2026商场地产景区六一国风童趣游园（姑苏聚有戏主题）活动策划方案

0601Folkartlifefestival姑苏，是苏州的千年雅称，更是吴文化的根脉与灵魂所在。2500多年城址未变，粉墙黛瓦、小桥流水、园林曲径，构成独属于江南的诗意肌理。这里是昆曲、苏剧、评弹的发源地，“百戏之祖”昆曲的水磨调婉转流芳，苏剧通俗清丽，评弹吴侬软语、琵琶三弦轻唱，与苏州园林、苏绣、宋锦、桃花坞年画共同织就璀璨的非遗谱系。所谓“姑苏”，不止地名，更是一种雅致、温润、写意的生活美学，是藏在青石巷、流水间、戏文中的东方韵味。e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226D1BBDA8BB0A5CB24C609825DD4111A03FB57176CDD258CBF971F6C9CE96D149A8B3CF2BD771935AB084466DEF3CCF8B2288742EE3515C80C所谓姑苏聚有戏，从来不止戏台之上的婉转唱腔与经典折子剧目演绎，更是藏于姑苏街巷烟火里、人人皆可参与、人人皆可出彩的自在趣味百态。国风文化核心输出内核要义其一.正统原生东方中式审美体系涵养，直观传递千年沉淀的古典雅致东方美学气韵塑造少儿专属原生审美认知根基；其二.华夏民族文脉精神内核与文化身份归属感培育，根植向善守礼忠义果敢的传统正向品格底蕴筑牢少年儿童民族文化自信底气。e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226D1BBDA8BB0A5CB24C609825DD4111A03FB57176CDD258CBF971F6C9CE96D149A8B3CF2BD771935AB084466DEF3CCF8B2288742EE3515C80C国风值六一儿童节，本次活动融合国风底蕴与童趣设计开展创作落地。其一，贴合六一童真欢乐的节日专属核心基调，适配低龄儿童认知审美天性，消解传统国风文化厚重晦涩的距离感与欣赏门槛，弱化刻板说教感，以鲜活童趣具象化呈现东方传统美学文化内容，真正实现少儿沉浸式轻松感知接纳传统文化熏陶。其二，双风格双向赋能双向增益，国风为童真童趣赋予专属中式文化内涵底蕴，跳出六一常规同质化游乐活动套路，打造独一份兼具氛围感仪式感与正向美育价值的专属童年节日记忆；童趣表达活化传承经典国风文脉，润物无声根植孩童文化认同感与民族文化自信，完美契合少儿素质美育正向培育要求。e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226D1BBDA8BB0A5CB24C609825DD4111A03FB57176CDD258CBF971F6C9CE96D149A8B3CF2BD771935AB084466DEF3CCF8B2288742EE3515C80C童趣活动目录e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226D1BBDA8BB0A5CB24C609825DD4111A03FB57176CDD258CBF971F6C9CE96D149A8B3CF2BD771935AB084466DEF3CCF8B2288742EE3515C80C活动目的、活动概述、亮点宣传活动概述6大互动区域：可玩、可赏、可学、可打卡活动内容一步一景，入目皆姑苏活动布置摄影、安全活动执行壹FOLKARTFESTIVAL

YI第一部分/活动概述e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226D1BBDA8BB0A5CB24C609825DD4111A03FB57176CDD258CBF971F6C9CE96D149A8B3CF2BD771935AB084466DEF3CCF8B2288742EE3515C80C活动目的/活动概述/亮点、宣传活动概述e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226D1BBDA8BB0A5CB24C609825DD4111A03FB57176CDD258CBF971F6C9CE96D149A8B3CF2BD771935AB084466DEF3CCF8B2288742EE3515C80C活动主题：姑苏聚有戏，童趣姑苏戏会·六一活动活动时间：2026年6月1日-6月21日

