpbusinesseschoosetherightcross-bordere-commerceplatformbyevaluatingfactorssuchastargetmarket,fees,logistics,localization,andcompliance.U.S.market:AmazonandeBay.Chinesemarket:AlibabaandJD.com.SoutheastAsianmarket:LazadaandShopee.Part1SelectionofaCross-BorderE-CommercePlatform

Exercises:4.Answerthefollowingquestionsaccordingtothetext.③HowdoesthetextdescribethedifferenceinfeestructuresbetweenAmazonandeBay?④Whatin-houselogisticsservicedoesAmazonoffertostreamlineshippingandreturns?

Amazonchargesafixedmonthlysubscriptionfee($39.99)foritsProfessionalSellerPlan,plusreferralfees(8–15%persale).eBaychargeslistingfeesandafinalvaluefee(10–12%ofthesalevalue).Part1SelectionofaCross-BorderE-CommercePlatform

Amazon’sFulfillmentbyAmazon(FBA)servicehandlesstorage,packing,shipping,andreturns.Exercises:4.Answerthefollowingquestionsaccordingtothetext.⑤Whattoolsdosomeplatformsprovidetoassistwithinternationaltaxcompliance?

Someplatformsofferautomatictaxcalculation(e.g.,VAT/GSTfortheEUorAustralia)andassistancewithcustomsdocumentation(e.g.,IOSSnumbersintheEU).Part1SelectionofaCross-BorderE-CommercePlatform

5PreparationsforRegistrationReadingPreparationsforRegistrationPart2PreparationsforRegistrationReading:Notes:1.IDcard：identitycard,身份证。2.SWIFTcode：银行国际代码，由环球银行金融电信协会（SWIFT）分配的一套标准化的银行识别代码（相当于银行的身份证号），用于唯一标识特定的金融机构。该代码在全球金融电汇等跨境交易中至关重要，确保了支付指令能够被准确、安全地路由至正确的收款银行。Part2PreparationsforRegistrationReading:Words:

Part2PreparationsforRegistrationregistration/ˌredʒɪˈstreɪʃ(ə)n/n.注册，登记

flourishing/ˈflʌrɪʃɪŋ/adj.繁荣，蓬勃发展channel/ˈtʃæn(ə)l/n.渠道fundamental/ˌfʌndəˈment(ə)l/adj.必需的；根本的outline/ˈaʊtlaɪn/v.概述；略述proof/pruːf/n.证据；证明framework/ˈfreɪmwɜːk/n.框架，结构compulsory/kəmˈpʌlsəri/adj.必须做的，强制的

verification/ˌverɪfɪˈkeɪʃ(ə)n/n.证实，核实identity/aɪˈdentəti/n.身份fraud/frɔːd/n.欺诈，欺骗moreover/mɔːrˈəʊvə(r)/adv.此外；而且legitimate/lɪˈdʒɪtɪmət/adj.合法的；正当合理的Reading:Words:

Part2PreparationsforRegistrationfacilitate/fəˈsɪlɪteɪt/v.促进；促使securely/sɪˈkjʊəli/adv.安全地；有把握地certificate/səˈtɪfɪkət/n.证明；证明书assurance/əˈʃʊərəns/n.保证；担保trademark/ˈtreɪdmɑːk/n.商标prevent/prɪˈvent/v.阻止；阻碍appeal/əˈpiːl/n.吸引力applicable/əˈplɪkəb(ə)l/adj.适用的，适当的address/əˈdres/v.处理；对付requirement/rɪˈkwaɪəmənt/n.必要条件valid/ˈvælɪd/adj.有效的guideline/ˈɡaɪdlaɪn/n.指导方针；指导原则accurate/ˈækjərət/adj.准确的Reading:Expressions:businesslicense:营业执照articlesofincorporation:公司章程taxregistration:税务登记leaseagreements:租赁协议registeredaddress:注册地址financialtransactions:金融交易

intellectualproperty:知识产权intermsof:就...而言importandexportpermits:进出口许可engagein:从事，参与Part2PreparationsforRegistrationKeySentences:(1)Tobeginwith,avalidbusinesslicenseisfundamentalasitexplicitlyoutlinesthescopeofbusinessactivities,includingimport/exportoperationsore-commerceendeavors,servingasproofthatthebusinessislegallyrecognizedandauthorizedtooperate.Part2PreparationsforRegistrationasitexplicitlyoutlines...为原因状语从句，其中includingimport/exportoperationsore-commerceendeavors是插入语，补充说明“businessactivities”的范围。thatthebusinessislegallyrecognizedandauthorizedtooperate为定语从句，修饰前面的“proof”，解释“证明”的具体内容；servingasproof...是现在分词短语作伴随状语，表“同时起到……证明作用”。译文：首先，有效的营业执照至关重要，因为它明确规定了企业的经营活动范围（包括进出口业务或电商业务），同时可作为企业合法注册且获授权运营的证明。KeySentences:(2)Furthermore,documentssuchasutilitybillsorleaseagreementsthatconfirmthecompany’sregisteredaddresshelpinestablishingthephysicallocationofthebusinessandensurethatithasalegitimateplaceofoperation.Part2PreparationsforRegistrationutilitybills中的utility此处不表“效用、实用”（常见义），而指“公共事业”（如水电、燃气等），utilitybills即“水电费账单、燃气费账单”。thatconfirmthecompany’sregisteredaddress为定语从句，修饰前面的“documents”，限定文件类型；后面thatithasalegitimateplaceofoperation是宾语从句，作“ensure”的宾语。译文：此外，能证明公司注册地址的文件（如水电费账单或租赁合同），有助于确定企业的实际经营地点，并确保企业拥有合法的运营场所。KeySentences:(3)Adetailedbusinessplanoutliningthecompany’soperations,marketstrategy,andfinancialprojectionshelpstheplatformunderstandthebusiness’sgoalsandhowitplanstoachievethem.Part2PreparationsforRegistrationoutliningprojections为现在分词短语作定语，修饰“businessplan”，包含三个并列的名词短语operations,marketstrategy,financialprojections。howitplanstoachievethem和thebusiness’sgoals是并列的宾语，均作“understand”的宾语，其中“them”指代前文的“goals”。。译文：一份详细的商业计划（需概述企业的运营情况、市场策略和财务预测），有助于平台了解该企业的目标以及实现目标的规划。Exercises:

Part2PreparationsforRegistration1.

Decidewhetherthefollowingstatementsaretrue(T)orfalse(F),basedonthearticle.

①Avalidbusinesslicenseismandatoryforregisteringoncross-bordere-commerceplatforms.

②Copiesofthelegalrepresentative’sIDcardorpassportarerequiredtoverifythecompany’sregisteredaddress.

③Amazonrequiressellerstohaveaprofessionalselleraccount.

④Allcross-bordere-commerceplatformsdemandanimport/exportlicense.

TFTFExercises:

Part2PreparationsforRegistration1.

Decidewhetherthefollowingstatementsaretrue(T)orfalse(F),basedonthearticle.

⑤Wishisaplatformthattargetshigh-income,olderconsumersinEurope.

⑥Etsyisaverticalplatformthatspecializesinhandmade,vintage,andpersonalizedgoods.

⑦Neweggisacomprehensiveplatformthatsellsawiderangeofproductsincludingclothing.

⑧Zalandoisaleadingfashione-commerceplatforminAsia.

TTFFExercises:2.Fillintheblankswiththewordsgivenbelow.Changetheformwhennecessary.

registerregistration①Whydocross-bordere-commercecompaniesneedtopaytaxesafter____________intheU.S.?②Whetherit’sduetoprivacyconcernsorfrustration,onlineshoppershavehigherstandardsthaneverbeforeforasimple______________process.

verifyverification③Implementingbusinessidentity____________isessentialforfraudprevention.④Togetyourbusiness____________onGoogle,you’llneedtocompletetheverificationprocess.registeringPart2PreparationsforRegistration

registration

verification

verifiedExercises:2.Fillintheblankswiththewordsgivenbelow.Changetheformwhennecessary.

identityidentifyidentification⑤Themarketresearchforcross-bordere-commercebeginsby____________foreignmarketswherethereisademandforyourproduct.⑥Customer______________isn’tjustaboutrecognizingvisitorsatthetimeofpurchase,butunderstandingtheirbehavior,preferences,andpatternstoinformfutureengagement.⑦Brand___________istheuniqueblendofvisuals,values,andmessagingthatformsabrand’sdistinctpersonalityandimage.

identifyingPart2PreparationsforRegistration

identification

identity

Exercises:3.TranslatethefollowingsentencesintoEnglish,usingthewordsandphrasesinbrackets.①

经营电子商务业务需要一个银行账户来管理你的财务。(run,bankaccount)

Running

an

e-commerce

business

requires

a

bank

account

to

manage

your

finances.Part2PreparationsforRegistration②

就客户忠诚度和留存而言，没有人会希望客户反复无常。(whenitcomesto,retention)

When

it

comes

to

customer

loyalty

and

retention,

nobodywouldwant

their

customers

to

be

fickle.

Exercises:3.TranslatethefollowingsentencesintoEnglish,usingthewordsandphrasesinbrackets.③

以客户为中心的供应链关注客户在所有供应链操作中的体验，以满足他们的需求。(supplychain,meetone’sdemand)

Customercentricsupplychainsfocusontheexperiencesoftheircustomersinallsupplychainoperationstomeettheirdemands.Part2PreparationsforRegistration

④

商业计划是企业的基础。(businessplan)

Businessplanisthefoundationofabusiness.Exercises:3.TranslatethefollowingsentencesintoEnglish,usingthewordsandphrasesinbrackets.⑤

提高企业声誉不仅能吸引客户，还能促进合作关系。(enhancethebusiness’sreputation)

Enhancingthebusiness’sreputationnotonlyattractscustomersbutalsofosterspartnerships.Part2PreparationsforRegistration⑥

为了扩大市场范围和瞄准新市场，企业可以考虑采用多渠道销售方法。(marketreach,multi-channelsalesapproach)Toexpandmarketreachandtargetnewmarkets,youcanconsideradoptingamulti-channelsalesapproach.6AccountRegistration(Shopeeasanexample)ReadingAccountRegistration(Shopeeasanexample)Part3AccountRegistration(Shopeeasanexample)Reading:WordsandExpressions:

Part3AccountRegistration(Shopeeasanexample)account/əˈkaʊnt/n.账户emerge/ɪˈmɜːdʒ/