（六一、中高考、端午）活动地点：XX大型商场/文旅景区活动宣传：本次xxxx六一活动，以「姑苏聚有戏」为文化基底，全新升级打造「童趣姑苏戏会」主题场景，将正统姑苏戏曲文化与六一童真氛围深度融合，跳出传统戏曲展演的厚重感，以“轻国风、高互动、强沉浸”为核心，让孩子在玩赏中读懂姑苏风雅，在游园中体验戏韵童趣，打造全城独一份的亲子文化盛宴。一破局节日文娱活动同质化困境，摒弃常规通俗游乐展演固有套路兼具童真节日氛围感与专属仪式记忆点适配全龄孩童身心喜好自带传播热度与人气吸引力二完成传统戏曲艺术轻量化童趣适配改造消解传统国粹晦涩专业的欣赏门槛以沉浸式趣味体验完成少儿传统文化美育启蒙，寓教于乐润物无声。三紧扣当代亲子家庭教育美育刚需正向合规价值导向清晰全面提升活动格调质感与品牌公信力口碑。活动目的e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226D1BBDA8BB0A5CB24C609825DD4111A03FB57176CDD258CBF971F6C9CE96D149A8B3CF2BD771935AB084466DEF3CCF8B2288742EE3515C80C以“姑苏聚有戏”IP为根基，深度挖掘非遗文化与江南传统戏曲元素，将戏台演绎、戏服文化、脸谱艺术等非遗内容融入活动全程，摆脱单纯的商业促销与娱乐堆砌模式。通过传统文化的沉浸式呈现，不仅丰富了活动的文化内涵，更有效提升了商场的品牌格调，强化了“文化+商业”的独特标签，形成与周边商场的差异化竞争优势，吸引注重文化体验的客群关注。文化赋能，打造差异化标签：e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411活动亮点概述e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411活动兼顾大人与孩童多元游玩需求，打造全龄段沉浸式国风场景。集结脸谱彩绘、油纸伞手作、古风投壶等传统趣味互动，搭配童趣舞台表演、少儿古典舞演绎、雅致昆曲快闪、戏曲IP人物巡游、古风戏服打卡丰富内容；同步上线国风文创盲盒，创新增设中高考祈福墙特色板块，适配家庭出游、亲子结伴、休闲散心多重场景，全家可沉浸式游园互动，丰富多元的国风打卡点与特色体验，自带出圈属性，充分激发游客自主打卡、分享传播的原生潜力。全龄友好，激发自发传播潜力：活动亮点概述e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411聚焦“戏台演绎、戏服换装、脸谱手绘、花灯祈福”四大核心体验项目，构建多维度、强参与感的活动场景。戏台演绎呈现经典戏曲片段，传递传统文化魅力；戏服换装让客群亲身感受戏曲服饰的雅致，增强沉浸式体验；脸谱手绘与花灯祈福则兼顾互动性与仪式感，让孩童在动手实践中了解传统文化，同时留下深刻的活动记忆。通过丰富的体验形式，让客群清晰记住“六一在xx，逛了一场姑苏戏会”，强化活动辨识度与商场品牌记忆。体验多元，强化活动记忆点：活动亮点概述贰FOLKARTFESTIVAL

六大互动区域：可玩、可赏、可学、可打卡YI第二部分/活动内容e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226D1BBDA8BB0A5CB24C609825DD4111A03FB57176CDD258CBF971F6C9CE96D149A8B3CF2BD771935AB084466DEF3CCF8B2288742EE3515C80C活动目录e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226D1BBDA8BB0A5CB24C609825DD4111A03FB57176CDD258CBF971F6C9CE96D149A8B3CF2BD771935AB084466DEF3CCF8B2288742EE3515C80C妙笔绘戏·脸谱DIY工坊（静享手工区）戏台小梨园·灯影戏坊（舞台表演）吴门雅戏·古风闯关游乐区（亲子互动）昆韵小茶寮·姑苏童乐市集（休闲体验）戏趣盲盒·有礼兑换区（集章奖励）福铃寄愿·童心祈福墙（情感共鸣）戏台小梨园·灯影戏坊（舞台表演）e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226D1BBDA8BB0A5CB24C609825DD4111A03FB57176CDD258CBF971F6C9CE96D149A8B3CF2BD771935AB084466DEF3CCF8B2288742EE3515C80C戏台小梨园·灯影戏坊（舞台表演）吴门雅戏·古风闯关游乐区（亲子互动）妙笔绘戏·脸谱DIY工坊（静享手工区）e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411戏台小梨园·灯影戏坊——内外场篇外场设置国风巡游点位，身着特色装扮的卖货郎穿梭游走，趣味吆喝、互动送礼；搭配萌趣可爱的戏曲IP人偶，与小朋友近距离互动、合影打卡，生动还原江南市井风情，既烘托节日氛围，又吸引客流驻足，提升整场活动的氛围感与传播度。e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411戏台小梨园·灯影戏坊——内外场篇外场设置穿越快闪秀，身着特色装扮的卖货郎穿梭游走，趣味吆喝、互动送礼；搭配萌趣可爱的戏曲IP人偶，与小朋友近距离互动、合影打卡，生动还原江南市井风情，既烘托节日氛围，又吸引客流驻足，提升整场活动的氛围感与传播度。e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411戏台小梨园·灯影戏坊——舞台篇内场特设苏州轻戏曲表演，精选《牡丹亭·游园》《牡丹亭·惊梦》《大百戏：吉祥三宝》《吉祥三宝》等经典曲目进行童趣化改编，表演轻快简洁、韵律优美，将江南昆曲与传统曲艺巧妙融合，以低门槛、高观赏性的形式呈现，让孩子与家长沉浸式感受姑苏戏曲之美，为整场活动增添浓郁的江南文化氛围与雅致格调。e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411戏台小梨园·灯影戏坊——舞台篇内场设置轻戏曲表演：精选经典昆曲片段、戏曲小喜剧《卖水》，以轻松可爱的童趣化方式演绎。同时加入戏曲基础身段展示，如云手、兰花指、圆台步等趣味动作，编排成轻快好记的少儿身段串烧，节奏明快、互动性强，让孩子们在赏玩中感受戏曲之美与传统身段的灵动韵味。e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411戏台小梨园·灯影戏坊——舞台篇内场设置乐器评弹表演：戏台小梨园内设评弹与民乐演奏，演绎《姑苏好风光》《太湖美》等江南经典曲目，搭配童趣化编曲与轻快节奏，融入戏曲小身段，让传统曲艺变得轻松好听、好看好玩，让孩子在悦耳的丝竹声中感受江南韵味与国风之美。e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411戏台小梨园·灯影戏坊——舞台篇内场设置国风汉服舞蹈：内场特设国风汉服舞蹈展演（古典舞），联动专业舞蹈机构共同呈现，集合成人雅致舞蹈与儿童童趣舞蹈，衣袂翩跹、古韵悠扬，以柔美舞姿展现江南风情与国风美学，为活动增添雅致氛围感。e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411戏台小梨园·灯影戏坊——舞台篇内场设置皮影戏、木偶戏：内场打造光影皮影新梦戏，融合传统皮影技艺与童趣故事情节，灯光流转间演绎生动小故事，小朋友可近距离观赏、互动体验，在光影变幻中感受非遗皮影的独特魅力与趣味。e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411戏台小梨园·灯影戏坊——舞台篇（备选）内场设置国风亲子走秀：家长与宝贝身着雅致汉服、戏服同台亮相，搭配江南丝竹与轻戏曲配乐，步伐温婉灵动、画面温馨雅致，在沉浸式国风氛围中展现亲子温情，成为活动里极具氛围感与传播度的打卡亮点。吴门雅戏·古风闯关游乐区（亲子互动）e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226D1BBDA8BB0A5CB24C609825DD4111A03FB57176CDD258CBF971F6C9CE96D149A8B3CF2BD771935AB084466DEF3CCF8B2288742EE3515C80C戏台小梨园·灯影戏坊（舞台表演）吴门雅戏·古风闯关游乐区（亲子互动）妙笔绘戏·脸谱DIY工坊（静享手工区）。e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411吴门雅戏·古风闯关游乐区（亲子互动）古风闯关游乐区戏服试穿（儿童为主）：吴门雅戏国风闯关游乐区与戏曲盲盒有礼兑换区巧妙融合、相互串联，形成活动趣味暗线。区内设置换装展示戏曲身段、投壶、射箭、蹴鞠多项亲子互动闯关游戏，游客每完成一项即可集得一枚印章，集齐5枚印章（包含DIY区域）即可前往兑换区参与盲盒抽取，以游戏带动参与、以印章引导动线，让顾客在沉浸式国风体验中轻松逛完全场，提升活动连贯性与复逛率e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411吴门雅戏·古风闯关游乐区（亲子互动）区内设置古风投壶亲子闯关点位，孩童身着雅致戏服、古风小衣，与家长携手执箭投壶。在传统雅趣的仪式感中，亲子轮流投掷，中箭即可通关集章，既还原江南游园之乐，又充满亲子互动趣味，仪式感与玩乐感兼备。e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411吴门雅戏·古风闯关游乐区（亲子互动）区内增设国风亲子射艺体验，采用安全软质弓箭与趣味靶位，孩童身着古风戏服，在家长陪同下躬身拉弓、瞄准射击，沉浸式体验古代射礼雅趣。完成指定射击任务即可集章通关e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411吴门雅戏·古风闯关游乐区（亲子互动）设置国风亲子蹴鞠关卡，采用安全软质蹴鞠，亲子组队绕桩射门，完成挑战即可集章通关，重现古风运动，互动感强。妙笔绘戏·脸谱DIY工坊（静享手工区）e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226D1BBDA8BB0A5CB24C609825DD4111A03FB57176CDD258CBF971F6C9CE96D149A8B3CF2BD771935AB084466DEF3CCF8B2288742EE3515C80C戏台小梨园·灯影戏坊（舞台表演）吴门雅戏·古风闯关游乐区（亲子互动）妙笔绘戏·脸谱DIY工坊（静享手工区）。e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411妙笔绘戏·脸谱DIY工坊（静享手工区）妙笔绘戏·脸谱DIY工坊，准备多款经典戏曲空白脸谱与安全彩绘工具，亲子携手手绘专属戏韵脸谱，可自由搭配色彩、绘制纹样，沉浸式体验传统戏曲彩绘技艺，完成作品即可通关集章，兼具国风美感与动手乐趣。e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411妙笔绘戏·脸谱DIY工坊（静享手工区）现场布设古风团扇手绘体验区，准备多款素雅空白团扇，搭配丙烯颜料、水彩笔、金粉画笔等安全彩绘工具。亲子共同以江南花鸟、戏曲纹样、瑞兽图案为灵感，在扇面上随心创作、晕染色彩，亲手绘出专属国风雅致扇面。完成作品即可通关集章。e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411妙笔绘戏·脸谱DIY工坊（静享手工区）油纸伞手绘DIY体验区，准备多款空白油纸伞与安全彩绘工具，亲子携手以戏曲元素、花鸟瑞兽、江南景致为灵感，亲手绘制国风伞面，色彩随心搭配，沉浸式体验非遗手绘乐趣，完成即可通关集章。昆韵小茶寮·姑苏童乐市集（休闲体验）e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226D1BBDA8BB0A5CB24C609825DD4111A03FB57176CDD258CBF971F6C9CE96D149A8B3CF2BD771935AB084466DEF3CCF8B2288742EE3515C80C昆韵小茶寮·姑苏童乐市集（休闲体验）戏趣盲盒·有礼兑换区（集章奖励）福铃寄愿·童心祈福墙（情感共鸣）e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411昆韵小茶寮·姑苏童乐市集（休闲体验）姑苏童乐市集——茶歇区域以江南茶歇/茶品为主题，打造雅致又童趣的休憩小筑，汇聚桂花糕、绿豆糕、酸梅汤、国风甜品等特色江南小食。茶歇区不设免费取用，采用集章5枚兑换/消费兑换形式限两次供应，家长与孩子逛累时可在此歇脚赏戏、轻食小憩，在软糯茶点与清雅氛围中感受姑苏市井烟火气，既提升活动体验感，又兼顾市集商业逻辑。e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411昆韵小茶寮·姑苏童乐市集（休闲体验）姑苏童乐市集小吃区域——汇聚江南非遗小吃与童趣创新美食，传承古法技艺。以传统风味打底、创新造型出圈，兼顾口感与颜值，大人孩子都喜爱。

非遗传统类：糖画、捏面人、桂花糕、绿豆糕、青团、冰糖葫芦、苏式糕团、手工麻薯e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411昆韵小茶寮·姑苏童乐市集（休闲体验）姑苏童乐市集小吃区域——童趣创新类：卡通花馍、果蔬小馒头、迷你小笼包、果味八珍糕、彩色小汤圆、迷你酥饼、水果糯米糍、国风饮品/酸梅汤等e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411昆韵小茶寮·姑苏童乐市集（休闲体验）姑苏童乐市集非遗手作区——以江南茶韵为引，打造沉浸式非遗手作体验空间。区内汇聚捏泥人、古风灯笼、纸花艺等多项传统手作DIY，亲子携手玩转指尖匠心，感受传统手艺的精巧趣味；同时搭配精致古风茶点与清爽养生果茶，逛累即可歇脚品茗。e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411昆韵小茶寮·姑苏童乐市集（休闲体验）姑苏童乐市集国风童玩区域——打造国风童趣好物集合地，汇聚各式传统与创意童玩，好看好玩又实用，深受孩童喜爱。区内有传统风筝、亲子茶包、古风香包DIY、草本足浴包、木质益智玩具、鲁班锁、竹制小玩具、传统拨浪鼓、木质小车、国风拼图、纸艺小灯、布艺挂件等趣味好物，让孩子在逛玩中感受东方童趣，兼具玩乐性与国风氛围感，成为市集人气打卡区。戏趣盲盒·有礼兑换区（集章奖励）e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226D1BBDA8BB0A5CB24C609825DD4111A03FB57176CDD258CBF971F6C9CE96D149A8B3CF2BD771935AB084466DEF3CCF8B2288742EE3515C80C昆韵小茶寮·姑苏童乐市集（休闲体验）戏趣盲盒·有礼兑换区（集章奖励）福铃寄愿·童心祈福墙（情感共鸣）e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411戏趣盲盒·有礼兑换区（集章奖励）戏趣盲盒·有礼兑换区（集章奖励）——本次活动共设7大打卡点位，分为国风亲子互动闯关区4个、静享手工体验区3个。顾客可任意选择打卡5个点位，完成后凭集章卡，加5元即可兑换戏曲主题盲盒1份，每日限量50份，先到先得，兑完即止。灯影寄愿·童心祈福墙（情感共鸣）e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226D1BBDA8BB0A5CB24C609825DD4111A03FB57176CDD258CBF971F6C9CE96D149A8B3CF2BD771935AB084466DEF3CCF8B2288742EE3515C80C昆韵小茶寮·姑苏童乐市集（休闲体验）戏趣盲盒·有礼兑换区（集章奖励）福铃寄愿·童心祈福墙（情感共鸣）e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411福铃寄愿·童心祈福墙（情感共鸣）福铃寄愿·童心祈福墙（情感共鸣）——六月恰逢六一童趣佳节，亦是中高考冲刺之时，特设祈福墙与铃铛祈福装置，承载双重美好期许。家长可携孩子写下心愿与祝福，孩童祈愿快乐成长、学业进步，考生家长祈愿金榜题名、前程似锦。心愿卡片悬挂于墙，铃铛轻响，声声寄福，既留温馨打卡记忆，也为全家传递满满好运与美好期盼。叁FOLKARTFESTIVAL

一步一景，入目皆姑苏YI第三部分/活动布置e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226D1BBDA8BB0A5CB24C609825DD4111A03FB57176CDD258CBF971F6C9CE96D149A8B3CF2BD771935AB084466DEF3CCF8B2288742EE3515C80Ce7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226D1BBDA8BB0A5CB24C609825DD4111A03FB57176CDD258CBF971F6C9CE96D149A8B3CF2BD771935AB084466DEF3CCF8B2288742EE3515C80C戏台小梨园DP展示点1亲子互动点1亲子互动点2亲子互动点3亲子互动点4祈福墙市集门头茶歇区DP静享手工区静享手工区静享手工区姑苏童乐市集DP展示点2休息区域有礼兑换区域e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411

活动布置—外场区域外场区域布置元素——本次活动以江南国风为基调，取古韵与市井烟火为灵感。以流光鱼灯映照着“年年有余”的美好祈愿，竹编灯笼上的“姑苏”印记镌刻着非遗匠心，飘带在风里舒展成灵动的诗行。将传统节庆的氛围感拉满，让古韵与新意相融，为你打造一场沉浸式的国风市集体验，在一步一景间，传递江南独有的浪漫与温度。e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411活动布置—内外场区域外场、内场区域以国风灯笼装置为核心，打造沉浸式游园序曲。瓶形灯笼复刻宋代灯艺形制，「姑苏聚有戏」五字晕染着松弛雅致的东方意趣；暖橙光晕层层铺展，搭配传统纹样，将古画里的灯会盛景搬进现实。在这里，一盏灯笼就是一处风景，一步一景皆是国风氛围感，为整场活动开启一段自在逍遥的国风之旅。e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411活动布置—内外场区域《备选风格》内外场——内场区域以灵动的鱼形装置为视觉核心，搭配柔美的国风布幔，将东方美学的细腻与氛围感拉满。色彩绚烂的游鱼造型寓意“年年有余”，布幔垂落间晕染出朦胧雅致的东方意境，与外场的灯笼景致形成呼应。整体设计以橙红暖调为主，既延续了国风主题的统一调性，又以层次丰富的光影与造型，打造沉浸式的室内国风场景，让游客在流转的光影中，感受传统美学的灵动与诗意。e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411活动布置—外场区域外场DP展示点1：以油纸伞为视觉核心，打造氛围感拉满的国风打卡点。伞面晕染着温柔的粉橙色调，垂坠的仙鹤、游鱼、花影装置错落而下，还原了“伞下藏风月，鹤影入江南”的诗意意境。整体设计延续了活动的国风主调，将油纸伞的东方美学与灵动的传统纹样结合，一步踏入，仿佛走进了古画里的春日盛景，随手一拍便是自带故事感的国风大片。e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411活动布置—外场区域外场DP展示点2：✨「姑苏聚有戏」打卡就位✨鱼灯摇影，仕女入画，把宋代市井的浪漫搬进了街巷。竹影映着灯影，画里藏着戏文，每一处都是自带故事感的国风场景。在这里，你既是观众，也是戏中人，随手一拍，就能定格属于你的“今朝好戏”。e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411活动布置—外场区域以「姑苏聚有戏」为核心主题，打造沉浸式国风主舞台。圆形舞台如同一方古戏台，承托着“日月光耀，今朝有戏”的东方意韵，竹制格栅勾勒出江南园林的通透意境，油纸伞与花艺点缀其间，将姑苏水乡的温婉与戏曲的雅致融为一体。若搭配垂坠布幔，柔纱轻垂间，舞台更添朦胧诗意，仿佛一帘风月，将千年姑苏的戏曲盛景缓缓拉开，邀观众一同入戏，共赴一场跨越时空的国风大戏。。e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411活动布置—外场区域吴门雅戏·古风闯关游乐区布置——以「姑苏聚有戏」为主题，打造亲子国风换装互动空间，阁内陈列着专为孩童准备的汉服，从襦裙到褙子，每一套都复刻了传统服饰的雅致形制，让小朋友们换上华服，一秒变身古画里的小仙童，沉浸式体验国风之美。e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411活动布置—外场区域吴门雅戏·古风闯关游乐区布置——蹴鞠区以竹编篮筐复刻宋代蹴鞠的传统玩法，用充满巧思的装置还原古人宴游的热闹场景。竹架上错落排列的竹篮，替代了传统蹴鞠球门，搭配“谁是投球王”的趣味标语，让这项千年运动多了几分轻松互动的氛围。大人孩子都能化身“宋代球手”，在投球入筐的过程中感受传统体育的乐趣，赢取闯关印章，沉浸式解锁姑苏雅戏的完整体验。e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411活动布置—外场区域吴门雅戏·古风闯关游乐区布置——作为「吴门雅戏」古风闯关的核心环节，投壶区以竹制格栅、藤编器具还原了雅致的游戏场景。古意盎然的竹架上，排列着色彩渐变的投壶，搭配“百发百中”的趣味标语，将传统投壶的礼仪意趣与现代互动玩法相结合。e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411活动布置—外场区域吴门雅戏·古风闯关游乐区布置——打造了充满山水意境的射箭场景。层叠的青山、写意的云纹与飞鹤元素，还原了古代校场的雅致氛围，搭配“百步穿杨”的主题概念，让参与者化身古代射手，在张弓搭箭间感受传统射艺的魅力e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411活动布置—外场区域姑苏童乐市集区域——门头以竹编为骨，纱幔为韵，打造沉浸式国风市集门头。通透的竹架勾勒出宋式格栅的雅致轮廓，垂坠的纱幔轻拢着柔暖的灯笼光影，错落排布的鱼具元素点缀其间，呼应着江南水乡雅韵。当夜幕降临，灯笼次第亮起，竹影、纱影与灯影交织成诗，国风市集邀你一步入画，共赴一场风雅市集之约。e7d195523061f1c09d430b2e086820dbf734666a277b0d4b500BB7A72AB1412ED5183AD7B3816201F88CE1DA88F1BDB3B214B2C038CB098A30603A7C73162896CA56D5F2C85C2877766F9AF7CC3216D770914196660773355C0BAAA5594B0681C158ACAF07BE2ADD58F283EFC514BDED7B27E80CF4B04E06AA6C27EBF2E9E98D12B8D8354C9BC325BD81419642E1D411活动布置—外场区域姑苏童乐市集区域——摊位设计1：“姑苏聚有戏”为主题，打造充满烟火气的国风市集摊位。竹制展架搭配暖黄灯笼，还原了市井的雅致氛围；摊位陈列着琳琅满目的手作好物，沉浸式感受姑苏雅戏的热闹与温情。e7d195523061f1c09d430b2e086820dbf734666a277b0